InsightDrivenOutcomessapvod.edgesuite.net/ussapsupplychainforumpaloalto2015/2015/pdfs/... · InsightDrivenOutcomes High(Vola6lity(Does(Not(Equate(To(ALow(Service(Level ... ICON" SAPECC

© 2015 Intrigo Systems, Inc. 1

Click to edit Master 0tle style

Insight Driven Outcomes

High Vola6lity Does Not Equate To A Low Service Level



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Agenda

1 Learning Points 2 Speaker Introduc0ons 3 About Intrigo 4 About Broadcom Corpora0on 5 Broadcom’s Supply Chain Overview 6 The Solu0on Implemented 7 Key Takeaways



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Learning Points

Importance of Master Data for Planning

Change Management Experience

Planning Processes in Semiconductor Industry

Supply Chain of Fabless semiconductor



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Agenda




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Speaker’s Informa0on

•  My experience with the Semiconductor Supply Chain, ERP, PLM, and Engineering systems spans over a decade.

•  I believe in bringing together, People, Process, and Technology to enable efficient and effec0ve outcomes. I also enjoy collabora0ng with IT and business on big picture journeys, while being me0culous at each step.

•  Being at the helm of Global Opera0ons Lead for Broadcom’s SAP implementa0on, I am currently wrapping up the HyperCare support phase.

•  My job is to look into Managed Produc0on Control and I also monitor Master Data and IT Analyst/Developer teams.

•  I am responsible for leading Broadcom’s Agile PLM Semiconductor implementa0on. •  I have designed and implemented countless tools and systems for Planning,

Forecas0ng, Quo0ng and Engineering domains. •  Academically, I hold a BA degree in Economics from Whi[er College, California.

Rob Bha6a Director of Business Transforma6on Opera6ons, Broadcom Corpora6on



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Speaker’s Informa0on

•  I hold over 9 years of experience in Supply Chain Management tools & processes. •  I have designed various Supply Chain solu0ons for clients across industries –

Consumer Packaged Goods, Semi Conductors, Auto, and Oil & Gas. •  Designing solu0ons around various SAP Modules is my forte. These include, but are

not limited to: – Ø  SCM APO (DP,SNP, PP/DS & TP/VS), Ø  IBP & ECC.

•  I have been instrumental in the designing and development of the OPTEK solu0on by Intrigo.

•  I hold a master’s degree in Business Administra0on from IMM, Pune and have worked across various global loca0ons including USA, India & Europe.

Tushar Bhalla Solu6ons Architect Intrigo Systems



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Agenda




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About Intrigo

We enable our clients in building Value Networks across their business partners, by defining flexible enterprise architecture, orchestra0ng business applica0ons , and providing innova0ve deployment models.

Cloud Network Service (CNS)

§  SAP APO/IBP §  S&OP

§  Demand

§  Supply

§  Inventory

§  Procurement

§  Business Network Solu0ons §  Enterprise Data Services

Assessment, Implementa6on & Managed Service (AIMS)

§  Enterprise Architecture §  Supply Chain Architecture §  Enterprise Solu0ons and

Cloud Integra0on §  Implementa0ons – ERP, SCM,

CRM, Analy0cs §  Custom Development and

Integra0on

Product & SoQware Services

§  Optek §  CovrEdge §  Caliha – SuppliEdge and

CommerzEdge §  3rd Party Sohware

Cer0fica0on



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Our Accomplishments & Accolades



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Notable Clients of Intrigo

Semi-‐Conductor Life Science & Chemical Oil & Gas Retail & Apparel High Tech CPG



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Agenda




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About Broadcom

Fortune 300 GLOBAL leader in semiconductors for wired and wireless communica0ons

One of TOP 5 semiconductor companies by revenue* 2014 Revenue: $8.43B

One of the industry’s broadest IP porlolios with >20,000 U.S. and foreign patents and applica0ons

HQ in Irvine, California with DESIGN CENTERS around the world

~10,000 global employees

One of the LARGEST VOLUME fabless semiconductor suppliers

Ships ~7M chips a day

BROADCOM AT A GLANCE



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Sustained Record of IP Innova0on

70 260 460 820 1,630 2,630 3,490

4,500 5,350 6,800

8,600 10,900

12,900 14,000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Patent Issued

Total patents issued and pending

~20,650

Issued Patents

Note: patent issued numbers are rounded



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The Broadcom Edge



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Leader in Technology



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Agenda

1 Webinar Learning Points 2 Speaker Introduc0ons 3 About Intrigo 4 About Broadcom Corpora0on 5 Broadcom’s Supply Chain Overview 6 The Solu0on Implemented 7 Key Takeaways



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Broadcom’s Manufacturing Strategy

•  U6lize State of the Art Technologies to achieve op6mum cost & performance •  Standard Logic CMOS Process •  Standard Assembly Packages •  Standard Test System Plalorm

•  Mul6-‐sourcing Strategy: •  Wafer Fabrica0on •  Assembly & Packaging •  Test Services

Drive State of the Art technologies using Standard engineering plaborms Internally developed Libraries and Analog IPs enable flexible sourcing strategy Flexible sourcing Strategy: Flexible capacity, Risk mi6ga6on & Compe66ve cost

CMOS Process

Development

Broadcom Digital Library Analog/RF IP

Self-calibrating Analog and RF

Circuits

Common Design

Database



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Broadcom’s Global Supply Chain Sta0s0cs

S.E. Asia Singapore/Malaysia/ Thailand / Philippines

Korea

N. America China

Japan

Taiwan

S.E. Asia Singapore

Korea Germany

Taiwan China

N. America

Broadcom Foundry Suppliers Broadcom Back-‐End Subcontractors



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Broadcom’s Manufacturing Chain

Bump Sort

Wafer Die I Part

Assy Test

Dice Sort

Bump Sort Assy Test

Bump Sort Dice

Assy Test

Fab

Dice

Inventory Points

Opera0ons

Wafer

Sales

Sort

Wafer Die I Part

Assy Test

Assy

SLT Fab

Assy FT Parts

SLT Parts

FPOB FPOF

FPOB FPOF



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Broadcom – World’s Largest Semiconductor Supplier

FY06 FY07 FY08 FY09 FY02 FY11 FY03 FY10 FY04 FY05 FY12 FY13

Actual Shipments (Units in Millions)

FY14

0

100

200

300

400

500

600

700

800

Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1

Broadcom Ships ~7 Million Chips Per Day



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How we used to Plan?

Sales Order Scheduling Tac0cal Planning

Produc0on Planning

Long Term Capacity Planning

Inventory Forecas0ng Build Plan Process



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Planning Challenges

Fragmented System of records

Data Latency and Integra0on Challenges

Planners tribal knowledge not recorded in any system

Manual Planner based availability check

No clear demand signal methodology for long term planning

Lack of inventory forecast at all stages of the produc0on cycle



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Agenda

1 Webinar Learning Points 2 Speaker Introduc0ons 3 About Intrigo 4 About Broadcom Corpora0on 5 Broadcom’s Supply Chain Overview 6 The Solu6on Implemented 7 Key Takeaways



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Broadcom’s SAP Implementa0on



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How we plan now?

SAP ECC SAP APO ICON

OPTEK

Order Scheduling Execu0on Demand Planning Supply Planning

Capacity Planning

Rules and Priori0es

SAP BPC/BW



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Why OPTEK?



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How did we manage the rules and priori0es? OPTEK UI

RULES

PRIORITIES

STRATEGIES



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How we manage data in OPTEK?

Loca0on Qualifica0on Product Rules BoM Priority Resource Planning

Hierarchy Maintenance



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Automated Data Management and Planning Support



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Planning Outcomes

Build Plan Genera0on

Demand Signal Smoothening based on Sales Orders

Capacity Planning with mul0ple resource constraints

Lot Size Planning

Priority & Co-‐Product Planning

Inventory Forecas0ng

Long Range Forecast



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Planning Process Weekly

Mon

thly

Quarterly



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Typical Weekly Planning Process



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Agenda




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Key Takeaways

•  Ensure that the Master Data is clean; a key to successful planning system implementa0on. •  Master Data Governance is key to successful long term sustainability. •  Ensure that a parallel Work stream is present to take care of Change Management and

Training. •  Intrigo’s Semiconductor Exper0se. •  Intrigo SCM Accelerators.



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For addi(onal informa(on, please contact us at [email protected] or visit us at www.intrigosys.com. Follow us on Twi7er: @IntrigoSys

Thank You!

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InsightDrivenOutcomessapvod.edgesuite.net/ussapsupplychainforumpaloalto2015/2015/pdfs/... · InsightDrivenOutcomes High(Vola6lity(Does(Not(Equate(To(ALow(Service(Level ... ICON" SAPECC