The use of the same font style makes it easier for the viewer to recognize the brand identity as they have used the same font on the poster as they have within the trailer. They have used a still from the trailer of the house to show that it is going to be in a similar location which helps the viewer to recognize the brand identity. The boy on the insidious poster is the same one who is shown in the trailer which tells the viewer that he is going to be the film which therefore helps the viewer recognize the brand identity.

Insidious brand identity

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The use of the same font style makes it easier for the viewer to recognize the brand identity as they have used the same font on the poster as they have within the trailer.

They have used a still from the trailer of the house to show that it is going to be in a similar location which helps the viewer to recognize the brand identity.

The boy on the insidious poster is the same one who is shown in the trailer which tells the viewer that he is going to be the film which therefore helps the viewer recognize the brand identity.