INSTAGRAM&

PHONEOGRAPHY

How to Develop & Grow your BRAND,right from your PHONE…

WORKBOOK

Presented by

In this handbook you wil l learn from the experts in the start-up space,bloggers, business owners and professional photographers on how to

establish and grow your personal brand or business merely byusing the free tools avai lable to us al l .

• How to MONETIZE your Brand• How to go from 0-10K FOLLOWERS on Instagram• Why and how to have a digital STRATEGY• The Art & EASE of Phoneography• The PERFECT Presentation on Instagram• How to SELL on Instagram• How to Build a CONFIDENT online personal brand

Phoneography is the act of creating photos with a smart phone, wherethe images have been both shot and processed on the device. It isessential ly the act of creating photos shot and/or processed by a cameraphone. Knowing the best phoneography and Instagram tips wil l enable youto market your brand yourself in an easy, manageable, and affordable way.

TOPICS:

WHY PHONEOGRAPHY?

WHY INSTAGRAM?

Considered the king of social engagement since 2015, Instagram is morethan just a force to be reckoned with. With over 100 mil l ion daily usersranging from mil lennial ’s to seniors, Instagram del ivers far more socialengagement than Twitter or Facebook. If you weren’t using it for yourbrand or blog yet, you need to start now. If you have been using it butstruggle to reach your audience, you need this handbook now.

GENEVIEVE BEYLEVELD

MONETIZE YOUR BRAND

TOPIC OVERVIEW:

Is it just me or does it seem as if every second person on Instagram is now referring tothemselves as ‘bloggers’? In an age where you are your brand and bills need to be paid, onlythe fittest can financially survive. The upside of this career choice is that it is not only‘Instagram models’ making their monthly paycheck from social media. In fact, looks havevery little to do with it (something I have discovered in building my brand and turning it intoa viable source of income). So, what is the magic x-factor that is responsible for turningyour brand into a profitable enterprise? Business savvy (and once you have mastered it, it isfar sexier than any #bikiniselfie).There is a reason that influencer marketing has sky-rocketed in the last three years. Whilemany people may harp on about the fact that print is dead, it is more the fact that socialmedia is alive … and buzzing with business opportunities. For myself, Passports & Perignonis a full-time job and therefore I have had to monetize my platform to earn an income. Hereare my insider tips to monetizing your brand amongst the white noise of amateur bloggersin the industry.

Find your niche and offer digital productsA popular way for influencers or bloggers to draw readers to their pages and have themengage in their content is to find their niche market and engage with it in a way that cangenerate income. For Passports & Perignon that niche market is travel. I have alignedmyself with travel brands who now pay for me to represent or feature their travel relatedbrand or resort or airline because I was very specific about my ‘brand voice’ when I createdmy website. While I offer fashion, beauty and celebrity news, the bulk of my content is (ONLY5 star) travel directed. I found my niche and stuck with it, rather than trying to spread myselftoo thin with many different categories. Rather excel in one than be mediocre in many. Inanother genre, Fitness queen Kayla Itsines (@kaylaitsines), is a great example of aninfluencer who build a brand on a single topic and has monetized on it by expanding intoher downloadable workout program Bikini Body Guide and her newly launched app SweatWith Kayla. Once you have found your voice it will be easier to co-create content withbrands, either by selling advertising and editorial space to them, or by being commissionedspecifically to create content. My pro tip: Even if you are just starting out , never (and Imean NEVER) do work for free.

Start a Podcast or YouTube ChannelIt was only when creating my podcast ‘In bed with Passports and Perignon’ that I realizedthe true potential this medium has. Podcasting is a great way for influencers to distributetheir content, connect with their audience on another platform, share content convenientlyand ultimately earn an income from their influence and public profile. For example, when Iam recording my podcast from Mauritius, who do you think is paying for it? The hotel I amstaying in and mentioning throughout the episode in a nonchalant manner (listeners orviewers prefer this approach rather than a hard sell of a resort which can come across asingenuine). Many social media influencers have jumped on this trend and have started theirown podcasts. 

Become a brand ambassador (but choose your brands wisely)Becoming a brand ambassador is another viable way for you to make money. However, thiscan be a slippery slope as while you wish to work with lucrative brands, signing with toomany has followers disengaging from your ‘influencer voice’, if every week you arepromoting another brand or product. As of late, ongoing ambassadorships are quoted to bethe most effective method of influencer marketing because of their structural nature.Companies hire brand ambassadors for long-term relationships and pay them on a retainerbasis. It is the responsibility of the influencer to become an expert on the brand or productand broadcast his or her partnership with the brand on all social media channels. This is notonly applicable to influencers with a large following. Many brands are now choosing to workwith micro-influencers due to budget restraints or campaign goals. The most importantthing brands take into consideration is the engagement rates of a social media account.There is no point in paying someone with 1 million followers if they have bought them all.

The famous ‘Sponsored Post’ While brand ambassadors are typically long-term partnerships, sponsored social mediaposts are more of a short term, no commitment approach to building brand awareness andexposure. This is by far, the most common way for influencers to make money, especiallywhen they are starting out.   A sponsored social media post is when a brand engages an influencer to create contentfeaturing the brand (it could be one post, two posts, or a series of posts) and share it withtheir followers. For Passports & Perignon I am often commissioned to create a thread ofhumorous Instagram stories. There are many forms of sponsored social media posts, fromsharing the brand owned content, developing unique content, promoting a new product orthe launching of a new brand. On the same note, influencers can monetize blog editorials ontheir websites as it is a more in-depth way of getting information across to their readers(there is only so much you can say in one Instagram post).

Throw a party!Ok, it’s not that kind of party, think of it more like a ‘work party’! Influencers can makemoney by hosting events or doing appearances at events or launches. Influencers tend tohave great connections with their following and can build additional hype around events(and even generate sales on the evening). I do this often with Botox parties. It is a great wayto meet my followers at an intimate event.With social media fast becoming an ever-expansive career choice, it is important to knowwho you are in this industry and network to engage with every opportunity available to you.However, always remember the golden rule of success. If your dentist doesn’t fix your teethfor free, why should you promote brands for free?

After studying politics and journalism at Rhodes University, Genevieve moved toJohannesburg and worked in marketing. She later found her niche in magazine journalismand, even although she genuinely loved her job at Caxton Publishers, she left in order tofurther her studies in Broadcast Journalism at the New York Film Academy in Manhattan,New York. On her return to South Africa from the States, she worked as a TV Producer,where she produced TV commercials for DSTV and was recently appointed as the SouthAfrican Foreign Correspondent for See My Africa – a television series which aims to dispelmyths about Africa to the rest of the world. In an insane moment of bravery, she decided toleave the professional world for one where she could drink champagne for breakfast.

She needed to be her own boss, even if it means writing stories that she alone will read (orwhich she reads aloud to her Chihuahua, Master Fifi). Et voilà, Passports & Pérignon wasborn. Spending half her year in New York and the other in South Africa, Passports &Perignon cuts to the ‘front of the line’ when it comes to world’s most talked abouthotspots, whilst simultaneously remaining true to everything that Genevieve loves aboutlife; satire, humour and a really great massage. In an attempt to change the validity ofblogging and social media influence in South Africa as a career choice, Genevieve has beenextremely vocal about monetizing one’s brand and demanding market value pay in an ever-changing media-centred landscape.

SPEAKER BIO:

@passportsandperignon

10K fol lowers. The holy grai l .  But how do you get there, fast?

TOPIC OVERVIEW:

SPEAKER BIO:Lauren Dallas is Founder of The Growth Academy, a South African-based eLearning platformthat aims to break the myth of the ‘overnight success’ and give entrepreneurs the skills andstrategies they need to start and grow businesses. The Growth Academy now has membersacross 10 countries and was named as one of Fast Company’s most innovative companies of2017.Lauren is also Co-Founder of Future Females, a movement to rapidly increase the number ofand success of female entrepreneurs – the community was launched in August 2017 in CapeTown and is now in twelve global cities, with over 10,000 members, and has recentlylaunched the online Future Females Business School. Lauren is a passionate speaker andmentor on eLearning and growth marketing, including involvement in the Barclays TechstarsAccelerator program, Investec Startup School, Africarena, PWC Future Leaders Conferenceand previous roles with eBay, Groupon & Accenture. She also advises on growth strategy toa number of early-stage startups both in Africa and Australasia.

LAUREN DALLAS

GET FROM 0-10K ON INSTAGRAM

@lauren.dallas

Know your brand narrativeSocial media is a value exchange – your audience needs to be crystal clear on exactly what’sin it for them when they like a post or follow your profile.  What is the story you’re tellingand why should they care?  There are five brand narratives that work well on Instagram,that if you stay true to, will allow you to rapidly grow your following. Make the first movePosting ‘good content’ will not get you to 10,000 followers (not quickly anyway).  Likedating, you’ve got to dress up, go to the club, and strike up a conversation.  Or if you’remore of a Tinderer… find your best profile picture and put it out there, hoping for a swiperight.  But like a club, or like Tinder, you’re not the only one there – there are hundreds (orthousands) of others all vying for the same attention.  So how do you stand out?  First –make conversation – comment on other posts and trigger immediate engagement on yourposts to maximise engagement (it’s called social for a reason after all!).  Second –partnerships – get introduced by someone who already knows your target audience.  Third –hashtags.  Because well, it wouldn’t be an Instagram talk without touching on hashtags, butalso, in Dec 2018 hashtags made a serious comeback, and they need to be part of yourstrategy. AmplifyThe feed, LIVE, Stories, IGTV – what’s a time-strapped marketer to do?  Well, the answer is,as much as possible, with as little as possible.  To grow fast, you need to be using thefeatures that Instagram makes available to you, Stories in particular.  And the best way toget followers from Stories is to follow a ‘four frame formula’ e.g. the intrigue / complication/ question / hidden answer approach.

TOPIC OVERVIEW:

KNOW YOUR STRATEGY

CHRISTINA MASUREIK

In order to gain value from social media, you need to know your OBJECTIVE. WHY are youon social media? What is your purpose, who are you trying to reach?WHAT value are you bringing? What is your message, your product, or your services?Next, WHO will value from what you have to offer? WHERE are those people on socialmedia? WHEN are they on social media?Once you can answer the who, what, when, where and why…. You have a foundation tobegin your strategy for reaching and engaging your audience. And, ultimately, drivingconnections/sales/web clicks.

The 5 W’sAnswer these questions:

WHAT (what is our value?) WHO (who needs this?) WHY (ties to the WHO – why do they need it?) WHERE (where do they sit online?) WHEN (when is your audience online?)

Define Your AudienceNow that you understand your objective, define your audience a bit more. Know what youraudience is doing online, so you can find them, relate to them, connect and convert toleads.

Audience Age Audience Gender Audience Income bracket Audience Occupation Audience Interests

When you can eat, sleep and breath your audience, you can connect with themauthentically and turn those connections in to leads.Secondly, know your competitors and influencers. Competitors and influencers share youraudience. With competitors, you keep your finger on the pulse. How is your audienceengaging with them? What is their strategy? How can you leverage off that?Influencers share your audience but don’t compete with you. You want to be friends withyour influencers. Engage with them, collaborate with them, endorse them, etc.

Follow a StrategyNow that you know the who, what, when, where and why, as well as understand youraudience intimately, follow your outlined strategy and amend accordingly.What does that mean? Well, as they say, failing to plan is planning to fail! So, make a PLANand FOLLOW it.

You’ve already sussed out your competitors, identified your influencers and defined youraudience, so now GO! Get posting and engaging.

In order to determine the best Instagram strategy for your brand in order to mosteffectively engage your audience, you need to keep analysing the data in order to improve.But first, you need to start somewhere.

The AlgorithmEver since they changed their algorithm from chronological, Instagram success has become anunsolved mystery more unpredictable, misunderstood and debated than the low carb highfat diet (LCHF) versus the low fat high carb (LFHC) diet. There just seems to be no rhyme or reason!For the record, I’m an outlier, so I am in the HCHF boat – just saying.

While there is inarguably much that we don’t understand about the algorithm, one thing is stillimminently clear: instant engagement equals a wider reach, which leads to more engagement.

Drive Engagement: Know the TricksWhile it is important to understand your audience and share content they will love, there’s afew tricks you can implement to use the algorithm to your benefit.

• Know When to PostThis is a part of your “strategy”. To reiterate, analyse and understand your Instagram Insights tosee when your audience is most engaging with you. Since the algorithm is no longer chronological,you can post multiple times a day. A good starting point to see what works for your brand andaudiences’ needs is 1-3 posts a day. Then assess your insights and amend accordingly.

• The Hashtag GameHashtags are a way of categorising your posts in order to discover new content and widen yourreach. Instagram is set up so that using a hash sign with a keyword will create a link to a collectionof other photos, videos and Stories tagged with that same word. It is sort of like search engineoptimisation (SEO) in a way, our own little mini google!For example, if you want to find posts relevant to the topic of ‘beauty’, you can search hashtagsusing #beauty and see how many posts on the app have posts containing it.Hashtags can be used in captions, comments, bios and Instagram Stories. Some users add theirhashtags to the first comment on their post instead of in their caption. Find a method and “look”that works for you. Note, Instagram limits users to 30 hashtags per post, including hashtags in yourcomments.In order to know what hashtags to use, identify what hashtags your audience will be searching for.Use a combination of unique and trending hashtags (ie use #beauty and #capetownmakeupartist).While Instagram allows up to 30 hashtags, it is beginning to become seen as “spammy” when toomany hashtags are used. The jury is still out on the “perfect” number, and this will depend on yourbrand, your audience, etc. Play around and identify what is working best for you on Instagram.A good happy number is 11.

• Geotag your locationWhen you geotag your post, other people who post photos in the same area will see your posts onthe location’s page. This increases content visibility. Note, be safe! If you have a public account,don’t geotag EXACT location, especially when you are still there. Let’s not forget the Kim K fiasco!As happy as our little insta squares are, there are still some bad peeps out there folks, just bewareof the creepsters.

• Ask an engaging question in your captionThis is an easy way to increase engagement. Remember, the more engagement you get on apost (especially in the first hour), the wider your post will reach. Engagement = more engagement,and so on.

• Engage with your AudienceNo one likes a one way conversation, it is just anti-social! So on social media, we socialise. Show your audience your appreciation, because without an audience, well, your Instagram accountis a personal diary really. Reply to comments on your posts. Reply to messages. Initiateconversations.

• Use your competitorsFreedom of speech, and freedom to steal! Jokes, haha. But seriously, there is no law againsttrawling through your competitors posts and seeing what people engage on the post. This is howyou find your audience! If you’re a wedding planner, find that big competitor of yours on Insta andsee who comments on their posts. That lady who said “how do I find your rates?”, THAT is a coldlead. Follow them, like their posts and send a quick DM to say hello. What’s the harm?

• Host a Competition or GiveawayContests are a very effective way to quickly gain followers. Even better, partner with some of yourinfluencers and host a loop giveaway. That way you leverage off each other’s platforms andcollectively reach a wider audience.

ABIGAIL K

YOUR CONFIDENT PERSONAL BRAND

TOPIC OVERVIEW:

• Get on the Influencer BandwagonIdentify users that have a following that matches your audience. Create an agreement or tradexwhereby they post about your products or services, and in exchange get something in return (moneyor trade).

• Tag People in your Post (where relevant)This approach helps widen your post reach by showing the post in the tagged images of thepersons account. Use with caution, no one likes a spam artist.

• Join an engagement podEngagement breeds engagement. Struggling to get your audience to see your posts? Join anengagement pod of like minded brands or people and mutually help each other out.

In a nutshell:

Interesting content = higher engagement = more eyes on your post

So, while it is important that we have a clear strategy that we constantly improve based onour insights, it is equally important that we are generating captivating content. Despite thedigital aspect of its nature, Instagram is still a visual platform. People are driven to LIKE andCOMMENT when they genuinely LIKE what the see (and when you ask them a question orencourage them to engage).

Post good stuff and be clever about how you do it.

SPEAKER BIO:Christina is an innate marketing enthusiast and entrepreneur. She began her professionaljourney in 2003, studying Marketing & Communications at San Diego State University,where she also received a minor in Information Communication Technology (ICT) onacademic scholarship. Originally from the states, Christina immigrated to Cape Town in 2008and founded a company called Event Stars in 2010. Years later she converted the businessto Star Social Media, focusing on social media strategy and solutions for local start-ups andSME’s. She went on to sell the business in 2015 before her first son was born. Christina nowworks full time as a marketing consultant, helping both people and businesses with theirmarketing and content strategy.

@capetownmomchristina

Creating an intentional brand with confidence. Creating a confident brand with intention.Putting yourself out there in the online world can seem like a daunting task. Especially withall the noise, platforms and competition for attention.Knowing how to show up with confidence in the online space can help you grow your brandby being visible, consistent and relevant and establishing yourself as a thought leader inyour industry. All of this of course culminates in generating leads, converting sales andbuilding a successful business.

The Modern Personal BrandThe era of traditional personal branding is over. It’s time to get up to speed and play in thespace that’s relevant for the digital times in which we find ourselves.This means that if you’re in business for yourself, you can no longer ignore the importanceof having an online presence. Online marketing is now the defacto form of marketing,overtaking traditional avenues like print, TV and radio due to accessibility, affordability,reach and measurability.The barrier to entry in the online marketing space is now so low that anyone with asmartphone and an internet connection can radically develop a brand that connects withtheir target audience in realtime. Gone are the days when massive ad campaigns with all thebells and whistles was the only way in which to build audience buy-in. Now it’s aboutkeeping it real, relevant and relatable.The rise of the influencer has forever changed the landscape of the Personal BrandingIndustry.

PerspectiveEverything in the online world is about perspective and perception. It’s easy to create anykind of brand perception when you set to intentionally populate your social media space.Curating a body of content that highlights the aspects of your brand that grabs the attentionand emotion of your audience. A well thought out content strategy goes a long way todetermining how you are currently perceived and how you want to be perceived. But it’smore than just appearances. It’s also about choosing how you want your audience to feelwhen they engage with your content. How will you position your brand story so that you’reable to meet your audience at the emotional set point that’s the precursor to them takingaction by means of following and engaging with you, and eventually purchasing from you.

PracticeIn order to get to that point of having your audience take the intended next step, you haveto build and develop your branding identity with intention. From the imagery like photosand videos, to the wording you use, the topics you discuss and the tone of voice you use inyour dialogues. It all forms part of your digital strategy to be able to connect and buildrelationships with the kind of client you’d like to do business with. Your audience wants todo business with someone they know, like and trust. The days of big corporates dictatingthe terms of consumer behaviour is fast coming to an end. These days, consumers want toknow more about the individual behind the brand. Thanks to reality tv and social media,those same consumers want to connect with the people behind the logos, they want tospeak to a real human being and they want to support businesses that value the samethings they do. The world is a different place and communities are being built online andoffline based purely on common ethos. Consumers are now making more conscious buyingdecisions and are more actively aligning with brands who value the same things. So nowmore than ever is the time to share the real life stories of motherhood, or environmentalinitiatives you’re involved in, or animal welfare or healthy living. Even if your product orservice has nothing to do with those industries. It’s a connection point beyond your offeringthat’ll connect your ideal customer to you. It makes you memorable and relatable in theireyes.

PitfallsOf course it’s not all roses and unicorns when it comes to building a personal brand withconfidence online. There are some pitfalls to be aware of.For instance, don’t engineer an online persona. Not only will it be exhausting to maintain,but you’ll lose the trust of your audience the minute they meet you in person and realisethat you’re nothing like the person you portray online. Remaining 100% authentic online isthe only way to go. Of course this doesn’t mean you want to show every bad day that youhave, but you certainly want to balance all the glitz and glam with a bit of real life ‘shithappens’, because well, shit does happen and your audience knows it. They live it. So ratherthan making you appear weak or unprofessional, when done the right way, showing a bit ofvulnerability can make you more relatable and endear you even more to your idealcustomer.

Another pitfall is falling into the trap of thinking that you have to please everyone. Youcan’t. There will be people who dislike you, for no reason, other than you’re just not theirkind of person. And that’s ok. The sooner you get on board with that, the sooner yourpersonal brand will grow and strengthen. Having people disagree or dislike you is a sign thatyou’re reaching a wider audience and is actually an indication that you’re doing well.Provided the haters are in the minority, keep doing what you’re doing.Lastly, and related to the previous point – don’t let your ego get over involved in buildingyour personal brand online. There are two sides to this particular coin and you don’t wanteither of them. On the one hand, you don’t want your ego to get so inflated by the growthof your personal brand, especially as your audience grows, because you can lose touch withthe initial intention – of building your business and helping your clients and customers. Onthe other hand, you don’t want to take this journey so personally, that the slightest bit ofcriticism or hiccup derails your entire online strategy. So find the support you need to keepyour ego on balance.

PointersSo in order to keep growing your personal brand online with confidence, here are somepointers for you to implement:

• Always add value. With every post, ask yourself: “What’s in it for my audience? What dothey get from this?”

• Keep it real. Only ever share images, videos and stories that represent the real you or arein alignment with your real thoughts and feelings.

• Tell your story. Connect with your audience by giving them tidbits of the story that gotyou to where you are now. Share real-life stuff – the good and the bad.

• Keep it consistent. In terms of frequency of posting as well as look and feel and tone ofvoice. Keep it consistent to build trust.

• Be intentional. Think things through. Don’t just post for the sake of posting only to regretit a little while later. Ask yourself why you’re sharing what you’re about to share, and howdoes it align with the brand that you’re building.

• Be patient. It’s easy to buy followers. Don’t do that. People can smell inauthenticity a mileaway and once you’ve damaged their trust in you, you’ll struggle to get it back.

Remember that everyone has a unique Personal Brand. There is no other person in theworld just like you, with your exact life and professional experience. All of that serves yourbrand so use it to your advantage. When you have the confidence to show up authenticallyin the online space, your brand and your business will flourish, guaranteed.

SPEAKER BIO:

The go-to girl for Women’s Confidence, Abigail believes that every woman has an obligationnot only to herself but to the women in their life to show up in this world as their mostconfident self. This journey is a lesson in self-love, self-acceptance & self-respect – to get usall to a place where, IN SPITE of our imperfections, we are confident. Abigail believes thatthis world needs more feminine input, influence and impact, and confidence is the key tohelping women show up in a more significant way.

After years of photographing women and witnessing the transformation that happened infront of her camera when these women were shown, perhaps for the first time, howuniquely beautiful they are, Abigail set about expanding her reach to help women developinto the confident, self-assured women they were meant to be. Abigail continues tophotograph women and now also teaches them the tools and techniques they can use totake confident action to connect them to their personal and professional confidence.

@abigailkconfidentcreative

TOPIC OVERVIEW:

ANNÈNE VAN EEDEN

THE ART AND EASE OF PHONEOGRAPHY

What makes a good photograph?Give your photograph a good foundation to start with and only use editing to enhance whatis already good in your image. Following are some important elements that can make aphotograph eye-catching.

CompositionHow you frame your subject and what you include in the frame. Make use of symmetry, therule of thirds, leading lines or use other objects to frame your shots. Remove distractingitems by changing your angle or cropping differently.

LightingExposure and the use of light in your image. Look out for good natural or ambient light. Ifpossible, move your subject toachieve the lighting you require. Use interesting shadows or reflections. Photograph peoplein softer, more flattering light,avoiding harsh shadows.

Emotion or a storyGreat photographs usually evoke or capture emotion. It may not always be the bestcomposition or lighting but the feelingwill make it memorable. Others will tell a story by freezing a moment or even just glimpsesof a scene or event.

Helpful tips• Tap on your screen to adjust light and focus • Simplify• Change your angle/perspective • Be careful of distortion• Capture interesting details and textures • Try lens attachments• Make use of hdr for high contrast scenarios • Keep shooting

Filters and editingControl is very important when it comes to filters and editing. Just because you have accessto all these effects, doesn’tmean you have to use all of them!

FiltersFilters can be used to add a feeling to your photographs, such as vintage, nostalgia, a beachvibe or it can be used toinstantly add contrast or warmth. Try to edit your photograph manually before adding filtersto it. The trick is to use filtersin a way that the filter is not noticeable, but rather the feeling it conveys.

Editing in Instagram

• Lux setting (Sun symbol)An auto adjustment of your photograph, enhancing contrast, exposure, saturation etc.

• AdjustStraighten, rotate or crop.

• BrightnessAdjusts exposure - Lighter or darker

• ContrastDarkens shadows and brightens highlights

• StructureIncreases both contrast and sharpness.

• WarmthAdds a warm yellow glow to your photos (or removes)

• SaturationEnhances colours to make them more vivid.

• ColourAdds a tint of colour to either shadows or highlights.

• FadeFades colours overall

• HighlightsBrightens your highlights or adds detail to overexposed light areas.

• ShadowsDarkens shadow areas or lightens to reveal detail.

• VignetteCreates darker corners which focuses attention on your subject.

• Tilt shiftDraws focus to an area of your choice by blurring the rest.

• SharpenClarifies your image by making details more crisp.

A wide range of other editing software is also freely available, using similar tools. Some offermore filters while othersallow you to adjust specific areas, where more advanced editing is neede

SPEAKER BIO:

Annène is a graphic designer and photographer with more than 15 years experiencing inproducing artwork and photography for various local brands. Her photography portfolioincludes products, events, portraits, family and lifestyle. She has a great passion for candidlyphotographing children. In addition to creating beautiful branding, layouts and photographsfor a living, she believes that photography with her cell phone should be just as wellcomposed, edited and curated as any other work she produces.

Photographs captured and edited on her phone has featured in several iPhoneographyexhibitions and are also showcased on her range of gift tags and wooden prints, called‘Daisies and Dust’. Annène’s phoneography can be viewed on Instagram.

@annene_ve

OLYA KLEINHANS

SELL ON INSTAGRAM

TOPIC OVERVIEW:The first 7 steps to sell on Instagram:

Choose your niche• What are you going to sell?  You must really like it. You must be excited about what you do.If you have too many ideas, write all of them down and answer the questions:

Is there money in your market?

Be specific about your products and services

Analyse the market

Analyse the competitionIf there are no competitors, it means that you probably do notknow about them. Or that the niche is not very popular.

Determine your target client(age, social status, where they live, what they eat, etc)

Olya Kleinhans is a Russian published photographer and Insta geek. After earning herHonours in Economics and Management in 2013 she left for South Africa and started herphotography career. After a few years in South Africa she moved to South Korea and startedher Instagram journey. Instagram started as a fun social media activity until one day sherealised that she doesn’t use any marketing tools except for Instagram and that she was stillgetting bookings. She started paying more attention to this platform and learnt how toimprove sales through this channel. She understood that to improve her sales, a beautifulpicture on this visual platform won’t be enough. And Olya decided to improve her marketingskills. She attended numerous workshops about Instagram, Marketing and Business. Shelearnt about visual marketing and how to present products in the most appealing way. Herinformation is always up to date as she continues mastering her skills. She helped improve numerous businesses’ Instagram profiles which also increased theirsales. She knows everything about visuals, trends and branding. Combining her degree andcreativity, she opens a whole new world of endless improvements, experiments andopportunities.

SPEAKER BIO:

• What do I do well?• What do I like to do?• What I am ready to do for free?• How can I create a business out of it?

• Look around - what do people do? What is trending? Get inspired! Create somethingunique out of it.• Read the book: “Steal like an artist” (Austin Kleon)

• Do not try to be everything to everyone.• How to narrow it down?• Knitting - Knitted clothes - Knitted clothes and accessory for kids - KnittedKids cardigans - Alpaca knitted kids cardigans.

• How many people are looking for your services?• Will it be actual?

@olyakleinhans

This handbook was brought to you in collaboration of allthe mentioned contributors.

Follow them on Instagram stay updated on their branding tips soyou can add value to your branding journey too!

THANK YOUand all the best with your marketing and branding journey.