INSTITUTE OF COMMUNICATION DESIGN - Massey University · The Institute of Communication Design is recognised as providing one of the best design educations in Australasia. Its contemporary

INSTITUTE OF

COMMUNICATION DESIGN

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The Institute of

Communication Design

is recognised as providing

one of the best design

educations in Australasia.

Its contemporary portfolio

of courses and world-

class facilities provide

the ideal environment

for students to realise

their full creative potential.

This is evidenced in our students’ achievements on an annual basis; not only do they win national and international competitions such as the Best Awards and the Australasian Student Design Awards, they also gain employment in some of the top agencies and companies in their fi eld of practice such as Weta Digital, Designworks, Sauce FX and Sidhe Interactive.

Our staff are similarly successful; as-well as being high quality educators they also have international research profi les and are recognised as leaders in their particular fi elds. Staff have exhibited, presented, published and participated in many international conferences, exhibitions and festivals, such as Siggraph, The Tate and Design Research Society conferences.

The Institute is committed to providing the most up to date design education for our students, drawing on global trends in both practice and teaching methods. The success of the Institute rests on our commitment to creative problem solving, analytical thinking and social responsibility. Students are expected to develop new concepts that consider issues such as globalisation and sustainability and demonstrate an understanding of the market, the client and the opportunities offered by new technology. We make sure that our graduates have the creative and professional skills needed to work across the creative industries.

The staff and I would like to congratulate all of our 2010 graduates and wish them every success at the start of their careers.

CHRIS BENNEWITHHEAD OF INSTITUTE, INSTITUTE OF COMMUNICATION DESIGN

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As advertising permeates every level of our society, the respon-sibility our graduates face is signifi cant. While still encourag-ing our students to be innovative and insightful, they still need to be alert to the powerful affect their work can have on societal stereotypes.

The Advertising programme has been very successful in the training of advertising leaders in all areas of creativity, especially as art directors, copywriters, and account service over the past 18 years. Our graduates have achieved notable successes in the industry both nationally & internationally.

The programme maintains a strong link with industry. Our enviable reputation of pushing the envelope in the practise of both strategic & creative thinking is paramount to the programmes success.

In regard to the 2010 graduates, they have clearly demonstrated their passion and professionalism

for their respective crafts. It is with confi dence that I farewell the graduates into their respective industries. I wish you all long and illustrious careers and look forward to learning of your future accomplishments.

EUAN ROBERTSONSUBJECT DIRECTOR, ADVERTISING DESIGNA

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HERB BARBARA

What if Michael Campbell never made it? Get further with the right skills.

[email protected] 021 176 8255

FELICITY BUCKHAM

This advertisement is designed to get young people to play bowls.

[email protected] 050 9367

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REBECCA BURTON

Using characters to focus on the positive role of bacteria, to bring balance to a situation where hype playing on emotion outweighs scientifi c information.


ANDREA CONNELL

The NZ, Meet NZ campaign embraces Kiwi humour to

encourage domestic tourism. With lens-less glasses Kiwis

can change the way they see their backyard.


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JONATHAN CONNOR

Attack ads and Break ups. The future in breaking

loyal brand relationships.

[email protected]

RACHEL ELIOTT

Encouraging expatriate Kiwis to return from London by focusing on aspects of our lifestyle that they miss - like space - through using an emotional pull.


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LOUISE EVANS

Frolic! An eclectic series of installations aimed to infect the community with smiles. ‘Long live cupcakes and tea parties.’


NATASHA FRYETT

Raising awareness to international tourists about the risks and dangers of adventure tourism, without sterilizing the thrill and excitement that the risk provides.


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JANELLE GRAY

This piece celebrates our history as strong willed New Zealanders who stand tall for the underdog, and love to play the hero.


CANDACE GRAYLING

This campaign looks to encour-age men into teaching by playing on the idea that they can spark someone’s passion for learning with their different delivery style.


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ANNA HALL

Engage the audience through problems that require creativity to solve. Inform about design disciplines on offer at the College of Creative Arts, Massey University, Wellington.


ZACHARY LANCASTER

I love you.


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MARICRIS LLANILLO

This strategy proposes partner-ships between insurance companies and 3M to promote 3M Scotch-shield safety fi lm. It targets CEOs personally while demonstrating the product’s protective qualities.


CLAUDIA LYNN

Launch print ad campaign. Talking to existing consumers of either/or both Foxton Fizz

and Wholly Bagels. The tone is authentic to suit both brands.


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ASHLEIGH MACLEOD

This ambient piece illustrates the cheapness of the product in a taboo way by emphasizing that even the homeless can afford Edmonds Shaker.


STEPHANIE METCALFE

Interventions created from research and observation.

Aimed at Wellingtonians feeling the weight of the recession,

making them smile & therefore more receptive to advertising.


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LOREN RANSLEY

Being Green doesn’t have to be this huge global issue. It’s about the things Kiwis love to do – in particular Generation-Y. It’s voting for fi sh & chips.

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DANIEL ROOKE

The 48-Hour Party.

There’s a party on your hands and you’re not invited! These posters present facts on personal hygiene to students like never seen before. WASH UP!

[email protected]

AMY ROSS

Through exploration and experimentation with innovative design techniques.

I set out to achieve a new breed of ambient advertising that evokes

interest in contemporary audiences.


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PENELOPE WALSH

This is one advert from a series targeting Ma-ori Woman to stop smoking and to use Quitline to aid the process.

[email protected]

PHOEBE SMITH

This performance advertisement for Air New Zealand aims to communicate that you arrive with more spring in your step when you fl y Pacifi c Premium Economy Class.

[email protected] 327 9722 or 021 256 4290

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NICOLE YEOMAN

Would you let this happen to your friend?


HANNAH WELLS

Methods, found through research, were used to create a feeling of authenticity in advertising. Solutions here use comments from consumers of the brand.


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As technology continues its pervasive infusion into every-day life, the term digital media undergoes constant redefi nition. Media forms are in constant fl ux, with dynamic interplay between areas such as video, animation, interactivity and motion graphics. Interactivity once described a mouse and a computer screen, but now has expanded to include cell phones, ipods, GPS, motion tracking and the ever-evolving web.

As proponents of digital media, students begin to interrogate both their own role and the state of media, suggesting new and innovative ways of bringing dis-parate elements together. Even in the areas that are considered traditional, students challenge conventions with research from a wide range of sources, giving their work increased meaning and purpose.

Fundamental to all study in digital media, is an awareness of adaptability; today’s hot tech

trend can soon become tomor-row’s old news. Students leave Massey with strong skills in how to deal with change, adapt, and become award-winning experts and leaders in their fi elds. With an emphasis on investigation and problem solving, coupled with the desire for new forms of creativity, graduates from our Digital Media programme are well positioned for today’s society.

STRUAN ASHBYSUBJECT DIRECTOR, DIGITAL MEDIA

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CAMERON ASKIN

An interactive aid that enables designers to record and develop their ideas, Inkling encourages users

to think “outside the box” by delivering an experience that breaks a logical mind-set.


BENJAMIN BONIFANT

Presto is a recipe based supermarket system that

can be accessible from home via a website.

Presto aims to make healthy cooking the

easy option.


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WESLEY CONYNGHAM

The Habit is a music video for indie band Zuluhotel. It’s inspired by notions of the ‘information age’ and our individual identity loss to a computerised society.


AARON DEKKER

Radiation Therapy for Kids is an animation targeted for children aged

4-6 years, who will be receiving radiation therapy treatments for cancer.


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WAITON FONG

Gabriel is the protagonist in my character development project named Shifters, which delves into a future where technology allows people to change identities at will.


LINDSAY GEORGE

The human body has evolved to do more than walk, but have

we forgotten how to move? Parkour enables us to deal with

the urban jungle confi dently.

fi [email protected] 297 2366

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SERENA HASTIE

Kitty in the City: A short fi lm which uses narrative to examine the correlation between pet abandonment and consumer culture within New Zealand.

[email protected]

MATTHEW GRAINGER

A series of realistic and richly detailed vignettes suggest an open-ended narrative. Impossible camera movements and frozen temporality only possible through 3D modelling and compositing create an intriguing ‘day-in-the-life’ scenario.

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KYLE ANTHONY LABAD

Screen captures from the animated 3D short fi lm Robbie exploring the highs and lows of an overweight bee living the life of a Hollywood actor.

[email protected]@hotmail.com021 056 1693

EMILY LAMPITT

This project is an exploration into Aboriginal mythology.

My intent is to create an animation that is both informative

of another culture whilst captivating an audience.


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QING WANG

Character concept designs developed for a role-playing game.


SALLY SHUM

Moodscape is an online, artistically generative application that understands

user emotion, gesture and tone – and creates an evolving visual response.


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Today’s knowledge economy presents both enormous challenges and opportunities for Graphic Design graduates transcendent of any geographic context, isolated discipline, or optimised concept. Beyond traditional skills and vocational knowledge, graduates of the Graphic Design programme are encouraged to cultivate “design leadership” in their search for the ‘new’ by considering conceptual approaches that blend broader understandings with specifi c design knowledge – ultimately articulating their ideas in compelling ways enriched by the diverse experiences and perspectives gained through the course. For this reason our graduates are capable of applying their creativity and communication skills to a broad range of industries, businesses and professions outside of, and in addition to, the traditional role of a graphic designer. They have the capacity to shape the future of their industry by addressing

innovations in technology and wider social changes in society. We look forward to following the achievements of this year’s graduates and the impact that they have within the evolving fi eld of graphic design as they extending beyond existing disciplinary boundaries, challenge entrenched thinking, and continue to question what it is to be a ‘Graphic Designer’.

MARK BRADFORDSUBJECT DIRECTOR, GRAPHIC DESIGN

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TARYN BELL

This project explores and articulates the largely untold story of the origins of how Wellington was formed and developed, with a focus on Lambton Quay.


ANNA BOGACKI

Michalina’s Story Of Freedom: An exploration of family heritage

through modern graphic form. The fi nal output created a family heirloom.


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SIMON BRUNTON

One of fi ve posters for my proposed Romani Gypsy Festival: A travelling festival, celebrating the Romani (also known as Gypsy) people.

[email protected] 308 7991 (04) 974 4171

DHIRAWAN CHUARAYAPRATHIP

To gain some insights and understanding of a culture is to unwind layers of cultural fabric.


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JESSE COGSWELL

Manners Mall – a product of confl ict and conversation. A typographic response made of powdered chalk performs with people and the environment to create meaning.

[email protected](07) 469 1322

CHELSEA COOPER

“Local narratives work to defi ne a place as a particular kind of community with a distinct history.” Manzo & Perkins, 2006


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TIM DENEE

Three covers from a publishing campaign that encourages the reading of great authors, in this case Ernest Hemingway.


TIM DONALDSON

A quote from Rob Dewey questioning graphic design’s relevancy. Personally,

I love graphic design, and my Macintosh.

027 270 4466www.timdonaldson.com

[email protected]

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DANNIELLE FISHER

As We Are - A graphic exploration of the urban environment comes together through fi ve separate elements - Districts, Paths, Edges, Nodes and Landmarks - to uncover the ways by which we experience and imagine central Wellington City.

danni.fi [email protected] 318 2284

JESSICA GALLER

These are two of the t-shirts that were designed for the Free Verse poetry

conference which was a conference targeted at young adults.


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LESLEY GILLIAM

Threatened Species – Blue Cod

The story of a New Zealand threatened species told through the collection, selection and translation of information.


TESSA GOURLEY

3: the creation of a graphic code for interpreting conversation, to help us

visualise the differences between face-to-face conversations and technology-mediated ones.

[email protected]

027 315 8935

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ANTHONY HORE

Showcasing the typeface Dante through the design of complex concepts, compositions, paper engineering and craft, resolving in a contemporary juxtaposed design based on Dante’s inferno.


ALICIA INGRUBER

An informative welcome package for Third Culture Kids from diplomatic families arriving

in New Zealand that raises awareness and helps create a sense of belonging.


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JEMMA JAYCOCK

Wellington: this is my place is a small collection of quotes within a book to visually express diverse and personal feelings toward Wellington as a home.


APRIL JELLEY

Beautiful Minds is a parental guide for children that have Aspergers Syndrome. This project assists and engages the target audience by using visual communication design.


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SOPHIE JOYCE

This project utilised subversive design methods and nostalgic childhood imagery in a campaign against physical child abuse in New Zealand.


ALEESHA KERR

Text language is often regarded negatively when it is a just

different form of communication. We should embrace text language

and its advantages to express our creative individuality.


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TOM LEAR

By re-contextualizing the spirograph into tools for drawing music these graphics visually communicate the drumbeat and key of each track.


ALANA MCCROSSIN

This project set out to publically demonstrate

the diversity of reasons people have for wanting

to act on climate change.


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JOHNNY MURPHY

Promoting the Frank Kitts Market using handmade tactile design in public places.

To advertise the event in a way that’s sympathetic to the craft community.

[email protected]

021 719 296

JENNIFER MORSE

A combination of typography, graphics and illustration has been employed to visually portray the characteristics and raise awareness of New Zealand’s ten most endangered birds.


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SARAH NY

Eighty Three is a book that embodies what it means to be Cab 83, a taxi driver and my father.


ERIN ROSS

Meet Waitangi Park.

This project reveals to its’ users the rich historical, cultural and ecological features of Waitangi Park.


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ANNA RYDER

Design isn’t going to single handedly save the world but it is a tool.


AMANDA SUMMERSBY

This book, entitled Flora & Sylvia is a visual interpretation of moods and themes in the Unabridged Journals of Sylvia Plath, 1950-1962.


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ZOE WEIR

Beauty is in the eye of the beholder.

Emphasizing diverse, personal thoughts over superfi cial ideas around beauty.


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MONICA WOOFF

Aro, Take Notice is a window into Aro Street, an exploration into place. It is a collection assembled to portray Aro Street’s character from a personal view.


ANNA WILLIAMS

The Yeah-Nah typeface was designed for the Kiwi way of speaking, odd intonations and hurried ‘shushing’

sounds are translated into changing baselines and fl owing curves.

[email protected]

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YANJIE ZHENG

Project Global Roll explores the change of sushi’s identity in globalization. The book presents the global story of sushi and its roots in Japanese culture.

[email protected] 117 1924 or +86 139 1747 0414

JENNY YU

The way in which we see and perceive the world is through our very own eyes. This book allows you to experience a day in a colour defi cient shoe.


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Illustrations are like words – visual words. They are pictorial translations of thought. Whether created out of paint, pencil or pixels, they too make us think – perhaps in a more immediate way than the written word. As a visual language illustration can be used to depict or represent just about anything. And as with the spoken word, it is constantly evolving and adapting to changes in society, whether they be cultural or technological. An illustrator informs, narrates and comments in much the same way as a writer does through the written word; but the illustrator does it through a rich language of fi gurative and symbolic forms created through drawings and paintings. These representation structures become what is known as the illustrator’s ‘iconography’, a personal visual language which clearly communicates ideas and information to others.

The work on show refl ects how each graduate has developed their own personal language and

range of creative communicative strategies. These include such devices as making a pastiche of the horror movie poster to demonstrate how society has succumbed to media hype (Tom Cottle), or showing how contexts change our perceptions of things (Rosa Doyle).

MIKE MCAULEYSUBJECT DIRECTOR, ILLUSTRATIONIL

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TOMAS COTTLE

A series of faux horror fi lm posters that examine, inform and reveal the truths behind

several of the most prevalent irrational fears of modern times.


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ROSA DOYLE

This work seeks to provide visual commentary on the role context plays in infl uencing our perceptions. Using animals in modern society as the vehicle.


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JADE ELL

An interactive reading and writing resource for sighted and visually impaired students.


COREY JAMES HARBROW

Explores a strategy in bridging the gap between descriptive illustration and interpretive illustration, creating believable character concepts by reinforcing images with elements of factual reference.


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NATALIE LITRAS

Here, we see into the characters mind: his true persona is exposed as the pearly teeth of his beloved are obtained, from the grave.


ASHLEY OLIVER

The ultimate aim here is to challenge society’s preconceived negative ideas of graffi ti and youth, and to also demonstrate the impor-tance of youth within society.


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ROB STRUTHERS

This illustration is part of a series which explores the atomic bombing of Hiroshima using Japanese gods and folklore as a metaphor.


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MELVYN TAN

Illustrations from a resolved graphic novel that explores and brings insight to the subject of identical twins and the complex issue of individuality between them.


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GRAPHIC AWARDS 2009

AWARDS: INSTITUTE OF COMMUNICATION DESIGN

SU CHIN CHOW

DINZ BeST Award, Bronze

JOEL COCKS


LAURA FORLONG


HANNAH DOLLERY

DINZ BeST Award, Silver

ANDREA CONNELL

Runner-up Zonta Design Award, Visual Communication Design

MICHAEL FISCHER

DINZ BeST Award, Gold

TIM DENEE

International Society of Typographic Designers Award, Merit

TARYN BELL

International Society of Typographic Designers Award, Pass

JOSH BARR

DINZ BeST Award, Stringer Award, Gold

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MICHAEL PESTER


EMILY MACRAE


LESLEY GILLIAM


International Society of Typographic Designers Award, Commendation

BALY GAUDIN


TESSA GOURLEY

International Society of Typographic Designers Award, Commendation

EMMA STONE


ERIN ROSS


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ADVERTISING AND DIGITAL MEDIA AWARDS 2009

AWARDS: INSTITUTE OF COMMUNICATION DESIGN

SCOTT BURROWS

DINZ BeST Award, Gold

PHOEBE SMITH

Winner Zonta Design Award, VCD

First place New Zealand Post Student Marketer of the Year Award

NICOLE YEOMAN

First place New Zealand Post Student Marketer of the Year Award

JONNY CONNOR

Runner-up New Zealand Post Student Marketer of the Year Award

HERB BARBARA


DANIEL ROOKE


LOUISE EVANS


CANDACE GRAYLING


RACHEL ELIOTT


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0800 MASSEYhttp://creative.massey.ac.nz

CREATIVE ARTS FESTIVALShowcasing research-led art and design by graduating students, staff and international guests of the College of Creative Arts.

6 - 20 November 2010www.blowfestival.co.nz

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INSTITUTE OF COMMUNICATION DESIGN - Massey University · The Institute of Communication Design is recognised as providing one of the best design educations in Australasia. Its contemporary