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INNOVATIVE
approach in creating tourism
PRODUCT
Ante Mandić, MA
Faculty of Economics, University of Split
The success of a product in meeting the needs of tourists is determinate by how well each element is designed and integrated with the others. The tourism product is not a simple combination of the five elements, but result of synergistic interaction among all the components.
Source: Stephen L. J. Smith, The Tourism Product
Međunarodni kongres fakulteta za turizam i hotelijerstvo- Održivi nautički turizam na obali Mediterana
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Generički turistički proizvod / The Generic Tourism product
PP (Physical Plant)
S (Service)
H (Hospitality)
PC (Freedom of Choice)
I (Involvement)
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Source: Stephen L. J. Smith, The Tourism Product
Complexity of Tourism Demand So called “PUSH FACTORS” make people engage in tourism activities (need of individuals to escape from their daily wok and home regime and to seek new experience); While the “PULL FACTORS” raise their interest in favour of particular destination Source: Mike J. Stabler, et.al The econoics of Touris
Međunarodni kongres fakulteta za turizam i hotelijerstvo- Održivi nautički turizam na obali Mediterana
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ALLOCENTRIC means being more adventurous and self confident PSYCHOCENTRIC refers familiar and reassuring locations and social interactions.
Source: Plog (1973)
Međunarodni kongres fakulteta za turizam i hotelijerstvo- Održivi nautički turizam na obali Mediterana
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What Drives Innovation In Tourism? 1. Supply and supply-related determinants 2. Demand drivers 3. The level and pace of competition.
Source: OECD, 2004
Međunarodni kongres fakulteta za turizam i hotelijerstvo- Održivi nautički turizam na obali Mediterana
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Categories of
innovation
Product or service
Process
Managerial Management
Institutional
Međunarodni kongres fakulteta za turizam i hotelijerstvo- Održivi nautički turizam na obali Mediterana
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Source: Hjalager, A. Mette, A review of innovation research in tourism
INNOVATIVE product and services in Republic of Croatia
Based on Strategy of tourism development to 2020, Ministry of tourism in Croatia is currently implementing the program
“Competitiveness of the tourism economy”
Part of 24.194.000,00 HRK (3.188.875,00 €) in total, will be addressed to different projects related to development of
innovative and complex tourism products.
What does it mean in practice?
Međunarodni kongres fakulteta za turizam i hotelijerstvo- Održivi nautički turizam na obali Mediterana
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Međunarodni kongres fakulteta za turizam i hotelijerstvo- Održivi nautički turizam na obali Mediterana
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Međunarodni kongres fakulteta za turizam i hotelijerstvo- Održivi nautički turizam na obali Mediterana
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Međunarodni kongres fakulteta za turizam i hotelijerstvo- Održivi nautički turizam na obali Mediterana
13
Međunarodni kongres fakulteta za turizam i hotelijerstvo- Održivi nautički turizam na obali Mediterana
14
INNOVATIVE approach in
creating tourism PRODUCT
Ante Mandić, MA Faculty of Economics, University of Split
