Welcome Home

HGTV is the hottest address for the most compelling and entertaining stories about the

connections people have with the places they call home. HGTV’s hit series follow people

through the emotional highs and lows of reno rescues, jaw-dropping transformations and

property pursuits with the channel’s most trusted celebrity hosts and experts by their

side. Home is where the drama of life unfolds, and HGTV is there to capture it all.

HGTVCanada +HGTVca HGTVCanadaHGTV Canada @HGTVCanadaHGTV.ca

HGTV is a trademark of Scripps Networks, LLC; used with permission.

FRESH SPACES NEW SERIES

Home Factory Home Factory is a fun and fresh look at what goes into making everything from toilet rolls to toilets, rubber duckies to recliners, and everything in between. We meet the people in the factories who cut, bolt, paste and glue every familiar item in your house and reveal all the secrets on how they’re made. 

Open House OverhaulSam Pynn is a real estate junkie, designer and home expert who spends her weekends visiting open houses on the hunt for a hidden gem. What drives Sam nuts is the potential in almost every house she tours. Yet, so many people try to sell an UGLY house. In Open House Overhaul, Sam and her burly crew are on a mission to overhaul a hideous home and realize its financial potential.

Mark & Derek’s Excellent FlipFriends and “Dancing With the Stars” pros Mark Ballas and Derek Hough take on a new challenge in this four-part series: flipping a house. The dancers, who invested their own money and plenty of sweat equity, tackle everything from demo to design in transforming a gut job into a home with dramatic mountain views.

I Wrecked My House I Wrecked My House is a 14 part half hour series that showcases the worst handiwork in the history of DIY’ers. You’ll see it all from a toddler’s pull up wrapped around a leaky pipe to a 12-year bathroom renovation that hasn’t changed in eleven and a half years to a live electrical wire floating in the centre of a kitchen. It’s entertaining, hilarious and shocking to see how these people have wrecked their houses.

Custom Built Custom Built is a new series that breaks the rules of standard home renovation. Designer/Builder Paul Lafrance, known for his wicked backyard transformations, is taking his creativity inside. Each week Paul tackles two projects that he customizes for clients with spectacular results. It could be a full kitchen reno or a rundown 1970’s bar cart – Paul’s willing to put his custom spin on any room or any thing battered, broken or bent. With his hilarious crew by his side, each project will be cool, amazing and knowing Paul, one of a kind!

Carver Kings Carver Kings follows a crew of elite chainsaw experts as they create custom pieces for loyal clients who live in stunning log homes. They are some of the best carvers in the world, but with near impossible deadlines, last minute changes and work yard egos, a lot can go wrong. They will do whatever it takes to get their works of art into a Timber Kings log home.

For more information, please visit ShawMedia.ca

Carver Kings

I Wrecked My House

Open House Overhaul

Custom Built

COMING HOME AGAIN RETURNING SEASONSIncome PropertyBuy it. Build it. Bank it. Real Estate Investor and Contractor, Scott McGillivray, leads buyers through the house hunt and renovation of their first income property. Scott partners with homeowners who want to purchase an income property to make their financial dreams a reality. He guides them through the entire process; buying the house, building the suite, and banking the rental cheques. Income Property reveals Scott McGillivray as a triple threat expert in real estate, renovation, and finance. Every episode delivers an incredible reveal and a financial transformation that feels like a lottery win.

Disaster Decks What happens when an optimistic DIY-er attempts to build an outdoor oasis without the proper skill and know-how? A disastrous deck and a call to HGTV Canada’s resident deck expert. Rock star designer and carpenter Paul Lafrance (Decked Out, Canada’s Handyman Challenge) and his cutting edge crew rescue well-intentioned homeowners, and help them rebuild their outdoor spaces and their pride in Disaster Decks. In each episode Paul is called in to assess the damage of a backyard DIY project gone wrong. Paul gives each deck a prescription for salvation, then he and his crew get these outdoor spaces back on track. From demolition to rebuilds Paul puts each homeowner to work, doling out instruction

paired with his signature sense of humour.

Flip or Flop Tarek is a self-proclaimed real estate genius with determination and drive. Christina is Tarek’s picture-perfect wife, who Tarek’s friends still can’t believe he landed. In each episode of Flip or Flop, Tarek and Christina flip a new property. From the nail-biting purchase at auction, to the frustrating renovations and maddening showings, to the giddy acceptance of an offer, we’ll follow along as these two relatively novice flippers try their hand at the toughest game in town. From purchase to resale, weaving their personal lives within the story of the flip. From paying cash, sight unseen, for a property at auction, through the hapless remodeling process, to the frantic sale, this young couple is putting everything they have into this venture.

Buy It! Fix It! Sell it! A trio of top professional ‘fixers’ battle for the best junk at auction, then transform it and try to sell it for big profits. The show follows our experts at auction as they fight over second-hand crap. They want to buy low then restore or radically repurpose their finds and sell high to shops, collectors, elite clients or at auction. Creativity equals cash for these pros and they have the vision and the skills to back it up. Every episode delivers “wow” transformations and a surprise ending to their adventure. Who will make the most from buying, fixing and selling?

Sarah’s CottageSarah Richardson has renovated her own cottage in the past but now she’s rebuilding a cottage from the ground up to create a rental property to die for! This 6 part half hour series will be loaded with everything from tips on how to create a space people will want to rent, to adding value to your real estate and of course as always beautiful design advice.

Income Property

Disaster Decks

Buy It! Fix It! Sell it!

Sarah’s Cottage

For more information, please visit ShawMedia.ca

NEW TO HGTV.CA THIS SPRING

MONTHLY AVERAGES

• Record high fall season page view traffic with over 6,700,000 monthly average page views (+98% YoY)

• Over 54% of visitors are A18-49

325,000 unique visitors 540,000 video segment views

Source: Unique Visitors and Time Spent data: comScore Media Metrix, Multi-platform data, 3-month average ending November 2014, Base: Total Canada, All Locations, 2+ digital audience. Profile data: comScore Inc. Media Metrix. 3-month average ending November 2014, 2+ online audience. Page View and Video data: Adobe Analytics, 3-month average ending November 2014.

• Disaster Decks returns this March to give viewers an inside view of Paul Lafrance and his cutting edge crew as they rescue well-intentioned homeowners, and help them rebuild their outdoor spaces. The content-rich show site will feature photos, full-episode streaming, blog entries, articles, and so much more.

• This March, Paul Lafrance, the star of hit show Decked Out, debuts Custom Built, a construction series focused on Lafrance as he takes on home projects in need of his amazing flair. Expect to find a show site filled with amazing photo galleries, full episode streaming, show-related articles and much more.

• Mark & Derek’s Excellent Flip, a four episode series, will follow along as the popular multi-talented entertainers, Mark Ballas and Derek Hough, completely gut and rehab a property that they co-purchased in Southern California before flipping it for profit. Contact your rep today to find out how you can sponsor the full-streaming episodes and show site content.

HIGHLIGHTS

RETURNING FAVOURITES

DIGITAL HGTV.CA

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Demographic Profile% of A18+ AMA, English Canada

Total TV HGTVSource: Numeris (BBM Canada) PPM data, %A18+ AMA, English Canada, M-Su 2a-2a (Sep 1 – Dec 7/14)

Key Research Findings

AUDIENCE

47 40 53 60 21 24 43 43 45 47 36 38 47 49 14 16 19 21 74 67

A closer look at the habits of the HGTV viewer

Source: PMB Fall 2014 2-year readership database, English Canada, Index based on Comp% of A18-54 vs. population

HGTV viewers take pride in the appearance of their home. • They love spending time looking at HH decorating ideas (155) and have made home improvements in the past 2 years (146) to their decor (146), flooring/ carpeting (144), cabinetry (161), windows/doors/insulation (130), plumbing, heating, air conditioning (140) or landscaping (160)

• Spend $1000+ on home improvements to a vacation home (135) and own an all terrain vehicle (151), a motor home/RV (170), a camper/trailer (153), or a sailboat/ personal water craft (142)

HGTV viewers like to keep busy. • They enjoy an array of leisure activities around the home such as baking from scratch (135), bird watching (153), gardening (158), woodworking (152) and handicrafts (133)

• They participate in athletics such as swimming (125), bowling (146), golfing (138), inline skating (129), bicycle riding (138) or baseball/softball (129)

• They exercise at home (115) and enjoy walking/hiking (127) or yoga/pilates (122)

• HGTV ranks in the Top 10 for multiple key demos and is a Top 5 Network for W25-54

• Top programs on HGTV included My Big Family Reno, The Jennie Garth Project and Genevieve’s Renovation

• Subscribers: 6.2 million*

• In an average week almost 6.2 million Canadians tuned into HGTV (2+)

• New programming for Winter/Spring’15 includes Season 2 of Timber Kings and Custom Built, Open House Overhaul and Carver Kings

HGTV viewers find exposure to different people and cultures rewarding (116). While travelling in Canada they are more likely to: • Go shopping (143), sightseeing (137), golfing (169) or hunting/fishing (135)

• They take the time to visit a theme park/zoo (132), national/provincial park (115), a beach (136) or a museum/art gallery (117)

While travelling outside of Canada they are more likely to: • Go shopping (141), take in the night life (186), attend sporting (147) or cultural events (168)

• They also enjoy visits to the museum/art gallery (151), the beach (135), and a national/state park (130)

HGTV viewers are tech-savvy and are more likely to: • Own a tablet/e-reader (130) or smart phone (111) and have used camera (116) or touchscreen (114) features in the last 30 days

• Have visited websites that feature food/recipes (185), home improvements/ décor (278), investments (153) or real estate (225) in the past month

Source: Numeris (BBM Canada) PPM Data, M-Su 2a-2a (Sept 1/14 to Dec 7/14) *Mediastats Sept 2014