Expert industryintelligenceIssue 1

Quality cable is the backbone of any networking project. With the rising cost of copper and an influx of cheap low quality cable brands flooding the market, it is even more important to maintain the integrity of the network by using quality cable to comply with safety and performance standards.

After almost 40 years of being a reputable Copper Cable brand, Garland has recently expanded its product portfolio into the world of Optical Fibre. Garland can be trusted to back your network with the performance you need.

More inside >

Garland celebrates 40 years of delivering high quality cables

www.madisontech.com.au

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Inside this issue >Industry news in brief 02Experts in the field 03Insider intelligence 03

External Telephone Cables 04Belden Copper Cables 05Optical Fibre 06Article: 3M for FTTH Networks 08Pre-Terminated Optical Fibre Leads 09

Intelligent Rail Networks 10Industrial Networking 11

Wireless Broadband 12

Article: Digital Signage 14

Expert industry intelligence | Issue 1

02

Congratulations to Madison’s Senior IT&C Engineer, Tomas Blaha who recently topped Moxa’s Technical Support Certification training exam posting the highest score out of all attendees.

Moxa Technical Support Certification (MTSC) was established to guarantee that customers around the world receive the most up-to-date, on-time assistance with their Moxa products. To obtain certification, engineers are required to attend regular training sessions led by Moxa’s own technical support experts, and must pass a rigorous battery of tests.

Madison Connective Technologies are pleased to introduce our new branding, including our new logo. This change is about much more than just what we look like. It is so our customers can more easily identify the benefits we offer and the value we create. Many of our customers only know a small part of what we do and our new brand strategy is designed to showcase our expertise across all areas of our business in a way that can add value to every customer interaction.

At Madison, we remain the same team of dedicated professionals, committed to collaboration and nurturing relationships that lead to the very best connectivity outcomes. For more than 20 years, our skilled connectivity experts have been finding or creating clever and robust solutions for complex connectivity challenges. With more than 70 staff in offices across Australia, we are on hand to source, design and manufacture for tomorrow’s well connected world.

It is important to stress that our new branding does not reflect any major change of company direction. However we do want it to properly reflect our industry leadership and passion for technology innovation and connectivity performance.

We believe that our new look captures this passion and we hope you think so too.

Upcoming events >APCOA with 4RF Gold Coast > 1-14 March, 2012

Mine Site Automation & Communication Brisbane > 13-14 March, 2012

Digital Signage World Sydney > 20-21 March, 2012

Mobotix Training Brisbane > 20-23 March, 2012

Fresh identity

Approximately 5 million Madison plastic wall boxes have been installed on homes throughout Australia since 1995.

From left: Takahiro Yoda of IBS Japan, Tomas Blaha of Madison & Sky Lin, Head of Moxa Technical Support

Tomas tops Moxa’s MTSC exam

5mIndustry news in brief >

Mobotix now offer three courses.

The Sales, Planning & Installation (SPI) seminars covers the Mobotix planning tool, camera components, lens options and accessories. How to plan and install a system, questions to ask yourself and the customer, and sample cost calculations.

MOBOTIX has announced a complete overhaul to its training structure!

MOBOTIX eCampus completely replaces the old training courses with newer, more comprehensive courses covering a wider breadth of topics and situations.

Mobotix eCampus

The Starter Seminar explains getting started with MxEasy software and covers image and exposure settings, image storage methods, alarm handling, and remote system access.

The Basic Seminar covers the configuration of standard camera components, in depth coverage of MxControlCenter configuration, management and use.

You can attend as many seminars as you need, depending on the required level of knowledge. If you choose to attend all 3 Seminars, Mobotix will offer a 25% discount. Training is also available online via the Mobotix eCampus website.

To pre-register for an upcoming training course go to: www.madisontech.com.au/reg_mobotix

03

Whenever you see the designed by Madison endorsement, you can rest assured that our Product Design Engineer, Richard Anderson has had a hand in the making. Richard joined Madison in 2004, bringing with him twenty seven years’ experience in tool making and product design using 3D CAD and Computer Aided Manufacturing. Since joining the Madison team, Richard has leant his extensive experience to customers requiring a custom designed solution.

Richard is available to provide product analysis, as well as design and feasibility studies for our customers where there is a need for alternative solutions. Richard’s attention to detail has been integral in the successful production of IP67 rated Cybertec enclosures for an Australian Heavy Equipment supplier, custom designed laptop console for Telstra Vans and schematic drawings for network solutions across a variety of industries.

Madison Piglet Rapid Deployment Camera The ‘Piglet’ is a Digital IP Camera enclosed in a robust IP65 lockable enclosure.

The camera is supplied complete with an integrated 38 hour battery power supply and optional 3G and/or WiFi communications.

The Piglet is designed for use in areas where mains power is not available or where camera monitoring is only temporarily required.

The camera can be installed quickly and easily without requiring any fixed cabling infrastructure and can be mounted horizontally (legs) or pole mounted (Ø70 – 300mm).

The Piglet features: • MobotixDigitalIPCamera

• 3MegapixelResolution

• AlarmEventActivation

• 38hrRechargableBattery

• PolemountorFreeStanding

• IP65LockableEnclosure

• On-BoardSDCard

• Optional3GorWi-FiAccess

Setting up remote monitoring of sites, plant and event security has never been easier.

Kilometres of copper and fibre cables have been supplied by Madison for installation into Brisbane’s Airport Link Northern Busway Project. This is the equivalent distance of driving from Melbourne to Adelaide.

694Experts in the field >

Insider intelligence >

Custom designed solutions

Madison Piglet Rapid Deployment Camera

Download a specification sheet on the Piglet at madisontech.com.au/piglet

Richard Anderson, Product Design Engineer.

Expert industry intelligence | Issue 1

External Telephone Cables NEW STOCK

04

Inside >External Telephone Cables

Intelligent info

A nylon sheath can be specified for cables that require additional strength or where additional physical or chemical protection is required for example, termites.

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Garland external telephone cables are designed for direct burial in conduit or suspended overhead between power lines. These cables are particularly suited where security against moisture ingress is required (underground only). The cables feature a solid bare copper conductor with PE insulation, and jelly filled twisted pairs wrapped in paper tape, encapsulated in a black PE outer sheath. An optional nylon sheath is also available on some configurations.

*Please Note: These cables are not for Telstra installations where the indent number is required.

1 Pair Jumper Wire ISDN Jumper

Part No: JW15 Part No: JO-D06-T-VTBNA2-G

1 Pair with 1/0.50mm Conductors. Various sheath colours available Blue/White, Blue/Yellow, Green/White, and Red/White in 100m, 250m or 500m Reels.

1 Pair, 120 Ohm Digital ISDN Jumper Wire with 1/0.50mm Bare Copper Conductors. Available with a Purple/Brown sheath in 250m Reels.

1/0.40mm Conductor

Part Number No. of Pairs

Available Sizes

500m 1000m Cut to Length

ETC204JF 10

ETC404JF 20

ETC604JF 30

ETC1004JF 50

ETC2004JF 100

Intelligent info

Cable cutting fees have been on the rise over the last few years with some manufacturers charging up to $85 per cut.

Madison has maintained its standard cutting charge at just $25 per cut for all cables from Garland, Belden and Optimal.

Don’t pay too much for your next short run cable order.

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1/0.64mm Conductor

Part Number No. of Pairs

Available Sizes

500m 1000m Cut to Length

ETC2064JF 10

ETC4064JF 20

ETC6064JF 30

ETC10064JF 50

ETC20064JF 100

05

Inside >Belden Copper Cables

Intelligent info

Madison carry the largest stock holding of Belden cables in Australia. Whether it’s Data, Industrial, Broadcast or AV give us a call.

>Industrial Blue Hose

Part No: 9463

Belden, Blue Hose Twinax Industrial Cable, 78Ohm, 20 AWG stranded (7x28) .038” tinned copper conductors, polyethylene insulation, Beldfoil® (100% coverage) plus a tinned copper braid shield (55% coverage), sunlight-resistant PVC Jacket. Available in 305m Reels.

Belden Outdoor/Underground UTP Belden Cable

Part Number: 8723NHCat5e Part Number: BA100Cat6 Part Number: BA250

Belden, Cat5e & Cat6, 4-Pair UTP cable is suitable for outdoor and underground applications (not suitable for direct burial). The cable features 24 AWG solid bare copper conductors, polyolefin insulation, flooded core, and a black UV resistant polyethylene jacket.

Belden, 24 AWG (7x32) Tinned Copper, Polyethlene Insulated Twisted Pair, Overall Aluminium-Polyester Shield with a shorting fold, 24 AWG Tinned Copper Drain Wire, Chrome LSZH Sheath. Available in 305m Reels.

Industrial Twinax

Part No: 9182

Belden, Blue Hose Twinax Industrial Cable, 1500hm, 22 AWG stranded (19x34) tinned copper conductors, Datalene® insulation, Duofoil® (100% Coverage) plus a stranded tinned copper drain wire, PVC Jacket. Available in 305m Reels.

Screened Multicore

Part No: 9841

Belden, 9841 is suitable for RS485 and DMX applications. 1 Pair, 24 AWG stranded (7x32) TC conductors, polyethylene insulation, twisted pairs, overall Beldfoil® (100% coverage) + TC braid shield (90% coverage), 24 AWG stranded TC drain wire, PVC Jacket. Available in 305m Reels.

2 Pair, Multi-Conductor

Part No: 9829

Belden, Multi-Conductor - Low Capacitance Computer Cable for EIA RS-232/422 24 AWG stranded (7x32) TC conductors, polyethylene insulation, twisted pairs, overall Beldfoil® (100% coverage) + TC braid shield (65% coverage), 24 AWG stranded TC drain wire, Chrome PVC jacket.

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Expert industry intelligence | Issue 1

Garland Indoor/Outdoor Risers

Emtelle Blown Fibre

06

The new range of Garland riser cables are now ex stock. Available in both 6 and 12 core the cables feature 0.9mm tight buffered fibres surrounded by aramid and water blocking yarn reinforcement and a black PVC sheath.

The advantages of having fibre-optic infrastructure is clear: fibre is fast, future-proof, and reliable. However, its installation and maintenance involve several challenges that traditional fibre technology has difficulty overcoming: space constraints, network flexibility, safety issues, and standards compliance. Installation at the speed of air

With Emtelle’s fibreflow™ technology, the fibre is threaded into ducts using a stream of air. This simple process ensures that cabling can be installed, maintained, and upgraded quickly and cost-effectively. Even with a high fibre count, a minimum blow length of 300m is possible, at a speed of 30 metres per minute.

Intelligent info>

The Department of Defence has recently deployed Emtelle blown fibre infrastructure throughout its state of the art redevelopment of Edinburgh RAAF Base in SA. The redevelopment will not only support the Army and Air Force in one location, it will create one of Australia’s new super bases.

The project includes provision of a new hospital, soldier’s accommodation, workshops, laboratories a new air traffic control tower and a super mess that will accommodate over 900 personal as well as the complete integration of all substations for energy management.

Emtelle blown fibre infrastructure installed in a campus environment was specified for use in this project as it is flexible, future-proof and will be able to meet ever increasing bandwidth requirements.

Tough Black PVC Sheath

Dry-blocked Core

900 Micron Tight Buffered Optical Fibre

Aramid Yarn Reinforcing

OM1 Multimode (62.5um)Part No: GWAP62AR

OM3 Multimode (50um)Part Number: GWAP53AR

SinglemodePart No: GWAP1CAR

A flexible, cost-effective solution.> Quick and easy installation> Reduced upfront investment> Futureproof> Flexible

fibreflow™ system in action

Emtelle’s fibre cables are optimised for air blown installation into the tube bundles: once the core infrastructure is in place future work can be executed simply and quickly, allowing customers to upgrade or extend their network in line with changing demands. Once the microduct is in place, there’s no more digging!

Emtelle’s range of fibre products are suitable for all customer applications. Tube bundles come in various diameters and are normally configured in assemblies of 1, 2, 4, 7, 12, 19 & 24.

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Inside >Optical Fibre

DIN Rail Mount Fibre Enclosure

07

Madison Technologies IFTU (Industrial Fibre Termination Unit) provides a unique solution to the space constraints often encountered in industrial environments for managing and terminating Multicore fibre. The small footprint and DIN Rail mounting features of the IFTU allow it to be mounted in the same enclosure as the active electronics, rather than as a separate enclosure, whilst still providing all the functionality of a much larger FOBOT.

Applications suited to the IFTU include industrial control nodes such as PLC’s, DCS and RTU’s; CCTV installations along with intelligent transport road side & track side cabinets.

The units are supplied complete with all connectors, splice cassettes and pigtails.

IFTU Features:

•DINRailorWallMount• FullFOBOTFunctionality• 24FibreSpliceCassette• Pigtails• PowdercoatedAluminium•CompactDesign(150mmHx274mmWx69mmD)•Designed&ManufacturedinAustralia

4RU DIN Rail Rack Mount DIN Rail Mount RJ45 Adaptor

Part No: MT19154RUDIN Part No: R314000Note: Connectors are not included.

The Madison 4RU 19” DIN rail rack mount unit provides suitable mounting for IT&C equipment such as switches, modems and power supplies. The unit features a 35mm DIN Rail, cage nut and bolt set (M6) and is powder coated in black.

The R&M Industrial DIN Rail Mount Adaptor suits R&M Cat5e or Cat6 RJ45’s and SC-Duplex (SC-RJ) or LC-Duplex Fibre Connectors. Made from polycarbonate with integral shield termination the adaptor complies with standard DIN EN 50022 for 35mm DIN rails.

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Inside >Optical Fibre Enclosures

Expert industry intelligence | Issue 1

08

For fibre-to-the-home network (FTTH) deployments, drop-cable connectivity products are just as important as the fibre itself. Failed connections lead to service outages and expensive service calls, so choosing the right connectivity solution ranks high among considerations service providers face when building a reliable and profitable network.

Yet finding the right connectivity solution for a particular deployment situation can prove to be a daunting task. Deciding between field and factory-terminated products is one of the initial choices providers must make before deployment begins. Both alternatives have their pros and cons.

Over the last several years, the industry has trended away from field termination in favour of factory-terminated products. Factory termination is generally believed to produce a higher performing connection than field terminated connections. The controlled factory termination dramatically reduces the risk of contaminants marring the fibre cable and ensures more consistent, reliable end-face geometry, resulting in low insertion loss and attenuation. Factory termination also keeps labour costs low by reducing installation and technician training time compared to field termination.

Conversely, some providers have continued to opt for field-termination methods due to its flexibility. Using factory-terminated products requires an inventory of varying lengths of patch cords for different installation scenarios, whereas field termination uses less expensive bulk cable, which is cut to length on-site. Field termination also eliminates the need to devise slack cable management systems for each installed home – a necessity when using pre-determined lengths of factory-terminated patch cords. And, with factory-terminated products, technicians run the risk of being caught in the field without the proper length of patch cord, causing installation delays and adding to labour costs.

Jerry Jackson | 3M Communication Markets Division

Field-terminated mechanical connectivity offers flexibility, economy and reliability for FTTH networks

Fusion vs mechanical

Service providers choosing field-terminated methods of connectivity face another choice: fusion or mechanical splicing? Until recently, the choice was clear. For decades, providers overwhelmingly preferred fusion splicing for its consistent delivery of reliable connections. However, recent technical advances have opened up a broader array of less costly options that offer the same level of reliability as fusion splicing.

Many providers harbour a concern that the index matching gel inside mechanical splices can yellow or dry out, resulting in service failures. However, over the last 20 years, great strides have been made across the industry in improving gel performance and longevity. The 3M™ No Polish Connector (NPC) is an example of a mechanical splice incorporating an improved gel.

Testing shows that the gel used in the 3M NPC connector can perform well in temperature extremes from -40 to 75 degrees C. Extensive third-party optical, environmental and mechanical tests demonstrated that the NPC connector is a highly reliable, cost-effective product for FTTH deployments. In fact, service providers in Japan have deployed more than 10 million 3M mechanical splices and connectors, including the No Polish Connector, both indoors and outdoors with proven reliability.

Providers beyond Japan are now beginning to choose mechanical splicing because of its lower total installed cost compared to fusion splicing and its improved reliability. One major U.S. provider reduced its capital expenditure, installation time and total installation cost by 50 percent when it switched from fusion splices to the No Polish Connector.

Fusion splicing is expensive compared to mechanical splicing methods. Fusion splicing machines sell for thousands of dollars each, requiring a heavy investment to equip each technician in the field. Additionally, the machines require electrical power, such as a battery, which can deplete of charge in the field, adding time and cost to the process. Moreover, fusion splicing can be time-consuming and requires specially trained technicians, further impacting costs.

The No Polish Connector is installed with a simple handheld tool that does not require an electrical power source. Terminating fibre cable using the connectors is fast, easy and requires little training. A single-fibre termination can be completed in three minutes with the No Polish Connector, greatly decreasing installation time compared to fusion splicing.

> Continued on Page 12

The NPC, or No Polish Connector family of products has established itself as a physically reliable and cost-effective connectivity option in fibre-to-the-home networks.

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Features

• Widevarietyofcableandconnector options available

• Full-rangeofopticalfibretypesincluding, Singlemode (OS1), Multimode (OM1), Multimode (OM2), and Multimode (OM3).

• Installationrequiresnoconsumables,termination tool kits or specialised termination training

• Fullytestedlabelledanddocumented• Optionalheavydutypullingeye

Benefits

• Rapidlydeployedthankstonocablepreparation• Readyforinstallationonarrival• Lowerinstallationcost• Nocableorconnectorscrap• Noterminationerrors• Improvedend-to-endattenuation,

throughput and application migration with higher-performing factory terminated connectors

Available Cable Construction, Glass Types and Connectors

Constructions Optical Fibre Types Application Requirements Connector Types

Loose Tube OM1 = Multimode (62.5µm) Indoor/Outdoor LC − Simplex, Duplex & Angle Polished

Tight Buffer OM2 = Multimode (50µm) Zero Halogen (LSZH) SC − Simplex, Duplex & Angle Polished

Breakout OM3 = Multimode (50µm) PVC ST/PC

Zipcord OS1 = Singlemode (9µm) Riser FC/PC

Call 1800 66 99 99 to obtain a quote for your next project.

With the hassle-free installation and error-free performance of Pre-Terminated Fibre Cable Assemblies, maximising your project ROI has never been easier.

For projects of any variety, from the largest data centre, to a typical office Local Area Network (LAN) or a campus-wide network, pre-terminated fibre cables will save you time and money. Each pre-terminated fibre cable is custom built to your specific performance requirements, application and installation environment. You specify your cable and connectivity requirements and our cable engineers will develop and manufacture your end-to-end pre-terminated cable solution.

ST SCLC SIMPLEX LC DUPLEX

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Expert industry intelligence | Issue 1

10

Coming soon>

Train Communication Networks differ from conventional networks in that they must not only have the ability to support the capacity and multitude of services now required, they must also meet stringent standards for shock, vibration, extended temperature range, humidity, and power supply variations.

Stay connected with up-to-date case studies and whitepapers for both onboard and off. Request your copy of the Madison Rail Connect brochure. madisontech.com.au/railconnect

Moxa Auto Carriage Connection Inter-Carriage Wireless Links

Designed specifically for railway operating conditions, Moxa’s proprietary Auto Carriage Connection (ACC) can adapt to any change in train compositions. Unlike Wireless Distribution Systems (WDS), ACC forms new wireless bridges automatically, not manually, while also maintaining high network security with WPA and WPA2.

Each AP only needs to be configured once, and consequently operators no longer need to manually re-set their AP device each time they re-compose the carriages. In addition, a timeout period is in place to confirm that the two carriages are in fact engaged and linked, thus avoiding an unwanted association. The ACC greatly minimises onsite labour and human error.

Application Benefits

Automatic inter-carriage link when train compositions change• Minimallabourcostsandmanualerror

High throughput requirements • Controlsystems:Min.20Mbps• Multimediaentertainment:Min.100Mbps

Moxa AWK-3131-RTC 802.11nSingle-RF AP Enable ACC links and 802.11n network

Moxa AWK-5222-RTC Dual-RF AP One RF is for ACC wireless bridging and the other RF serves as an access point for passenger mobile access

Application Architecture of Auto Carriage Connection

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Download the Moxa White Paper on creating error-free intercarriage connections madisontech.com.au/moxaacc

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Cybertec Model 2300

Westermo Wolverine Ethernet Extender

NEW Dual Sim Cellular Router

The new HSPA Dual SIM Cellular Router from Cybertec enables quick secure network connections. It was designed specifically for mission critical data applications requiring a high level of reliability and performance. Unique features such as smart multilevel watchdog technology provides high reliability with scope for failover between carrier networks. Support for the latest 3G Fast Uplink enhancements opens up new applications with total data security over public or private networks. In wireless M2M architectures that connect remote LANs and devices to cellular networks, the Cybertec 2300.

Ideal for communications redundancy and provides reliable remote monitoring for mission critical applications.

Available exclusively from Madison Connective Technologies.

The Wolverine family of Ethernet extenders allows effective Ethernet networks to be created over long distances at data rates up to 15.3 Mbit/s. The SHDSL technology makes it possible to reuse many types of pre-existing copper cables which can lead to considerable financial savings. Dependent on cable characteristics, distances up to 15 km can be achieved.

The Wolverine is powered by the Westermo Operating System (WeOS) allowing complex networking functions to be easily configured. For simple applications, no configuration is required making the unit ideal for rapid installation.

• Save time and money reusing old cables• Multiple ring feature FRNT/RSTP• SNMP and advanced diagnostics• VLAN support and IGMP snooping• VPN support and IGMP/v3• Static routing and firewall

Cybertec 2300 Dual Sim Cellular Router

Westermo Wolverine DDW-225 Ethernet Extender

Intelligent info

The most expensive part of a LAN or WAN can be the Fibre Optic Network.

Ethernet extenders are developed around technology that allows the creation of trackside Ethernet networks on old copper cables that can stretch for tens of kilometres along the trackside.

The ability of these units to transmit Ethernet over copper at 15.3Mbit/sec over long distances make the Ethernet Extender ideal for the reuse of redundant cabling.

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Expert industry intelligence | Issue 1

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Alvarion’s award-winning product lines address the full range of wireless communications solutions from wireless broadband access to WiMAX and into 4G networks. Products work together to create a complete, customisable 4G communications ecosystem.

BreezeMAX 4Motion

The world’s most widely deployed and field-proven 4G wireless broadband platform delivers efficient wireless broadband connectivity for fixed-mobile networks. Alvarion’s all-IP 4Motion® solution is the foundation of the company’s 4G ecosystem, combining with other best-of-breed systems. Designed as an open standard with high interoperability, 4Motion provides a complete ecosystem at the network level, enabling operators to be most responsive to the latest consumer electronic devices, service offerings and new industry applications. 4Motion delivers anytime, anywhere 4G wireless broadband connectivity for the most demanding, bandwidth-hungry, packet-based applications.

Alvarion WiMAX™ Microwave NetworkFast, cost-effective deployment of wireless broadband

BreezeMAX Extreme

Brings WiMAX 16e wireless broadband technology to the 3.6-3.8 GHz and 5.x GHz license-exempt markets.

BreezeACCESS

A family of wireless broadband access solutions for license-exempt frequencies serving the variety of applications in rural and urban environments.

Alvarion wireless broadband solutions are ideal for providing high-speed connectivity and delivering valuable data, voice and video services to residents in difficult-to-reach and underserved communities worldwide. Ideal for Mining and Oil & gas operators, rural municipalities and public safety, these solutions enable the quick and cost-effective deployment of wireless broadband, eliminating the high cost and long lead times of trenching and building wire-line infrastructure. When rough terrain or outlying location prohibits the development of hard communication networks, Alvarion wireless broadband is the solution.

Using advanced technology for enhanced capacity, high-performance NLOS, QoS prioritization, toll-quality voice, and high speed data delivery, Alvarion wireless broadband solutions offer unique attributes for bringing wireless broadband, last-mile connectivity to rural areas. Alvarion solutions make it possible to provide broadband services in remote regions using 3.6, 5.4, 5.8,GHz and 900 MHz.

Jettisoning the gel

For those who remain uncomfortable with a gel splice, another alternative now exists: the newly released 3M™ Crimplok™+ Connector. It is the first known commercially available FTTX field-mounted fibre connector that meets indoor and outdoor performance requirements without a splice, gel or adhesive.

Service providers have reduced operating and capital expenditure costs when they replace fusion splices with 3M Crimplok+ Connectors. The equipment savings can be 75 percent or more, and labour savings runs 20 to 50 percent, depending upon the deployment environment.

The Crimplok+ Connector combines the performance of fusion splice-on connectors with the speed of mechanical splice connectors. The SC/APC-compatible connector can be installed in indoor or outdoor

locations while maintaining optical reflections of less than -60dB. Test results show that its optical performance remains stable in temperatures of -40 to 80 degrees C. Yet installation is quick and easy, typically taking five minutes or less because an elaborate set up is not required. To install, the fibre is cleaved, inserted through the connector, locked into place with a metal element, and finished with a simple tool. No electrical power is required for installation.

In cases where providers prefer field over factory-terminated products, they now have more choices and greater flexibility. Mechanical connectivity methods have advanced to offer highly reliable connections. Whether choosing a product with gel or without, mechanical connectivity provides a cost-effective, reliable alternative for FTTH drop-cable installations.

Field-terminated mechanical connectivity offers flexibility, economy and reliability for FTTH networks

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Alvarion BreezeMAX Extreme 3650All-outdoor WiMAX Solution

Government, Municipalities and Education

Utilities

Video Surveillance & Public Safety

Voice & Data for Businesses & Private Networks

Emergency Services & Transportation

Oil, Gas and Mining

BreezeMAX Extreme 3650 is an all-outdoor, WiMAX 16e solution for service providers in the 3.65 GHz band. With an integrated antenna, ASN gateway and GPS receiver, BreezeMAX Extreme 3650 is designed for easy configuration.

• End-to-end4Gsolutions• All-outdoor,easytoinstallunit• MIMOA/Bsupportforincreasedcoverage

& capacity • Secureconnectivitywithembedded

encryption mechanisms • QualityofService&fullnetworkmanagement• Ruggedisedforextremeoutdoorconditions

For more information on the Alvarion WiMax Solution, contact a Madison Wireless specialist on 1800 00 77 80

Alvarion BreezeMAX WiMAX Solution

BreezeMAX Extreme 3600 Supports a Wide Range of Applications

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Expert industry intelligence | Issue 1

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Digital Signage is the use of dynamic or moving images, videos and content to directly communicate with customers via an LCD or alternative display screens. Available in Media Player (Hardware) format and as software based PC solutions, Digital Signage Systems are used as a cost effective way of engaging and communicating with customers.

The use of digital signage displays in wholesale and retail outlets is fast becoming the norm for communicating with customers. Many businesses use the Digital Signage system to make best use of the displays, making targeted in store promotion and communication much easier. No more cluttered desk filled with pamphlets and brochures at the point of sale.

It’s important to note that Digital Signage is not designed to replace traditional posters and pamphlets, but can add to the promotion mix, giving any in store promotion more impact.

Following are five benefits of employing a dynamic display system within your business.

1 Timely & Relevant Content

How often have you walked into a shop and seen a sign or poster for a special or promotion only to find out the promotion had expired the month before. Digital Signage systems can schedule targeted messages to appear at the right time and for a predetermined period, allowing wholesalers to set and forget.

Digital signage:The benefits of in store digital displays

2 Easy to deploy and manage

The last thing anyone wants to do is fiddle around with computers, troubleshooting IT problems every day. A Digital Signage solution is easy to deploy and manage in store and across networks. A Media Player with inbuilt software has the benefits of no moving parts so will not overheat, is not reliant on large clumsy software and hardware, can be invisible to customers and requires no maintenance – resulting in a cost effective solution with limited downtime.

3 Ability to update and change content on the go

With a Dynamic Signage system, content can be sent via the internet or played from a USB. Changes can be created and updated within minutes. This can apply to price point sales items and anything that needs to be put on display at short notice. Just Drag and Drop the new file into the playlist on the Media Player and the promotion will appear on the Digital Signage screen.

4 Provide content for upselling opportunities

A Dynamic Signage System can be used to provide relevant and educational content, adding value to customer’s experience. A strategically placed screen playing an educational video on product benefits whilst promoting accessories available for that product, can dramatically increase the likelihood of additional sales. The customer is able to make informed decisions based on the relevant information provided.

5 Scalable

Scalability allows for the system to be managed from one site, making consistency for brand building a breeze. As new sites or applications become available, it is simple to add another Media Player to the network.

The world of retail sales and promotion is changing quickly across Australia. It is important to find the most cost effective and efficient solution for communicating clearly with your customers. A Digital Signage system using a reliable Media Player allows businesses to reach customers simply and directly in the way people are accustomed to receiving information.

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See what the

Hype is all aboutat Digital Signage World (Stand 76)

Voted the best digital signage product at the 2011 AV awards

The digital signage solution from SpinetiX represents an alternative to PC-based solutions. The HMP Hyper Media Players are purpose built devices designed to simplify the implementation and maintenance of effective AV communication solutions. SpinetiX devices are based on open standards and protocols. Combined with no maintenance or licence fees, low power consumption and a lifetime warranty, users can expect a high return on investment. SpinetiX devices come pre-installed with Fusion software which provides a browser based content management system with a customisable template library. Hyper Media Director (HMD) is also available for professionals to create unrestricted video walls, kiosk applications and complete server solutions. SpinetiX products can be used for all type of applications including retail, hospitality, transportation, advertising, finance, live events, manufacturing, entertainment, education, and many other areas.

Reliable non PC based technology

Create professional results faster Hyper Media Director (HMD) is a powerful software package used to create projects quickly for digital signage and kiosk applications using HMP devices from SpinetiX. The HMD allows you to create all type of digital signage: static and interactive projects, for video-walls, etc. Any kind of multi-media and hyper-media can be added and freely positioned very easily: text, pictures, videos, live- and RSS-feeds, PowerPoint slide shows etc. After the creation of the project, an automatic detection of devices on the network can be done in order to publish to the various devices or group of devices. Advanced and customised scheduling options are available within the HMD too.

For more information on the SpinetiX Hyper Media Player, contact a Madison Digital Signage specialist on 1800 00 77 80

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