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Innovalatino, Fostering Innovation in Latin America Lourdes Casanova [email protected] @lourdescasanova EMERGING MARKETS INSTITUTE 16 October 2013

Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova [email protected](@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

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Page 1: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

Innovalatino,

Fostering Innovation in Latin America

Lourdes  Casanova  [email protected]  @lourdescasanova  

EMERGING  MARKETS  INSTITUTE  16  October  2013  

 

Page 2: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

h2p://www.innovala8no.org    

Page 3: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

Celebra8ng  Innova8on    

Page 4: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

Source: L. Casanova based on aggregated data from ITU World Telecommunication/ICT Indicators Database. Available at www.itu.int.

Celebrating Innovation: Mobile Technology

Mobile cellular subscriptions and internet users as percentage of population (2011)

Internet users Mobile subscribers

Internet users Latin America (average)

Mobile subscribers Latin America (average)

0%

40%

80%

120%

160%

200%

Panam

a

Urugua

y

Guatem

ala

Argenti

na

El Salv

ador

Chile

Brazil

Peru

Ecuad

or

Hondu

ras

Paragu

ay

Colombia

Venez

uela

Costa

Rica

Domini

can R

ep.

Bolivia

Mexico

Nicarag

ua

Europe

Asia &

Pac

ificW

orld

113%

34%

Page 5: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

   Innova8on  

 •  Adop8on  of  new  ideas,  products,  produc8on  processes,  marke8ng  methods,  business  models.    – Top  of  the  agenda  governments  – Efficiency  not  enough  

•  Innova8on  key  for  countries  to  enhance  sustainable  growth  &  social  well-­‐being.    

•  Private  sector  as  part  of  the  solu8on and NATIONAL CHAMPIONS are key

Page 6: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

R&D Expenditure as Share of GDP

Lastest available for Latina America, OECD and selected countries

Source: The World Bank. World Development Indicators. Research and development expenditure (% of GDP).

0%

0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0%

Page 7: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

Source: Organization for Economic Co-Operation and Development. OECD Patent Databases.

Patent Applications to European Patent Office

2010, by application date and country of residence of applicant

Notes: These statistics are simple counts based on the date of application and the applicant’s country of residence. The OECD average includes Mexico and Chile, which are also included in the average for Latin America. The average for Latin America is computed only for the 15 Latin American countries included in the graph.

0 400 800 1200 1600 2000 2400 2800 3200 3600 4000 4400

Page 8: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

             High  Technology  exports  %  of  total    (2007  or  latest  available  

0.11.21.32.12.62.93.13.53.54.54.76.46.66.76.7

12.417.1

44.77.2

16.50.4

3.85.2

8.28.6

25.233.5

0 10 20 30 40 50

PanamaHonduras

Dominican  Rep.(2001)Peru

Venezuela(2006)ColombiaUruguay

GuatemalaEl  SalvadorNicaragua

BoliviaParaguayArgentina

Chile(2006)Ecuador

BrazilMexico

Costa  Rica(2006)Latin  America*

OECD*TurkeyPolandSpain

GreecePortugalHungary

Korea

Source  :  World  development  indicators,    compiled  by  OECDDev  for  InnovaLa8no  

Page 9: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

Source:  The  New  Geography  of  Global  Innova8on  Goldman  Sachs  2010  

Page 10: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

   InnovaLa8no  

•  Celebra<ng  Innova<on  –  Innova8on  for  development  from  an  emerging  market  perspec8ve  

•  The  innova8on  ecosystem/country:  55  short  ‘vigne2es’  9  countries  –  Ins8tu8ons:  FINEP  (Brazil)  –  Large  companies:  Petrobras  –  SMEs:  Stefanini,  TOTVS  

•  Broadening  types  of  innova<on,  beyond  R&D  and  patents:    –  Product:  Ethanol    – Marke8ng  (Havaianas)  and  branding  (Peruvian  cuisine)  –  Business  model  Innova8on:  ‘pre-­‐paid’  mobile,  mobile  applica8ons  –  Social  Innova<on:  CDI  (Brazil)  

Page 11: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

Specific  of  Brazil  &  La8n  America  •  Natural  resources  countries  

– Brazil  agricultural  success:  Increase  of  20%  cul8vated  land,  150%  increase  in  produc8vity  in  the  sector  

•  Beginning  of  collabora8on  of  University-­‐Research  ins8tu8ons  &  Private  Sector  – 11%  of  popula8on  in  Brazil  with  University  degree,  same  as  30  years  ago  

•  SMEs,  need  to  support  (Brazil:  90%  of  employment  in  microcompanies).  Sebrae’s  program  to  formalize  them  

•  Green  energy:  ethanol,  hydro  

Page 12: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

Key  Messages  

• A  na<onal  vision:  Brasil  Plano  Maior,  ICT  2022  – Ins8tu8ons  (universi8es)  +  private  sector  +  government  

• Focus  on  certain  sectors:  ICT,  Natural  Resources,  Agriculture,  Tourism/Gastronomy  &  SMEs  

• Balance  economic  innova8on  with  social  inclusion  and  sustainability  

• Private  sector  needs  to  invest  in  innova8on,  today  is  public  

• People:  Leadership,  educa8on,  training  

Page 13: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

Inspire  

Page 14: Innovalatino, · Innovalatino, Fostering Innovation in Latin America Lourdes(Casanova Lourdes.casanova@cornell.edu(@lourdescasanova(EMERGING’MARKETS’INSTITUTE’

Lourdes  Casanova  Senior  Lecturer  Johnson,  Cornell  University  [email protected]  www.linkedin.com/pub/lourdes-­‐casanova/0/23a/11  @lourdescasanova    

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