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www.act-on.com | @ActOnSoftware | #ActOnSW
www.act-on.com | @ActOnSoftware | #ActOnSW
SO, THE KEY TO INCREASED SALES IS…A MARKETING TOOL?
Janelle JohnsonDirector, Demand GenAct-On Software
www.act-on.com | @ActOnSoftware | #ActOnSW
Know Who To Call
Identify prospects with a higher probability of
buying
Prioritize leads based on lead score
www.act-on.com | @ActOnSoftware | #ActOnSW
REAL-TIME NOTIFICATIONS
• Know when prospects or customers visit the site (or even a key page)
TIMELY ENGAGEMENT
• Be alerted when prospects are most likely ready for a conversation
Know Who’s Visiting Your Website
www.act-on.com | @ActOnSoftware | #ActOnSW
Gather Intel To Tailor Follow-Up
• Use every engagement opportunity to learn more
• Build a profile that combines demographic and behavior information
• Gathering intelligence will save you time and make you more relevant
www.act-on.com | @ActOnSoftware | #ActOnSW
Stay In Front of “Not Ready” Leads
www.act-on.com | @ActOnSoftware | #ActOnSW
Organizations where marketing
and sales are aligned were 38%
better at winning customers than
those that were not*.
- MarketingProfs Research
Collaborate to Achieve Business Goals Faster
www.act-on.com | @ActOnSoftware | #ActOnSW
Learn More
Ready to Learn More?Call +1 (877) 530-1555
Email [email protected] www.act-on.com
THE FORRESTER WAVE™ LEADERS
QUADRANT
