Innovative Strategies on Marketing. Isom Events—Who Are We? Isom Events is a full-service marketing and management firm.* We provide excellent customer

Innovative Strategies on Marketing


Isom Events—Who Are We?

Isom Events is a full-service marketing and management firm.* We provide excellent customer service, stellar management strategies, and cutting-edge campaigns in the following areas:

Conference Planning Strategic Communications Program Management Management Consulting

* 8(a) SBA Federal Government Certification


NAICS Codes541611 Administrative Management and General

Management Consulting Services

518210 Data Processing, Hosting, and Related Services

541810 Advertising Agencies

541870 Advertising Material Distribution Services

561920 Convention and Trade Show Organizers

541430 Graphic Design Services

541613 Marketing Consulting Services

541910 Marketing Research and Public Opinion Polling

541720 Research and Development in the Social Sciences and Humanities

611430 Professional and Management Development Training

512110 Motion Picture and Video Production

512191 Teleproduction and Other Postproduction Services

541922 Commercial Photography

541511 Custom Computer Programming Services

541820 Public Relations Agencies

541860 Direct Mail Advertising

541850 Display Advertising

541921 Photography Studios, Portrait

711320 Promoters of Performing Arts, Sports, and Similar Events without Facilities

532299 All Other Consumer Goods Rental


Conference PlanningConference Planning Services

• Conference and Tradeshow Planning—Whether 10 or 10,000 attendees, all aspects of the conference are executed to perfection, from site surveying to contract negotiation to staffing.

• Conference Marketing—Online and offline marketing campaigns keep attendees up-to-date and increase conference and event attendance.

• Staffing—Solicitation and management of staffing is key, and customer service is essential for all Isom Events conferences.

• Travel Coordination—Coordination and negotiation of airfare, hotel, and transportation provide our clients the best in value and service.

• Team-Building Events—Let us help you build morale and motivate performance during your conference, with innovative team-building activities!

ITT Annual International Defense Conference

Health and Human Services Women’s Health Summit


Strategic CommunicationsStrategic Communications Services

• Research—Ensure accuracy with primary and secondary research, including focus groups, surveys, online, phone, Web, and in-person research tactics.

• Graphic and Web Design—Communicate and connect with your target audience using innovative design and the infinite possibilities of Web technology. We specialize in developing high-end print collateral and Web campaigns, including content development.

• Pre- and Post-Video Production—When you need to go beyond paper, our video production services ensure your message is translated visually as well as in print, including location scouting, script development, production planning, and editing.

Newsletters / Print Media

Research Design and Facilitation


Program ManagementProgram Management Services

• Program Management—Create programs that engage customers and achieve your desired outcome with persuasive content, compelling marketing tactics, and strategic promotion.

• Healthcare Promotion—Ensure your healthcare outreach is relevant and engages your target audience through print, Web, video, and social media so health messages are not only received but embraced.

• Customer / Member Acquisition—Build successful, lasting relationships with members, customers, and prospects, including crafting an integrated marketing plan with winning results.

Healthcare Promotion

Consumer/ Member Acquisition


Management Consulting Management Consulting Services

• Organizational Management—The global economy is more complex now than ever. Let us help you create sustainable and competitive advantages and drive innovation to improve performance.

• Training—We offer a cadre of certified training options in Social & Work Environment concerns, Human Resource elements, Performance Management for managers and employees, writing SMART objectives, writing Effective Assessments, and all aspects of Pay Pool Management from training to advising the Pay Pool. We can even customize a training session.

• Staffing—We recruit and manage every aspect of temporary and permanent administrative and specialized staff. Whether temporary staffing for a single job site, or managing multiple job sites across the country, our comprehensive staffing solutions can handle it all.

Organizational Management and Training

Staffing (Marketing and Project Management)


Setting New Standards

“[Isom Events] set a new high standard for future conferences while treating our money as if it were their own. We achieved significant cost savings through their expertise and relationships with suppliers.”

—Bruce Scott, President of ITT Defense International


Our Clients Love Us!Over the past 15 years, we’ve worked with numerous organizations to help them achieve their goals. List includes, but not limited to:


Meet Our TeamTowan Isom /Principal/ is an accomplished strategist in multiple marketing disciplines.

Towan founded Isom Events in 1998. With more than 15 years of marketing expertise, Towan has helped many companies develop strategies to effectively reach consumers Clients have included Glaxo Smith Kline (GSK), National Institutes of Health (NIH), National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), Black Entertainment Television (BET), Public Broadcasting Service (PBS), Bragman, Nyman and Cafarelli, Comcast Cable, Nike, Pepsi, ITT Defense, Health and Human Services, National Association of Home Builders, Character Education Partnership, and numerous others.

Erika Singletary /Management Consultant/ has attained over 15 years of knowledge and experience acquired through analysis of best business practices for Fortune 500 companies, government agencies, and non-profit entities across the globe. Erika has been engaged to evaluate operational and financial procedures for several clients, including U.S. Federal Courts, Fannie Mae, and the International Committee of the Red Cross; and to provide recommendations and training to improve efficiencies. Her background as a certified public accountant is also critical to Isom Events’ effective financial and budgetary oversight of client-based projects and internal processes.


Meet Our TeamAdrienne Hackney /Creative Director/ has over seven years experience solving brand

design challenges with distinctive, relevant and compelling results. She began her career designing visual brand systems for various organizations in the Washington, D.C. Metropolitan Area before launching Affinity Creative in 2005. As Isom Events’ Creative Director, Adrienne's role is multifaceted and includes creative direction, design, and business strategy.

Josef Martens, Ph.D /Organizational Management Consultant/ brings more than 15 years of experience in working for and consulting with multinational corporations. In his capacity as a consultant and trainer, Dr. Martens advises multinational corporations on the ethical dimensions of management, especially with respect to leadership and decision-making processes. He develops and conducts courses in the development of management skills such as values-based leadership, innovation management, and business ethics.

Adrian P. Jones /Solutions Management Consultant/ following service in the Gulf War, Adrian Jones was honorably discharged from the United States Air Force. Shortly after he received his status as a disabled veteran and Service Disabled Veteran Owned Small Business, Adrian became a key team member of the Isom Events family where he manages and fulfills government contracts in the areas of IT Solutions, Cyber Security, and Disaster Recovery.


There aren’t enough ways to express our gratitude that you have taken the time to review our Capabilities Presentation. Additional

case studies and testimonials are available upon request.

Contact us today to schedule next steps (202) 841-9443

[email protected]

Grazie!

Gracias!

Documents

Innovative Strategies on Marketing. Isom Events—Who Are We? Isom Events is a full-service marketing and management firm.* We provide excellent customer