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Agency Presentation

Innova Presentation

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Page 1: Innova Presentation

Agency Presentation

Page 2: Innova Presentation

Innovation distinguishes between a leader and a follower.Steve Jobs

CreativityStrategiesTechnologyServi

Page 3: Innova Presentation

Values About Us Marketing MKT Online

Design Point of Sale Media Digital Media

Models Clients Team Contact

Creativity

Printing

Production

Page 4: Innova Presentation

CREATIVITYWe generate innovative, modern and creative ideas, concepts and designs with the best resourceful strategies to benefit our Clients and the Community at large.

STRATEGYWe develop reliable communication and marketing strategies that allow us to consider, review and research the sensitive needs, interests and objectives of all factors that take place in the launching process of a product, brand or service.

TECHNOLOGYWe guarantee the best state-of-the-art technology that makes us more assertive while offering our Clients the most groundbreaking technological solutions.

SERVICEINNOVAs’ commitment to provide excellence in quality services is crucial. Our objective is to exceed our Clients’ expectations when they trust us with their business brands, products and services.

Page 5: Innova Presentation

INNOVA was founded in Mexico City in 1996. We serve foreign corporations of great magnitude by placing their products on “top-of the-shelf” and increasing their sales volume, through precise, customized and profitable branding, advertising, communication and marketing campaign.

Our tailored and unique strategy proposals result from close communication, specific research and perfect understanding of all factors that intervene in the launching of each of our Clients’ products, brands and services. We proudly offer exceptional professional quality services supported by experience.

Our Mission is to adequately customize the needs of our Clients following three fundamental factors:

Excellent Quality, Service and Price

INNOVA is an Advertising and Marketing Agency, specialized in business brands, products and services within the Hispanic Markets in USA and Latin America.

Page 6: Innova Presentation

A unique and specialized creative approach is the core of success.

We rely on trendy, intelligent and powerful creative concepts that enable us to reach unparalleled high positions on every Campaign, while outlining the accurate total execution and communication of each brand, product and service, in the most professional and appealing manner.

• Branding • Printing• TV• Radio• WEB

Page 7: Innova Presentation

Knowledge of targeted markets and optimization of resources, enable us to communicate powerfully, as we achieve success.

In today’s competitive market, we need more than just creativity. We must be proficiently equipped with all the modern and groundbreaking tools and marketing solutions.

•MarketingResearch•StrategicPlanning•Implementation•Management

Page 8: Innova Presentation

New, modern and original technology has strong effects in Consumers, resulting in major global sales.

Modern technology is transforming the way we do business worldwide. It is of vital importance to implement marketing strategies via Internet and all Digital channels that contribute to the overall sales optimization of our Clients’ brands, products and services, while positioning recognition of them in the global arena.

•Research•StrategicPlanning•Purchasing•Management•Analysis•SearchEngines

Page 9: Innova Presentation

Design is the most important step for strategy, commercialization and marketing of any Brand, Product or Service.

We guarantee successful commercial goals to each and every Client by providing attractive, cost-effective and professional customized designs, developed with the characteristics and needs of the product, tied-in with assertive means of communication and long term experience.

•Branding•Packaging•EditorialDesign•Illustrations•2D&3D•WEB

Page 10: Innova Presentation

Our Product is always the most important Vendor in the Point-of-Sale. Therefore, its label and packaging must be well-designed with expert, professional and accurate style and the most attractive POP materials.

Point-of-sale is where a Client determines more than 85% of his purchasing. Reason why we must rely on specific communication targeted to attract consumer attention and generate more sales.

•POP•In-Store•Promotion

Page 11: Innova Presentation

Trust on a professionally designed media plan, allows the effective use of our resources and creates great impact towards our targeted markets in a direct manner.

When targeting certain markets, we must be aware of the characteristics and specifications of each of our Clients’ products, brands and services. We shall implement a media plan tied-in with the messages we are trying to communicate.

•Research•StrategicPlanning•Purchasing•Follow-up•Analysis

Page 12: Innova Presentation

This type of media provides optimum and cost-effective results within the less amount of time.

New and state-of-the art digital media provides great advantages and strengths. Nowadays, we can send a direct message to a specific market, with specific Consumers that are beyond doubt, interested in what we have to offer.

•Research•StrategicPlanning•InternetAdvertising•MobilePlatform•Purchasing•Follow-up•Analysis

Page 13: Innova Presentation

One of the most traditional and important areas in advertising is printing. No job is too big or too small, our equipment prints from a Flyer to an Art Book.

INNOVA has wide knowledge and experience in printing.We offer state-of-the-art technology and excellent quality. Our printing techniques present all possible “green solutions” with environmental products.

•Offset•DigitalPrinting•LargeFormatPrinting

Page 14: Innova Presentation

Steve Lynch

Thanks to our strategic alliances, INNOVA offers its Client’s a versatile multi-media production service.

Our professional Production Executives are trained and equipped to provide any direct and customized solution for any size of project.

•Video•Film•Photography•2D&3DAnimation•FlashAnimation

Kiko Ricote

Page 15: Innova Presentation

We provide and match the perfect model with your Brand, Product and Service Campaign.

We partner with some of the most prestigious international modeling agencies in all fields.

•Commercial•Beauty•Fashion•Art

Page 16: Innova Presentation

· Abbott· American Express· Avantel · Bayer· Bristol Myers Squibb· BBVA Bancomer· Banamex (Citibank)· Biotherm· Bimbo· Bulgary· Cacharel· Calvin Klein· Casa Cuervo· Christian Dior· Clinique· Coca Cola Company · Coca Cola Femsa· Crédito Familiar· Disney· Dupont

· Electropura (Pepsi PBG)· Elizabeth Arden· Ermenegildo Zegna· Esteé Lauder· Fundación Dondé· Garnier· Giorgio Armani· Guerlain· Helena Rubeinstein· Henkel· Inbursa (Afore)· Jafra· Jugos del Valle· KFC· Lancome· Latin Diva LLC· LG· L´Oreal

· Mead Johnson· Nestlé· Nike· Olay· Pepsi PBG· Philips· Pizza Hut· Procter & Gamble· Ralph Lauren· Santander· Scribe (Kimberly Clark)· Sony Pictures

· Telefónica· Unilever· USMCOC· Vichy· Wella

Page 17: Innova Presentation

Tizoc Gutiérrez Creative Director

Carlos R. Rincón GallardoPresident and CEO Innova Miami

Ricardo García ZetinaCEO Innova Mexico

Page 18: Innova Presentation

www.innovadg.com

INNOVA MEXICO / Santa FeGuillermo González Camarena 1000 primer pisoSanta Fe, México DF 01210(55) 53 95 82 41 / (55) 53 95 82 49

[email protected]

INNOVA HISPANIC ADVERTISING MIAMI / Brickell90SW3rdStreetSuite1805MiamiFlorida33130

3054249020/7865974466

[email protected]

Page 19: Innova Presentation