DigitalThoughts on control, relevance,

and talking plants.

Online/Digital supplying insight ‘real world’ campaign

How many friends actually care its your birthday? How many of them do you see in the flesh?

I miss my real friends

o Social media has meant a race to rack up friendso ‘Friendship’ has become a commodityo The value of a handshake has skyrocketed.o ‘SOCIAL MEDIA FATIGUE’ ?

http://suicidemachine.org/#latest

If you dig for reactions to social media fatigue you’ll find plenty…..

“The not-so-subtle message Facebook is sending with its aggressive response to these services: it's mortified at the spectre of its users committing online suicide en masse. The reason: even though the Web 2.0 Suicide Machine and Seppukoo.com are never realistically going to affect Facebook's active user count, they reflect growing discontent amongst many users of online social networks.

Not only are some users recognizing that they're addicted to the popular online time sinks, the negative consequences of online social networking are becoming more visible. From employers who increasingly check the profiles of prospective hires to growing security threats, there is no shortage of reasons why using a social networking isn't all fun and games anymore.”

http://econsultancy.com/blog/5181-the-web-2-0-suicide-machine-mortifies-facebook-and-for-good-reason

Creative Opportunity:

o Remind people of the joys of being hands on

o Turn digital social into real world socialo Make my digital time tangible o Surprise and delight me!

http://www.youtube.com/watch?v=XXd0UoxK-Ik&feature=related

Insight = People have forgotten about the simple joys of getting your hands dirty

Matt RileyPlanner (and friend to all)NET#WORK BBDO CAPE