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Innovation in Chilean Wine Industry
Vinnova S.A./Tecnovid S.A.
Elena Carretero G.Managing Director
18 August 2008
Chilean Wine Industry Growth
• Exports Growth• 5° exporter (France, Italy, Spain, Australia)• Exports 60% of total production in volume 609 MM Ltrs• Exports 1.256 MM US$ en 2007
• Market diversification• 116 countries (last 12 month)• 300 exporters (>US$10.000)
Exports Growth
AÑOS
0
100.000
200.000
300.000
400.000
500.000
600.000
700.000
800.000
900.000
1.000.00019
85
1986
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Volumen
Valor
US$10MM
US$962MM
AÑOS
US$000 EXPORTACIONES TOTALES DE VINO 1985-2006
Keys of Growth
• Institutional and political stability• Natural Comparative Advantages• External markets opportunities• Adaptation Technology from main countries
2000 Change of Scenery2000 Change of Scenery
• Lost of competitiveness• Margin profit reduction• Internal consume reduction
Wine Consumption
010203040506070
1950
1955
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lts. p.c.
Liters per capita 1950-2003
16
58
So Chile needs to continue the exports growth:
• Consumers seduction• Profitable quality• Competitive innovation
UniversitiesVineyards
New Innovation Model
Vinnova S.A.
Elaboration & Commercialization Research & Development
Innova Chile-CORFO
Tecnovid S.A.
Sustainable Model
• The industry point out the needs, universities develop the research together with the industry
• Innovation across the whole chain: products, processes, commercialization, logistics…
• Vinnova owns the results and the economic utilities are for both partners.
The New Merge of the ChileanWine Industry
VINOS DE CHILEA.G.
Chile Vid A.G.
R & DR & D
UTalcaUTalca
USantaMaria
USantaMaria
ToneleriaNacional
ToneleriaNacional
UChileUChileChileVidChileVid CCVCCVViñas deChile
Viñas deChile
UCUC UDECUDEC
Vinnova and Tecnovid Financing
Initial Investment (5 years, 24 projects) US$ 10 mill.
Government (Innova Chile-CORFO) 60%
Private (Vineyards and Universities) 40%
DirectorBoard
Vinnova
AdvisorTechnical
CommitteeStaff
Project 1 Project 2 Project 25
Structure Organization
Support CommitteeVineyard/Researcher
Support CommitteeVineyard/Researcher
Support CommitteeVineyard/Researcher
Structure Organization2 Boards of Directors
Vinnova- 11 Directors: 6 vineyards, 5 universitiesTecnovid- 9 Directors: 6 vineyards,3 universities
Management Staff
25 Researcher teams
Advisor Technical Committee
25 Support Projects Committees vineyards/researchers
Structure Composition
• 95 Vineyards• 98% national sales• 95% exports• 78 Researchers• 24 Support Committees (12 projects)• US$ 10 mill. initial budget
I: Consumer Preference
Project 1: Consumer Preference and sensorial characterization
II: Vegetative material y viticulture management
Project 2: Foundation block-germ plasma
Project 3: Virus resistant material
Vinnova Research Fields
III: Maturation and enology
Project 4: Sauvignon Blanc aroma
Project 5: Wine quality: color, astringency and stability
Protect 6: Fermentative capacity
Protect 7: Flavonols y chemical markers
IV: Viticulture y environment
Project 8: Dynamics of pesticides
Project 9: Fungi and micotoxines
Project 10: Liquid Industrial Residues (Riles)
Vinnova Research Fields
V: Technology Transfer and Management
Project 11: Technology Transfer
Project 12: Management
Vinnova Research Fields
I: ViticultureClonesTerroirMaturityMetabolic Engineering
II. OenologyBiosensoresE-noseTannins
III.Food SafetyBiogen AminesPesticidesBrettanomyces
IV. GeneralBenchmarkingPh.D and Magister Scolarships
Tecnovid Research Fields
Pierce´s Disease
Ocratoxinas A
“TBA in wine supply materials”
Genomics II
Cooperation Agreement with UC Davis
Cooperation with AWRI
4 New Projects
Innovation in Chilean Wine Industry
Vinnova S.A./Tecnovid S.A.
Elena Carretero G.Managing Director
18 August 2008
