Sales Effectiveness

LINKEDIN 201

Making Connections on LinkedIn

Managing Account and Privacy settings

Adding media to your Profile page

Building an effective LinkedIn Profile

How to sign up for an account

What is LinkedIn

For information on the following topics, please review the LinkedIn 101 module:

Unsubscribing, Blocking and Removing Connections

Creating a Profile in another language

Sending Messages and Group Messages

Using Introductions and InMail

Advanced connections search techniques

How to Comment & Like an update

How to use @mentions

How to Publish a Post

How to share an update

In the module you will learn:

SHARING UPDATES, PICTURES & PUBLISHING POSTS

You can share thoughts, articles or other content from your homepage and several other places. This is sometimes known as sharing an update. You can use the share box to share a wide variety of information.

To share an update, Click Share an update. Type your update in the text box. The Text is limited to 600 characters. You can include a file with text (PDF) or include a link. To include a link, type in the URL. Allow a few seconds for a summary to display. Your update can include either a file with text, or a link. You can't share both a file and a link in the same update. Click Share.

To share a photo, select Upload a photo. Choose which file you'd like to upload from your computer file menu. After uploading your file, add a caption in the text box. The size limit for an upload is 100 MB. Uploaded images can't be resized. Click Share.

LinkedIn's publishing platform allowing members to publish long-form posts about their expertise and interests and contribute professional insights on LinkedIn. Publishing allows you to establish your professional identity by expressing your opinions and sharing your experiences.

When you publish a long-form post on LinkedIn your original content becomes part of your professional profile. It is displayed on the Posts section of your LinkedIn profile and it is shared with your connections and followers. Members not in your network can follow you from your long-form post to receive updates when you publish next. Your long-form post is searchable both on and off of LinkedIn.

When creating a long-form Post, keep your voice authentic. Write about specific areas in which you have experience and/or expertise. Avoid covering too many topics in the same long-form post. Long-form posts that are best received are more than 3 paragraphs. Upload pictures, videos, presentations, and documents to add to your content.

You can control who sees your updates by using the Share with dropdown menu below the share box. You may have to start typing in the share box to see this menu.

If your visibility setting is set to Public, your update may appear: On the homepages of your 1st-degree connections, On the homepages of your 2nd or 3rd degree connections if re-shared, commented upon, or liked by your 1st-degree connections, and on your Recent Activity page.

@MENTIONS & LIKES

Using the Mentions feature is a way to get connections to view and contribute to your updates and comments. Companies can also be mentioned and will be linked to their LinkedIn Company Page from your update or comment. Mentions allow you to notify your connections or a company that you're talking about them in an update or comment.

To use Mentions Go to your homepage and click the Share an update link or click Comment on someone else's update. Type @ and then begin typing a name in the box. You'll then see a list of potential people or companies you can mention. Click a name you want from the list and continue typing your message

After you select someone from the list and finish your update, that person will receive an email and an update on LinkedIn.com letting him or her know you've mentioned them. LinkedIn members outside your network can also be mentioned if they've commented on the same update.

To comment on an update, fill out the Add a comment… box beneath the update and click Comment. If the box isn't visible, click the Comment link beneath the update to make the box appear.

To like an update, click the Like link below the item. Updates that you "like" will be shared with your network, and the link

below will now read Unlike.

To undo this action, click the Unlike link.

CONNECTIONS, INTRODUCTIONS, MESSAGES & GROUP MESSAGES

You can search your connection's list of connections from the Connections box on their profile. Go to your connection's profile and click the number of their connections in the top section. This will take you to the Connections box on their profile. Click the magnifying glass icon in the upper right of the Connections box.

Type your search term into the box and press Enter on your keyboard. For more searching options, click the advanced search link next to the number of results. Note: Your connection may choose to hide connections they do not share with you. In this case, you can only search for shared connections.

If you don't know someone's email address and you were not a colleague or classmate in the past, then you can contact LinkedIn members using an Introduction or InMail.

You can use an introduction to contact 2nd-degree connections through a connection you have in common.

Go to the profile of a 2nd-degree connection you want to get introduced to. Scroll down the 2nd-degree’s profile until you find the ‘Connections’ section. Your mutual connections will be displayed. If more than one person can make the introduction, choose who you want to make the introduction.

InMail messages are private messages that allow you to directly contact any LinkedIn user.

Messages can be sent to anyone on LinkedIn, no introduction or contact info required. It's professional, credible outreach - with your LinkedIn profile attached.

InMail is a paid feature that's included with a Premium account.

You can send a regular LinkedIn message to your connections directly from your LinkedIn Contacts page, or their profile page. The message will be sent to the recipient's messaging list and possibly to their email address, depending on their LinkedIn notification settings.

You can also send a message from the Message Page, by Clicking the Messaging icon at the top of your homepage. Click the New Message icon on the left. Type the name(s) of your recipient(s) in the Type a name field. You can add up to 50 people to the conversation. Draft your message in the text box. Press Enter on your keyboard to send

1

2

3

To send a group message to multiple connections (up to 50 people) move your cursor over Connections at the top of your homepage and select Keep in Touch. In the contacts list, click Filter by and select Connections Only. You can also filter by Company, Tag, Location, Title, and Source. Check the boxes next to the connections you'd like to send a message to. Click the Message link above the list of contacts.

Draft your message at the bottom of the page. Press Enter on your keyboard to send or click the Send button.

CREATING A PROFILE IN ANOTHER LANGUAGE

To create a profile in another language, Click Profile at the top of your homepage. Click the Down arrow next to the View Profile As button and select Create profile in another language. Choose a language from the dropdown list and update your first name and last name if they're different in the new profile's language.

While you can't change the language of your primary profile, you can create as many secondary language profiles as there are languages available. Viewers will see your profile in the language that matches the one they're using the site in.

Translate your existing Professional Headline. Translations aren't done for you. You'll need to add or translate your own personal content by editing your secondary language profile. Click Create Profile to go to the Edit Profile page of your new language profile. Click into any fields you'd like to edit. Click Save and continue editing other sections.

UNSUBSCRIBING, UNFOLLOWING AND BLOCKING

The Who's Viewed Your Profile feature helps you understand who has looked at your profile in the last 90 days, and can

provide additional trends and insights about viewers.

To get to the Who's Viewed Your Profile page: Move your cursor over Profile at the top of your homepage

and select Who’s Viewed Your Profile.

While you can't unfollow a connection without breaking the connection, you can unsubscribe from their updates from either the homepage or the notifications flag. To do so, move your cursor over one of their updates and click Hide in the top right corner.

To remove a specific member who's following you and prevent him or her from seeing your updates, you can block the member.

Go to the profile of the person you'd like to block. Move your cursor

over the down arrow next to the button in the top section of the member's profile and select Block or report from the list.

Check the box next to Block. Click Continue, then Agree.

The blocked member won't receive any notification of this action.

To unblock a member, move your cursor over your profile photo in the top right of your homepage and select Privacy & Settings. On the Profile tab, Click Manage who you're blocking From your blocked list, find the person's name and click Unblock.

You can remove individual connections in LinkedIn from the Connections page by clicking More under their name and selecting Remove from Contacts.

Connections you remove will no longer be a 1st-degree connection and will no longer appear in your Contacts section.

When you remove a connection, they won't be notified. After removing a connection, any recommendations or endorsements between you and that person will be withdrawn. They will not be restored if the connection is re-established. Only the member who breaks the connection can reinitiate that connection.