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visual
merchandising GUIDE
september · 2012
visual merchandising guide September · 2012 / 02
DeAr sHOp teAm
WE bElIEvE that yoU play an oUtStanDInG rolE WhEn It comES to Shop atmoSphErE
Visual merchandising is a great tool to make your shop look attractive and commercial and at the same time make your customers feel good and inspired to do shopping. We would like to help you create a denimized world which is 100 percent ONLY. So to make this happen, we have prepared this guide for you.
There are a few important things to note regarding this guide:
>> You will receive this catalogue in your shops on a seasonal basis with relevant trend information and merchandising ideas for every collections.
>> Please keep this guide around your counter area so that you can easily use it when-ever you need to in your daily work.
>> Please study the pictures and instructions thoroughly and follow them as closely as possible.
>> Please keep in mind that not every style used here is delivered to each shop. How-ever, you can easily replace the missing style with another and similar one from the same product category in the same colour.
only vISUal mErchanDISInG
Page 02Page 03Page 04Page 05Page 06Page 07Page 08Page 09Page 10
IntroTrend // going boho
September Kaleidoscopes TabLeSeptember Kaleidoscopes WaLL
September art deco WaLLSeptember photo prints TabLeSeptember photo prints WaLL
September glam rocK groupie WaLLSeptember styling tips & inspiration
visual merchandising guide September · 2012 / 03
GoInGbOHOgoing for a late 60’s styling with quite graphical and kaleidoscope inspired prints, paired with digital photo prints in easy shapes. blue behaviour dresses our ONLY girl for a day ‘on the go’. Printed boxy tops and shirt dresses, worn on skinny jeans will help you to relive the biba days. either this, or a very bohemian biba look with art Nouveau/art Deco inspired artworks, makes our ONLY girl wear her daily look with a quirky vintage flair. easy, yet very detailed.
visual merchandising guide September · 2012 / 04
ShaDy GlaDE black WhItE SWan SmokED pEarl
kAleiDOscOpes tablE
TOP
xxxxx
JEANS
xxxxx
TOP
xxxxx
JEANS
xxxxx
>> Please show complete and matching outfits on the table, show styles that can be easily combined and worn together.
>> Styles displayed on the table should show a nice variety of products: a mix of basic and fashion styles with different price points.
>> Use max 3 colours plus denim styles if pos-sible.
>> The table looks more interesting if you fold and lay the styles in different ways.
>> The outfit shown should be completed with accessories (bags, belts, scarves).
>> always use price sign on the table with maxi-mum 3 prices.
visual merchandising guide September · 2012 / 05
ShaDy GlaDE black WhItE SWan SmokED pEarl
kAleiDOscOpes Wall>> Whenever building up a wall think of ward-
robing, and display an interesting mixture of products from each product category.
>> build your wall using complete and match-ing outfits, show products that can be easily combined and worn together concerning both styles and fabrics.
>> always use min. 1 style of denim.
>> Use accessories (scarves, belts, jewelry) whenever possible to spice up your wall.
>> In case you miss some styles shown on the picture, replace them with styles from the same product category with similar fit and in the same colour.
>> Use max 3 colours and blue/denim styles in your wall.
>> build your inventory playfully; use an interest-ing variety of shelves, sidebars and fronts in different heights.
>> Implement torso in your wall and hang it higher than your fronts so that it can get a better focus.
>> Dress the torso in styles shown either on the shelves or on the side bars (don’t use styles from the fronts so as to avoid repetition) and use accessories whenever possible.
>> Please always iron the clothes used on the torso and pay attention to styling details and remove the security tag.
>> On a shelf of 60 cm, fold max 2 styles.
>> On a side bar of 60 cm, use ideally 3, max. 4 different style
>> On the front bar, use max 2 matching styles that can be combined or 2 colours of the same style in the colours of the wall theme.
visual merchandising guide September · 2012 / 06
SUrf thE WEb WhItE SWan SmokED pEarl IncEnSE
Art DecO Wall>> Whenever building up a wall think of ward-
robing, and display an interesting mixture of products from each product category.
>> build your wall using complete and match-ing outfits, show products that can be easily combined and worn together concerning both styles and fabrics.
>> always use min. 1 style of denim.
>> Use accessories (scarves, belts, jewelry) whenever possible to spice up your wall.
>> In case you miss some styles shown on the picture, replace them with styles from the same product category with similar fit and in the same colour.
>> Use max 3 colours and blue/denim styles in your wall.
>> Use image posters on your walls whereever possible
>> build your inventory playfully; use an interest-ing variety of shelves, sidebars and fronts in different heights.
>> On a shelf of 120 cm, fold max 4 styles.
>> On a side bar of 60 cm, use ideally 3, max. 4 different styles.
>> On the front bar, use max 2 matching styles that can be combined or 2 colours of the same style in the colours of the wall theme.
visual merchandising guide September · 2012 / 07
myStErIoSo WhItE SWan SmokED pEarl
TOP
xxxxx
JEANS
xxxxx
>> Please show complete and matching outfits on the table, show styles that can be easily combined and worn together.
>> Styles displayed on the table should show a nice variety of products: a mix of basic and fashion styles with different price points.
>> Use max 3 colours plus denim styles if pos-sible.
>> The table looks more interesting if you fold and lay the styles in different ways.
>> The outfit shown should be completed with accessories (bags, belts, scarves).
>> always use price sign on the table with maxi-mum 3 prices.
pHOtO prints tablE
TOP
xxxxx
JEANS
xxxxx
visual merchandising guide September · 2012 / 08
myStErIoSo WhItE SWan SmokED pEarl
>> Whenever building up a wall think of ward-robing, and display an interesting mixture of products from each product category.
>> build your wall using complete and match-ing outfits, show products that can be easily combined and worn together concerning both styles and fabrics.
>> always use min. 1 style of denim.
>> Use accessories (scarves, belts, jewelry) whenever possible to spice up your wall.
>> In case you miss some styles shown on the picture, replace them with styles from the same product category with similar fit and in the same colour.
>> Use max 3 colours and blue/denim styles in your wall.
>> Use image posters on your walls whereever possible
>> build your inventory playfully; use an interest-ing variety of shelves, sidebars and fronts in different heights.
>> On a shelf of 60 cm, fold max 2 styles.
>> On a shelf of 120 cm, fold max 4 styles.
>> On a side bar of 60 cm, use ideally 3, max. 4 different styles.
>> On the front bar, use max 2 matching styles that can be combined or 2 colours of the same style in the colours of the wall theme.
pHOtO prints Wall
visual merchandising guide September · 2012 / 09
mISty roSE SmokED pEarl black
glAm rOck grOupie Wall>> Whenever building up a wall think of ward-
robing, and display an interesting mixture of products from each product category.
>> build your wall using complete and match-ing outfits, show products that can be easily combined and worn together concerning both styles and fabrics.
>> always use min. 1 style of denim.
>> Use accessories (scarves, belts, jewelry) whenever possible to spice up your wall.
>> In case you miss some styles shown on the picture, replace them with styles from the same product category with similar fit and in the same colour.
>> Use max 3 colours and blue/denim styles in your wall.
>> Use image posters on your walls whereever possible
>> build your inventory playfully; use an interest-ing variety of shelves, sidebars and fronts in different heights.
>> On a shelf of 60 cm, fold max 2 styles.
>> On a shelf of 120 cm, fold max 4 styles.
>> On a side bar of 60 cm, use ideally 3, max. 4 different styles.
>> On the front bar, use max 2 matching styles that can be combined or 2 colours of the same style in the colours of the wall theme.
visual merchandising guide September · 2012 / 010
SEptEmbEr styling tips & inspirAtiOn
photo prIntS art DEcokalEIDoScopESGlam rock GroUpIE
contact only Expression team if you are in doubt about anything
questionsanastasia alexiou
tel +49 2131 [email protected]
ann-louise kronholmtel +45 82 38 85 33
andrea kolstadtel +45 82 38 83 80
OrDering OF mAteriAlsannike nørgaardtel: +45 99 42 80 32
