Insert Your Logo Here (Go to View>Slide Master to edit) Insert Your Logo Here (Go to View>Slide...
If you can't read please download the document
Insert Your Logo Here (Go to View>Slide Master to edit) Insert Your Logo Here (Go to View>Slide Master to edit) Marketing Cooperation Tom Charron VP of
Insert Your Logo Here (Go to View>Slide Master to edit)
Insert Your Logo Here (Go to View>Slide Master to edit)
Marketing Cooperation Tom Charron VP of Product Marketing
Slide 2
Summary New Products Expanding Sales Opportunities Accelerating
Marketing Support
Slide 3
Summary 1.Review of 3D Systems increased marketing impact in
2013 2.How we are accelerating marketing support in 2014 3.What you
can do to accelerate your 3D printer marketing
Slide 4
Review: 2013 Printer Marketing Highlights Redesigned
www.3dsystems.comwww.3dsystems.com Rebranded and updated CJP line
of ProJet x60 Series printers Launched 12 new products at EuroMold
+ 60% lead growth for professional printers
Slide 5
Review: 2013 Printer Demand Generation + 60% lead growth for
professional printers
Slide 6
Review: EuroMold & CES 3DPRINTING 2.0 launch Dominated the
headlines for 3D printing 15,000 views of EuroMold video 26,000
views of CES video 150% of previous years lead count
Slide 7
2014 Printer Marketing Plan/Strategy Highlights Unified, global
marketing communications and branding Tools, tools, tools more
customer webcasts, compelling content, case studies Pumped up lead
generation programs covering prosumer, professional and production
printers Increased marketing spend to support the above and other
initiatives
Slide 8
2014 Corporate Tradeshow List First Half CES Pacific Design and
Manufacturing LAB Day SXSW CeBIT Eurostampi (Italy) Inside 3D
Printing AMUG SIMTOS (Korea) Design and Manufacturing South Inside
3D Printing USA Science and Engineering Festival CONTROL NMW
(Australia) AUVSI RapidTech DMC (China) RAPID Atlantic Design &
Manufacturing Metallobrabotka (Russia) CIMES (China) DMS
(Japan)
Slide 9
2014 Corporate Tradeshow List Second Half IMTS TCT (UK)
Engineering Design Show (UK) Midest (France) Euromold
(Germany)
Slide 10
New & Revised Sales/Marketing Tools PPT Sales Presentation
Product Brochures Case Studies HTML Email Templates Print-ready
Posters Online Marketing Tool Kit
Slide 11
Sales Presenter Overview PPT Comprehensive sales presentation
for all printers
Slide 12
Sales Presenter Overview PPT One stop for all printer sales
presentations Helps you deliver high quality presentations
Extensive speaking notes Beautiful images and movies to excite
prospects Focuses on benefits and applications Easily localized
Easy to keep up-to-date Customizable with your branding and
messaging
Slide 13
Sales Presenter Overview PPT Lets have a look
Slide 14
New Case Studies More than 130 case studies available 15+ new
case studies published in past 2 months
Slide 15
New Case Studies http://www.3dsystems.com/case-studies
Slide 16
Print-ready Posters Add your logo and print Decorate your
offices, share with customers
Slide 17
Online Marketing Tool Kit Everything you need for your website
and social media Helps you present 3D Systems products properly
Website text and images Correct and current logos Streaming movies
Social media guidelines Available this quarter
Slide 18
Seminar In a Box Ready-made events for you to host We provide
everything you need We jointly market You host and close the
deals!
Slide 19
Seminar In a Box Format Corporate-led, channel- executed
Smaller format seminars of 10-25 persons Held on-site at your
offices 1-3 hours (can be open house format) Theme - 3DPRINTING
2.0
Slide 20
Seminar In a Box 3D Systems Responsibilities/Support
ToolsOutbound Recruitment Marketing Online
registrationswww.3dsystems.com seminar event listing / registration
HTML email templatesEmail marketing x 3 Web bannersOnline banner
advertising Press releasewww.3dsystems.comwww.3dsystems.com + wire
distribution Sales PPT presentationSocial media Best Practices
GuideTelemarketing Attendee Feedback PDF * Localization to be
provided as needed
Slide 21
Reseller Responsibilities Set seminar dates, locations and
times Conduct your own database marketing Confirm registrations and
follow-up Provide post-event reporting and feedback Seminar In a
Box
Slide 22
Important Dates to Remember DateActivity February 17Reseller
deadline to confirm participation February 24Deadline to provide
seminar dates, times, locations March 3Website promotions go live
March 3Corporate marketing/recruitment begins March 3Reseller
marketing / recruitment begins March 17Reseller seminar events
start June 30Reseller seminar events end Seminar In a Box
Slide 23
Reseller Incentive Awards / Co-Marketing Program In 2013, over
$1,000,000 in co-marketing was awarded to resellers Earn
co-marketing money every quarter based on your sales volume 2014
program to be announced soon
Slide 24
Reseller Incentive Awards / Co-Marketing Program Types of
Marketing Activities Supported -Seminars / open houses -Paid search
advertising -Email blast campaigns -Direct mail campaigns -Local
industry tradeshows -Advertising (print/online)
Slide 25
Reseller Incentive Awards / Co-Marketing Program Process -All
marketing activities must be pre-approved in advance by channel
sales coordinator -Reimbursements may be requested for 50% of
approved invoice value up to the current available balance in
co-marketing account -Complete and submit Co-Marketing Funds
Request Form along with invoice copy to channel sales coordinator
no later than 30 days following the date of the marketing activity
-Note: Co-Marketing funds will be deposited to resellers account at
the end of each quarter and are available over the next 6 months.
Unused funds will expire after 6 months.
Slide 26
Thank You Marketing Cooperation
Slide 27
27 Elster Aeroteh ProJet 3510 CPX LogiCAD 3D prints and casts
test housings for Elster Aeroteh gas pressure regulator. LogiCAD
created RealWax micro-detail investment casting patterns in 3 days
Elster Aeroteh received fully functioning casted test parts 9 days
later
Slide 28
28 ProJet 5000 Puts Astec on the Fast Track to Success Leader
in asphalt equipment uses ProJet 5000 parts for fuel nozzle
testing. Performed real fuel tests on 3D printed test nozzles to
get the perfect design Reduced product design cycle time from
several months to several days Saved thousands of dollars in
cost
Slide 29
29 MicroDent Metal 3D Printing Dental lab uses ProX Direct
Metal Sintering to grow business. Parts from ProX 100 didnt deform
during heat treatments Perfect print equals perfect fit for
patients Now own about 90% of the dental DMS market in Czechia and
Slovakia
Slide 30
30 Citizen Watch, Tokyo Product Dev. Center Citizen Watch cuts
time and cost of development with ProJet HD 3D Printer. With the
high precision 3D printed mockups of our wristwatch designs we
improved quality and saved three times the installation costs of
our ProJet HD within 6 months.
Slide 31
31 Hankook Tire 3D Systems ProJet 660 provides the ultimate
solution for concept design for Hankook Tire. Created prototypes
overnight instead of waiting weeks to complete them out-of-house
Saved about 70% on design review times Significantly improved
communication between design and engineering Kept new designs
in-house and confidential
Slide 32
32 Shachihata and ProJet 3500 Shachihata creates stamp product
prototypes faster with ProJet 3500 HDMax. Created prototypes
overnight rather than weeks Developed more innovative products
faster Iterated and refined design concepts easily
Slide 33
33 MACboot and ProJet 3500 HDPlus Speed Product Development
Brazilian footwear company improves product time to market. This
technology has introduced many improvements to the company, such as
accelerated viewing of sole sets before tooling construction and a
sped up matrix manufacturing process since we no longer need to
queue products for mold and die or mockup manufacturing. Reduced
cost of product design and development Increased protection of
intellectual property
Slide 34
34 ProJet 3510 CPX 3D Printer A Gem To Uptown Diamond Uptown
Diamond in Houston, TX, installed the ProJet 3500 CPX to create
detailed, perfect wax patterns of jewelry designs for the casting
process. Substantially improved business and revenues Saw returns
in excess of 12 times the cost of the 3D printer Manufactured more
creative and innovative jewelry projects Created wax patterns in
hours rather than days or weeks Showed the design in wax to the
customer prior to casting for fit and approvals
Slide 35
35 3D Systems Cufflinks on the ProJet 3510 HD Max Creating
custom jewelry with Geomagic software and 3D Systems 3D printed wax
patterns. Concept design created in 30 minutes using Geomagic
Design Direct Prototype created (draft mode) in 82 minutes on the
ProJet 3510 Wax patterns created in 7 hours Casting by Jewelsmith
(Durham) in 99.99% sterling silver Shipped to Copenhagen for VIP
event
Slide 36
36 Centre for Applied Reconstructive Technologies in Surgery
(CARTIS) Welsh team uses 3D printing and Geomagic Freeform to lead
the world in facial reconstruction CARTISs combined product
development and surgical team is revolutionizing surgical process
Design new surgical solutions, surgical guides and implants in
Geomagic Freeform Build prototypes and end-use guides using
ColorJet, MultiJet and SLA printing from 3D Systems
Slide 37
37 ColorJet Printing helps vaccine research Full color 3D
prints of RSV virus used to deliver true insight into diseases
Created large-scale 3D prints of protein in full color using Color
Jet Printing Having physical models delivers more insights than 2D
photos/images Has moved research forward in new areas not
considered before
Slide 38
38 3D Printing with the ProJet HD 3000Plus Helps A Lucky Duck
ProJet 3D printing delivers casting patterns for prosthetic foot.
Disabled duck needed a new foot NovaCopy (Tennessee) printed 3D CAD
data into a casting pattern Prosthetic slips perfectly onto injured
foot, allowing duck to walk
Slide 39
39 Bespoke Modeling Helps Patient Communication Bespoke
Modeling creates 3D medical models in minutes. Use patient-specific
CT scan data to create virtual and real models Download STL data or
order 3D prints in the cloud or from your reseller Very affordable
and very easy-to- use Helps patient communication and understanding
Assists with surgery practice sessions I found the 3D model
invaluable in patient education, surgical planning, and physician
training. Dr. Howard Goodman
Slide 40
40 Schooner Zodiac Turning tall ship 3D scan data into a CAD
model with 3D Systems Geomagic. Scanned classic tall ship to
determine hull inconsistencies Used Geomagic Design X and Faro
Focus 3D scanner Utilized Accuracy Analyzer to determine accuracy
Built 3D CAD model Created accurate hull lines, displacement
results and 2D blueprints
Slide 41
41 Tarik Yousef - Fine Furniture Design Tarik Yousef uses
Geomagic Design to create classic, unique furniture. Combines
Geomagic Design and VisualCAM for Geomagic for a rock solid
platform thats user friendly and easy to use.
Slide 42
42 Buddha Reconstruction 3D Printing and software helps rebuild
Afghanistans Past Rebuilding the Buddhas of Bamiyan, which were
intentionally destroyed in 2001 Using ProJet ColorJet printers and
Geomagic Studio to practice reconstruction Scanned each piece of
rubble into 3D, then printed at 1:25 scale Being used to plan
restoration logistics
Slide 43
43 Deltavorm Deltavorm brings candy craftsmanship forward with
digital design and manufacturing Designing candy dies using
Geomagic FreeForm as opposed to hand-carving dies Reduced
design-to-die process from months to a couple of weeks Notable
increase in quality and client satisfaction Large increase in
business and revenues, with over 1000 designs being completed every
year