Insomnia Gaming FestivalMarketing Report

In 2014, the Insomnia Gaming Festival went from strength to strength. With new records set for each of our three events, Insomnia once again proved itself to be not just the UK’s biggest gaming festival, but an incredible gaming-focused experience for attendees of all ages and backgrounds.

At the end of 2013 Multiplay announced the festival would be moving to an entirely new venue, and Insomnia51 held in April of last year was the first to take place at Coventry’s Ricoh Arena. As an Olympic-level football stadium with over 20,000 sq m of space, the Ricoh provided the perfect canvas for our biggest ever Easter event. Featuring Special Guests BebopVox of the Yogscast plus The Diamond Minecart, HuskyMudkipz, Element Animation and more. Also featuring LAN Gaming Halls, plus a thriving exhibition and a variety of activities available to enjoy throughout the weekend, Insomnia51 was a great beginning to another great year for the Insomnia Gaming Festival.

In summer, Multiplay went all out to provide the biggest ever Insomnia event they’ve ever hosted. After the success of Insomnia51, we had already used the entire venues space. To accommodate the growing footfall, Insomnia52 featured a huge freestanding kayam marquee built directly in the Stadium on football pitch. Housing one of the biggest Main Festival Stages we’ve ever produced, this impressive Arena featured TheSyndicateProject, Ali-A, The Yogscast, TheDiamondMinecart and more. The event all reported the highest number of Exhibitors to date, as well as gaming focused activities and for the first time ever, live DJ sets on the Friday night featuring the world-renowned DJ Fresh.

Rounding off a great year of Multiplay events, Insomnia53 was our biggest winter event ever, featuring a slightly tweaked version of the same beloved activity areas plus the return of GAME’s pop-up retail store. The multi-million viewer worlds of YouTube and Twitch were represented by such Special Guests as SkyDoesMinecraft, The Sidemen featuring KSI, and TheDiamondMinecart doing Meet & Greet sessions and live stage shows. Insomnia53 also saw the return of our annual Insomnia Awards show, where we recognised the year’s achievements throughout the world of gaming, and a unique live performance from E4’s Midnight Beast.

With its highest footfall figures ever and phenomenal feedback from attendees throughout all three events, 2014 was another incredible year of growth for the Insomnia Gaming Festival achieving an increase of 60% against 2013. With Insomnia54 set to be even bigger and better and than last Spring’s event, passionate gamers and online media fans should prepare themselves for an Easter Bank Holiday weekend of even more Special Guests, even more activities, and even more Community-focused LAN Gaming and the return of the impressive Kayam marquee for the Festival Arena once again at the UK’s biggest gaming festival.

Video Coverage in 2014Total Unique Stream Views: 1,158,956Total Video Plays: 2,081,500Maximum Concurrent Views: 56,138Minutes Watched: 15,699,020Total Vod Views: 562,206

Esports Tournaments in 2014Number of Tournaments: 24Total Prize Money: £84,150Total Teams: 768Total Players: 5,927

Website Stats in 2014Total Visits: 2,435,807Unique Visitors: 1,404,655Page Views: 5,907,952Event Photo Views on Flickr: 2,435,807

2014 Headline Stats

Total Event Exposure in 2014: 45,956,043

Promotional Video Stats in 2014Insomnia Promo Videos - Total Views: 128,665Total views for all other Insomnia footage created by us: 205,572

YouTuber Promotional Videos & Event VlogsTotal Views: 13,994,331

Total Event Footfall in 2014: 67,722

Sponsors & Exhibitors in 2014

General Event Photos

General Event Photos

Exhibition Photos

Exhibition Photos

Exhibition Photos

Insomnia Videos

B2B Insomnia Video: https://www.youtube.com/watch?v=27EqdsqviuA&feature=youtu.be

I52 Time Lapse & Kayam Build: https://www.youtube.com/watch?v=l4HVuWieq6Q&feature=youtu.be

Introduction to i52: https://www.youtube.com/watch?v=GIqZuQ4qYAI&feature=youtu.be

YouTubers @ i53: https://www.youtube.com/watch?v=cffD7yhjJ_A&feature=youtu.be

Promo Trailer i51: https://www.youtube.com/watch?v=T2AIKWYYSDg

Promo Trailer i52:: https://www.youtube.com/watch?v=OYUkfDyHSE4

Promo Trailer I53: https://www.youtube.com/watch?v=cKYHG7aUu1M

Insomnia Gaming Festivals 2014 v 2015

The highest footfall figures to date:-

2014 Actual 2015 Projected Spring 2014: 20,000 Spring 2015: 25,000+ [20% increase YoY] Summer 2014: 31,000 Summer 2015: 40,000+ [30% increase YoY] Winter 2014: 16,000 Winter 2015: 20,000+ [25% increase YoY]

The most space created to date:-

2014 Actual 2015 Projected Spring: 2014 15,000sq m. 2015 additional 2,000 sq m [13% increase YoY] Summer: 2014 20,000sq m. 2015 additional 4,000 sq m [ 20% increase YoY] Winter: 2014 13,500sq m. 2015 additional 1,500 sq m [ 11% increase YoY]

Event Stats

Insomnia54 this Spring3rd – 6th April 2015 at The Ricoh Arena