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our approacha guide to how ERA REAL ESTATE PROFESSIONALS will work with you to sell your house
planning
marketing
pricing
selling
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Era REAL ESTATE PROFESSIONALS era marketing presentation
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY Marketing Market Conditions Pricing
3. ERA REAL ESTATE PROFESISONALS
4. ERA AGENT NAME HERE
agenda
Insert ERA Company Logo hereunderstanding your situation
Why are you selling?
Where are you moving?
When would you like to have your house sold?
What is driving your deadline?
What challenges do you anticipate having?
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Era REAL ESTATE PROFESSIONALS era marketing presentation
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY Marketing Market Conditions Pricing
3. ERA REAL ESTATE PROFESSIONALS
4. ERA AGENT NAME HERE
agenda
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LOCAL MEDIA OUTLETS
selling your property: marketing
+ OVER 100LOCAL NEWSPAPER
WEBSITES
ERA.comERA Distinctive Properties Powered by ERA.comERA.com MobileTXT ERA® ERA Mobile AppERA YouTube Channel
ONLINE LISTING PROVIDERS
Local Media Outlets subject to change.
Insert ERA Company Logo hereSelling Your Property: Marketing
Enhanced Listings pages
On these high-traffic real estate sites, Trulia, Zillow and Realtor.com, your listing will be featured or enhanced.
This means:It appears earlier in a search.Is more prominently displayed.Has more photos and other design enhancements and generally stands out from other listings.
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ERA® PROGRAMS THAT HELP US MARKET AND SELL YOUR PROPERTY:
ERA® MOBILE APP AND TXT ERA® ERA® LEAD ROUTER ERA® GOLD STAR PROPERTY ERA® HOME PROTECTION PLAN
ERA® INTERNATIONAL COLLECTION Open Text ERA® YOU TUBE-PROPERTY SEARCH
Example: Mortgage Program
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TEXT ERA & ERA.COM (MOBILE)
PROGRAM BENEFITS
With TEXT ERA, potential buyers receive requested property information via text message quickly.
Promoted via a yard sign, flyers, etc.
selling your property: marketing
ERA® MOBILE APPSearch for a house. See what homes are selling for in your neighborhood. The ERA® Mobile App works on standard cell phones and smartphones alike. The ERA Mobile App gives homebuyers the power to search anywhere and at anytime. They are directly connected with an ERA® Agent throughout the home search.
With m.ERA.com, our mobile site, prospective buyers can view your property directly from their cell phone.
MOBILE WEBSITE
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ERA LEADROUTERTM PROGRAM BENEFITS
Online requests are routed immediately via cell phone and e-mail.
Creates an opportunity for immediate follow-up.
Tracks the source of all property leads.
selling your property: marketing
HOW ERA LEADROUTER™ WORKS
2. ERA Leadrouter™ finds agent by
cell phone
3. Agent contacts lead from anywhere
4. Requires agent
follow up
5. Managersand
BrokerageMonitor All
Leads
Leadrouter™ Process
New Approach to Company Leads
1. Consumer inquiresonline
ERA® LEAD ROUTER
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ERA® GOLD STAR PROPERTY:MAKES YOUR PROPERTY MORE COMPETITIVE
Program Highlights
Systematic approach to home selling preparation.
Meaningful enhancements for potential buyer.
Enhanced marketing materials.
Attainable criteria for qualifying: Home Staging ERA Home Protection Plan™ Pre-listing home inspection Seller’s disclosure
selling your property: marketing
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ERA HOME PROTECTION PLAN®: PROGRAM BENEFITS
Provides buyers with more confidence in purchase decision.
Protect yourself against costly repairs during listing and escrow.
Avoid after-the-sale disputes and unwanted surprises!
selling your property: marketing
ERA HOME PROTECTION PLAN®
29% better chance of sale when using an ERA
Home Protection Plan®.
15% Homes sellon average faster with an ERA Home Protection Plan® than without.
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ERA® INTERNATIONAL COLLECTION
PROGRAM OVERVIEW
• Marketing program for high-end properties designed to position your home for the high-end buyer.
• Unique website, ERADistinctiveProperties.com.
• Separate luxury listing channels (i.e., LuxuryRealEstate.com and RealEstateJournal.com).
selling your property: marketing
International Collection Marketing Materials
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THE ERA REAL ESTATEYOUTUBE CHANNEL
selling your property: marketing
Every ERA® Listing* is converted to virtual online tour
YouTube is 2nd largest search engine online
*Listings with six or more photos. Land is not featured on YouTube.
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Additional marketing opportunities include:
Yard signs
Flyers
Virtual tours
Enhanced listings
Social media
Property preparation
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ERA REAL ESTATE PROFESSIONALS era marketing presentation
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY Marketing Market Conditions Pricing
3. ERA REAL ESTATE PROFESIONALS
4. ERA AGENT NAME HERE
Agenda
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HOUSES SOLD
Size of market (total).
Composition of sales by price.
The current market conditions will impact pricing, how long your property may be on the market and many other factors we need to consider.
selling your property: market conditions
Houses sold in last 90-120 days
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AVERAGE SALE PRICE Pricing is one of the critical
sales tools, and understanding the dynamics of pricing is critical to a successful sale.
selling your property: market conditions
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PERCENT OF
ASKING PRICE RECEIVED Pricing accurately affects
time on the market and final price.
The percent of asking price received is a means of tracking price accuracy.
selling your property: market conditions
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DAYS ON MARKET
The length of time a home is on the market has an effect on the sales price. The longer a home is on the market, generally, the lower price.
selling your property: market conditions
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Pricing accurately affects time on the market and final price.
The list-to-sale ratio is a means of tracking price accuracy and performance.
selling your property: market conditions
LIST-TO-SALE RATIO
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Era REAL ESTATE PROFESSIONALS era marketing presentation
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY Marketing Market Conditions Pricing
3. ERA REAL ESTATE PROFESISONALS
4. ERA AGENT NAME HERE
agenda
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Fair market valueThe price that a ready, willing and able buyer is willing to pay and a seller is willing to accept. The “fair market value” can only be determined at closing…the actual price. Therefore, an agent or broker uses historical data to best determine the projected “fair market value.”
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To determine fair market value, we can use the following tools:
Traditional means of analyzing the market.
Utilizes comparable properties.
Adjustments for features and amenities.
Goes a step further.
Gives you a picture of the market.
Shows what buyers are willing to pay in today’s market.
Analyzes the past sales rate.
Helps determine expected marketing time.
selling your property: pricing
Competitive Market analysis tool Pricing analysis grid
Absorption rate tool Home
appraisal
Analysis by a professional appraiser.
Cost.
Advantages.
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COMPETITIVE MARKET ANALYSIS
Your home compared to:
Recently sold homes
Unsold homes
Assists in:
Setting listing price
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PRICING ANALYSIS GRID
Gives you a picture of the market.
Shows what buyers are willing to pay in today’s market.
Helps us establish a fair market value.
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ABSORPTION RATE TOOL
Analyzes the past sales rate.
Helps determine expected marketing time.
selling your property: pricing
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HOME APPRAISAL
Required to secure a mortgage.
Independent 3rd party evaluation.
Important components:– Home inspection.– Comparable home sales.
Potential impact on price.
selling your property: pricing
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Era REAL ESTAT EPROFESISONALS era marketing presentation
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY Marketing Market Conditions Pricing
3. ERA REAL ESTATE PROFESSIONALS
4. STEVE IRWIN
agenda
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ERA REAL ESTATE PROFESISONALS: QUICK FACTS
105 agents in local market
Over 250 current listings
500+ homes sold YTD
Relocation specialist Cartus Principal Broker
#1 real estate web site in local market # unique visits
List-to-sale ratio.
Average days on market.
Average price.
Working with era: era REAL ESTATE PROFESSIONALS
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Era REAL ESTATE PROFESISONALS era marketing presentation
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY Marketing Market Conditions Preparation Pricing
3. ERA REAL ESTATE PROFESISONALS
4. STEVE IRWIN
agenda
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STEVE IRWIN:
QUICK FACTS
REALTOR® since 1997
Publish all listings to Facebook
Certified ERA® Sellers Security Plan® agent
Accredited Staging Professional
Working with era: STEVE IRWIN