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GLOBAL FORUM ON TOURISM STATISTICS VENEZIA 23 NOVEMBRE 2016 Giorgio Alleva | President, Italian National Institute of Statistics INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

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Page 1: INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

GLOBAL FORUM ON TOURISM

STATISTICS

VENEZIA 23 NOVEMBRE 2016

Giorgio Alleva | President, Italian National Institute of Statistics

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

Page 2: INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

VENICE, 23 NOVEMBER 2016 | GLOBAL FORUM ON TOURISM STATISTICS

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

2 Giorgio Alleva | President of Istat, Italy

Page 3: INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

VENICE, 23 NOVEMBER 2016 | GLOBAL FORUM ON TOURISM STATISTICS

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

3

0

200

400

600

800

1.000

1.200

1.400

1.600

1.800

1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

Africa

Middle East

Americas

Asia

Europe

Forecast

Figure 1. International tourist arrivals by region of destination and forecasts (million), Years 1950-2030

Source: Based on UNWTO data

Giorgio Alleva | President of Istat, Italy

Page 4: INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

VENICE, 23 NOVEMBER 2016 | GLOBAL FORUM ON TOURISM STATISTICS

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

4

500

0

1.000

1.500

2.000

2.500

3.000

3.500

1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015*

International Tourism Receipts

GDP

Figure 2. International tourist receipts and Gross World Product (constant prices, index 1960=100), Years 1960-2015

Source: Based on UNWTO data

*provisional

Giorgio Alleva | President of Istat, Italy

Page 5: INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

VENICE, 23 NOVEMBER 2016 | GLOBAL FORUM ON TOURISM STATISTICS

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

5

0

200

400

600

800

1.000

1.200

1990 1995 2000 2005 2010 2011 2012 2013 2014 2015*

Africa Middle East Americas Asia Europe

1990

2015*

Figure 3. International tourist arrivals by region of origin (million and percentages), Years 1990-2015

Source: Based on UNWTO data

*provisional

Giorgio Alleva | President of Istat, Italy

Page 6: INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

VENICE, 23 NOVEMBER 2016 | GLOBAL FORUM ON TOURISM STATISTICS

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

6

0

200

400

600

800

1.000

0

50

100

150

200

250

China UK Germany USA France Russia Canada S. Korea Italy Australia

Billion $ $

Total Per capita (right scale)

Figure 4. International tourism expenditures (million dollars and dollars per capita), Year 2015*

Source: Based on UNWTO data

*provisional

Giorgio Alleva | President of Istat, Italy

Page 7: INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

VENICE, 23 NOVEMBER 2016 | GLOBAL FORUM ON TOURISM STATISTICS

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

7

GOAL 8

Sustainable tourism that creates jobs and promotes local culture and products

GOAL 12

Develop and implement tools to monitor sustainable development impacts for sustainable tourism which creates jobs, promotes local culture and products

GOAL 14

By 2030, increase the economic benefits of Small Island Developing States and Least Developed Countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism

Tourism is also about…

sustainable development

Giorgio Alleva | President of Istat, Italy

Page 8: INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

VENICE, 23 NOVEMBER 2016 | GLOBAL FORUM ON TOURISM STATISTICS

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

8

STRENGTHENING INTERNATIONAL COMPARABILITY

Challenges in tourism measurement

COPING WITH DIGITALIZATION, GROWTH IN THE SHARING ECONOMY…

DEALING WITH EXPERIENCES AND NOT ONLY PRODUCTS AND SERVICES

CARING FOR THE RELEVANCE OF CULTURAL HERITAGE AND URBAN AND RURAL DOMAINS

TREATING NEW THEMATIC DESTINATIONS

Giorgio Alleva | President of Istat, Italy

Page 9: INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

VENICE, 23 NOVEMBER 2016 | GLOBAL FORUM ON TOURISM STATISTICS

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

9

measure new complex cross-cutting issues

reduce the use of surveys and response burden

satisfy multidimensional demand for good quality statistics

increase consistency checks especially in case of multiple sources

avoid duplication of data collections

re-think data capturing systems

foster a new organization

improve human capital skills

Re-thinking the organisation of NSIs

Giorgio Alleva | President of Istat, Italy

Page 10: INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

VENICE, 23 NOVEMBER 2016 | GLOBAL FORUM ON TOURISM STATISTICS

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

10

New sources of information

ADMINISTRATIVE DATA

SURVEY

BIG DATA AND

NEW DATA SOURCES

Giorgio Alleva | President of Istat, Italy

Page 11: INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

VENICE, 23 NOVEMBER 2016 | GLOBAL FORUM ON TOURISM STATISTICS

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

11

«We can and must move

from a paradigm

of producingthe best

estimates possible

from a survey to that

of producing the best

possible estimates

to meet user needs from

multiple data sources»

C. Citro

Giorgio Alleva | President of Istat, Italy

REGISTER OF GEOGRAPHICAL/ TERRITORIAL UNITS

INSTITUTIONSBUSINESSES

CITIZENSINTERNET

BUSINESS REGISTERPOPULATION REGISTER

REGISTER OF ACTIVITIES

AND EVENTS

Data integration

Page 12: INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTUREtsf2016venice.enit.it/images/articles/Presentations... · venice, 23 november 2016 | global forum on tourism statistics innovation

VENICE, 23 NOVEMBER 2016 | GLOBAL FORUM ON TOURISM STATISTICS

INNOVATION IN TOURISM STATISTICS: AN AGENDA FOR THE FUTURE

12

An agenda for the future

cooperate between public and private institutions

implement a continuous process of modernisation of the production of official statistics

innovate sources and methods to attain exhaustive, timely and cost-efficient information

Giorgio Alleva | President of Istat, Italy