Embed Size (px)
Citation preview
Innovation - 1 © Minder Chen, 2013
Design Thinking and Innovation Tools
Minder ChenProfessor of MIS
California State University Channel [email protected]
Innovation - 2 © Minder Chen, 2013
Innovation ProcessInnovation Process
Source: http://www.slideshare.net/Strategyn/the-innovation-process
Innovation - 3 © Minder Chen, 2013
The Customer-Centered Innovation Map
The Customer-Centered Innovation Map by Lance A. Bettencourt and Anthony W. Ulwick, Harvard Business Review (link)
Innovation - 4 © Minder Chen, 2013
Mapping a Customer Job
Innovation - 5 © Minder Chen, 2013
Pre-execution and Execution Steps
Innovation - 6 © Minder Chen, 2013
Post Execution Steps
Innovation - 7 © Minder Chen, 2013
Job Mapping: Customer-Centered Innovation Map
Innovation - 8 © Minder Chen, 2013
Job Mapping: Customer-Centered Innovation Map
http://hbr.org/hbrg-main/resources/images/article_assets/hbr/0805/R0805H_1.gif
Innovation - 9 © Minder Chen, 2013
Innovation Opportunities
Innovation - 10 © Minder Chen, 2013
Innovation Opportunities
d.School Journal Mapping at http://vimeo.com/78554759
Innovation - 11 © Minder Chen, 2013
Customer Experience Lifecycle Map
http://chiefmartec.com/post_images/customer_experience_lifecycle_600.jpg
Innovation - 12 © Minder Chen, 2013
Customer Journey MOTs : Netflix vs. Blockbuster
Innovation - 13 © Minder Chen, 2013(link)
Innovation - 14 © Minder Chen, 2013
Customer Journey Template
Customer Journey Customer Journey
Beforeservice
Duringservice
Afterservice
Activity Activity Activity Activity Activity Activity Activity Activity ActivitySituation
+
Customer:
-
Service area:
Innovation - 15 © Minder Chen, 2013
Customer Journal Mapping Process
http://designingcx.com/wp-content/uploads/2013/09/CX-Journey-Mapping-Process-1-pager.pdf
Innovation - 16 © Minder Chen, 2013
Three Models of Innovation
3 different models of innovation, driven by technology, business processes and design, and the points at which they intersect.
Innovation - 17 © Minder Chen, 2013
Innovation Process with Seven Modes
Vijay Kumar, (2009) "A process for practicing design innovation", Journal of Business Strategy, Vol. 30 Iss: 2/3, 2009, pp.91 - 100.
Innovation - 18 © Minder Chen, 2013
Innovation Toolkit
Innovation - 19 © Minder Chen, 2013
Innovation Gap
Innovation - 20 © Minder Chen, 2013
Knowing Consumers
Innovation - 21 © Minder Chen, 2013
Research Focuses
Innovation - 22 © Minder Chen, 2013
POEMS
Innovation - 23 © Minder Chen, 2013
Innovation - 24 © Minder Chen, 2013
The Product Development Funnel
Time Line
Innovation - 25 © Minder Chen, 2013
Innovation Funnel
Expense
Success/Failure ratio
