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Innovative Public Engagement Techniques for Transportation Projects April 9, 2013
Agenda
Welcome Formal Presentation Interactive Discussion Participant Follow-up Dissemination of Materials via Streetwise
Presentation Development Process
Insights Gained from Across North America and Australia Participation on the TRB Visualization, Public Involvement, and Access Management Committees Discussions with Clients and Teaming Partners Continuous Development of the Process
Work Samples
Majority of work samples are our own – Due to the time-sensitive nature of public involvement and lack of way
to discover past efforts
– Due to differing public involvement needs based on geography and project
We’d like to collaborate, learn as much from you as otherwise Provide your examples
– In the informal discussion after the presentation
– Online by emailing them to [email protected]
Let’s keep the discussion going after the workshop
Public Involvement vs. Engagement
Informed, Educated, and Actively Engaged Stakeholders Transparent Process “Breadcrumb Test” Compliant “Alaska Small World” Compliant Encompassing all phases of the project – planning, design, right of way, construction, etc. Public Involvement/Engagement improves decision making
We (project teams) have lots of competition
What is your favorite blog, news source, music, etc.?
Techniques that respect participants’ time
Transportation Fairs, Joint and Regional Meetings – Mat-Su Transportation Fair – 2013 will be 6th
Email Marketing – Collect email addresses
– Easy to enter or leave conversation
Social Media
Online Meetings – Virtual Open Houses
Others….
Public Involvement vs. Engagement
Describe the Process: Storyboarding
Maintain Transparent Process
• “Breadcrumb Test” Compliant
Provide “Hands-on”, Tactile Tools to Demonstrate issues
and tradeoffs
Allow Process to Drive the Solution.
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Don’t try to sell your pre-determined solution.
Storyboarding Public Participation
10
Things to ask yourself about all meetings, workshops, virtual workshops, web interactions, and open houses
Maintaining Transparency
People’s interests are fleeting. Capture it once. Push communications bring the future generations their information. It’s easy to communicate in all formats people find comfortable:
– In person, via email, online, facebook, twitter
Alternative Development Tools
Alternative Development Tools
Alternative Development Tools
Alternative Development Tools
Interchange Area Management Plan (IAMP) Tools
Example IAMP Design Tool
Scaled to match the aerial
Shows common measurements such as minimum ramp lengths, loop ramp radii, access spacing standards, etc.
How to Use the Tool
Describe the process and stick to it
Provide context
Describe the evaluation criteria
Illustrate how alternative solutions will be developed
Show how we have and will continue to move towards a solution
Provide easy access to all documentation and references
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No build is always a consideration.
Maintaining Transparency
IAMP Breadcrumb Test Example
Compliance with “Breadcrumb Test” (Part 1) – Why this crossroad location?
– Why this interchange form?
– Why this local circulation plan?
– Why this access management plan?
(Part 2) – Why not this? – Why not this crossroad location?
– Why not this interchange form?
– Why not this local circulation plan?
– Why not this access management plan?
Breadcrumb Approach
Staging Venues for Optimal Performance
Transforming the Environment Developing a Playbook Create a Learning Environment to Form Concepts & Opinions Develop Brick and Mortar and Online Venues
Use of Icons and Colors
Corridor Alignment
Streetscape Features
Land Use/ Transportation Integration
Project Implementation
Interactive 3-D Models
Website Demonstrations
172nd/190th Corridor Plan Virtual Workshops – http://voh.172nd.com/
Tigard Trails Public Drawing Tool
– http://prj.kittelson.com/tigardtrails
Klamath Falls Transportation System Plan Virtual Workshop
– http://voh.klamathfallstsp.com/
Interactive Transportation System Plan – http://monmouth.project.kittelson.com/
Lessons Learned From Online Public Involvement
If your not online, your opposition will become the voice of the project Provides the ability to stay on message Increased participation and project knowledge
– Less vocal minority
– More guided experience for those without vested, immediate experience necessary
Providing consistency as well as a personal experience is key Lack of search standings due to time-limited nature of public involvement
– Provide easily remembered web addresses
– Including discovery of past efforts and achievements by the industry
Emerging Trends
Online public involvement tools are becoming more and more dynamic and interactive. People’s online expectations are driven be their experience. Passive forms of communication are commonplace for younger generations
– Phone calls → Text Messages
– Telling people about their life → Facebook, Twitter
Technology and computers have caught up to provide rich, interactive experiences Nothing replaces human-to-human communication
Other Resources
http://choosingviz.org/ – Visualization tools list
http://www.trbvis.org/ – TRB visualization committee
http://www.trbpi.com – TRB public involvement committee
http://mapnificent.net – Online mapping website
Demonstration Projects – Louisville, CO
Demonstration Projects
Demonstration Projects
Demonstration Projects
Next Stage of Active Engagement?
+ +
Workshop Overview
Breakout Directions – Refreshment Stop
– Workshop Participation
- Group #1 – Website Tools
- Group #2 – Tools and Models
Next Steps
Send your Favorite Examples to [email protected] by April 30, 2013 Marc and Anne will summarize the examples and share them with the Group Watch Streetwise for a TRB Update on On-line tools
