Innovate at Carolina Case Statement

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    T h e U N I V E R S I T Y o f N O R T H C A R O L I N A a t C H A P E L H I L L2

    in the Ivory Tower. Rather, with one bold

    stroke, Carolina led a young country to a future

    lled with highly educated citizens of all creeds

    and backgrounds, giving generations access to

    Americas promise of life, liberty, and the pursuit

    of happiness.

    It is time to be bold again. Even bolder. We

    must do more than lead in American public

    higher education. We must extend our impact to

    the region, state, nation, and the world.

    Holden orp, Chancellor of the

    University of North Carolina at Chapel Hill

    On Oct. 12, 2010, Chancellor orp willlaunch the University of North Carolina atChapel Hills Innovate@Carolina Campaign.e

    campaign will aim to raise $125 million to make

    Carolina a world leader in launching university-

    born ideas for the good of society.

    Why Oct. 12? Because that date, in 1793,

    marked the birth of public higher education in

    America. e laying of Old Easts cornerstone

    proclaimed to the nation that Carolina refused tofollow the path of cloistered elitism, sequestered

    A Time for Bold Action

    WE HAVE SO MUCH WORK AHEAD OF US. OUR TO-

    DO LIST IS NOTHING LESS THAN THE GREATEST

    PROBLEMS OF OUR TIME: CURE DISEASES, AND

    GET THOSE CURES TO ALL THE PEOPLE WHO

    NEED THEM. FIND AND INVENT CLEAN ENERGY.

    INSPIRE STUDENTS IN OUR PUBLIC SCHOOLS. FEED

    SEVEN BILLION PEOPLE. DESCRIBE THE WORLD,

    AND REPLACE CONFLICT WITH UNDERSTANDING.

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    Carolinas Challenge for a Better World 3

    to assess the current state of knowledge in a disci

    pline, augment that knowledge through rigorous

    new research, and share the product of this new

    knowledge in innovative ways. In short, a culture

    of innovation.Although humanity faces great challenges

    we have great human capital to respond. Among

    our 3,500 faculty, we can claim a Nobel Prize

    winner and members of the national academie

    in the sciences and medicine as well as the art

    and humanities. Our student population boast

    many of the nations best and brightest high

    school graduates and graduate students. And

    these students can pursue more than 100 eldof study and earn bachelors, masters, and doc

    toral degrees, along with professional degrees inelds including dentistry, medicine, pharmacy

    business, journalism, and law.

    Carolina is physically located at the nexus of

    innovation and entrepreneurship. Just miles from

    two other world-class research universities, Duke

    University and NC State, UNC-Chapel Hill ha

    forged extensive partnerships with these institutions. e Research Triangle Park (RTP) stand

    just 10 miles from the Carolina campus as

    testament to the power of entrepreneurial think

    ing. Founded in 1959, RTP is one of the larges

    research parks in the nation where a concentra

    tion of corporate research-and-developmen

    facilities and a highly educated workforce have

    fueled a thriving entrepreneurial economy.

    And so our stage is set with tremendous

    potential. We have the will to turn that potentia

    into even greater achievement. We must now

    align our values, resources, and processes to

    drive our culture of innovation. e Innovate@

    Carolina Campaign will give us the way.

    The world needs help. Read any front page, watch any newscast, check any RSS feed.From oil spills to u pandemics to suicide bomb-

    ers, every day seems to bring another horror.

    And yet there are great institutions that

    can help. And Carolina is one of them. e

    Innovate@Carolina Campaign will set in motion

    our response.

    As the nationsrst public university, Carolina

    has always epitomized public service. Further,because of our commitment to liberal arts, strong

    technical areas, and professional schools, our fac-

    ulty and students see the world broadly and think

    critically. ey are wired to innovate.

    Carolina is both compelled and poised to

    accelerate and apply its innovative and entrepre-

    neurial mindset to help solve the worlds most

    recalcitrant problems.

    Our strength comes from fostering creativ-

    ity and discovery in the classroom, the lab, and

    the studio, as well as in communities beyond our

    campus. Our liberal arts tradition, combined

    with excellence in scientic research and profes-

    sional programs, equips our faculty and students

    The Challenge

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    T h e U N I V E R S I T Y o f N O R T H C A R O L I N A a t C H A P E L H I L L4

    more than promoting a single professors eco-

    friendly business concept or getting research

    ndings published in academic journals. Such

    eorts are important, but the scope of the

    Innovate@Carolina Campaign will be nothing

    less than transformative: We will build a culture

    of innovation that permeates every corner of

    campus, from the chemist in Caudill Labs tothe poet in Greenlaw Hall. We will redouble our

    eorts to leverage scientic and medical research

    for societys good, and we will advance work in the

    humanities that leads to greater understanding of

    the challenges the world faces.

    Whats more, to eectively address these com-

    plex challenges, this culture will be collaborative,

    with the chemists science and the poets verse

    informing each other.e key to our roadmaps success is simple: We

    must raise $125 million to make it a reality. And

    we aim to do so by June 30, 2013. e worlds

    problems wont wait.

    In early 2010, Chancellor orp assembledgroups of faculty, sta, students, alumni, parents, and friends of the University many

    with extensive experience leading innovation

    in science, business, medicine, nonprots, and

    academia. eir charge: Develop a strategic plan

    to enable Carolina to increase the volume and

    accelerate the pace at which important ideascreated here are applied for a better world.

    e resulting roadmap scales far beyond the

    conventional notions of how a university can

    do good outside its borders. We envision much

    The Way Forward

    We will build a culture of

    innovation that permeates

    every corner of campus.

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    Carolinas Challenge for a Better World 5

    $6 million (expendable) to fund grants

    tackling the Worlds GreatestChallenges. Every two years forthe next six years, the campus

    will coalesce around a theme thataddresses a pressing global priority,such as water quality and its critical

    role in supporting healthy communitiesaround the world.

    The Innovation Circle identifiedthese major funding goals for theInnovate@Carolina Campaign:

    $25 million to create a permanentendowment supporting innovation.

    This endowment will create a groupof Innovation Funds to be awardedon a competitive basis to faculty,

    students, and staff to support the most

    promising innovations on campus.

    $15 million (endowment) to create five

    Applied Sciences Professorships.The faculty filling these positions willbring the expertise that lies at the

    intersection of disciplines. They willhelp colleagues across campus con-nect basic sciences with engineering,

    propelling the University into newareas of discovery and application.

    $15 million (endowment and

    expendable) to hire entrepreneurs-in-residence. Drawn from the ranksof outstanding commercial and social

    entrepreneurs both on and off campus,these experts will mentor and counsel

    students and faculty interested orinvolved in entrepreneurial ventures.They also will use their professionalcontacts to help students secure

    off-campus internships and facultydevelop relationships with the privateand non-profit sectors.

    Carolinas Challenge for a Better World 5

    CAMPAIGN GOALS

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    T h e U N I V E R S I T Y o f N O R T H C A R O L I N A a t C H A P E L H I L L6

    the skills to start successful ventures

    of all kinds: commercial, social,scientific, and artistic. Additionalfunding will provide ongoing support

    to the highly successful CEI programsincluding Launching the Venture,the Chancellors Faculty Boot Camp

    on Entrepreneurship, the CarolinaChallenge, and First Year Seminars ininnovation and entrepreneurship.

    $10 million (expendable) to createa Student Innovation Hub. TheInnovation Hub will serve as a

    physical nexus on campus wherestudents, faculty, and staff can cometogether to engage in innovation and

    entrepreneurial efforts. Preferably anexisting public space, centrally locatedand transformed over time into an

    Innovation Hub open to the entireUniversity community to nurture,inspire and celebrate the innovation

    culture of Carolina. Such a spacewould offer resources to innovatorsand entrepreneurs who do not have a

    natural home in a specific unit, providespaces for ad hoc collaborations, andserve as a common space to celebrate

    our campus-wide innovation culture.

    $6 million (endowment) to fund

    two Innovation Professorships.Innovation Professors, selected ona competitive basis to pursue a

    promising innovation project, willbe exempted from the normalstructures of their academic position

    at Carolina for up to three years.

    $25 million (endowment) to support

    teaching and research, includingthe Minor in Entrepreneurship andother successful programs of theCarolina Entrepreneurial Initiative.

    Critical to promoting a culture ofinnovation, the interdisciplinary minorin the College of Arts and Sciences

    encourages students to think andact entrepreneurially, teaching them

    CAMPAIGN GOALS

    T h e U N I V E R S I T Y o f N O R T H C A R O L I N A a t C H A P E L H I L L6

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    Carolinas Challenge for a Better World 7Carolinas Challenge for a Better World 7

    $5 million (endowment) to support

    the Innovation Scholars Program.Expanding the Carolina InnovationScholarship program will enable the

    University to recruit and supportmore students who show outstandingpromise as entrepreneurs with

    scholarships that cover the full costof tuition, fees, room and board,renewable for four years.

    $3.3 million (expendable) to expandthe Carolina KickStart programcampus wide. Carolina KickStart,

    in collaboration with Office ofTechnology Development andCenter of Entrepreneurial Studies,

    will improve the probability ofsuccessfully commercializing UNCfaculty technology by seeding

    startups and providing comprehensiveconsulting services.

    $14.7 million (expendable andendowment) to fund emerginginnovation projects. The remaining$14.7 million in the Innovate@

    Carolina Campaign will fund otherimportant efforts that will includeseed funding for social innovations

    created at Carolina; ResearchTriangle and Global competitivecollaboration grants; grants

    funding studies in innovation andentrepreneurship to assess whatapproaches are most effective as

    agents of change; and marketingefforts to collectively nurtureCarolinas culture of innovation for

    a better world.

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    WE MUST BE BOLD, AGAIN.

    Return on investment. Every investor expectsit.e Innovate@Carolina Campaign takesthis to heart. And as with investors in any enter- prise, supporters will receive an annual report

    and be invited to an annual Innovate@Carolina

    meeting convened by the Chancellor. Both will

    document our progress in turning ideas into

    solutions, using rigorous empirical metrics to

    measure the performance of every Innovate@

    Carolina program.Investors want impact. As a charter share-

    holder in the Innovate@Carolina enterprise

    your investment will amount to much more than

    a thicker stock portfolio. As Chancellor orp

    says, Carolinas to-do list is nothing less than the

    greatest problems of our time. And so this cam-

    paign represents nothing less than the chance to

    change the world.

    The Ultimate ROI

    INNOVATE.UNC.EDU