INTERNAL BD TRAINING – INNOVATION AND PEOPLE ENGAGEMENTLetty Ma

Jun 28, 2012

INNOVATION & ENGAGEMENT

The formula to be market leader and stay in trend is to be innovative.

INNOVATION & ENGAGEMENT

Even though I'm a conservative person by nature, I still want to innovate, and when you innovate, you're going to make mistakes, and I want to be able to have that freedom to make my mistakes - Liu Chuanzhi, Chairman, Lenovo

INNOVATION – WHY?

Fast-pace environment Fierce competition Sustainability

INNOVATION – WHY?

Shifting to new technology for better performance

Customers’delight = engagement Price to fight for the copycats

Inspiring Innovation can help create the capacity to innovate which leads to:

Generating additional sources of revenue Generating additional revenue through

competition Achieving greater economic advantage Achieving market advantage Developing significant new products, services

or market opportunities Achieving the broadening of economic

activity

INNOVATION STORY…

END AND THANK YOU!