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“Welcome to Institut’ DERMed Clinical Skincare™ offering a full spectrum of spa, clinical and medical products formulated for the passionate aesthetic professional.

Whether you are working in a salon, day spa, medical spa or physician’s office we understand that your mission is to provide high quality treatments, products and sell-through systems that deliver real results!

Our goal is to provide you with innovative cosmeceutical formulations, treatment protocols, training and marketing that support skin wellness and beauty.

Based on the partnership principle the Institut’ DERMed team is here for you because we believe that your success is our success.

We invite you to become an Institut’ DERMed certified brand partner and promise to support you with advanced product and treatment knowledge training, and to help you leverage our successful marketing strategies that drive sales and increase business revenue.

Our comprehensive business approach yields undeniable results for both clients and spa owners worldwide. We look forward to being of service to you.”

A MESSAGE FROM

LYN ROSS, L.M.E.

Lyn Ross, Master EstheticianFounder & CEO

Top 10 Reasons to Work with

Institut’ DERMed Clinical Skincare

Easy to Recommend Color Coded Clinical Skincare Product Line in Five Categories: Renewing, Brightening, Clarifying, Soothing, Enhancing to reduce the appearance of fine lines and wrinkles, dehydration, sensitive and oily skin.

Mineral Camouflage Makeup and High Intensity Cosmetics with Customizable Palettes, Foundations, Bronzers, Blushes, Lip Gloss, and a Full Range of Brushes

Extensive Professional Facial and Body Treatment Protocols

Wide Range of Advanced Peel Formulas that Provide Optimal Clinical Results

Post Graduate Advanced Aesthetics Certification Programs

Online and On-site Product Knowledge Training

Marketing and Sales Collateral Support Materials

Affordable Opening Orders Based On Your Business

A Full Catalogue of Professional-Grade Aesthetic Equipment from Basic Room Start-up to Exciting Trending Technologies

Formulated without Parabens, Mineral Oil, Sodium Lauryl Sulfates, Phthalates, Artificial Dyes or Synthetic Fragrances. Never Tested on Animals

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We believe in formulating with only the highest quality ingredients backed by scientific data to support each product. We know the real proof of ingredient performance and effective-ness is in seeing and feeling the results on your own skin. From the first time you begin appli-cation of our unique formulations you immediately realize that these products are like noth-ing you’ve ever used before. We call this the DERMed Difference!

We use only the most innovative natural and organic plant based ingredients from the most dynamic and internationally distinguished team of R&D chemist’s, manufacturing in an FDA-registered, cGMP laboratory to guarantee our formulations are fresh and pure with NO harm-ful agents such as; parabens, phthalates, sodium laurel sulfate, artificial fragrances, colors or unnecessary fillers. Always cruelty free and never tested on animals.

It is essential you only recommend product formulations with active ingredients to your clients for optimal skin rejuvenation, and teach them proper application techniques during each in-clinic treatment session for visible results that last.

We have designed a color coded product system to easily identify and recommend in-clinic and retail products to your clients. Each product category focuses on a specific skin condi-tion offering simple administration for customized corrective treatment plans and successful treatment outcomes.

The Institut’ DERMed

Clinical Skincare Products

EnhanceRenew SoothBrighten Clarify

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ENHANCING

ENHANCING MICRO CRYSTAL POLISH

ENHANCING PROTECTIVE CREAM

ENHANCING MASSAGE OIL

ENHANCING LACTIC HAND AND BODY LOTION

ENHANCING GLYCOLIC BODY LOTION

ENHANCING GLYCOLIC BODY WASH

Resurface your skin at home with the Institut’ DERMed Enhancing Micro Crystal Polish. Polish away dead skin cells to improve overall texture and refine pores for clean, clear, radiant skin.

Shield your skin from dehydration with the Institut’ DERMed Enhancing Pro-tective Cream, formulated with Shea Butter and Soybean Oil to create an occlusive moisture barrier for optimal hydration.

Regenerate and restore the elasticity of the skin, improving firmness for a more youthful look. Also recommended as an after-wax treatment oil.

A rich, deep, hydrating lotion with Lactic Acid and Shea Butter to create a luxurious, soft, silky skin look and feel.

A rich, hydrating, exfoliating lotion with Milk Proteins and Apricot Kernel Oil to create a luxurious, soft, silky skin.

Intensive wash formulated with Shea Butter and Glycolic Acid to clarify and soften, creating smooth touchable skin.

The Institut’ DERMed Enhancing line of products are suitable for all skin types and conditions.

ENHANCING

ENHANCING HYDRA LIP SERUM

ENHANCING EYE CREAM COMPLEX

ENHANCING NECK AND DÉCOLLETÉ CREAM

ENHANCING EYE SERUM

ENHANCING CREAMY CLEANSER

ENHANCING EYE MAKEUP REMOVER

Hydrate and rejuvenate your lip area with the Institut’ DERMed Enhancing Hydra Lip Serum.

Redefine your eye contour with the Institut’ DERMed Enhancing Eye Cream Complex formulated to help the appearance of fine lines, wrinkles, puffiness and dark circles around the eye area.

Rejuvenate your neck and décolleté with the luxurious Institut’ DERMed Enhancing Neck & Décolleté Cream.

Redefine your eye area with the Institut’ DERMed Enhancing Eye Serum for visibly smoother, brilliant eyes.

Remove facial makeup with the primary Institut’ DERMed Enhancing Creamy Cleanser formulated to dissolve makeup pigments and properly prepare the skin for a deep cleansing.

Cleanse your delicate eye area with the gentle, oil-free Institut’ DERMed Enhancing Eye Makeup Remover will effectively remove all traces of eye makeup leaving your eye area feeling fresh and clean.

The Institut’ DERMed Enhancing line of products are suitable for all skin types and conditions.

BRIGHTENING

BRIGHTENING PEEL

BRIGHTENING MASK

VITAL C SERUM

INTENSIVE BRIGHTENING SERUM

CHROMABRIGHT SERUM

BRIGHTENING MOISTURIZER

BRIGHTENING TONER

BRIGHTENING CLEANSER

The Institut’ DERMed Brightening Peel is formulated with a combination of L-Lactic Acid and Pearl Powder to accelerate the exfoliation of dead skin cells revealing a radiant even toned skin.

The Institut’ DERMed Brightening Mask is formulated with Licorice Root Extract and SymWhite® to brighten the skin for an even toned complexion.

The Institut’ DERMed Vital C Serum is an advanced serum formulated with L-Ascorbic Acid and Resveratrol for a luminous, youthful complexion.

The Institut’ DERMed Intensive Brightening Serum is formulated with L-Ascorbic Acid and Hydroquinone to dramatically diminish the appear-ance of stubborn hyperpigmentation for a youthful luminous complexion.

The Institut’ DERMed Chromabright Serum is formulated with Chromanyl Palmitate and Glycolic Acid to renew the skin’s surface for a radiant, lumi-nous complexion.

The Institut’ DERMed Brightening Moisturizer is formulated with Micronized Titanium Dioxide, Oxybenzone and Sodium PCA, to hydrate for a healthy, vibrant complexion.

The Institut’ DERMed Brightening Toner is formulated with Kojic and Glycolic Acids for a vibrant, even-toned complexion.

The Institut’ DERMed Brightening Cleanser is formulated with Kojic and L-Lactic Acids to even the skin tone for a revitalized, luminous complexion.

We’ve created a brightening product system with cosmeceutical ingredients and glycolic, lactic, ascorbic and kojic acids, to help you achieve an even toned, glowing complexion.

AWARD WINNING

RENEWING

RENEWING MASK

RENEWING PEEL

INSTANT RADIANCE EGF SERUM

ANTI-OXIDANT PEPTIDE SERUM

RENEWING MOISTURIZER

VITAL A SERUM

RENEWING TONER

RENEWING CLEANSER

The Institut’ DERMed Renewing Mask is formulated with anti-oxidant rich plant derived Squalene Oil and Calamine to revitalize the skin for a hydrated, glowing complexion.

The Institut’ DERMed Renewing Peel is formulated with age defying L-Lactic Acid and L-Retinol, this potent peel dramatically rejuvenates your skin by exfoliating dead skin cells and smoothing the skin for a refined, youthful complexion.

The Institut’ DERMed Instant Radiance EGF Serum is formulated with PhytoCellTec™ Symphytum this Instant Radiance EGF Serum is perfect for a fresher, smoother, well hydrated skin appearance and refined skin texture.

The Institut’ DERMed Anti-Oxidant Peptide Serum is formulated with Pro-Coll-One Peptides and Apple Stem Cells for a revitalized, youthful complexion.

The Institut’ DERMed Renewing Moisturizer is formulated with a potent antioxidant complex of Tea Extracts and L-Superoxide Dismutase to hydrate and smooth fine lines and wrinkles.

The Institut’ DERMed Vital A Serum is formulated with Micro-encapsulated L-Retinol and Glycolic Acid to smooth fine lines and wrinkles for a youthful complexion.

The Institut’ DERMed Renewing Toner is formulated with L-Ascorbic and L-Lactic Acids to exfoliate and hydrate the skin for a vibrant, fresh complexion.

The Institut’ DERMed Renewing Cleanser is formulated with L-Lactic and Hyaluronic Acids to exfoliate surface dead skin cells without dehy-drating the skin for a radiant, youthful complexion.

We’ve created a renewing product system with targeted ingredients: glycolic acid, lactic acid, peptides, stem cells, spin traps and anti-oxidants for radiant skin.

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The Institut’ DERMed Clarifying Cleanser is formulated with Salicylic Acid and Tea Tree Oil to decongest pores for a clear, clean complexion.

The Institut’ DERMed Clarifying Toner is formulated with Glycolic and Salicylic Acids to exfoliate and decongest clogged pores for a clear, clean complexion.

The Institut’ DERMed Glycolic Serum is formulated with Glycolic Acid and Sodium PCA to decongest clogged pores for a clean, clear complexion.

The Institut’ DERMed Totarol Serum is formulated with Totarol Extract and Tea Tree Oil to maintain a clear, clean complexion.

The Institut’ DERMed Clarifying Matte Fluid formulated with Grapefruit Peel Oil and Phytic Acid to help restore moisture balance for a clear, clean complexion.

The Institut’ DERMed Clarifying Moisturizer is formulated with plant derived Squalene Oil and Tea Tree Oil to restore the skin’s ideal moisture balance and decongest pores for a clean, clear complexion.

The Institut’ DERMed Clarifying Peel is formulated with Pumpkin Enzymes and L-Lactic Acid to decongest clogged pores for a clear, clean complexion.

The Institut’ DERMed Clarifying Mask is formulated with BioFense Probiotic® and Lichochalcone® to absorb oil and decongest pores for a healthy, clean complexion.

CLARIFYING

CLARIFYING CLEANSER

CLARIFYING TONER

GLYCOLIC SERUM

We’ve created a clarifying product system for reducing the appearance of oily, acneic skin. Cosmeceutical ingredients: glycolic acid, lactic acid, salicylic acid, ascorbic acid, phytic acid and supporting peptides are designed to help you achieve a clean, clear complexion.

TOTAROL SERUM

CLARIFYING MATTE FLUID

CLARIFYING MOISTURIZER

CLARIFYING PEEL

CLARIFYING MASK

SOOTHING

SOOTHING MASK

SOOTHING MOISTURIZER

HYDRO-CORT COMPLEX

SOOTHING PEEL

LICORICE SERUM

SOOTHING TONER

SOOTHING CLEANSER

The Institut’ DERMed Soothing Mask is formulated with Neutrazen® and Beta-Gluca (D) to compose the skin for a normal, comfortable complexion.

The Institut’ DERMed Soothing Moisturizer is formulated with Pumpkin Seed Oil and Ginger Root to replenish moisture and maintain composure for a normal, comfortable complexion.

The Institut’ DERMed Hydro-Cort Complex is formulated with Hydrocortisone and Bisabolol to relieve irritation and restore a normal, comfortable complexion.

The Institut’ DERMed Soothing Peel is formulated with gentle, rejuvenating Papain Enzymes and L-Lactic Acid to exfoliate sensitive skin for a normal comfortable complexion.

The Institut’ DERMed Licorice Serum is formulated with Licorice Root Extract and Totarol for a normal, comfortable complexion.

The Institut’ DERMed Soothing Toner is formulated with Licorice Root Extract and Willow Bark Extract to relieve redness and hydrate for a normal, comfortable complexion.

The Institut’ DERMed Soothing Cleanser is formulated with Licorice Root and Grape Seed Extracts to sooth sensitive skin for a normal, comfortable complexion.

We’ve created a soothing product system with cosmeceutical ingredients: licorice, willow herb, lactic acid, sea minerals, and enzymes designed to help you achieve a calm, comfortable complexion.

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PROFESSIONALInstitut’ DERMed professional in-clinic treatment products provide the licensed skin care specialist with a system of protocols using progressive levels of active ingredients in our professional product formulas for clinical skin rejuvenation results.

The signature Institut’ DERMed Lactic+ Peel solution effectively exfoliates and promotes a hydrated, renewed skin surface.

A hydrating post-treatment serum for dry skin types to nourish, calm and soothe the skin for a comfortable complexion.

This AHA peel blend of Retinol and Lactic Acid softens the appearance of fine lines and wrinkles, and evens skin tone.

Formulated with Lactic Acid, Salicylic Acid and Phenyl Resorcinol and our proprietary blend of peptides and anti-oxidants to enhance exfoliation. Recommended for oily, sensitive skin types.

Formulated with Ascorbic, Salicylic and Malic Acid, Papain and Bromelain Enzymes enhanced with our proprietary blend of peptides and anti-oxidants to encourage exfoliation for a more youthful, clean, clear complexion.

Formulated with Lactic Acid, Salicylic Acid, Phenyl Resorcinol and our proprietary blend of peptides and anti-oxidants to enhance exfoliation. Recommended for dry, sensitive skin types.

This exclusive formula of TCA is an excellent exfoliator for revitalizing the skin helping to reduce the appearance of fine lines, wrinkles, and uneven skin tone.

A deep cleansing solution to prepare the skin for optimal penetration of peel treatments.

Formulated with Pancreatin Enzymes to soften and exfoliate cellular debris build-up rejuvenating dehydrated, sensitive skin.

Formulated with a botanical enzyme derived from whole pumpkin and a concentration of Vitamin A to enhance exfoliation for oily skin types and uneven skin tone.

GLYCOLIC+ PEEL

SUPREME LIFTING PEEL

PEEL PREP SOLUTION

LACTIC+ PEEL

BIO-DERM NUTRI OIL

RETINOL+ PEEL

CLASSIC LIFTING PEEL

MICRO LIFTING PEEL HERBAL PEEL

PERFECT LIFTING PEEL

PUMPKIN PEEL

A powerful keratolytic exfoliating agent formulated with our proprietary blend of peptides and anti-oxidants.

BIO-DERM NUTRI GEL

A hydrating post-treatment serum for oily skin types to nourish, calm and soothe the skin for a comfortable complexion.

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LEVEL 101 FUNDAMENTAL TREATMENTSFundamental Level 101 Facial Peel Includes: Expert Skin Analysis and personalized product selection; 3 Step Pre-Cleansing, Corrective Cleansing, Micro Crystal Polish Exfoliation, Prescribed Infusion Peel, Protective Cream, Moisturizer, Eye and Lip Hydration.

RENEWING PEEL Reduces lines and wrinkles

CLARIFYING PEEL Tightens pores, re-texturizes

SOOTHING PEEL Gently dissolves dead skin cells

BRIGHTENING PEEL Evens the skin tone

LEVEL 201 ADVANCED TREATMENTSAdvanced Level 201 Body Complexion PeelIncludes: Glycolic Body Wash, Pumpkin Peel, Glycolic Body Moisturizer. For chest, back, or legs to exfoliate dead skin cells, smooth the appearance of bumps and uneven skin tone for revitalized, smoother skin.

Intensive Level 301 Body Complexion PeelIncludes: Glycolic Body Wash, Glycolic+ Peel, Glycolic Body Moisturizer. For chest, back, or legs to exfoliate dead skin cells, smooth the appearance of bumps and uneven skin tone for revitalized, smoother skin.

LEVEL 301 INTENSIVE TREATMENTSIntensive Level 301 PeelIncludes: Expert skin analysis and personalized peel selection; Pre-cleansing, Corrective Cleansing, Advanced Peel Prep, Chemical Peel applied in 1 - 4 layers, Bio-Derm Nutri Oil or Gel, Protective Cream, Moisturizer, Eye and Lip Hydration.

MICRO LIFTING PEEL evens skin tone, smooths the appearance of fine lines for a refined texture

CLASSIC LIFTING PEEL evens the skin tone, refines skin texture. Recommended for sensitive skin types.

PERFECT LIFTING PEEL evens the skin tone, refines skin texture. Recommended for non-sensitive skin types.

SUPREME LIFTING PEEL evens the skin tone, refines skin texture. Recommended for mature skin types.

Fundamental Level 101 Infusion FacialIncludes: Expert Skin Analysis and personalized product selection; 3 Step Pre-Cleansing, Corrective Cleansing, Micro Crystal Polish Exfoliation, Steam, Extractions, Mask, Corrective Serum, Protective Cream, Moisturizer, Eye and Lip Hydration, Accu-Pressure Facial Massage and Relaxing Upper Body Massage.

RENEWING INFUSION FACIAL for dry, dehydrated, aging skin types

CLARIFYING INFUSION FACIAL for combination, oily, excessively oily and congested skin types

SOOTHING INFUSION FACIAL for sensitive skin types

BRIGHTENING INFUSION FACIAL for skin types with an uneven skin tone and color

Fundamental Level 101 Body Complexion Peel Includes: Glycolic Body Wash, Light Manual Exfoliation, Lactic Hand and Body Moisturizer. For chest, back, or legs to improve skin elasticity, hydration and texture for younger looking skin.

Advanced Level 201 Corrective FacialIncludes: Expert Skin Analysis and personalized product selection; Pre-Cleansing, Corrective Cleansing, Advanced Peel Prep, Level 201 Prescribed Peel, Steam, Extractions, Bio-Derm Nutri Oil or Gel, Mask, Protective Cream, Moisturizer, Eye and Lip Hydration, Accu-Pressure Facial Massage and Relaxing Upper Body Massage.

AGING CORRECTIVE FACIAL designed to target dehydrated, aging skin

OILY CORRECTIVE FACIAL designed to reduce the appearance of oily, congested skin

SOOTHING CORRECTIVE FACIAL designed for sensitive skin types to reduce the appearance of uneven skin

DARK SPOT CORRRECTIVE FACIAL designed to reduce the appearance of uneven tones in all skin types

Advanced Level 201 Corrective PeelIncludes: Expert Skin Analysis and personalized product selection; Pre-Cleansing, Corrective Cleansing, Advanced Peel Prep, Level 201 Prescribed Peel, Bio-Derm Nutri Oil or Gel, Protective Cream, Moisturizer, Eye and Lip Hydration.

PUMPKIN PEEL detoxifies and reduces the appearance of uneven skin tone for a clean, clear complexion

HERBAL ENZYME PEEL rejuvenates sensitive skin for a hydrated healthy glow

LACTIC+ PEEL exfoliates for a hydrated, refined skin surface

GLYCOLIC+ PEEL reduces the appearance of oil skin and exfoliates for a younger looking complexion

RETINOL+ PEEL reduces the appearance of fine lines and wrinkles for a smoother complexion

Intensive Level 301 Skin Transforming FacialIncludes: Expert Skin Analysis and personalized product selection; Pre-Cleansing, Corrective Cleansing, Advanced Peel Prep, Level 301 Chemical Peel, Bio-Derm Nutri Oil or Gel, Mask, Protective Cream, Moisturizer, Eye and Lip Hydration and Relaxing Upper Body Massage.

MATURE SKIN TRANSFORMING FACIAL smooths the appearance of static wrinkles and rejuvenates skin

OILY SKIN TRANSFORMING FACIAL reduces the appearance of oily skin for a clean, clear complexion and long term luminosity

UNEVEN SKIN TRANSFORMING FACIAL brightens and reduces the appearance of uneven skin tone for long term luminosity

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“Thanks for your hard work in keeping us all healthy and beautiful.”

-Margery Leedy

“I am a loyal customer and I stand by your products.”

-Kim Purnell

“My skin is glowing! Thanks to the amazing facial and chemical peel I got from my esthetician at Dermed!!”

-Phyllis Brassey

“I thought I was beyond help and Dermed changed everything around. Here I am now at the age of 26 with beautiful skin and a restored self- confidence.”

-Jessica Ciak

SOOTHING BRIGHTENING

RENEWING CLARIFYING

Institut’ DERMed

TESTIMONIALS

BEFORE BEFORE

BEFORE BEFORE

AFTER AFTER

AFTER AFTER

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LEARN FROM THE EXPERTS

5 DAY MEDICLINICAL AESTHETICS CERTIFICATION

5HR. GA STATE BOARD CE APPROVED - ADVANCED SKIN ANALYSIS & DIAGNOSTICS

BE IN CONTROL: ADVANCED ACNE SKIN CONDITION CLASS

LIGHTEN UP: ADVANCED PIGMENTATION SKIN CONDITION CLASS

REGAIN COMPOSURE: ADVANCED SENSITIVE SKIN CONDITION CLASS

3 DAY COSMEDICAL AESTHETICS CERTIFICATION

Institut’ DERMed College of Advanced Aesthetics offers

interactive hands-on courses to advance your current aestheticskills for greater client results and spa profitability

IDC

AA

CO

UR

SE

S We Have A Variety Of Classes To Choose From

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Express Your Inner Makeup Artist

ID Cosmetics Is Artistry Made EasyMineral foundations formulated with skin nurturing anti-oxidants

that would provide excellent natural coverage. Our color rich mineral pigments go on smoothly and blend easily for a long-lasting finish.

ID Cosmetic comes with elegantly packaged refillable palettes that allow you to personalize your look and choose only the shades you

want. Because makeup is not one-size-fits all.

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Camouflage Cover Wands

Camouflage Cover Cream Pots

Pressed Mineral Eye Shadow

Brushes

Pressed Mineral Foundation

Loose Mineral Foundation

Pressed Mineral Blush

DesignaBrow Tint

Lip Gloss

Lip Liner

LightMediumMedium LightDarkExtra DarkMedium DarkColor Corrector 1Color Corrector 2

Cover Cream 1Cover Cream 2Cover Cream 3

I’m SpecialSo SweetPassion Simply Glowing Get Inspired Fearless IrresistibleTender Hearted Be Gorgeous Natural Beauty

Angle ShadowConcealerDetail Liner Detail Blender Crease Shadow Fluff Shadow Base Shadow Flat Liner Kabuki Lash/Brow Comb Angle Blush

CanvasPorcelainShellEcruWheatSand BeigeTawnySoft TanNatural BeigeWarm BeigeRich TanSierraShine Control

Baked ClayEnglish RoseSatin MauveSoft PeachBrown SpicePaprikaBrownberryPink CoralApricotBronze RoseBronze GingerBronze Russet

Light BrownMedium BrownDark BrownSoft RedCharcoalTaupe

CinnamonSherrySiennaSpice

SuedeCharcoalGraphiteMidnight BlueGolden OliveBlack VelvetWhite SugarSilver LiningMoonlightIce PebbleBrown LustreMulberryRose QuartzPink PassionPink PassionPlum Passion Purple Haze Blueberry Emerald Green Seafoam Café Au Lait

Bronze Gold CreamsiclePink Shimmer Turkish Coffee Mandarin Spice Tangerine Copper Glaze Brown Sugar Amaretto Taupe Shimmer Antique Gold Sand Beige Gold Leaf White Sand Sunrise Mocha Cream

CreamPale AlmondAlmondBeige CreamWarm HoneySoft TanCinnamonNutmegMochaEspresso

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Institut’ DERMed

DISTRIBUTION OPPORTUNITES

DISTRIBUTION OPPORTUNITIESInstitut DERMed distribution center is conveniently located in Atlanta, Georgia and within 30 minutes of Atlanta-Hartsfield International Airport. Currently Institut’ DERMed distributes professional skin and body products, retail products, equipment and spa supplies. We distribute to the USA and internationally through our distribution partners in Canada and New Zealand. We are currently expanding nationally and internationally and are looking for distributors. The applicants should have appropriate experience in the professional cosmetic business, having an already established distribution and training network. Call 866.433.7633 for more information.

WHOLESALE ACCOUNT OPPORTUNITIESInstitut DERMed allows dermatologists, plastic surgeons, licensed estheticians, cosmetologists and other licensed medical professionals to act as resellers of Institut DERMed products. Before an account can be established, we will request the following documentation from you:

• Proof of a valid business license• Proof of your medical, aesthetic or cosmetology license• Certificate of insurance

We will be happy to conduct a needs assessment on your business and create a suggested opening order that specifically targets your client demographic.

Contact Us Today To Get Started: 866.433.7633 or email akim@idermed.com

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CLIENT LOYALTY CARDS

NEW CLIENT PROSPECTING

CARDS

CLIENT RETENTION POSTCARDS

Institut’ DERMed

MARKETING CENTER

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Institut’ DERMed

CORPORATE MEDIA SUPPORT

For entrepreneurs desiring to duplicate the successful Institut’ DERMed MediClinical Spa concept.

SPA HUMAN RESOURCES MANAGEMENT

For staff, managers and owners desiring to implement proven structures and processes that ensure consistent spa operations.

SPA EMPLOYEEMANUAL

A detailed outline of spa presentation, etiquette with detailed treatment room maintenance task lists.

SPAHOUSEKEEPING

Turn your NIPS into IPS with this complete training system that will energize your front desk and have your team functioning at peak levels.

SPA FRONT DESK MANAGEMENT

A comprehensive manual containing detailed product information, treatment protocols for Spa, Clinical and Medical Levels.

PRODUCT KNOWLEDGEAND TREATMENT GUIDE

Powerful proven internal and external sales and marketing success systems with goal setting templates for the spa professional.

SPA SALESMARKETING

MAGAZINE ADS SOCIAL MEDIA

Institut’ DERMed

MARKETING ANDMANAGEMENT RESOURCES

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1. How would you define the Institut’ DERMed concept?

We give you the best skin care products and teach you how to use them. Institut DERMed products are formulated and packaged to address all skin types as well as specific skin conditions. The correct identification of skin color, skin type and condition is key to successful cosmeceutical product selection and treatment. Most individuals have a combination of skin types plus one or more conditions. Each category is color coded, creating personalized product and treatments based on the individual needs and allowing for synergistic treatments of multiple skin conditions that give visible results.

2. What is the scope of the product line?

Institut’ DERMed offers a full line of professional treatment protocols and high performance home care products specifically formulated to:

n rejuvenate cell renewal and help to maintain the moisture balance necessary for radiant skin

n be non-comedogenic and non-irritating for sensitive skin types

n reduce the appearance of uneven skin tone for a vibrant glowing skin

n reduce the appearance of oil to help clarify pores

3. What key active ingredients or proprietary elements does your line feature?

AGING: n retinol, spintraps, C-beta glucosamine, epidermal growth factor, pregnenolone, glycosaminoglycan, glycolic acid polymer, co- q10 enzume, L-glutathione, L-ascorbic acid

SENSITIVE: n hydrocortisone, L-lactic acid, licorice root extract, evening primrose oil, algae extract, titanium dioxide, D-beta glucosamine, bisabolol, papaya enzyme, green tea extract, L-glutathione, spin trap

BRIGHTENING: n salicylic acid, L-lactic acid, glycolic acid polymer, D-beta- glucosamine, cranberry extract, gallic acid, L-glutathione, L-superoxide, parsol,vitamin-K, L-ascorbic acid, hydroquinone, kojic acid, arbuten, bromelain enzyme

OILY: n glycolic acid, salicylic acid, pumpkin enzyem, niacinamide, D-beta-glucosamine, L-asxorbic acid, L-glutathione, spin traps, allantoin, epidermal growth factor, tea tree oil, titanium dioxide, eucalyptus essential oil, grapefruit essential oil, calendula oil, chamomile extract, sulfur, camphor

4. What are the USP’s (unique selling propositions) of the line and how does this line differ to all the others on the market?

n 5 complete lines formulated with clinical active ingredientsn Chirally corrected ingredients to enhance product performancen Advanced clinical training for licensed estheticians to advance professional skills and confidencen Solutions for specific skin conditions and skin typesn Advanced home care treatment plans for maintaining healthy looking skinn Safe effective professional treatment protocolsn Institut DERMed can also assist with brand development and marketing materials

5. Is there a particular product or aspect of the line that you are well known for? (Including any proprietary ingredients, activities, methods, or science.)?

n Highly concentrated formulations with active ingredientsn Institut DERMed College of Advanced Aesthetics founder, Lyn Rossn Providing serious skin care treatments and products to enhance client results

6. What scope of treatments do you offer within the line?

Institut DERMed offers advanced Cosmeceutical formulations that bridge the gap between traditional cosmetics and pharmaceutical products. Within the line are 5 complete lines developed to effectively treat and address all skin types and skin conditions such as; aging, uneven skin tone, oily and sensitive skin. We also have protocols that combine clinical skincare with many of the latest technology devices as well as protocols for pre and post operative surgical patients, oncology esthetics and holistic esthetics.

7. Do you produce both retail and professional size products?

Yes, we are known to have the most extensive clinical treatment back bar in the industry offering a wide range of treatment options for your most challenging cases. Our home care products compliment the professional treatments allowing clients to maintain their results.

8. What is the average shelf life of the products opened, unopened?

Institut DERMed products are formulated with food grade preservatives and we recommend the average shelf life to be twelve months depending on the composition of the formula. Most of the products are contained in airless bottles which extends the life of the product.

Product Line And Concept

Frequently Asked Questions

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9. What is your fastest selling product or group of products within the line?

Institut DERMed has been successful with each category of it’s products but the products we hear the most compliments from our clients about are the Brightening and Aging products. We also get rave reviews about our Oily and Sensitive products almost daily!

10. Do your products use organic, free trade or raw ingredients from sustainable sources?

Yes.

11. Do you test on animals or are any of your ingredients or sub-ingredients tested on animals?

No animal testing was used during the formulation of Institut’ DERMed Clinical Skincare products.

12. In what way is your line environmentally conscious/friendly?

We use selected natural, raw ingredients.

13. What training programs and technical support do you offer?

Institut DERMed offers monthly advanced training for licensed skin care professionals. Topics include: a 5 Day Medical Aesthetic Certification course and a 3 Day Cosmedical Aesthetic Certification course as well as a variety of 1 Day classes. Check the Class Calendar for the most recent class schedules. All classes include a training manual and hands on instruction. Please see detailed information about these courses by going to the training tab.

14. What is the size of your classes?

Class space is limited to 10 students to provide for individual attention.

15. Are there any charges/costs for product knowledge training?We support our products with free product knowledge training once you place an opening order. It will be necessary for you to speak with an education co-ordinator to determine locations and dates of available training.

16. Who leads the training?Lyn Ross, Master Esthetician, and other Certified Institut DERMed Trainers.

17. What training materials do you provide?Product Knowledge Manual containing product information sheets for both retail and professional products along with step by step instructions for each treatment, online video training, tele-training and live web training.

18. What is the target demographic for the brand?

Our target demographic are teens and adults between ages 16 and 55.

19. What means of marketing and communication do you use to reach your clientele?

We recieve PR in nationally recognized consumer publications through published press releases. We advertise in industry trade journals and magazines; we participate and host charitible events; we maintain an internet presence through our corporate website, Google, Facebook, Twitter, blog; we facilitate aesthetic school demo days; and exhibit at trade shows.

20. What ways does your company support distributors of your product?

Institut’ DERMed provides training and marketing material to support professional treatments, correct recommendation of home care products, customizable product promotions, and applicable sales techniques that begin in the treatment room.

21. What is the criteria for becoming an Institut’ DERMed Spa Affiliate?Institut’ DERMed is pleased to offer our full product line to wholesale clients for resale and to support them with: sales, marketing, and education training. To apply to become a Spa Affiliate please fill out the required paper work and either fax or email it to our corporate office. Forms required are: client profile, professional license, certificate of insurance, business license, Internet sales policy and mutual conditions of sale agreement. Once we process your information a representative will assist you in placing your first initial order for product and or equipment.

Product Training

Marketing Sales and Demographics

5589 Peachtree Rd. Atlanta, GA 303411.866.433.7633 n idermed.com