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We are not the ones who inspire, but it is who we serve that inspire us.

TEAM:

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Haley Sullivan Senior Account Executive

Creative Director

Emily Spiegelhalter Assistant Account Executive

Production Director

Robin Ezell Assistant Account Executive

Creative Director

Jerrod Henson Production Director

Research Director

We are not the ones who inspire, but it is who we serve

that inspire us.

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Mission for Haley Moss’s PR Plan

Striving to inspire those affected by autism, through

Haley’s story, artwork, and ambitions by promoting the

philanthropic efforts dedicated to autism education.

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Haley Moss

Inspiration to others

Author

Public Speaker

Artist

Advocate

Current Problem

o Demands for the donation of Haley’s art have exceeded

her financial capability.

o Lack of awareness of autism.

o Weak revenue stream equals the root of the problem.

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Overall Goal

To drive awareness of autism and

the artist, Haley Moss,

to inspire public interest

and philanthropic involvement.

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Publics To Be Targetedo South Florida College Students

= 255,139 students

o Business Leaders/ Owners in South Florida Area

o General Public

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Objectives o To generate revenue to cover the cost of art

donations.

o To increase awareness of Haley Moss Art..

o To maintain consistent communication with target

publics through the tactics given.

o To increase public interest and involvement in

activities related to Haley Moss Art and autism.

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You Can Have Your Own Foundation

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• Designed to help Haley

promote, regulate, and obtain

donations from supporters.

• Established in January 2012.

• Seeks to educate the targeted

publics and motivate their

involvement.

You Can Find Me on Facebook!

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• Business Page

• Possible source of revenue

through advertising

• Consistent channel of

communication

Welcome To My Blog!

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• Preparing for college

• 1st week of college

• Social aspects of college

• Academics

• Philanthropic involvement

• Artist and a student

• Wrapping up the first

semester

LinkedIn

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• Professional networking

with other companies

• Donations and partnerships

• Building relationships with

organizations:

o Autism Speaks

o Dan Marino Foundation

o ASGO

Let Your Book Tour Inspire Others

• Share your story of life with

autism

• Will promote:

o Share your story

o Middle School: The Stuff No One Tells

You About

o “Action 4 Autism” Music & Arts

Festival

o “Be A Buddy” Student Organization

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When You Need Me:I’ll Be Your Buddy

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• Student Organization

• The Buddy System

One Event Can Make a World of Difference

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• Music and art festival

highlighting HMF and

autism awareness

Disney’s Wide World of Sports

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Soccer Field

ENTRANCE

Smart Phone App • “Getting to Know Autism”

o Haley Moss Home Page

o Link to website

o Special Events & Projects

o Discussion & Art Board

(interactive)

o Image Gallery

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IPHONE BARCODE

AND

T-SHIRT

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Barcode

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Organization review

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Social Media Review

Social Media

Facebook

LinkedIn

Blog

Smart

phone

App

Barcode/

T-Shirt

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Special Events Review

•Book Tour

“Simply Inspiring from Me to You”

•Music & Arts Festival

Action 4 Autism

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We are excited for the opportunity to

work with you