Institution LO- to consider the makers of video games

InstitutionLO- to consider the makers of video gamesTop Video and Computer Game Makers

Rockstar GamesVideo game developer and published in New YorkFounded in 1998President: Sam Houser Owned by Take-Two InteractiveBest known for :

EA (Electronic Games)Based in CaliforniaFounded by Trip Hawkins 1982Worlds third largest gaming company: last years revenue 2.5 billionEA labels: EA Games, EA Sports, MaxisNotable games:#1 in mobile

ZyngaProvider of social games: interactive based in CAFounded in 2007Develops games for mobile platforms (Facebook)Notable games:Sponsorships (tie-ins) Supported by users buying credits

Sony Computer EntertainmentDeveloper and publisher of video games and consolesWorldwide game company: Asia, Europe and North AmericaFounded in 1993Includes all Playstations, PSPNotable games:

Video Game Publisher Case StudyIdentify a VCG Publisher we have not discussed yet in lesson

Give a brief history of the publisher.Identify key audiences they target.Identify at least three popular games they publish.

Nintendo: Cross-platformExplore the cross-media presence of Nintendo.What are the advantages of being cross-platform?How has Nintendo been able to stay a successful presence within the Video Gaming Industry?How can they maintain a successful presence?ASA (Advertising Standards Authority)UK agency for standards of advertising

ASA WebsitePEGIPan European Game InformationEuropean Rating System