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PROGRAM DOKTOR PSIM, MANAJEMEN STRATEJIK – FAKULTAS EKONOMI UNIVERSITAS INDONESIA
INNOVATION & LEADERSHIP
Laurensius Manurung(8605210264)
Vitri C. Mallarangeng
(8605210477)
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 2
INNOVATION
Two ways for a company to grow:
� Inorganic growth: buying another company or
product, or hiring away a competitor’s best
people.
� Organic growth: fueled by innovation, which
makes an organization better and new.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 3
INNOVATION
WHAT IS INNOVATION?
Beberapa Pendapat:
� A New Technological breaktrough (Terobosan Teknologi
Baru), such as the discovery of the transistor.
� A New Invention (Penemuan Baru), such as one wheel
scooter
� A New Business model (Model Bisnis Baru), such as a-no
frills airline
� A New Production process (Proses Produksi Baru), such
as a lower-cost way to make computer
� A New Creative design (Design/rancangan kreatif baru),
such as a sleek, sexy automobile
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 4
How Creativity and Change Drive Innovation
� Creativity: Suatu aktivitas dengan maksud tertentu atau
kumpulan aktivitas yang menghasilkan produk,
pelayanan, proses yang bernilai atau ide yang lebih baik
dan baru.
� Change: Suatu kondisi/kedaan yang mengalami
perubahan baik secara individu atau organisasi yang
diakibatkan oleh kekuatan dengan tujuan tertentu dan
transformasi yang tidak disengaja..
Contoh: How engine operates. Creativity digambarkan
sebagai loncatan api yang menyalakan bahan bakar.
Change adalah panas yang dihasilkan dari pembakaran.
Innovation: Mesin merubah panas menjadi tenaga
penggerak yang menjalankan kendaraan.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 5
INNOVATION
� Enhances something. Google meningkatkan kemampuan mesin
pencari di internet dengan memudahkan pencarian bagi penggunanya.
Pencarian ini membuat orang meninggalkan Yahoo, Lycos dsb.
� Eliminates or destroys something. Membeli saham melalui
Broker menjadi Trading On Line (Charles Schwab).
� Returns us to something in our past.
Amazon memilki koleksi buku yang dapat dibeli secara on line, namun
orang tetap membeli di Toko Buku Barnes dan Noble dengan
menyediakan minum kopi seperti orang kuliah pada masa lampau.
� Over time things become their opposite. E-mail pertama diperkenalkan sebagai teknologi yang menghemat waktu,
tetapi seiring dengan waktu berajalan banyak orang menggunakan email
dan menyalahgunakan dan mengurangi produktivitas kerja.
A functional definition for innovation (McLuhan,1964)
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 6
�INOVASI adalah proses penciptaandan penyampaian suatu nilai barukepada pelanggan di suatu pasar..
�Key Word: New Customer Value
A definition for innovation (Carlson & Wilmot,2006)
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 7
WHAT IS INNOVATION (De meyer and Sam Garg)
“INOVASI adalah pengenalan suatu teknologi
baru atau kombinasi dari teknologi yang ada
yang sukses secara ekonomis dalam rangka
perubahan yang drastis dalam bentuk
hubungan antar nilai atau harga yang
ditawarkan kepada pelanggan dan atau
pemakai (user).
Key Word : Drastic Changes.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 8
FOCUS CUSTOMER
Creating Customer value
� Who is your Customer?
� What is the customer value you provide and how do
you measure it?
� What Innovation best practice do you use to rapidly,
efficiently, and sysytematically create new
customer?
�Customer value is value to the customer
�Customer Value = Benefits – Cost
�Value factor = Benefits/Costs
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 9
�Important Needs: Bekerja untuk pelanggan yang berpengaruh dan kebutuhan pasar bukan untukapa yang menarik buat kita.
�Value Creation: Penggunaan alat bantu untukpenciptaan nilai kepada pelanggan secara cepat.
�Innovation Champions: Menjadi Champion inovasiuntuk mendorong penciptaan nilai.
�Innovation Teams: Menggunakan team secaramultidisplin berdasarkan pendekatan inovasidengan orang yang mempunyai intelektual tingkatjenius ( genius level IQ).
�Organizational Alignment: Menyelaraskan timdengan perusahaan secara sistematik untukmenghasilkan inovasi yang berniali tinggi.
5 DISCIPLINE OF INNOVATION
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 10
The product or service life cycle curve
VALUE
TIME
A
B
CProfits
New Concept
Maturity
New product or service
Investment
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 11
� Invite everyone in the quest for new ideas.
� Involve customers in the process of generating
ideas.
� Involve customers in new ways.
� Focus on the needs that customer dont’ express.
� Seek ideas from new customer groups.
� Involve suppliers in product innovation.
� Benchmark idea-creation methods.
7 Strategies for Generating ideas (Robert B.Tucker,2003)
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 12
� There is no innovation without leadership
� Innovation requires calculated risk management
� Innovation is triggered by creativity
� Innovation requires organizational integration
� Success in innovation requires excellent in project
management
� Information is the crucial resource for effective innovation
� The results of creative efforts need to be protected
� Successful innovation is rooted in good understanding of
the market
MANAGING INNOVATION
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 13
� A Genome adalah the ultimate map yang mengandungkeseluruhan material genetik mahluk hidup yang disebutDNA.
� Innovatian Genome: menggambarkan bagaimanakeseluruhan sistem inovasi organisasi dapat berfungsipada semua tingkatan: individu, organisasi danlingkungan strategik yang lebih luas dimana nila dikenaloleh pelanggan dan pasar.
� Innovation Genome adalah peta (map) yang menunjukkan 4 pendekatan yang berbeda dalam inovasi.
(Collaborate, Create, Compete and Control)
INNOVATION GENOME
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 14
Summary of the History of the innovation Genome
CVF research evolved into a project to determine
how the model’s four leadership profiles supported
or hindered high-performing organizational culture
and competency development.
Mid-1980sQuinn and
Cameron
Multiyear study of fortune 2000 companies based
on CVF principles to determine predictability of
financial market-to-book variances that drive stock
prices, which resulted in a unified theory of value
creation.
Mid-1990sQuinn,
Cameron,
Thakor, and
DeGraff
Wholonics evolves
from CVF
Based on the practice of applying the CVF to
organizational creativity, the innovation Genome
emerges as a model for leading innovation and
growth.
2005DeGraff and
Quinn (Shawn)
Innovation Genome
evolves from CVF
Further organizational analysis extended the CVF
to the subject of organizational creativity that
produces value for companies
2001DeGraff and
Lawrence
CVF and Creativity
Studies conducted to identify the leadership
behaviors that lead to high-performing managerial
decision making
1970s and
early 1980s
Quinn and
Rohrbaugh
Competing Values
Framework
Activities and ResultsTimelineResearchersEvolution of the
innovation Genome
Competing values framework (CVF)
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 15
The Innovation Genome
Human Relations Open Systems
Rational Goals
COMPETECONTROL
CREATECOLLABORATEPractice
People
Purpose
Internal Processess
Do things first
• Purpose
Innovation
Growth
• Practice
Inventing:
-products
-markets
-ventures
• People
-Artist
-Visionaries
-Entrepreneurs
Do things fast
• Purpose
-Speed
-Profits
• Practice
Investing:
-Performers
-Initiatives
-Acquisition
• People
-Competitors
-Motivators
-Dealmakers
Do things right
• Purpose
-Efficiency
-Quality
• Practice
improving:
-systems
-structures
-standards• People
-Problem solvers
-Engineers
-Professional
Do things together
• Purpose
-knowledge
-community
• Practice
incubating:
-workplace
-values
-learning• People
-Community
builders
-teachers
-counselors
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 16
COLLABORATE QUADRANT
� Persahabatan (Fellowship), Pembelajaran (learning),
dan kepemimpinan yang berdasarkan nilai ( value-
based leadership).
� Pendekatan inovasi berdasarkan hubungan manusia
dan organisasi yang menekankan kebutuhan
individu untuk bergabung secara positip dalam
komunitas bersam.
� Pemimpin harus menjamin bahwa suatu ide baru
akan bermanfaat bagi komunitas
� Contoh : Linux (jaringan inovasi dan aliansi,
Singapore Airline (Innovation as customer service
and experience)
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 17
CREATE QUADRANT
� Perubahan besar (Big changes), percobaan
radikal (radical experiments) dan spekulasi
pasar baru dan bertumbuh
� Lingkungan selalu menjaga regenerasi.
� Menghasilkan inovasi yang akan merespon
kepada kondisi yang turbulens dan kondisi
yang cepat berubah.
� Contoh : Apple (Innovation as design and
fashion), IBM (innovation as market making)
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 18
COMPETE QUADRANT� Pendekatan “survival of the fittest” yang kuat
memakan yang lemah (The strong eat the
weak) dan yang cepat mendahului yang
lambat mencapai pasar baru.
� Pendekatan inovasi terpusat kepada bisnis
dan profit,
� Beriorientasi kepada kinerja jangka pendek.
� Praktek Merger dan akuisisi.
� Contoh : Nike (Innovation through marketing
anda brand image), Amazon(innovation
through channel and delivery).
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 19
CONTROL QUADRANT� Pendekatan proses multi displin dengan
Continous improvement dan bekerja dengan
resiko kecil.
� Slogan “ Getting better every day and every
way”
� Pemimpin bersifat metodik, pragmatis dan
akurat.
� Contoh : Samsung (Product innovation), Wal-
Mart ( Process Innovation) dan Nokia
(Platform innovation).
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 20
Table.I.1. Collaborate Quadrant Characteristics
� Knowledge management.
� Learning Organization.
� Collaborative communities of practice
� Culture development and transformation
� Cutomer relationship management
� Compentency development
� Team building
� Mentoring and Coaching
� Training
Practices: Culture,
competency, and
processes of the
organization
mission and vision
statements
�See potential
�Build commitment and trust
�Are sensitive and caring
�Are patient listeners
�Encourage participation
�Respect diiferences
�Empower people
People: Individuals
in the organization,
at all levels
� Community: establishing and maintaining shared values and culture. Common
ways of achieving this are networking, empowerment, and team building.
� Knowledge: developing understanding and skills. Common ways of achieving this
are training, organizational learning, and human resource management.
Purposes:outcome,
or the value the
organization
intends to create
� A Community united by shared beliefs defines the organization, such as
environmental concerns
� Competency is closely linked to unique individual abilities, such as an entertainer.
� Lifestyle identification determines the product or service, such as motorcycles.
Situation: External
conditions such as
market forces and
trends. When….
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 21
Cont..table.I.1
� Talk about personal experiences.
� Storytelling.
� Smiles
� Expressing emotions
� Putting the person at ease
� Thinking out loud
� Using nonverbal communication
� Acknowledging the role of intuition
� Recognizing important spiritual symbols
Preferred communication
�Bloomsburry Publishing
�McKinsey and Company
�Harley Davidson
�eBay
�WL Gore and Associates
�The Body Shop
�Not-for-profits
�Universities
Example organizations
� Interest: Do we care about this idea?
� Knowledge: what are we learning from this idea?
� Beliefs: Does this idea fit with our values?
Preferred questions
� Family atmosphere
� Collaborative workplace.
� Shared values and vision.
� Integrated personal goals
� Informal atmosphere
� Teaching and coaching
Preferred environments
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 22
Table.I.3.Create Quadrant Characteristics
� Creativity Methods
� Strategic forecasting and Scenario Planning.
� Corporate venturing
� Spin-offs
� Entrepreneuring
� Growth and market disruption strategies
� Change and innovation programs
� New product development
� Radical experiments
� Borderless and virtual organizations
Practices: Culture,
competency, and processes
of the organization mission
and vision statements
� Are visionary dreamers
� Are clever
� Are optimistic
� Are enthusiastic
� Are quick on their feet
� Are expressive
� Are big picture thinkers
People: Individuals in the
organization, at all levels
� Innovation: making new and better products and services. Common ways of achieving this
are creative problem solving, new-product development, and change management.
� Growth: Prospecting for new and future market opportunities. Common ways of achieving
this are strategic forecasting, trend analysis, and shared vision management.
Purposes:outcomes or the
value the organization
intends to create
� Differentiation creates significantly higher margins, such as consumer electronics.
� Start-ups compete through radical innovation with established firms.
� An industry is situated around blockbuster invention, such as pharmaceuticals.
Situation: External
conditions such as market
forces and trends. When….
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 23
Cont..table I.3
� Be enthusiastic and energetic.
� Look at the big picture
� Expect to be interrupted in midsentence
� Draw pictures and designs of concepts
� Use methapors
� Look at the future
� Make ideas conceptually sound and clear
� Ask open-ended questions
� Explore how
Preferred
communication
� Pixar
� Apple
� Phillips
� Nokia
� Versace
� Biotechs
� Start-ups
Example
organizations
� Innovation: is this idea a breakthrough?
� Direction: Does this idea move us toward the future?
� Emerging Opportunity: Will this idea allow us to experiment as we go along?
Preferred
questions
� Stimulating projects
� Flexible hours
� Free from everyday constraints
� New initiatives
� Independent work streams
� Diverse workforce
Preferred
environments
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 24
Table.I.4.Compete Quadrant Characteristics
� Economic Value-Added Management
� Mergers and Acquisitions
� Real options analysis
� Time to market reduction
� Performance management scorecards
� Profit insight processes
� Pay for performance plans
� Branding
� Sales channel management
� Portfolio management
Practices: Culture,
competency, and processes
of the organization mission
and vision statements
� Are goal and action-oriented
� Are impatient
� Are assertive
� Are driven
� Are decisive
� Are challenging
� Are competitive
People: Individuals in the
organization, at all levels
� Speed: moving quickly to capture an opportunity. Common ways of achieving
this are mergers and acquisitions, branding, and customer service.
� Profits: maximizing shareholder earnings. Common ways of achieving this are
using goals and metrics, strategic resource allocation, and portfolio
management.
Purposes:outcomes or the
value the organization
intends to create
� A community is united by shared beliefs. Shareholder demands are the
primary driver, such as financial institutions.
� Aggressive competition changes the market dynamics through mergers and
acquisitions.
� Investors demand quick financial results.
Situation: External
conditions such as market
forces and trends. When….
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 25
Cont…table I.4
� Get to the point and summarize.
� Be logical and analytical
� Critically confront the downside.
� Use quatifiable facts to illustrate points
� Be very matter-of-fact.
� Don’t get emotional
� Show personal ownership
� Demostrate a bias toward action.
Preferred communication
� Unilever
� Microsoft
� GE
� Bloomberg
� PepsiCo
� Citicorp
� Blue-chip companies
� Conglomerates
Example organizations
� Cash value: is the payoff for this idea big enough?
� Immediacy: Can we get this idea done quickly?
� Leverage: can this idea be used to create value in other areas?
Preferred questions
� Competitive
� High Pressure
� Fast Moving and high energy
� Image-enhancing deal making
� With quantifiable results
� Winning and losing
Preferred environments
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 26
Table.I.5.Control Quadrant Characteristics
� Business process improvement
� Activity-based costing
� Benchmarking
� Lean Manufacturing
� Total Quality Management
� Simulations
� Contigency Planning
� Pervasive information systems
� Reorganization
� Supply Chain Management
Practices: Culture,
competency, and processes
of the organization mission
and vision statements
� Are Pragmatic
� Are organized and methodical
� Are scientific or technical
� Operate by the book
� Are problem solvers
� Are objective
� Are persistent
People: Individuals in the
organization, at all levels
� Efficiency: Using resources in the best way possible. Common ways of
achieving this are procedures, budgeting, and organizational design.
� Quality: Eliminating errors. Common ways of achieving this are process
controls, systems, and technology.
Purposes:outcomes or the
value the organization
intends to create
� Scale and scope of organizational processes are very large and complex,
such as automobile manufacturers.
� Government regulations and standards determine business practices, such
as medicine.
� Failure is not an option, such as aerospace.
Situation: External
conditions such as market
forces and trends. When….
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 27
Cont…table I.5
� Provide details.
� Be neat and on time
� Follow the rules
� Explain in sequential order
� Conform to accepted esprit de corps
� Ask close-ended questions
� Provide detailed data
� Demostrate how something works
Preferred communication
� Toyota
� Shell Oil
� Airbus
� Wal-Mart
� Siemens
� LG
� Government Agencies
� Medical Centers
Example organizations
� Cost: can we afford this idea?
� Feasibility: Can we really implement this idea?
� Standards: does this idea comply with critical standards?
Preferred questions
� Clear roles and responsibilities
� Stable project management
� Logical objectives
� Methodical processes
� Standards and regulations
� Ordered and structured work.
Preferred environments
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 28
A Path to Innovation
SYNTHESIZE1
SPECIALIZE6
SYSTEMIZE7
STRATEGIZE2
SOCIALIZE3
SUPERVISE4
SYNCHRONIZE5
The seven steps are:
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 29
� Synthesize: Menilai dan mendiagnosa tujuan suatu organsisai (Purpose
(outcomes), Practices (capabilities, organizational culture, and
competencies), and People (individual employees who create
capabilities, culture, and competencies).
� Strategize: Menciptakan visi untuk masa yang akan datang (Create a
vision for the future) dan membuat peta jalan ( road map) menuju visi
tersebut.
� Socialize: Membangun pemahaman visi dan nilai yang dimilki oleh
kepemimpinan.
� Supervise: Menunjuk fasilitator untuk memimpin dan mempertahakan
suatu perubahan dan inovasi.
� Synchronize: Merangkul dan mengajak seluruh pimpinan (leaders) untuk
mengoperasionalkan visi.
� Specialize: Perubahan dimulai dengan tim inovasi.
� Systemize: Mereview and memperbaiki , menyesuaikan dan
mempelajari projek.
THE SEVEN STEPS
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 30
Synthesize
• Interview key leaders and
stakeholders
• Administer, collect, and
analyze data.
• Interpret the assessment.
Entire organization or
individual units
Assess and
Diagnose
ActionParticipantsObjectives
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 31
Strategize
• Identify the current strategic
landscape competencies,
opportunities, and threats to the
organization
• Identify the forces driving the
future of the organization, their
impact and probability, and the
competencies required to meet
these future needs.
• Integrate the road map to the
future with current strategic and
operating plans.
Leadership team and
other appropriate
leaders and experts
from within and outside
the organization
Create a vision of
the future and a road
map that leads to it
ActionParticipantsObjectives
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 32
Socialize
• Create a shared vision of the
desired organization, and
establish the shared values
required to achieve it.
• Leaders commit to changes
in behavior required to
achieve the shared vision
and values.
• Identify facilitators and a few
strategic targets that will lead
the organization to the
shared vision and values.
Leadership teamEstablish a shared vision
and values in the
leadership team
ActionParticipantsObjectives
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 33
Supervise
• Train facilitators in change
and innovation methods and
in facilitation tools and
techniques.
• Provide opportunities for
facilitators to help facilitate
action teams.
• Identify the development
needs of facilitators, coach
them in improving their
effectiveness, and review
their progress.
FacilitatorsDevelop facilitators
to lead and sustain
change and
innovation
ActionParticipantsObjectives
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 34
Synchronize
• Convene a summit of the
organization’s leaders and
break them into groups to
execute a few strategic
targets.
• Determine what management
practices need to be changed
and how to change them;
develop action plans.
• Develop quick wins and
integrate them into operating
plans; get authorization to
implement them immediately.
Leadership Team, Action
Teams, and other
appropriate leaders and
experts from throughout
the organization. (this
step requires the
involvement of large
number of paticipants
and needs to be held in a
setting of significanct
size).
Engage leaders
throughout the
organization to put
the vision into
operation
ActionParticipantsObjectives
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 35
Specialize
• Launch a wide array of action
teams to work on quick win
projects and organizational
practices.
• Create ways to develop new
competencies and expand
market.
• Learn what works and what
doesn’t, and make revisions.
Action Teams, and other
appropriate leaders and
experts from throughout
the organization and
other appropriate leaders
and experts from within
and outside the
organization.
Jump-start change
and innovation
action teams
ActionParticipantsObjectives
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 36
Systemize
• Create processes for
managing multiple projects:
key measures, development
process, resource allocation,
and portfolio management.
• Advance projects that
demonstrate the ablity to
produce superior results,
modify those with high
potential, and stop all others.
• Integrate the best practices of
the Action Teams into the
organizations’s practices.
Leadership Team, Action
Teams, and other
appropriate leaders and
experts from throughout
the organization
Review and revise
projects, adjust
organizational
practices, and learn
ActionParticipantsObjectives
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 37
The Creativize Method
Strategize
Synthesize
• Marina realized that her company
needed growth focused innovation at
a time when sales were declining.
• She saw that there were outstanding
leaders who had endured numerous
CEO transitions.
• Interview key leaders
and stakeholders.
• Administer, collect, and
analyze data.
• Interpret the
assessment.
Entire
organization or
individual units
Assess and
diagnose
• Marina worked with the vice president
of strategy to get top-level support.
• She worked with others to identify
emerging trends, and she scanned
the company to find pockets of
innovation in an overseas unit.
• Identify the current
strategic landscape
competencies,
opportunities, and
threats to the
organization.
• Identify the forces
driving the future of the
organization, their
impact and probability,
and the competencies
required to meet these
future needs.
Leadership team
and other
approriate leaders
and experts from
within and outside
the organization
Create a vision
the future and
a road map
that leads to it.
Participants Marina’s StoryActionsStep and
Objectives
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 38
Cont….The Creativize Method
• Senior leaders in Marina’s company
were willing to work through a change
process, but they were concerned
with missing short term targets
• Marina and the senior team worked
and readjusted the strategy to keep it
realistic.
• Marina showed proof of concept that
the changes were doable; the senior
team was now on board.
• Create a shared vision
of the desired
organization and
establish the shared
values required to
achieve it.
• Leaders commit to
changes in behavior
required to achieve the
shared vision and
values.
• Identify facilitator and a
few strategic targets
that will lead the
organization to the
shared vision and
values.
Leadership teamEstablish a
shared vision
and values in
the leadership
team
• She worked with senior leaders to
encourage a culture of innovation and
risk taking
• Integrate the road map
to the future into current
strategic and operating
plans
Strategize
(Continued)
Socialize
Participants Marina’s StoryActionsStep and
Objectives
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 39
Cont…The Creativize Method
• Marina started with a list of more than
100 potential people to facilitate
project teams throughout the
company.
• She narrowed down the list to 15 of
the best self-starters who knew how
to get things dones.
• The facilitators selected and led
projects that were innovative, aligned
with the new strategy, and
achieveable.
• Train facilitators in
change and innovation
methods and in
facilitation tools and
techniques.
• Provide opportunities
for facilitators to help
facilitate action teams
• Identify the
development needs of
facilitators, coach them
in improving their
effectiveness, and
review their progress
FacilitatorsDevelop
facilitators to
lead and
sustain
change and
innovation
• Marina now had to help those
facilitators who were making
innovation happen.
• Marina demostrated that innovation
was happening in her company.
• Through a summit of company
leaders, she coordinated the effort
• Convene a summit of
the organization’s
leaders and break them
into groups to execute a
few strategic targets.
• Determine what
management practices
Leadership team,
Action Teams,
and other
appropriate
leaders and
experts from
throughout the
Engage
leaders
throughout te
organization to
put the vision
into operation
Supervise
Synchronize
Participants Marina’s StoryActionsStep and
Objectives
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 40
Of taking innovation from small projects
to a major company focus.
Need to be changed and
how to change them;
develop action plans.
• Develop quick wins and
integrate them into
operating plans; get
authorization to
implement them
immediately.
Organization.
(this step requires
the involvement
of large number
of participants
and needs to be
held in a setting
of significant
size).
(continued)
• Marina led the process of integrating
innovation practices into more action
teams all over the company so that
such projects would be more
widespread and so that a
companywide culture of innovation
would emerge.
• Launch a wide array of
actions teams to work
on quick-win projects
and organizational
practices.
• Create ways to develop
new competencies and
expand market
opportunities.
• Learn what works and
what doesn’t and make
revisions.
Action teams and
other approriate
leaders and
experts
Jump-start
change and
innovation
action teams
Synchronize
Specialize
Participants Marina’s StoryActionsStep and
Objectives
Cont…The Creativize Method
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 41
• The culture of innovation had taken
hold in Marina’s company.
• Her role was defined not as chief
innovator but as the leader in charge
of making innovation happen.
• Going forward, Marina’s focus is on
searching for and reapplying the best
innovation practices; the company
reviews and revises its direction.
• Create processes for
managing multiple
projects: key measures,
development process,
resource allocation, and
portfolio management.
• Advance projects that
demonstrate the ability
to produce superior
results, modify those
with high potential, and
stop all others.
• Integrate the best
practices of the action
teams into the
organization’s
practices.
Leadership team,
action teams, and
other appropriate
leaders and
experts from
throughout the
organization
Review and
revise
projects,
adjust
organizational
practices, and
learn
Systemized
Participants Marina’s StoryActionsStep and
Objectives
Cont…The Creativize Method
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 42
The International Product Life Cycle theory (Vernon, 1966)
GLOBAL INNOVATION
Stage One
INNOVATION
Innovative firms create new
products and processes in
their country of origin: an
advanced industrialised
country
Stage Two
FOREIGN PRODUCTION
Second-tier country
subsidiaries receive
products/processes from
innovators and produce for
local markets
Stage Three
TRANSFER
Developing country subsidiaries
receive products/processess
from innovators and produce for
local markets and global markets
at low cost
Innovative
Country
product Life
Cycle
Second-Tier
Country
Product Life
Cycle
Developing
Country
Product Life
Cycle
Example: TV set Industry
• 1950
• Innovative country: US
• RCA, ZENITH, GENERAL
ELECTRIC and
MOTOROLLA
• 1960
• Some production was moved to
industrialised countries such as Europe
and Japan, either under the form of local
subsidiaries of the innovative firms or
through technology transfer to local firms
(Matsushita, Sony, Thomson, etc)
• Emerging developing
countries (korea, China) took
the lead in the production of
TV sets, because of cost
advantages and market
potential.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 43
Cont…GLOBAL INNOVATION
� Criticsm to the theory international product life cycle:� Tidak dapat menjelaskan inovasi Global yang terjadi sejak tahun 1960.
� Migrasi R&D dan produksi tidak selalu diikuti secara bertahap sebagaimnadigambarkan the international product life cycle.
� Global R&D network� Benefits:
� Dekat dengan pasar sehingga mudah berdaptasi atau menciptakan sesuaikebutuhan lokal.
� Akses ke Cluster meliputi penciptaan dan pengembangan pengetahuan.
� Pembelajaran (Learning)
� Constraints� Kendala besarnya ukuran krirtis karena jumlah minimum sumber daya yang
diperlukamn untuk beroperasi secara efisien dan efektip..
� Kendala komunikasi yang disebabkan karena sulitnay menjabarkan, tacit, intuitive, intelectual process, personal encounters dan hambatan komunikasi diantarapeneliti.
� Evolution:� Pertama dimulai dengan pusat laboratorium R&D lab
� Kedua Memasang laboratorium lokal untuk produk lokal atau sebagai prosesadaptasi.
� Ketiga Pembentukan pusat keunggulan yang spesifik dalam penelitian dasar atauproses applikasi inovasi dari negara yang mempunyai sumber inovasi yang banyak.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 44
� Definition:� Knowledge is the ability to dechiper and give a meaning to facts and information.
� Knowledge management (KM)is the ability of a company to create, combine and share knowledge among its members.
� Conversion of knowledge forms a knowledge spiral of organisational knowledge-creation:� Socialisation
� Externalisation:
� Combination:
� Internalisation:
� Opportunities for KM:� Diversity of contexts
� Variety of experiences
� Economies of scope in knowledge-creation
� Economies of speed by not reinventing the wheel
� Constraints:� Languages
� Differences of cultures and mindsets
� ‘not invented here’ reactions
� Unwillingness and lack of motivation to share knowledge.
� Incentive system reinforcing local performance and not rewarding ‘global citizenship’.
� Nationalities perspectives
� Lack of trust between units.
Global Knowledge Management System
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 45
� Types:� Patents.
� trademarks.
� Copyrights
� Industrial Design
� Trade secrets
� Genetic code.
� Infringement- common for all types intelectual property rights
� Protection: methods can involve of the following:� Employees
� suppliers
� Joint ventures partners
� Legal sanctions
Intelectual property rights (IPR)
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 46
Model
Penelitian terhadap Inovasi
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 47
Relationship between Innovativeness, Quality, Growth, Profitability, and Market Value
(The IQP Model) By HEE JAE CHO and VLADIMIR PUCIK(2005)
innovativeness
Quality of
products
or services
innovativeness
Growth
innovativeness
Quality of
products
or services
Hypotheses 1
Hypotheses 2
Hypotheses 3
Hypotheses 4
Hypotheses 5
innovativeness Growth
Quality of
products
or services
Profitability
Quality of
products
or services
Market Value
Profitability Market Value
Growth
Profitability
Market Value
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 48
Strategic Leadership and Executive Innovation Influence: An International Multi Cluster
Comparative Study by DETELIN S.ELENKOV, WILLIAM JUDGE and PETER WRIGHT(2005)
STRATEGIC LEADERSHIP
BEHAVIORS
EXECUTIVE INFLUENCE
ON INNOVATION
ORGANIZATIONAL SIZE AND
PERSONALITY FACTORS
ORGANIZATIONAL SIZE AND
PERSONALITY FACTORS
TMT TENURE
HETEROGENITY
SOCIAL CULTURE
PROGRAM DOKTOR PSIM, MANAJEMEN STRATEJIK – FAKULTAS EKONOMI UNIVERSITAS INDONESIA
INNOVATION & LEADERSHIP
PRINCIPLES OF INNOVATION MANAGEMENT
20 Oktober 2006, Sesi 6 (AAF)
INSPIRE TO INNOVATEManagement and Innovation in AsiaArnoud De Meyer and Sam Garg
Vitri C. Mallarangeng(8605210477) Laurensius Manurung(8605210264)
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 50
Background of the book
� The emergence of China as a leader in manufacturing, and in the near future in design
and development, and the rapid rise of India as a provider of IT and IT-enabled
services, change the macroeconomic constraints under which other Asian firms have to
operate.
� Competing on low-cost production and low sales prices is becoming increasingly difficult
for firms from other parts of Asia.
� For many firms the only effective response to this change in the competitive scene is to
move up the value chain.
� Moving up the value chain will require more innovation, because innovation in products,
services and processes is the only effective answer to this new competitive situation.
� This book try to answer the question:
� How do you innovate?
� Is the approach you use in Asia different from the one you would use if you
managed a company in the western, industrialized world?
� Are there any special tricks that one should use in the Asian environment?
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 51
Innovation in Asia
1. The supply and demand dynamics are changing in Asia, helped by the economic
evolution in china and india. This makes innovation imperative for a large number
of firms across Asia, including India and China.
2. We argued that, in the short and medium term, firms in Asia will have to do more
business-driven innovation rather than science and technology driven innovation.
And for that, they will have to start taking steps themselves rather than wait for
the governments to change policies to make the environment more suitable for
innovation.
3. The importance of inspiring confidence about Asian innovations among
customers. It is the customers who make companies relevant.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 52
What is different about the implementation of innovation management in Asia
� The principles of innovation management in asia are the same as elsewhere,
but that the implementation of these principles may differ.
� Responden form survey 336 senior manager can be classified into 4 cluster
(group):
� The innovation starters
� The tradition fighters
� The resource poor
� The stuck in the muck
� To become more innovative, we have to adapted to the different
characteristics of each of these group.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 53
Creating new organizations in Asia for the new challenges
� Two beliefs that are different from traditional management wisdom in Asia:
� Future competitiveness will come from emphasizing that knowledge, that is
actionable information that we believe to be true, is the core resource of the
organization.
� Competing on low prices is a difficult battle; only higher value will command higher
prices.
� Some Asian organizations and firms have already made this mental step and we can be
inspired by some of the actions they took to implement the new organization. Their
organizations have made a mental shift and have invested in the creation of an
environment that stimulates creativity.
� The mental shift is helped by at least 3 levers:
� Company leaders need to make it clear that innovation needs a focus on value
creation through entrepreneurial risk taking
� Must be able to make the shift from creative improvisation to careful process
management in design and development.
� You have to see your firm as a bundle of capabilities that can be constantly
recombined in order to respond better to the market, not as a portofolio of products.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 54
� The basic principles of innovation management that have been developed over the past 30 years in the US, Japan, the UK and Continental Europe do apply in Asia.
� Five hurdles emerged:� Technical expertise and risk capital are both needed for effective innovation but are still
scarce througout Asia.
� The markets needed to stimulate innovation are either far away from Asia (either geographically or culturally) or, if they exist locally, are often too small.
� The existing industrial policies of most Asian governments are too often about catching up with industrialization, and do not sufficiently aim at value creation through innovation.
� Many organizations in Asia have a risk-averse organizational culture. As a result, they limit creativity and create an underdog mentality pf not being able to innovate.
� In Asia there is considerable lack of appreciation for intangibles, for example intellectual property rights or brands.
� Not all managers feel the same about these hurdles.
What to do next?
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 55
Apakah Inovasi Harus Dimulai dari Leader?Apakah seorang leader adalah jugamanajer yang baik?
• Apa itu leader?• Apa itu leadership?• Bisakah leadership dipelajari?• Leadership bagaimana yang bisa membuat sebuah perusahaanmenjadi sukses?
• Apakah inovasi baru bisa berjalan kalau ada leadership?• Leader bagaimana yang baik dan dengan inovasi yang bagaimanauntuk bisa membuat sebuah perusahaan menjadi sukses?
• Apakah ada syarat-syarat tertentu dan pola-pola leadership tertentuyang berbeda untuk bisa sukses di tempat-tempat yang berbeda?
•Apa perbedaan antara leader dan manajer?•Bagaimana seorang leader yang baik bisa menjadi manajer yang baik pula?
•Apa saja syarat menjadi manajer yang baik?•Leaders bisa berhasil karena ada followers.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 56
Hubungan antara manajemendan leadership.
The Human Side of Management(Thomas Teal)
� Managing is not a series of mechanical tasks but a set of human interactions.
� Integrity in management means being responsible, communicating clearly, keeping promises, knowing oneself.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 57
Seorang manager bisa mencapaisukses apabila memenuhibeberapa syarat: Great managers serve two masters: one organizational, one moral.
Great management requires leaders to learn some difficult lessons of their own.
Gread management involves courage and tenacity.it closely resembles heroism.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 58
Apa perbedaan antara manajerdan leader?
� Manajers and Leaders (Abraham Zaleznik)
Managers goes arise out of necessities, rather than desirestthey exels at diffusing conflicts between individuals or departments, placing all sides while ensuring that an organization’s day to day business gets done.
Leaders adopt personal, active attitudes towards goals. Look for the potential opportunities and reward that lie around the corner, inspiring subordinates and firing up the creative process with their own energy. High intensity on their relationship with employees and coworkers. While their working environment is often, consequently chaotic.
One way to develop leadership is to create challenging opportunities for young employees.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 59
Managers and Leaders’Personality
� What it takes to develop managers may inhibit developing leaders. Leadhership and managements are two distinctive and complementary systems of action of avtivities. Both are necessary for success in today’s business environment.
� Attitudes toward goals: managers didn’t just respond to consumer needs. He stimulated consumer desires (as he/she become a leader).1/ managers focuses others’s attention on procedure and not on substance.2/ managers communicate to subordinates indirectly, using “signals” instead of “messages”. A signal holds a number of implicit positions, while a message clearly states a position.3/ managers plays for time. While liders’s lives are marked by a continual struggle to attain some sense of order.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 60
What Leaders Really Do (John P. Kotter)
Leadership and management are two distingtive and comlementarysistems of action. Both are necessary for success in today’s business Environment.• Management is about coping with complexity.• Its practices and procedures are largely a response to the emergence or large, complex organizations.
• Leadership is about coping with change, and more change alwaysdemand more leadership (become so important in recent years where the business worl has become more competitive and more volatile).
• Strong leadership with weak management is no better and is sometimes actually worse. Need strong manager and strong leader to balance each and the others.
• Companies should actively seek out people with leadership potentialand expose them to career experiences designed to develop thatpotential.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 61
Leadership Complements Management; It Does’nt Replace It
Companies manage complexity by planning and budgeting:- Setting target or goals for the futures- Establishing detailed steps for achieving those targets- Allocating resources to accomplish those plans- Organizing and staffing - Controlling and problem solving- Management controls people by pushing them in the right direction
Companies leading and organization to constructive change begins by:- Setting a direction - Developing a vision of the future along with strategies for producingthe change needed to achieve that vision
- Aligning people (communicating the new direction)- Motivating and inspiring- Leadership motivates them by satisfying basic human needs
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 62
� The Work of Leadership(Ronald A. Heifetz and Donald L. Laurie)
• Solutions to adaptive challenges reside not in the executive suite but in the collective intelligence of employees at all levels.
- Leader have to see a context for change or create one- Identifying the adaptive challenge- Regulating distress- Maintaining disciplined attention- Giving the work back to people- Protecting voices of leadership from below
• Leaders have to provide cover to employees who point to the internalcontradictions of the enterprise.
• Many managers treat adaptive challenges as if they were technicalproblems.
• Leadership can be learn: has to engage people in confronting thechallenge, adjusting their values, changing perpectives, and learning new habits.
LAURENSIUS MANURUNG & VITRI ANDIMALARANGENG: PROGRAM DOKTOR PSIM – SM FEUI 63
The Manager’s Job and The Ways CEO Lead
Dev
• These roles require a number of skills:- Developing peer relationships- Carrying out negotiations- Motivating subordinates - Resolving conflicts- Estabilishing information networks - Disseminating information- Making decisions with little or ambiguous information- Allocating resources. (Henry Mintsberg)• To become leaders, managers need to translate their personal values into calculated action
• Self-inquiry must lead to shrewd, persuasive, and self-confident action if it is to be an effective tool
• To suceed, top-level executives must negotiate their etchicalvision with shareholders, customers, and employees
• Defining moments force us to find a balance between our hearts in all their idealism and our jobs in all their messy reality