INMA 2016 SUBMISSION:THE GLOBE AND MAIL LEADERS’ DEBATE 2015

BEST USE OF AN EVENT TO BUILD A NEWS BRAND

CATEGORY 3

CATEGORY BEST USE OF AN EVENT TO BUILD A NEWS BRAND:3 THE GLOBE AND MAIL LEADERS’ DEBATE 2015

LIVE DEBATE

Combined television reach of the Globe Debate across CPAC and CHCH: 1.875 million viewers

CATEGORY BEST USE OF AN EVENT TO BUILD A NEWS BRAND:3 THE GLOBE AND MAIL LEADERS’ DEBATE 2015

COVERAGE BY COMPETITORS

Organic and earned media coverage of the Globe Debate: 241,119,683 impressions.

CATEGORY BEST USE OF AN EVENT TO BUILD A NEWS BRAND:3 THE GLOBE AND MAIL LEADERS’ DEBATE 2015

LEVERAGING THE GLOBE’S MEDIA

CATEGORY BEST USE OF AN EVENT TO BUILD A NEWS BRAND:3 THE GLOBE AND MAIL LEADERS’ DEBATE 2015

ADVERTISING

Justin TrudeauLiberal Party leader

Thomas Mulcair New Democratic Party leader

DEB AT ED B Y:

Stephen HarperConservative Party leader

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OURECONOMY

LIVE TONIGHT!6:00 PM MT / 8:00 PM ET

WATCH IT LIVEVisit tgam.ca/debate for more details

CPAC TVIn French and English

tgam.ca/debateyoutube.com/globeandmail

The Globe and Mail App

@globepolitics /globepolitics

JOIN THE CONVERSATION #GLOBEDEBATE

The Globe and Mail AppThe Globe

ON MOBILE ON TELEVISIONONLINE

CATEGORY BEST USE OF AN EVENT TO BUILD A NEWS BRAND:3 THE GLOBE AND MAIL LEADERS’ DEBATE 2015

SOCIAL MEDIA COVERAGE

The #globedebate hashtag trended worldwide, reaching #1 at its top position.