INSIGHTS & ACTIVISTS FROM AFRICA

ONE WORLD. ZERO BARRIERS.

Fundraising Online 2012Colin Habberton26 October 2012

OVERVIEW• Africa: An Introduction• Africa & ICT: Current Stats• Online Fundraising Trends• Activists & Insights: Case Studies

– The Cause– The Campaign– The Crowd– The Voice– The Person– The Crazy

• Q & A• Some Inspirations• Contact Details

“Africa is materially more decrepit than it was when I first knew it, hungrier, poorer, less educated, more

pessimistic, more corrupt, and you can’t tell the politicians from the witch doctors.

Not that Africa is one place. It is an assortment of motley republics and seedy chiefdoms. I got sick, I

got stranded, but I was never bored.

In fact, my trip was a delight and a revelation.”

PAUL THEROUX, DARK STAR SAFARI

AFRICA: An Introduction

'Cradle of Mankind'

• 56 Countries

• 2nd largest continent

• 2nd most populous

• Covers 20% of land area

• Over 1 billion people

• 15% of world population

• Colonial history

• Comprehensive diversity

• Rising economic growth rate:

5.5% for 2011

Source: http://en.wikipedia.org/wiki/Africa

ACTIVISTS IN AFRICA: Heritage

AFRICA & ICT: Some Stats…

AFRICA & ICT: Some Stats…

• GlobalGiving

– 25% of online donations they received went to projects in Africa in the last three years

– Grown from US$530,000 in 2008 to US$1.6 million in 2010 illustrating increased acceptance of digital giving

• Blackbaud

– Rise of 35% in online fundraising in 2010

– International affairs organizations experienced 131% jump compared to 2009 (incl.Haiti's earthquake recovery)

• GivenGain

– 2011: >200% increase in Africa receipts vs. 2010

Source: http://knowledge.wharton.upenn.edu/arabic/article.cfm?articleid=2742

ONLINE FUNDRAISING: Trends

ACTIVISTS IN AFRICA: Today

ONLINE FUNDRAISING: A Platform

ACTIVISTS & INSIGHTS: The Cause

GreenPop & The ‘Treevolution’

• 3500+ Trees planted in 2 years

• Community upliftment

• Certificates & co-ordinates

• African expansion: Zambia

Key Success Factors

• Inspirational Creativity

• Simple Message

• Tangible Deliverables

• Relevant & Real Impact

ACTIVISTS & INSIGHTS: The Crowd

‘Youth Build 2011’

• High School Class

• Building a Home

• R42 000/GBP 8 000

• Buy a Brick Campaign

Key Success Factors

• Pester Power

• Offline Partnerships

• Cause Collaboration

• Remarkable Effort

ACTIVISTS & INSIGHTS: The Campaign

CANSA Shavathon

• Cancer Awareness Campaign

• R50 /GBP 4 ‘for a Shave’

• Multi-site/person events

• 4 Teachers raised R58 000

Key Success Factors

• Integrated campaign

• Community engagement

• Micro-donation driven

• Public Awareness

ACTIVISTS & INSIGHTS: The Voice

EWT & Rhino Security

• Rhino poaching

• Progressive campaign

• Rhino as the Activist

• R156 000

Key Success Factors

• Personalisation

• Dynamic dialogue

• Urgency of purpose

• Concept extension

ACTIVISTS & INSIGHTS: The PersonDoug Bailie (& Friends :-)

• Small Cause, Big Results

• R300 000 and counting

• 56km in his 56th year

• Personal appeal

Key Success Factors

• Matched funding

• Influence & affluence

• Peer to Peer power

• Global donor base

ACTIVISTS & INSIGHTS: The Crazy

CHOC’s ‘Cows’

• Children’s Cancer Cause

• 300 Fundraising Activists

• Wear Cow suits in races

• R 1 200 000 in 100 days

Key Success Factors

• Community of Activists

• Accessibility of the Cause

• Supported administration

• Wild & Wacky

INSIGHTS: A SummaryStrategy

• The Power in People

• Transparency of Purpose

• Mass Participation Events

• Remarkable Creativity

• Courage & Intention

Execution

• Integrated Campaigns

• Audience Segmentation

• Multi-media Content Generation

• Dynamic, Direct Dialogue

• Community Management

"The Internet, mobile technology, and social media have made it easier and faster for potential donors to understand the needs of communities far away and

to give to organizations serving those communities.

However, the success of these tools in unlocking philanthropic capital will only be as great as their

ability to give donors confidence that their funds are really making a difference."

KATHERINA M. ROSQUETAEXECUTIVE DIRECTOR OF THE CENTER FOR HIGH IMPACT PHILANTHROPY

UNIVERSITY OF PENNSYLVANIA

Websites• www.charitywater.org• www.mashable.com• www.ngopulse.org• www.givengain.com

Newsletters• Idealware• JustGiving• Katya’s Non-Profit Marketing Blog• Network for Good

SOME INSPIRATIONS…

INSIGHTS & ACTIVISTS FROM AFRICA

ONE WORLD. ZERO BARRIERS.

Fundraising Online 2012Colin Habberton@relatomicscolin@givengain.comor connect on LinkedIn26 October 2012