A CONTEMPORARY HAYLOFTEMPOLIFIRENZE

A REFUGE RESIDENCETREVISO

A FARMHOUSE IN THE HAMLETCINGOLIMACERATA

A SENSORIAL HOUSEASIAGOVICENZA

A FARM BUILDINGASOLOTREVISO

A NATURAL DWELLINGMOENATRENTO

A BIOCOMPATIBLE VILLALEFFEBERGAMO

ANCIENT “CASE SIGISMONDI”NERVESA DELLA BATTAGLIATREVISO

A TAILOR-MADE ATTIC ROVERETOTRENTO

A VILLA ON THE ISLANDISOLA DI ALBARELLAROVIGO

NUMBER 04 | OCTOBER 2014

I n s p i r a t i o n s o f b i o a r c h i t e c t u r e

The value of a product cannot be invented.

It needs to be planned in detail and built with great seriousness.

We are aware that nowadays a wooden floor plays the role of a part of the furnishings

for this reason, we are paying much attention to the trends of design for our proposals.

Besides their beauty, we rely upon other two keystones:

the healthiness of our product - that must be absolute - and its duration over the years.

Because if other producers can show their new and pleasant-looking floors,

Fiemme 3000 succeeds in keeping unchanged the superior Beauty of wood for 30 years.

I n s p i r a t i o n s o f b i o a r c h i t e c t u r e

NUMBER 04 | OCTOBER 2014

Published byFiemme 3000 - D.K.Z. Group

Texts Omnia Relations / Fiemme 3000 / Plus CommunicationsGraphics Plus CommunicationsPhoto Carlo Baroni Printing Saturnia

4 5

A 62A SENSORIAL HOUSE

ASIAGO - VICENZA

54 B

A FARMHOUSE IN THE HAMLET

CINGOLI- MACERATA

G 78A REFUGE RESIDENCE

TREVISO

70 B

A CONTEMPORARY HAYLOFT

EMPOLI - FIRENZE

46 B

A NATURAL DWELLINGMOENA - TRENTO

CHARM IN TUSCANY LIVING

MATERIAL

JEWEL OF LIFE

THE ELM'S BREATHING

TWO ROADS DIVERGED IN A WOOD AND

I TOOK THE ONE LESS TRAVELED BY

22 B

A BIOCOMPATIBLE VILLALEFFE - BERGAMO

THE COURAGE OF DREAMS

G 30

ANCIENT “CASE SIGISMONDI”

NERVESA DELLA BATTAGLIA - TREVISO

38 B

A FARM BUILDINGASOLO - TREVISO

Inspirations of bioarchitecture

A 14

A VILLA ON THE ISLANDISOLA DI ALBARELLA - ROVIGO

A CHEST OF LIGHTNESS AND

BRIGHTNESS

SO U G H T-A F T E R S IMP L I C I T Y

A 6A TAILOR-MADE ATTIC

ROVERETO - TRENTO

Reason &Feeling

IN THE NAME OF RESPECT

6

A reasonable and functional project, between cultural visions and an outstanding view

Reason & Feeling

7

8 9

years spent in a villa surrounded by a park

in the suburbs, had to move to the city cen-

tre and change his deep-rooted habits and

his lifestyle. This transition might upset,

but it turned to be a natural experience.

While he was looking for his ideal house, he

found two properties situated on the last

two floors of an elegant and noble build-

ing. Therefore, the project aimed to com-

pletely refurbish the two real estates and

start from scratch, in order to realize a sin-

gle large apartment, where the staircase

suggestively connects the two floors. Only

ten months to complete the works. The at-

tic now wears an elegant custom-made

“suit” where some contemporary ele-

ments, like the very frequent and the par-

ticular black and varnished doors in the liv-

ing room and a mix of laminate and

polyester, interact with the wood and cre-

ate very charming matches.

A REASONABLE AND FUNCTIONAL PROJECT, BETWEEN CULTURAL VISIONS AND AN OUTSTANDING VIEW

1 / 2 Our Fiemme 3000 wood softly connects all rooms of this attic in Vallagarina. Our series Fior di Fiemme shines and its beauty is the beauty of nature according to nature. An appeal nourished by time.

3 The interior spaces of the bright living room interact with the outside spaces, thanks to largewindows and the continuity that the woods of Fiemme 3000 can give. Fior di Platino, used for the interior design, gives space to the series Esterni di Fiemme laid in the panoramic terrace.

3

L ightness. High manufacturing. Top re-

sistance. Variety of colours. Healthi-

ness. These are the features of Fiemme

3000’s oak, the expression of an ancient

but always lively tradition. If installed in

strongly modern-marked locations, our oak

gives life to sought-after, stimulating and

frisky contrasts. It creates a noticeable out-

come in this ambitious renovation project

developed by the associated architects Tec-

narch of Rovereto. Here, in the heart of Val-

lagarina, this luxury attic springs to life, as

ideal combination of simple things and

amazing elegance. This project was based

on the centrepieces of Fiemme: our boards.

As the surveyor Renzo Falqui Massidda ex-

plains (his son Riccardo helped him for the

planning): «The floors were the first ele-

ments we chose for the interior architec-

ture. Not by chance, the beauty of these

floors lure visitors, especially thanks to

the feeling of warmth they release». The

renovation project and the dwelling were

developed around a main element, Fior di

Platino of Fior di Fiemme series, laid on the

entire 250-square-metre surface. Precious

and solid three-crossed-layer boards, chief-

ly realized manually to create a strong aes-

thetic impact in the laying pattern, in this

case by taking advantage of the floating

running laying. The same choice can be

found in the bathrooms and on the internal

staircase - a combination of steel, glass

and wood, so much original to look like

“nestled” in the air. The histories of the at-

tic and the client go together. He, after

2

1

Reason & Feeling

10 11

4

Reason & Feeling A REASONABLE AND FUNCTIONAL PROJECT, BETWEEN CULTURAL VISIONS AND AN OUTSTANDING VIEW

12 13

4 Fior di Platino brings out the modernity and comfort of the living room. The hazel and grey nuances alternate with dove-grey and cream passages that lighten over the years.

5 The aged oak looks sunburned and renewed by the oiling. Perfect for a cosier bedroom.

6 For all floors. Also in the bathroom, they relied on the floating laying recommended by Fiemme 3000 because, thanks to the lacking of chemical products, it perfectly tunes into the green building rules.

7 Glass, steel and Fior di Platino for the original staircase that looks “nestled” in the air.

8 Like a natural continuation of the surrounding setting, the series Esterni di Fiemme is a selection of woods specifically designed for outdoor spaces.

5

9

SeriesFior di FiemmeEssenceFior di PlatinoChoiceVariegatedWorkingPolished TreatmentOiled Fiemme 300 BioPlus

FOCUS

IDENTITY CARD

6 7

8

RE YOU PLEASED WITH THIS PROJECT?

A lot, actually. The final result is definitely awarding, also because I had carte

blanche and could make decisions inspired by the excellence. My clients ad-

dressed me the most gratifying compliment: they had moved just a week ear-

lier and told me they had the impression of been living there since forever. For

me, making their change of home and lifestyle as comfortable as possible was

one of my most important goals to chase and achieve.

HOW DID YOU GET TO VAL DI FIEMME?

For all our choices we were seeking the excellence. And for the floors I had no

doubt. I prosed my clients the best ones: Fiemme 3000 wooden floors. I had

already worked with this company as the quality, duration and beauty of their

stand out. Moreover, Fiemme 3000 have close to their heart another impor-

tant factor, not well considered sometimes: the laying. The essence we chose,

Fior di Platino of the series Fior di Fiemme, thanks to the warmth it can give

off, played a decisive role in realizing a plain but very refined and elegant set-

ting. After all, these features belong to the owners, too.

IS THERE A CORNER OF THE APARTMENT YOU LOVE MORE?

Yes, there is. It's the studio with its terrace overlooking the mountains. A par-

adise calling upon you to meditate and relax. In my opinion, a particularly suc-

cessful project.

WHAT DO YOU THINK ABOUT USING WOOD IN CONTEMPORARY DESIGN?

Since time immemorial, nature give us what we need for all our activities, but

we haven't always used its gifts properly. However, in the latest years we are

re-discovering a better quality of life using and interpreting some living mate-

rials. Moreover, I think wood is one of the most significant and privileged

meeting points between man and nature. It has the rare ability of transmitting

– also in the most contemporary interiors – warmth, outstanding elegance and

a marked feeling of solidity.

A CUSTOM-MADE SUIT

The breathing of nature, beyond the essential

Reason & Feeling A REASONABLE AND FUNCTIONAL PROJECT, BETWEEN CULTURAL VISIONS AND AN OUTSTANDING VIEW

1514

A CHEST OF LIGHTNESS

AND BRIGHTNESSFascination of lights and glares in the residence

between the earth and the sea

16 17

and creating a very elegant atmos-

phere».

To access the spectacular terrace, you can

use the internal staircase in Nocciolieve or

the external staircase lined with stone.

The stone here creates a suggestive chro-

matic contrast between the white facility

and its eggplant colour. Upstairs, you en-

ter the solarium and a large swimming-

pool with jacuzzi. This area is protected by

an aluminium structure with louvers that,

when opening and closing, becomes wa-

ter-proof and liveable also on rainy days. In

the solarium, the floor is in teak (Esterni di

Fiemme) as it is highly resistant to mois-

ture and climate.

FASCINATION OF LIGHTS AND GLARES IN THE RESIDENCE BETWEEN THE EARTH AND THE SEA

1 Indoor and outdoor can blend in the nature-oriented philosophy of Fiemme 3000. The large staircase in the garden is in teak, a very strong, precious and beautiful essence able to guarantee high technical performances. Teak is the flagship of the series Esterni di Fiemme.

2 / 3 Thanks to the combination between BioPlus and Thermowood, the beauty and strength of our Luci di Fiemme woods are unique and particularly recommended for locations subject to greater wear and tear, like the reception areas.

2

Born in 1954 in Padua. In

1981, Alessio Frison graduat-

ed in Architecture at I.U.A.V.

University of Venice with the

thesis “Restoration, renova-

tion and revaluation of a part

of the city of Krakow”. He is

still committed in this ac-

tion field; in fact, his main

activity is the upgrading and

restoration of private prop-

erties, from the planning to

the choice of furniture, home

décor and accessories. He

has designed stores, restau-

rants, cafés and night clubs.

His biggest passion is the sea

- he loves cutting through

waves aboard a sailing boat.

THE ARCHITECT

ALESSIO FRISON

watchword: upgrading

A CHEST OF LIGHTNESS AND BRIGHTNESS

Only nine months to turn a villa -

built in the Eighties with the

standards typical of Isola di Albarella, an oa-

sis situated in the lagoon south of Venice -,

into a splendid dwelling surrounded by the

blue sea and a green garden.

The light enters through the large win-

dows, one of the strong points of this ren-

ovation project signed by the architect

Alessio Frison. The light gives the building

more brilliance and lightness, gets along

with the warm and light colours of the fur-

niture and most of all, blending with the

wood of the floor, it highlights the home

furnishings. The owners chose the knotty

essence of Fiemme 3000, Nocciolieve from

Luci di Fiemme series. More than 175

square metres in running laying.

The brightness of the floors of this series,

as its name suggests, is in their DNA: in

their grains flow life and the intelligence

of men. Thanks to the thermal treatment

Thermowood, the wood becomes more re-

sistant and takes on warm and intense

nuances that vary from the deep tones of

the wet ground to the shades of caramel-

ized honey.

As the architect Frison explained, «Noccio-

lieve soft colours were more responsive to

the beauty of this house, where both the

kitchen furniture and the dove-grey sofa

embrace these nuances to instil relaxation

and welcome the guests. Spaces are wide,

sometimes they look like the natural

continuation of the garden, separating

the kitchen from the rest of the house

1

18 19

3

A CHEST OF LIGHTNESS AND BRIGHTNESS FASCINATION OF LIGHTS AND GLARES IN THE RESIDENCE BETWEEN THE EARTH AND THE SEA

20 21

4 In Nocciolieve, the bleaching masters the vivid brown nuances of the thermowood oak and dissolves them in calm, soft and gentle hazel shades that perfectly match the intimacy of the bedroom.

5 The beauty of nature that man lights up. Luci di Fiemme are glowing and also interpret the most polished locations with style and refinement.

6 The particular brilliance of Luci di Fiemme stands out in the spaces dedicated to conviviality: this “stage” does not fear the wear and tear nor the footfall. On the contrary, it makes you live Nocciolieve and enjoy your freedom.

4

5

SeriesLuci di FiemmeEssence NocciolieveChoiceKnottyWorkingBrushedTreatmentOiled Fiemme 3000 BioPlus

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IDENTITY CARD

6

A CHEST OF LIGHTNESS AND BRIGHTNESS

INITIALLY, HOW WAS THE BUILDING LIKE AND WHAT DID YOU CHANGE?

The house looked like many other houses built in Albarella in the Eighties. Grey,

with standard windows, a huge ceiling and a courtyard all around the house. I

removed the two latter elements and substituted them with a large terrace

and wide glass walls on the ground floor to make the house brighter and finer.

The turret realized above the external staircase is very particular, as it gives a

bird's eye view to admire the island and its distinctive features and, indeed, the

sea.

WHAT DID YOUR CLIENT ASK YOU?

The owners give me carte blanche to plan and renovate both the structure and

the furniture. Their contact person was the engineer Diego Pauletti and we

took many decisions together. For example, we both wanted to realize a dwell-

ing that could be welcoming even when the weather is bad. Especially to the

terrace, protected by pergolas that can be closed. My clients have appreciated

the final result a lot.

WHAT WAS YOUR MAIN INSPIRATION?

Creating a different building for the others, to give it a more playful and funny

concept and to open and juice up the spaces. For this reason, the wood helped

me a lot: modernity flows in its grains.

WHY DID YOU OPT FOR FIEMME 3000 WOODEN FLOORS AND, IN PARTICULAR, FOR THE ESSENCE NOCCIOLIEVE?

We were looking for natural and long-lasting floors and Fiemme 3000's are the

best. We chose the oak for the interior floors because, thanks to its beauty, we

knew that this essence could fit well with the warm and light-coloured pieces

of furniture. For the outdoor spaces and the solarium we chose the teak, as it

is a beautiful and practical material.

GIVING BREATH TO SPACES

Luci di Fiemme and the colours of nature: new living wellness

FASCINATION OF LIGHTS AND GLARES IN THE RESIDENCE BETWEEN THE EARTH AND THE SEA

23

A total refurbishment, a perfect metamorphosis in the name of green building

THE COURAGE OF DREAMS

22

24 25

Owner of BxC studio, the ar-

chitect Luigina Bianchi was born in

1967 and graduated in 1994 with the

thesis “Safeguard and restoration

of the historical-architectural rich-

ness”. This topic represents one of

her biggest professional interests,

both for the preliminary surveyors

and for the planning of recondition-

ing and restoration projects.

THE ARCHITECT

LUIGINA BIANCHI

holdings to be saved

For this house, they selected the essence

Re Bianco of the series Boschi di Fiemme.

Fiemme 3000's whitest oak. Uniform and

compact, fine and decisive. The whole

residence (changing room-laundry, bed-

rooms and three bathrooms) is accompa-

nied by the sweet glares of the oak that

seem to weave a silent dialogue with the

light from the big glass walls, creating a

wide one-space. All in wood. A wood that

they also used to cover the wall separating

the wedding bedroom from the walk-in

closet. Inside, you can feel a quiet sensa-

tion of lightness highlighted by the neu-

tral colours of the big white corner sofa in

the living room that matches with the two

Jean Nouvel metal tables and the glass,

cleverly used in the kitchen. The dyna-

mism of the spaces is evident in the wed-

ding room, a real shelter to laze in after a

day's work. As the latest trends in interior

design express, the sink, shower and Turk-

ish bath are open-plan and want to recre-

ate the atmospheres and charm of a pres-

tigious hotel suite. Our clients had some

soft pantographic writings written on

some elements, like the headboard and

white-lacquered wooden bathtub. A sort

of tribute to kindness and respect.

A TOTAL REFURBISHMENT, A PERFECT METAMORPHOSIS IN THE NAME OF GREEN BUILDING

1 Boschi di Fiemme turn the bedroom into a “biocompatble refuge”. Re Bianco covers the wall to create a 100% healthy space.

2 / 3 Wellness, first. The woods of Fiemme 3000 boast a revolutionary treatment - Fiemme 3000 BioPlus - developed to naturally preserve the beauty of wood. Therefore, leave wide space to wooden flooring in relax and wellness areas.

1

2

3

THE COURAGE OF DREAMS

A three-year planning and a three-year

building. A big effort, but a big satis-

faction at the end: a villa in Leffe - in the

province of Bergamo – whose foundations

respect the biocompatibility and energy

saving. Seven years ago our clients decided

to demolish a four-floor building built in

the Sixties, giving up a remarkable volume

to arise a one-level 300-square-metre

house: big scale, but definitely limited than

the previous one.

The energy saving, living wellness and en-

vironmental sustainability criteria strong-

ly encouraged the project of demolition

and reconstruction, managed by the archi-

tects Luigina Bianchi and Vittorio Cereda.

For this reason, the two experts and their

clients decided to comply with the stand-

ards of ClimateHouse energy efficiency

certifications, the agency collaborating

with Fiemme 3000. Because when people

speak about healthiness, actions not

words count. In our company, situated in

Predazzo, each raw material and each

working phase are 100% biocompatible-

certified and guaranteed. Fiemme 3000

assures that all products are the result of a

research, control and realization fulfilled

with the best technologies and top-quality

materials. We supervise our manufactur-

ing process to continuously improve the

environmental performances – pollution

and wastefulness abatement – as well as

guaranteeing a reliable and complete ser-

vice, such as the delivery, customer care,

laying and maintenance.

26 27

A TOTAL REFURBISHMENT, A PERFECT METAMORPHOSIS IN THE NAME OF GREEN BUILDING

4

THE COURAGE OF DREAMS

28 29

4 The strong versatility of the wood, enhanced by the particular features of Re Bianco, gives the location a sense of lightness, cleanness and airiness.

5 / 6 A healthy home is always a better home. Our conviction is perfectly respected in the large living room and open-plan kitchen, where the floor interacts with the ceiling covering, both Fiemme 3000 branded.

7 The hallway connecting the living and the sleeping areas is of great impact and Boschi di Fiemme, overlooking the green garden outside, looks like its natural continuation.

8 An island of warm-hearted hospitality – the owners decided not to separate kitchen, living room and dining room to highlight their distinctive choice.

A TOTAL REFURBISHMENT, A PERFECT METAMORPHOSIS IN THE NAME OF GREEN BUILDING

SeriesBoschi di FiemmeEssenceRe BiancoChoiceKnottyWorkingSaw cuttingTreatment Oiled Fiemme 3000 BioPlus

FOCUS

IDENTITY CARD

5

8

76

WHICH WERE YOUR CLIENTS' TARGETS?

Creating a functional and welcoming house, with unique and real features able to

make it beautiful. A dwelling that could mirror the future inhabitants' ethics, an es-

sential instrument for their sense of belonging. To achieve their goal we needed a

common knowledge, growth, research, comparison and accurate verification of the

quality of each material specifically selected, in this case, for the surface.

WHY DID YOU CHOOSE THE GENTLE AND SOLID ESSENCE RE BIANCO OF FIEMME 3000?

Its visual softness moved my clients and the designers. Then, its material qualities:

the intrinsic features of such a material, natural par excellence, stand out thanks to

the original working of its surface. The light, seeped in from the giant glass walls,

overwhelms the irregular features of the material and gets a rarefied perception. We

need to touch the material and to combine it with practicality and easy mainte-

nance, two key factors that our clients required. Therefore, as we had always done

before choosing any element for the harmony of this house, when we visited the

company in Val di Fiemme our clients, the designers and I could experience a slow

acquaintance and common awareness of the product. And we could get familiar

with the professionalism of our reference performer Dall'Ava Concept, a Fiemme

3000 Official.

WOOD FOR THE FLOORS AND WOOD FOR SOME COVERINGS. WHY?

The added value performed by the continuity of the material on the surfaces of the

wall in the cosiest part of the house (the main wing) let us envelop and visually pro-

tect the inhabitants. The high-quality of the building envelope, class A+ in compli-

ance with the ClimateHouse protocol, and the living comfort was already guaran-

teed. The wooden covering also offered the visual perception, the so-called

“emotional comfort”.

WOULD YOU CHANGE ANYTHING OF THE PROJECT IF YOU COULD GO BACK IN TIME?

The choices I made do convince me. I believe in my clients' positive feedback and in

their satisfaction living in that “factory” with its architectural qualities, which is a

perpetually evolving organism where works of art and design liven up its interior

part, always finding their best collocation but modifying its perception. It seems we

achieved the goal of creating a house capable of combining clean layouts in living

warmth, functionalities and comfort.

CONTEMPORARY INTERPRETATION

Natural light, “soft” manufacturing and poetical solidity of wood appraise together the new living spaces

THE COURAGE OF DREAMS

31

IN THE NAME OF RESPECTUntouched beauty, harmonious sequence coming

from the respect of time

30

32 33

Fifty-four years old, he

works in Montebelluna. Ar-

mando Guizzo oriented his

studies in the fields of archi-

tecture and city planning.

Since 1989 he has been regis-

tered as planning, landscape

and conservation architect at

the Register of Treviso. In his

career, he has accomplished

numerous considerable as-

signments, such as the project

of a residential complex com-

posed of 40 apartments in

2005 in Marcon and the reno-

vation of a mountain hut in

2009 in San Pietro di Cadore.

THE ARCHITECT

ARMANDO GUIZZO

passion vs. profession

conference room and reception room and

other welcoming spaces. Passing the main

door, the successful combination between

tradition and modern times immediately

seduces the visitors.

The contemporary elements mostly char-

acterize the offices with large glass walls

appraising the wide spaces and the warm

colour of the floors. In the guest apart-

ments, Fiemme 3000 floors again to re-

mark how tradition accompanies the

charming furniture. The union between

the past and the present distinguishes it-

self in the extraordinary reception room:

the elegant and traditional chandelier

made in Murano, a background of covering

woods that the sandblasting could renew,

a crystal small table, snow-white contem-

porary sofas with the golden family coat.

A never-ending exchange between the

past and modern life, ennobled by the har-

monious presence of Fiemme 3000 wood.

UNTOUCHED BEAUTY, HARMONIOUS SEQUENCE COMING FROM THE RESPECT OF TIME

1 The contrast between the modern use of this ancient building, model of the late nineteenth century's rural architecture, is intensified: the offices look elegant, rich in memories and very functional at the same time.

2 / 3 For Fiemme 3000, beauty also means resistance, because a floor must keep in shape over the years. The tree-crossed-layer solid structure of Fiemme 3000 boards warrants an incredible dimensional stability, an increased flexibility and a great resistance to twisting and warping.

3

2

IN THE NAME OF RESPECT

When Armando Guizzo speaks,

a brilliant enthusiasm

for his two big passions – wine and architec-

ture – transpires. He succeeded in combining

his two passions in the Agricultural Society

Giusti Dal Col, of which he is responsible,

projector and manager for the renovation

and restoration of the head office.

The main protagonist of his project – fo-

cused on “respect”, as the architect Guiz-

zo strongly underlines – is the wood of

Val di Fiemme.

This homage to nature takes shape in the

grains of the series Boschi di Fiemme, in

particular in the knotty essence Rotondo

– seasoned, hand-bevelled working, float-

ing laying, therefore completely eco-

friendly – laid in the 380 square meters of

the premises. A very original choice: mas-

sive and leading boards, the biggest ones.

They are five metres long and 28 centime-

tres wide. An uncommon decision, moti-

vated by their desire to bring out the best

from the grains and their large surface.

It was a 1,200-square-metre farmhouse on

two levels, and now it is surrounded by a

4,000-square-metre green area where, in

the middle, stands a centuries-old mul-

berry tree. They cultivate about 30-hectare

vineyards and produce an excellent Pro-

secco Doc.

The renovation works – that transformed

Case Sigismondi (the name of the late

nineteenth century's rural village indicated

in maps) into Case Rolando – modified the

first floor hosting offices, tasting room,

1

1

34 35

4

UNTOUCHED BEAUTY, HARMONIOUS SEQUENCE COMING FROM THE RESPECT OF TIMEIN THE NAME OF RESPECT

36 37

4 Lavish, refined and full. Rotondo is a natural oak enhanced in all its golden brightness by the neutral oiling, full of dazzling and infinite blonde nuances and amber-coloured flamings that flare from the chestnut brown knots.

5 The great adaptability of the essences of Fiemme 3000 ensures a perfect output both in the working spaces and in every area dedicated to the guests.

6 The tailor-made boards used for this building are five metres long and 28 centimetres wide. Solid and impressive: they make the flooring the main protagonist of the interiors.

UNTOUCHED BEAUTY, HARMONIOUS SEQUENCE COMING FROM THE RESPECT OF TIME

SeriesBoschi di FiemmeEssenceRotondoChoiceKnottyWorkingSeasoned and hand-bevelledTreatment Oiled Fiemme 3000 BioPlus

FOCUS

IDENTITY CARD

5

6

WHEN YOU SPEAK ABOUT THE RENOVATION AND RESTORATION PROJECT OF THE HEAD OFFICE OF THE WINE COMPANY, YOU OFTEN USE THE WORD “RESPECT”. WHY?

The owner wanted to restore the facility giving value to the original typology

to keep and bring out the late nineteenth century's rural architecture. A minor

but fascinating architecture, because it perfectly matches with the surround-

ing environment. That's why I particularly love defining it as “respectful”.

WHY DID YOU DECIDE TO USE THE WOOD IN SUCH A DIVERSIFIED FACILITY, WITH SOME LOCATIONS DEDICATED TO THE WORK AND OTHERS TO THE RECEPTION?

To award homogeneity to the whole complex and to better stand out the aes-

thetic and long-lasting features of Fiemme 3000 wood.

DID THE FLOORS OF VAL DI FIEMME COMPLY WITH A SPECIAL ROLE?

A very special one, I dare say. The owner of the wine company and I were look-

ing for an essence treated with oils, not varnishes, characterized by its aged

aspect. This was our main and affectionate reason that brought us towards

Fiemme 3000. We selected a knotty oak of the series Boschi di Fiemme. This

essence managed to highlight both the more ancient and the more modern

part of the farmhouse, creating a joyful contrast with its contemporary furni-

ture.

WHICH WAS THE TOUGHEST CHALLENGE DURING THE WORKS?

In the past I had already carried on similar projects, but this one had a particu-

lar need: completing the works in seven months. A real race against the clock,

that we could win working up to 12 hours a day. On 1st June 2013 the works

started; on the 1st January 2014 the ancient farmhouse could open its doors to

the guests and show its new dress and its indoor store. A big satisfaction for

me, achieved thanks to the professionalism of our partners, like Fiemme 3000.

THE FLAVOUR OF THE PAST

Global biocompatible respect, relax and reception

IN THE NAME OF RESPECT

3938

SOUGH T-AF T E R S IMP L IC I T Y

Charming appearances in welcoming and light places on the trails of an original modernity

40 41

er as if it symbolically brings the wellness

upstairs. The client's passion for art and

culture has involved the interior design

and accessories: there is a chair marking

the modern design – an Eames Lounge

Chair made of plywood and leather in the

Sixties –, then some art deco sculptures

made of bronze, stylised books to deco-

rate the walls and no classic baseboard.

This latter decision goes against the flow,

but proves that sometimes real luxury lies

in moderation. In the living area, the at-

tention is captured by a suspended fire-

place made of iron – a wonderful conical

form in a central position, as if to counter-

balance the soft nuances of the floors.

The integration of contemporary traits

with the chromatic mellowness of the

oak brings out a one-off harmony and

balance.

CHARMING APPEARANCES IN WELCOMING AND LIGHT PLACES ON THE TRAILS OF AN ORIGINAL MODERNITY

1 The atmosphere of this renovated ancient farm building is well expressed by the floors and the internal staircase of Boschi di Fiemme.

2 / 3 One of the qualities that the client required was resistant materials. Of course floors undergo several stresses, but the surface must successfully and always cope with them. Fiemme 3000 floors manage to, also thanks to the six steps of the oiling process.

4 The oak shows its most modern grains, the art and design masterpieces, together with the innovative concept of the design, perfectly espouse Fiemme 3000's essence Platino.

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SOUGHT-AFTER SIMPLICITY

T aking the driveway, the green vegeta-

tion and the delicacy of the slopes will

enchant your gaze, then laying on a recently-

renewed big farmhouse. You are in the hills

near Asolo, one of the most characteristic

and known places of Veneto. Here, the ec-

lectic architect Mirco Cavallo performed a

huge renovation project of an ancient farm

building. The client had immediately asked

him to focus on Fiemme 3000 floors,

therefore they chose the knot-free essence

Platino, from Boschi di Fiemme series fin-

ished with its saw-cutting working. The

name of the most precious metal for this

oak that looks sunburned and revived by

the oiling, where hazel and grey nuances

alternate with dove-grey traces and whit-

ish flashes that lighten over the years.

The client's desire was to walk on healthy,

biocompatible and beautiful floors, able

to fit and find the best harmony with the

surrounding natural context and to war-

rant duration and resistance, especially re-

quired by the presence of their dog. For

more than 20 years all these features have

emphasized the production of Fiemme

3000 floors, laid also in the kitchen and

bathrooms of this 260-square-metre

house. They know that natural elements

like water and humidity do not ruin the

wood, but contribute to give it gently an

aged aspect. The internal staircase is made

of wood too, like the sculpture-tree in the

hall shaped by the skilful hands of experi-

enced artisans, able to create a sense of

continuity between one room and the oth-

2

1

Owner of Studiocaval-

lo21, he divides his time be-

tween Treviso and Cologne,

where he runs his business. In

1993 he graduated in Archi-

tecture in Venice. Polyglot,

several working experiences,

also in Chile. Besides the

planning, he also deals with

design, graphics and art. He

is able to carry on all these

disciplines with a common

denominator: the diversity

that he loves pointing out to

mean learning, examining in

depth and working hard. Not

diversity at all costs. Indeed,

the project in Asolo is one of

his most significantoines, as

he could use only excellent

materials, predominantly

Fiemme 3000's, and top-

quality finishings able to

make a difference.

THE ARCHITECT

MIRCO CAVALLO

from Treviso to Cologne, transiting through Chile

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CHARMING APPEARANCES IN WELCOMING AND LIGHT PLACES ON THE TRAILS OF AN ORIGINAL MODERNITYSOUGHT-AFTER SIMPLICITY

44 45

5 This house give value to the artisans' know-how: on the floors carefully realized by the artisans of Val di Fiemme, they installed some real pieces of art.

6 The oak is the ideal wood for bathrooms: neither water nor other fluids do not ruin it. Generally speaking, the finishing treatments of Fiemme 3000 tangibly demonstrate the natural water-proofing qualities of this material.

7 The luxury of removing, with a touch of sophistication in the details.

CHARMING APPEARANCES IN WELCOMING AND LIGHT PLACES ON THE TRAILS OF AN ORIGINAL MODERNITY

SeriesBoschi di FiemmeEssencePlatinoChoiceKnot-freeWorkingSaw-cuttingTreatment Oiled Fiemme 3000 BioPlus

FOCUS

IDENTITY CARD

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THIS FARMHOUSE HAS COMPLETELY CHANGED...

We have totally restored the farm building, from top to bottom, but without

distorting its soul and its birthplace: the hills of Asolo. A very demanding pro-

ject - the works delayed for two years – but the result is outstanding also

thanks to our client who could demonstrate his culture, preparation and taste.

Without these talents of his, this outcome was impossible.

ONE OF THE BACKBONES THE CLIENT ESTABLISHED BEFORE THE RENOVATION WORKS WAS FIEMME 3000 AND THEIR FLOORS. DID YOU AGREE WITH HIM?

Absolutely. Fiemme 3000 was one of my client's intense decision, in fact these

floors lay in the whole surface in order to give homogeneity to the locations. A

successful choice. I knew the fame of this company, but after having touched

the oak to be used in this renovation project, I was really impressed: the beau-

ty of the wood, the quality of the material and workings, as well as the ex-

tremely natural effect, were astonishing. Moreover, they were perfect for our

purpose: an ideal combination with the surrounding environment.

WHY DID YOU CHOOSE THE SAW-CUTTING WORKING?

For its hard aspect and high resistance it gives to the wood. Through today's

techniques, the saw cutting recreates the cutting unrefined effect of a real

saw. This working is very soft to the touch, increases the strength of the mate-

rial and confuses the signs of time making them precious symbols.

WHICH IS THE DISTINCTIVE ELEMENT OF THE RENOVATION?

Undoubtedly the entrance: from the hall you have a horizontal and vertical

view of the house. Moreover, from this point you can also look at the rafters

contrasting with the black material used for the ceiling. Generally speaking, the

project says that “less is more elegant”, the luxury of making decisions inspired

by an only apparent poverty.

LESS IS MORE ELEGANT

Restoring by recovering the potential of each location with moderation and basic and fluid profiles

SOUGHT-AFTER SIMPLICITY

High-tech and excellent materials. When style encounters the good life

47

JEWEL OF LIFE

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SeriesFuori SerieEssenceOakChoiceKnottyWorkingDeeply brushedTreatment Oiled Fiemme 3000 BioPlus

FOCUS

IDENTITY CARD

Born in 1965, Damiano Gross grad-

uated in 1995 in Florence with the the-

sis about the restoration of the old

town of the country seat of Tuscany.

In his studio in Pozza di Fassa, there

are six people working. One of them is

the art master Ivano Cloch, with whom

Gross plans and projects his works. As

Gross loves pointing out, their main

priority is always the creation of some-

thing polished. One of his most impor-

tant works is the recent restoration of

the farm chalet El Mas of Moena.

THE ARCHITECT

DAMIANO GROSS

four-hand projecting

collection Fuori Serie, a wood able to give

off its nature and the power of its beauty,

especially after a deep brushing. This ex-

traordinary material is laid almost every-

where (about 300 square metres): in the

stube, the internal staircase connecting

the three floors. Then, in the lift and it

surprises you like an unexpected cuddle.

The boards, that Fiemme 3000 exclusively

realized for the owner, have a higher thick-

ness than the standards ones and are up

to five meters long. The client wanted to

fully enhance the large spaces of the

house and to develop the chromatic nu-

ances of the oak. The light enters from the

wide glass walls, caresses the wood and

forms an imaginary bridge between the

life indoor and the woods outdoor, to cre-

ate a perfectly harmonious union between

man and nature. Like a captivating bal-

ance, the pulse of this jewel of life.

HIGH-TECH AND EXCELLENT MATERIALS. WHEN STYLE ENCOUNTERS THE GOOD LIFE

1 Overall wellness. Thanks to the high performance and the regeneration capability of Fiemme 3000 wood, our floors can be laid also in the gym and at the poolside.

2 Ductility and resistance are Fiemme 3000 main features of the wooden internal staircase connecting the three floors of the house.

3 The massive boards belong to Fuori Serie collection, a real project created to perform the best custom-tailoring of our product, according to the client's preference: colours, workings, length and width. For his house, the client chose both the particular tonality of the oak and its thickness.

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JEWEL OF LIFE

In the future – hopefully, at least – all

houses will be likely follow similar

criteria. While waiting, visiting the engi-

neer Mauro Croce's dwelling will make you

a leap forward to discover the thousands

of aspects and resources of a “naturally

smart” house. From the desk of his green

building office, the owner wanted to trans-

fer this concept into his house built in

Moena, not by chance. An enchanted vil-

lage in the Alps, surrounded by some of

the most evocative mountain groups of

the Dolomites, like Catinaccio, Monzoni

and Latemar and by the green layers of

Costalunga. Some years ago, Moena be-

came part of the Alpine Pearls, a commu-

nity of villages promoting the eco-sustain-

able and quality tourism – the best place

for a villa built in compliance with the se-

vere ClimateHouse criteria and based on

an extensive use of home automation and

on the aesthetic and healthy qualities of

the wood of the near Val di Fiemme. «We

can easily state it is unique», said Croce,

very satisfied. For what concerns the ener-

getic aspect, this house is completely inde-

pendent: it produces the energy it needs,

energy used in the large wellness area and

in the gym, too: «The annual expenses and

the CO2 emissions are zero, thanks to the

absence of chimneys». Hence, it is a “na-

ture-house” where sustainability and bio-

compatibility dictate the guidelines of the

interior architecture. One is the flooring of

Fiemme 3000. The exclusive essence that

fascinated the owner is a knotty oak of the

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HIGH-TECH AND EXCELLENT MATERIALS. WHEN STYLE ENCOUNTERS THE GOOD LIFEJEWEL OF LIFE

52 53

4 / 5 Home automation, innovation and more: also the local culture and the surrounding environment are part of this mountain villa. The traditional stube is covered in the wood of Fiemme 3000, while the balcony of the bedroom overlooks Moena. Alpine pearl of sustainability.

6 The hands of a very skilful artisan gave life to this decorating wall, where the wood magically turns into art.

7 / 8 Great attention to biocompatibility. The BioPlus treatment does not emit Voc – a danger for the ozone layer. Thanks to the open-pore finishing, the wood does not become a dangerous source of toxic emissions. It hinders the static discharges and improves the thermal efficiency of the locations.

HIGH-TECH AND EXCELLENT MATERIALS. WHEN STYLE ENCOUNTERS THE GOOD LIFE

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AN UNUSUAL COMBINATION BETWEEN HIGH TECHNOLOGY AND NATURALNESS OF WOOD...

The essences of Val di Fiemme faithfully respect, better said, personify the

idea of living in a healthy way, which is the guiding concept of this planning.

We took the good from nature and make it “live again” indoor. From this point

of view, Fiemme 3000 offers the best and we selected the oak for its resist-

ance and duration. Moreover, the collection Fuori Serie can be easily personal-

ized. We asked the company for a new nuance, by inserting the grey to con-

trast the yellow shades that the oak can get over the years.

SO YOU BELIEVE IN THE IMPORTANCE OF COLLABORATING WITH COMPANIES PROPOSING “CUSTOM” PRODUCTS, DON'T YOU?

Exactly. It's a key element, especially in considerable projects like this one, the

only way to completely satisfy the needs of a careful client. Also thanks to the

collaboration with top-level and very professional partners, like Fiemme 3000,

we can have new sparks and original ideas.

HOW DO YOU JUDGE THE FINAL RESULT?

As a technician, I can say the result is excellent. But the most extraordinary

aspect of this house is that, besides being “polished”, it is an “alive organism”,

designed to portray its inhabitants. In this case, I think we broadly achieved our

goal.

BIOCOMPATIBYLITY MEANS HOME AUTOMATION AND STRICT CRITERIA. FROM THE POINT OF VIEW OF AN ARCHITECT, WHICH IS THE MOST IMPORTANT ASPECT?

The arrangement of the spaces presenting a more heartfelt area and a public

one, where they can welcome their guests. We united two building bodies,

which now represent the entrance area. We created a mix of traditions and

contemporaneity, that you can notice in the larch wood used outdoor.

THE TEMPLE OF NATURE

JEWEL OF LIFE

In a unique landscape, the perfect expression of efficiency and beauty

THE ELM'S BREATHING

An authentic rural building between wholesomeness and stylish grandeurs

5554

56 57

treatment is a mix of more than 50 veg-

etable and mineral substances that nour-

ish the deepest structure of the wood,

without clogging its pores but restoring its

self-protective capabilities that it loses

during the working process.

History and modernity live together in this

cottage, giving life to a delicate balance

both in the structure and in the pieces of

furniture, like the very modern classic-

style red varnished chest of drawers made

of tulip tree, that the wood can bring out

to live a sort of visual and sensory experi-

ence. Their love for traditions is also clear

in the restoration of ancient materials,

saved from the oblivion and it does its

best in the staircase leading to the turret

built in the eighteenth century and made

of the oak originally used for the beams. A

twine of history and wellness that begins

outdoor, in the huge green park, where the

swimming-pool and the very ancient grove

of acacia trees welcome all visitors.

AN AUTHENTIC RURAL BUILDING BETWEEN WHOLESOMENESS AND STYLISH GRANDEURS

1 The historical memory of this ancient cottage gets along with the modern nature of the recent renovation and planning. In the picture, the classic-style red varnished chest of drawers made of tulip tree is beautified by the tones of Fior d'Oliva of Fiemme 3000.

2 / 3 A Fior di Fiemme floor is like a Stradivari musical instrument: a precious wood that, when managed by special men, gets an extraordinary masterpiece to enter everyday living life.

4 The owner protected the traces of the noble past of this house. From the large glass walls you can admire a gentle panorama of one of the most touching places in Marche. The light accents the range of colours that characterize Fior d'Oliva.

3

THE ELM'S BREATHING

J umping back into the past. Giacomo

Gioacchini and Francesca Maccioni's cot-

tage unites the love for history to the beauty

of a very panoramic place. Cingoli, the “bal-

cony” of Marche, one of the most beauti-

ful villages in Italy. Here lies this ancient

house that keeps and tells episodes dated

back at the fourteenth century. In those

years they built a convent, successfully

transformed into a cottage and, at the

end, when the current owners purchased it

three years ago, it became a splendid

300-square-metre two-storey dwelling.

Mrs. Maccioni is a designer, therefore she

was charged of the interior design of her

own house. To better bring out the differ-

ent ages' forms and materials, she wanted

the positive and warm nature of the wood.

The wood comes from Val di Fiemme; it's

the essence Fior d'Oliva of the series Fior di

Fiemme. A staircase made of steel sepa-

rates the ground floor from the first floor

and, in virtue of the chromatic contrast,

well highlights the warmth and brightness

of the wood. The colourful beauty of the

elm, a tree with ancient roots and an im-

portant past that also Catullus and Virgil

loved praising, is enhanced by the neutral

and natural oiling and creates a rainbow

of warm and brilliant nuances from the

very light blond colours of the hardest

grains, to the bronze and copper colours

with some olive-green traits of its tender-

est grains. A noble material with biocom-

patible and durable features that make it

more precious: Fiemme 3000 BioPlus

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SeriesFior di FiemmeEssenceFior d'OlivaChoiceVariegatedWorkingPlanedTreatmentOiled Fiemme 3000 BioPlus

FOCUS

IDENTITY CARD

58 59

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AN AUTHENTIC RURAL BUILDING BETWEEN WHOLESOMENESS AND STYLISH GRANDEURSTHE ELM'S BREATHING

60 61

AN AUTHENTIC RURAL BUILDING BETWEEN WHOLESOMENESS AND STYLISH GRANDEURS

5 The 300 square metres of the dwelling are connected by the particular staircase made of steel. Sharp and angular lines contrasting with the delicacy of the elm.

6 The value of beauty and more. Fior di Fiemme stands for duration and handiness, two qualities that favour the laying even in the places more affected by humidity, like the bathroom.

7 / 8 Nature in its more valuable shape. Fior di Fiemme floors are dedicated to the real connoisseurs of wood. Their strength is no unnatural perfection, but the never-equal outcome among the excellence of the material, the expert artisans' hands of Fiemme and the flow of time.

9 The rare and colourful beauty of the European elm that the neutral and natural oiling can bring out.

5 6

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THE SHAPE OF THOUGHT

THREE YEARS AGO YOU BOUGHT THIS COTTAGE TO TURN IT – THANKS TO PROJECT THAT YOU PLANNED ON YOUR OWN – INTO YOUR DREAM HOME. HOW DID YOU CHANGE ITS STRUCTURE?

We modified many different things. For instance, we renewed the turret

which was a dovecote. It had no ceiling, therefore we built one in order to

house the studio. We rebuilt the rest of the structure respecting the original

shapes and volumes.

THE WOOD IS ALMOST EVERYWHERE IN YOUR HOUSE, WHY?

We were looking for a material that could give life to warm and homey atmos-

pheres. We tried to condense the whole history and memories of this place

into the wood. No other material can better express that particular sense of

past life we didn't want to waste.

WHY GOING TO VAL DI FIEMME TO CHOOSE THE FLOORING?

Basically, for three reasons: the healthiness, beauty and duration of their

products. We were interested in a wood that, beyond its aesthetic qualities,

could be healthy. No doubts in turning to Fiemme 3000 and to the clear and

elegant nuances of the series Fior di Fiemme. We also thank the architect

Sara Franceschetti and Emanuele Capodaglio, the two reference people of the

Fiemme 3000 Official, Fratelli Simonetti.

IN THIS RENOVATION PROJECT THE SALVAGE OF ANCIENT MATERIALS IS QUITE ASTONISHING, AS YOU SUCCEEDED IN GIVING THEM A NEW LIFE...

We tried to keep whatever might recall the past and tell about the life of this

cottage. As well as the staircase leading to the turret, made of the oak they

used for the beams, we could recover some spruces dated back to the eight-

eenth century we used to create the pieces of furniture in the studio.

Ancient materials to look back in time and live in the future. With a touch of Fior di Fiemme

THE ELM'S BREATHING

TWO ROADS DIVERGED IN A WOOD AND I TOOK

THE ONE LESS TRAVELED BYCrisp volumes and tailor-made design for one only pleasure:

the sensory touch of wood

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64 65

ture surely gets fond of Fiemme, of our

production free from dangerous substanc-

es. The floating laying is totally environ-

mental-friendly too, and the sightly bevel-

ling edges of the large-sized boards of

Boschi di Fiemme favour it. The brilliance

of this dwelling does the rest: two floors,

better said two half split-level floors, sep-

arated by less than ten stairs that cross

and create a very peculiar visual effect.

Also the underground floor is well-lighted

thanks to the big cavedium and full-height

glass doors. Then, the colourful sectional

studio couches are an invitation to get re-

laxed and highlight the client's decision to

aim at clear lines and light-coloured wood.

CRISP VOLUMES AND TAILOR-MADE DESIGN FOR ONE ONLY PLEASURE: THE SENSORY TOUCH OF WOOD

1 Powerful and exquisite. Boschi di Fiemme “wrap” this house. Fiemme 3000 woods grow healthy and strong and enter your house healthy and strong, to fully respect people's life and health.

2 The essence Re Bianco dominates in the floors, coverings, false ceilings, staircases and accessories. It's the whitest of Fiemme 3000 oaks and it embodies the sense of healthiness that our company has been interpreting for over 20 years.

3 Biocompatibility in Fiemme 3000 table accessories.

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3

He was born in 1968. In

2000 he registered at the

professional association of

architects of Vicenza, after

having graduated with a the-

sis dedicated to the project

of an ethnographic museum

housing a library and some

other spaces for the local

voluntary associations. One

of his most important pro-

jects is the planning of a club

house golf in Asiago, com-

pletely made of wood. In his

free time, he loves staying

with friends and family, and

also running and ski mounta-

neering.

THE ARCHITECT

DOMENICOBENETTI

architect, runner and ski mountaineer

TWO ROADS DIVERGED IN A WOOD AND I TOOK THE ONE LESS TRAVELED BY

A sensory journey. Visiting the house in

Asiago designed by the architects Ben-

etti-Grigolo of Vicenza is a real route on the

trail of the magic, potentiality and - why

not? - sensuality of wood. A living mate-

rial, that the working Fiemme 3000 have

made even more quivering and signifi-

cant. The wood is the big protagonist in

this recently built three-level detached

house.

The essence they selected is a knotty and

deeply brushed Re Bianco of the series

Boschi di Fiemme, laid on a 140-square-

metre surface and used for the 120 square

metres of coverings, walls, staircases, false

ceilings and accessories. The result is a

“biocompatible embrace” wrapping the

whole residence and allowing to hear and

almost touch the energy and warmth of

the wood, the soft and unmistakable

scent of the forest that, magically, enters

your home. In the bathrooms they wisely

used this material, also present in the con-

trol panels of the washbasins and around

the basin. In this such an intimate space,

you feel like walking barefoot – the floor

caresses your senses and let you discover

the pleasure of touching a “warm” and

natural surface.

«The oak», the architect Domenico Benetti

explained, «could please our needs, most

of all for its duration and chromatic as-

pect». But there's more. The healthiness of

Fiemme 3000 woods invited the clients to

Val di Fiemme. Whoever is interested in

safeguarding the environment and our fu-

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CRISP VOLUMES AND TAILOR-MADE DESIGN FOR ONE ONLY PLEASURE: THE SENSORY TOUCH OF WOOD

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TWO ROADS DIVERGED IN A WOOD AND I TOOK THE ONE LESS TRAVELED BY

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WHAT KIND OF REACTIONS DID THIS WOOD-ORIENTED HOUSE ARISE?

Generally speaking, this wooden “casing” astonishes and moves you. At first

glance you may think that such a choice is heavy; then you feel contrary sensa-

tions, because only this material can make a space lighter and more homoge-

neous.

IS IT THE ADDED VALUE OF YOUR WORK?

The clients obtained this dwelling, but it was unfinished. We were focused on

the interior architecture and, even without involving the structure, it resulted

to be extremely important and noteworthy, especially for the predominance of

wood, used as “the only one” and fil rouge of the project itself.

IS SUCH A “PASSIONATE” USE OF THE WOOD A STYLE OF YOURS?

In part, yes it is. I really love wood, in particular the values that Fiemme 3000

essences can express, I mean, healthiness, duration and beauty. These floors

made in Trentino have given more greatness to the project and zest to the

spaces.

HOW WAS YOUR RELATIONSHIPS WITH FIEMME 3000?

I've known this company for a very long time. I think its innate traits are qual-

ity and professionalism. Quality stands for their top-level products, always the

ideal material for the final use. Professionalism stands for their entire produc-

tion chain, in particular for the layers, the cornerstone for the best success of

such projects. The last but not the least, their ability to take care of their clients

and their needs, step by step.

CRAFTMANSHIP AND INNOVATION

All the power of wood for the interior design

CRISP VOLUMES AND TAILOR-MADE DESIGN FOR ONE ONLY PLEASURE: THE SENSORY TOUCH OF WOOD

SeriesBoschi di FiemmeEssenceRe BiancoChoiceKnottyWorkingDeeply brushedTreatmentOiled Fiemme 3000 BioPlus

FOCUS

IDENTITY CARD

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4 A place for your personal wellness. Fiemme 3000 embraces the whole bathroom to give life to a very tidy and refined, minimal but warm location.

5/6 The peculiarity of the two half split-level floors is enhanced by the solid and clear lines of Fiemme 3000 wood and unburdened by the original white nuances of Re Bianco.

7 In the bedroom it feels like sleeping in a forest: Fiemme 3000 woods are still living thanks to the use of the same protective nourishment of the tree.

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TWO ROADS DIVERGED IN A WOOD AND I TOOK THE ONE LESS TRAVELED BY

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The typical style of the hayloft and a modern idea of family-friendly living

CHARM IN TUSCANY

72 73

steel and the wood of Fiemme, the ideal

mix of handcrafted fantasy, refinement

and abilities boasting its functional as-

pects in every room. The unique chromatic

effects of the oak melts with contempo-

rary elements. In the living room, the pe-

culiarity is another staircase that looks

suspended in the air and sharply cuts the

overview of the setting. Its lines and mate-

rials – steel for the structure and glass for

the stairs and railing – underline a touch of

modernity. Then, a giant red sofa recalls

the warm colours of the floor and ceiling,

contrasting with he total white of the

walls and accessories. A big glass and ply-

wood oak door evokes a cosy and ancient

feeling. In the bathrooms, the wood of

Fiemme 3000 again thanks to its quality,

duration and resistance. There, the oak

mitigates the minimal and contemporary

look of the locations. The bathrooms, more

and more conceived as privileged places for

one's personal wellness, are getting more

and more important in the planning and

interior designing. Indeed, the common

target is the healthiness of the products

that will be marking the environment of

the personal wellness, as Fiemme 3000

woods can do. Compatible with life, for

life.

1 A very beautifully suggestive floor. The oak of Fiemme 3000 also stands for healthiness. Its particular changes of shade are exclusively due to the natural oxidation, as the colouring of the wood are completely natural, obtained without the use of toxic substances nor colorants.

2 In the bathroom, the deep nuances of the oak of Fiemme 3000 restate the whiteness of the accessories.

3 Living well, but also and mostly sleeping well. Fiemme 3000 flooring can breathe freely, therefore contributes to the adjustment of the micro-climate of the location. It absorbs the humidity in excess or it re-establishes its rates whenever they are too dry.

4 The original helicoidal staircase highlights the most modern features of Titanio of the series Boschi di Fiemme – the collection that better expresses the strength and beauty of Val di Fiemme.

SeriesBoschi di FiemmeEssenceTitanioChoiceKnottyWorkingBrushedTreatmentOiled Fiemme 3000 BioPlus

FOCUS

IDENTITY CARD

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3

The architect Tiziano Pucci

was born in 1960 in Empoli

and he is still living there.

He founded the studio of his

same name in 1997. His fa-

vourite sector is the restora-

tion of farm houses that will

be destined to the tourism:

from the agritourism to the

hotel trade. One of the most

important projects is the ren-

ovation of Terme dei Bagni di

Lucca. This health spa were

already known during the

First Triumvirate in 56 b.C.;

Dante was fond of them and,

later, they housed the most

ancient casino of Europe. One

of Pucci's reference architects

is Carlo Mollino, with whom

shares big passions: the ar-

chitecture and, of course, the

speed.

THE ARCHITECT

TIZIANO PUCCI

from the agritourism to the hotel trade

The centre of Empoli is less than

one kilometre away, but the

frenzy of the city sounds light-years away.

The country, the scents of nature and col-

ours. The sounds become clearer and more

potent. Here lies an ancient hayloft, now a

three-storey house. The surrounding land-

scape inspires the meditation, while indoor

you can wink to modernity and to the

needs of two parents with two little daugh-

ters. They were looking for convenience, for

a family-oriented house and for an unpol-

luted place to live in. For these reasons

they chose the wood of Fiemme 3000, a

company that for over twenty years has

decided to make biocompatibility the

pulse of their products. They can comfort-

ably enjoy the toys and entertainment,

walking barefoot on a healthy floor realized

with a very special attention to children: a

natural masterpiece that Fiemme 3000

BioPlus treatment protects and nourishes.

For the 150 square metres inside the house,

they chose the knotty and brushed essence

Titanio from the series Boschi di Fiemme.

An oak that, through its greys and browns

gets a more uniform colour, with soft alter-

nating colours exclusively originated by the

natural oxidation, and keeps a material and

wavy surface. The wood also covers the

peninsula of the kitchen, composed of the

sink and the cooktop, and a very original

helicoidal staircase – an evolution of the

standard spiral staircase, with smooth lines

towards the living room. This staircase

shows a perfect encounter between the

CHARM IN TUSCANY THE TYPICAL STYLE OF THE HAYLOFT AND A MODERN IDEA OF FAMILY-FRIENDLY LIVING

74 75

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CHARM IN TUSCANY THE TYPICAL STYLE OF THE HAYLOFT AND A MODERN IDEA OF FAMILY-FRIENDLY LIVING

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YOUR PROJECT CONTAINS A PARTICULAR STRUCTURAL, LIVING AND CULTURAL EVOLUTION...

Yes, this is indeed the case. First of all, a hayloft; then a dwelling with a trans-

fer of property and a change of needs. About 15 years ago I had planned the

restoration works of a ruin which was later converted into a house. Some years

ago, the first owners asked me to adapt these historical settings to satisfy

their needs, accounting of their two daughters.

IN THIS “ARRANGEMENT” YOU INCLUDED FIEMME 3000 FLOORS. WHY?

Primarily for their technical features, their duration, the extraordinary natural

qualities of this material and the biocompatibility of the woods. Without for-

getting the thousands of nuances and colourings and the several custom-tai-

lorings of the oak. This is what fascinated my clients and I at once.

WHAT WAS YOUR DESIGN INSPIRATION?

My client's requests. As the great Le Corbusier used to say, the house is a «too

important object to be put in one architect's hands». So, as any architect

should do, I followed their ideas filtering them through my studies and experi-

ence. Personally, I think it's good to dare: inserting contemporary elements in

structures with a very ancient past to tell.

ARE YOU SATISFIED WIH THE OUTCOME AND THE OUTPUT OF THE WOOD YOU CHOSE?

More than satisfied. I am enthusiastic and almost surprised. My clients hosted

me at a later date after the works and the resistance of Fiemme 3000 wood

almost shocked me. The quality and the aesthetic performance of this mate-

rial were perfect, absolutely not gone bad nor damaged. I would have noticed

it easily, thanks to the wide exposure to light.

DIALOGUES OF STYLE

“E” for Evolution, in harmony with the landscape, history and tradition

THE TYPICAL STYLE OF THE HAYLOFT AND A MODERN IDEA OF FAMILY-FRIENDLY LIVINGCHARM IN TUSCANY

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5 In the kitchen, Titanio is perfect also to cover the peninsula composed of the sink and the cooktop.

6 The original helicoidal staircase highlights the most modern features of Titanio of the series Boschi di Fiemme – the collection that better expresses the strength and beauty of Val di Fiemme.

7/8 Having two daughters means needing practical floors: Fiemme 3000's are resistant and easy to maintain thanks to a cleaning kit specifically studied to clean and nourish the wood. Over the years, the qualities of the wood will not get old but, on the contrary, will acquire appeal and strength.

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LIVING MATERIALSimplicity as a value:

the space becomes an emotional development

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Fourty-nine years old. This

architect has been a member of

the studio Mzc + of Treviso since

1995. He lives in Treviso with his

wife and his three children. Archi-

tecture and music are his biggest

passions: the first is also his pro-

fession, while the latter is only a

hobby that accompanies him in

his studio, while he is working.

Recently, he has carried on an up-

grading of Palazzo Giacomelli, the

representative office of Unindus-

tria Treviso, the planning of the

new production site of Massimo

Zanetti Beverage Group, a hold-

ing of Segafredo in Treviso and

of the production site of Irinox in

Vittorio Veneto. Ciangalosi's stu-

dio is also realizing about twelve

houses and villas – one in Scot-

land and the other in Moscow.

THE ARCHITECT

GIUSEPPE CANGIALOSI

the music of architecture

booth hides the huge bed, where the dark

tones play with the predominant colours

of the house. What more impacts the in-

terior design of this dwelling is its concept:

spaces tending towards the infinite chas-

ing what hides behind the nearest door.

An emotional development going from

bottom to top and horizontally, as if the

rooms would duplicate. The merit goes

especially to the wood, the common ele-

ment that both the architect and the cli-

ent wanted, in order to create affinity,

contrasts and no interruptions. In the at-

tic, where the colour game is different be-

tween the unexpected grey bookcase and

the magnificent bathroom, where the sus-

pended design elements offer a set of vol-

umes designed to leave the most impor-

tant role to the oak of Fiemme 3000.

1 Material and architectural minimalism in the kitchen. The wood fires up and balances also the bearing plan. 100% natural, 100% biocompatible.

2 Argento stands for contemporary nature, an encounter between its modern colouring and the personality and warmth of the oak – a wood that gives off metallic vibrations and fascinating material sensations.

3 The indoors tell about elegance, accuracy and pure essential forms with a skilful touch given by the oak, whose soft nuances wrap also the private areas of the house.

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SIMPLICITY AS A VALUE: THE SPACE BECOMES AN EMOTIONAL DEVELOPMENT

Who said that to find a quiet

place you need to reach an

isolated and remote place? At a short dis-

tance from the centre of Treviso, in a new

residential area, a house has turned into a

refuge able to slowly mark the rhythm of

everyday life, to sweetly cuddle the people

living in the house and to embody an un-

conventional lifestyle. Slow and elegant, a

microcosm developed in three floors con-

nected by a wooden staircase that perfectly

represents the style of the building – sim-

plicity conceived as a value, compared to

the frenzy and chaos of life outdoor. There-

fore, the design is essential, minimal, but

with tiny personal signs that the knotty and

saw-cutting Argento can bring out. It is laid

on the 120 square metres and belongs to

Boschi di Fiemme, the series able to show

the genuine nature of the material in all its

extraordinary class. A perfect expression

of the strength and beauty of Val di

Fiemme. The saw-cutting can accent the

knots, grains and chromatic nuances of the

oak and shape a very bright floor. Also the

features of the kitchen table, covered with

the same material in order to create an en-

semble between the room and its accesso-

ries, give a sense a tradition mixed with

modern style and mirror them in the corner

dedicated to welcoming the guests and

conviviality. Furthermore, in the kitchen,

the white enlarges spaces and light and

the gurgle of the river Piavesella that flows

not far from the house make the atmos-

phere much more evocative. A masonry

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LIVING MATERIAL

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SIMPLICITY AS A VALUE: THE SPACE BECOMES AN EMOTIONAL DEVELOPMENTLIVING MATERIAL

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WHICH WERE YOUR GUIDELINES IN THIS PROJECT?

My clients had a very precise idea: a contemporary concept. They are two pro-

fessionals who often travel all around the world and didn't want the usual

conservation intervention, but a modern tendency, able to tell their experi-

ences. A very personal and unconventional way to conceive their own house.

IN FACT, THEY CHOSE THE WOOD. THE KNOTTY SAW-CUTTING ARGENTO OF THE SERIES BOSCHI DI FIEMME IS AN INNOVATIVE AND VERY ORIGINAL ESSENCE. WHY DID YOU SELECT IT?

We took in consideration many other essences, but at the end our first choice

prevailed. This working is very interesting, its waving surface is unique and

charming. We were looking for something memorable, that could give an over-

all added value to the house; therefore, we chose the wood as it mirrors the

three messages we wanted to pass – comfort, warmth and modernity. This

product, that also recalls some traditional elements, gives a hint of noblesse,

as if it was a texture or a prestigious carpet.

IS THE SUSTAINABILITY, A CONCEPT THAT FIEMME 3000 LOVE A LOT – ANOTHER ASPECT YOU CONSIDERED IN THIS PROJECT?

This building is supplied with a geothermal plant with probes extracting

warmth from the soil. Therefore, the sustainability is a cornerstone and noth-

ing could represent it in a better way than the wood. This one in particular as,

besides its aesthetic value, also includes the concept of recycling and renewing

as well as its technical unquestionable qualities. The product does not worsen:

it changes and gets more and more fashionable. It's an alive product to all ef-

fects.

THE DESIGN IS VERY ESSENTIAL: THE WOOD IS THE GREAT PROTAGONIST, ESPECIALLY COMPARED TO THE WHITE. A SIMPLICITY HIDING A BIG CARE...

The flooring is the basis, the frame. We love taking away rather than adding,

so we didn't want to burden the location with excessive colours and forms. We

thought that on a neutral floor we needed neutral colours and elements. The

volumes are seen as less as possible. What looks like detachment, actually

hides a moderate but clearly noticeable warmth, both indoor and outdoor.

A CHARMING REFUGE IN TOWN

Comfort, colour and modernity meet here. Common theme: Argento of Boschi di Fiemme

SIMPLICITY AS A VALUE: THE SPACE BECOMES AN EMOTIONAL DEVELOPMENT

4 In the project, the staircase is the communicating element: made of Argento, it connects the two floors of the house and becomes its contemporary protagonist.

5 Spaces in relationships with others: the traditional apartment is reinvented. The nuances of Argento define the locations and create a harmonious and welcoming combination.

6 Fiemme 3000 wood is perfect in the bathroom, marked by a very modern sense of elegance and functionality caressing all senses.

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LIVING MATERIAL

SeriesBoschi di FiemmeEssenceArgentoChoiceKnottyWorkingSaw-cuttingTreatmentOiled Fiemme 3000 BioPlus

FOCUS

IDENTITY CARD

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Biocompatible, for life.

Inside our wood floors veins flows the ancient Fiemme Valley’s tradition of wood

carving. An handicraft, italian history, long and precious, as long and precious

is the life of our wood floors. Beautiful, strong, durable and healthy because

they are 100% biocompatible, 100% biocompatible with your life.

Fiemme 3000. From Fiemme Valley an history for life.