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PCS Customer Solutions’ Drive to benchmark performance
Page 2
Agenda
• Operational Performance
• Cost Performance Overview
• Driving to Benchmarks
Page 3
The Study Objectives & Methodology
Study Objectives
• Provide a qualitative and quantitative comparison to identify root cause drivers of results and identify areas of improvement in people, process, and technology.
• Strive to have an “apples for apples” comparison.
• Include significant wireless participants and strong performing companies with similar business model.
Methodology
• Thirteen companies provided data. (Wireless – SPCS, Cingular, Nextel, Verizon, SureWest; Non-Wireless: Charter Communications, Comcast Cable, DirecTV, Mazda, Stream International, IBM, Sprint LTD, Merrill Lynch).
• Data collected at an enterprise level, not by individual contact centers.
• Data received from all participants is mostly year end as of 12/31/01.
• Data received from participants has been validated through a series of phone conversations to ensure consistency and accuracy.
Page 4
•Core calls offered per subscriber have declined 27% over the past two years while the subscriber base has increased 157%.
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1.0
2.0
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Q12000
Q22000
Q32000
Q42000
Q12001
Q22001
Q32001
Q42001
Q12002
1
2,000,001
4,000,001
6,000,001
8,000,001
10,000,001
12,000,001
14,000,001
16,000,001
18,000,001
Core Offered Calls per Sub Supported Subscribers (000's)
•Core calls offered remains 29% higher than the wireless industry benchmark. Best in Class - 4.66 Benchmark - 5.37
Operational Performance - Offered Calls/Sub and Sub Growth
Page 5
NDASL/Clear Pay Call Volume Impact
•SPCS A&B credit class customers call less than the industry benchmark.
•NDASL/CP customers call 3 times as often as other SPCS customers.
•NDASL/CP was 32% of the 2001 year end sub base, but accounted for 54% of the call volume.
•Since NDASL/CP is 50%+ of 1Q02 gross adds, we must address their service strategy to reach benchmark.
2001 Handled Calls per Sub by Credit Class
3.70
7.41
2.85
10.74
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2.00
4.00
6.00
8.00
10.00
12.00
SPCS Wireless Average
Calls
per
Sub
A/B NDASL/CP
Page 6
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Q22000
Q32000
Q42000
Q12001
Q22001
Q32001
Q42001
Q12002
Core AHT
• Hold time is the primary opportunity for improvement in 2002.
Best in Class - 3.43 Benchmark - 5.87
Operational Performance - Core AHT
•Renewed focus on AHT in 2Q01 yielded a 17% decrease in AHT.
•Thrive drove to a 7% AHT reduction in 1Q02, compared to 4Q01.
•April 02 AHT continued to decline to 6:41, compared to 6:56 in 1Q02.
Page 7
50%
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70%
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100%
Q12000
Q22000
Q32000
Q42000
Q12001
Q22001
Q32001
Q42001
Q12002
Core Accessibility
•April accessibility improved further to 88%, exceeding both the 85% target and the benchmark.
•April results were driven by scheduling enhancements that better match labor supply with call demand.
Best in Class - 91% Benchmark - 86%
Operational Performance - Accessibility
•Accessibility has improved significantly since 2Q01.
Page 8
Core Accessibility And Service Level Improved
•Accessibility improvements have been in addition to service level improvements, not at the expense of service levels.
•The April service level of 68% was the highest level since 4Q00.
•Customer satisfaction exceeded the wireless industry average as of year end 2001.
•Customer Satisfaction
•70%•65%
•43%
•85% •83%
•77%
•0%
•10%
•20%
•30%
•40%
•50%
•60%
•70%
•80%
•90%
•Sprint•PCS
•Wireless•Average
•Wireless•Min
•Wireless•Max
•Non-•Wireless•Average
•Study•Average
• %
Service Level
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Q1 2000
Q22000
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Q42000
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Q42002
%
Page 9
Agenda
• Operational Performance
• Cost Performance Overview
• Driving to Benchmarks
Page 10
Cost Performance Overview - CPSS
•CS CPSS has improved 32% since Q100, which is 12% of total CPSS.
•CPSS change of $1.03 is driven largely by AHT ($0.75) and Calls Offered per Sub ($0.33).
$-
$1.00
$2.00
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Q12002
0%
2%
4%
6%
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10%
12%
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16%
CS CPSS % of Total CPSS
Core CPSS Benchmark - $2.48 Best in Class - $1.81
•CS CPSS remains 29% above benchmark, after AVF improvements.
Page 11
Cost Performance Overview - Cost Per Minute
•Cost Per Minute has declined 7% since 1Q00, matching industry benchmark performance.
$-
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
Q12000
Q22000
Q32000
Q42000
Q12001
Q22001
Q32001
Q42001
Q12002
Core Cost Per Minute Benchmark - $0.99 Best in Class - $0.73
•The 2002 AVF projects a $0.85 and $0.74 full year and year end cost per minute respectively.
Page 12
Agenda
• Operational Performance
• Cost Performance Overview
• Driving to Benchmarks
Page 13
Driving to Benchmarks - Calls Offered
•AVF drives a 6% improvement over full year 2001, despite an increasing percentage of NDASL/CP customers.
Benchmark - 5.37 Best in Class - 4.66
.0
1.0
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4.0
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Q22000
Q32000
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Q22001
Q32001
Q42001
Q12002
Q22002
Q32002
Q42002
Q12003
Q22003
Q32003
Q42003
•A 28% reduction is required to hit the benchmark by 4Q03.
Page 14
Driving to Benchmarks - AHT
•AVF is forecasting a 6% improvement over 4Q 2001.
• It will require an additional 15% improvement over 1Q02 to meet benchmark.
• Closing the AHT gap entirely in 2002 could reduce expenses by $59 million.
Benchmark - 5.87 Best in Class - 3.43
0.00
1.00
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Q12000
Q22000
Q32000
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Q32003
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Page 15
Driving to Benchmark - Accessibility
0%
10%
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Q12000
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Q12002
Q22002
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Q42002
•Currently at Benchmark Accessibility.
•April accessibility of 88% is approaching best in class.
Benchmark - 86% Best in Class - 91%
Page 16
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
Q12000
Q22000
Q32000
Q42000
Q12001
Q22001
Q32001
Q42001
Q12002
Q22002
Q32002
Q42002
Q12003
Q22003
Q32003
Q42003
Cost Performance Overview - On Track
•Benchmark cost per minute has been achieved.
•Cost per minute on track to reach best in class by 2Q03.
$-
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
Q12000
Q22000
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Q32003
Q42003
Core Cost Per Minute Benchmark - $0.99 Best in Class - $0.73
•AVF includes a 13% CPSS improvement over 4Q01.
•An additional 18% improvement is required to reach benchmark by 4Q03.
•Calls per sub reductions critical in meeting CPSS goal.
Core CPSS Benchmark - $2.48 Best in Class - $1.81
Page 17
Benchmarking Action Plan Summary
• NDASL/ Clear Pay Service Strategy
• On Hold Reduction Task Force
• Systems Integration and Knowledge Management Improvements