Embed Size (px)
DESCRIPTION
Here's an overview of the process behind managing an online community, from launch through implementation of top ideas.Typically we'll fine an executive sponsor who decides the organization needs an application like this to help them become a more responsive, innovative company. The implementation process can be very fast, because it is often a greenfield. You need to think about what you want to accomplish, and who you need to involve. You need to customize the application to match your website and create a back end process for managing ideas.When you launch your community, you might open it up to employees or customers and partners. You can start simple, but we also support the ability to create lots of communities for different topics, departments, or customer segments. The basic premise is that a customer or employee submits an idea, creating a virtual meeting place to discuss the idea. Picture every idea within your organization having a unique identifier. Once it's out there in the public domain, the community can discuss the idea, add comments, and can vote it to the top.Salesforce has very robust tools for managing the community, and reporting on the top ideas. Since everyone logs in to submit ideas and can be tied back to their identity, you can run reports on who your top contributors are, and what type of customers voted for a given idea. You will also want to create a review process, so that the top ideas from the community are reviewed. The best ideas will be assigned to project teams who will see them through to fruition, and report on their status.
Citation preview
Salesforce IdeasProcess Map – Summer ‘08
Version A
This is a detailed version which has been designed to be printed so people can read through the step-by-step explanation.
Version B
This is a simplified version which can be incorporated in a PowerPoint Presentation. The speaker can talk to what is happening at each step in the process.
Version C
Often times PowerPoint presentations are circulated via emailed. This version has a talk track at the bottom so people can read it as if it was being pitched.
Salesforce Ideas provides an interactive forum where customers, partners, and employees can login to submit their ideas.
Ideas are vetted by the community and the best ones bubble to the top.
Looking for a scalable way to capture feedback and innovative new ideas from customers, partners, and employees?
Follow the simple steps to implement Salesforce Ideas. Identify key stakeholders and agree on goals, customize the application, and market your new ideas community.
Customers and Partners
Employees
Capture Feedback and Drive Innovative New IdeasBy creating an interactive Ideas forum where people can vet their best ideas, you can become a more responsive company, uncovering new opportunities and instilling a sense of co-ownership with your most passionate evangelists.
The top ideas from the community are reviewed and acted upon.
You can set up reports and dashboards to manage your community and analyze the data.
Progress is reported back to the community and top contributors are recognized.
Executives Team Project Team
Community Project Team
Community
Executive Team
Employees
Customers
Online Community Project Team
Deliver Results
Executive Team
Executive Sponsor Implementation Team
Ideas are posted and prioritized by the community. Data can easily be analyzed and fed to the various business units. The top ideas are turned into projects and the results are reported back to customers and employees.
Employees
Customers and partners
Online Community Project Team Executive Team
Deliver Results
Create a Closed Loop Process for Innovation
