INFLUENCE OF BRANDING ON CONSUMER PURCHASING BEHAVIOUR

BY- SHWETA KHANDELWAL NIKHIL TATKE MITALI GOYAL NITIN BANSAL SAI MAHESH MANIKONDA

BRANDS

BRANDSBrand is the name , term, design or any other feature that identifies one seller’s product distinct from that of other seller.

CONSUMER BUYING BEHAVIOURConsumer buying behaviour is the decision processes and acts of people involved in buying and using products

ELEMENTS OF BRANDS

NAME LOGO TAGLINE SHAPES COLORS SOUND TASTES

STAGES OF THE CONSUMER BUYING PROCESS Awareness or need Information search Evaluation of alternatives Purchase decision Purchase Post purchase evaluation

WHY PEOPLE PREFER BRAND????

Quality

ADVERTISING EFFECT

WHY PEOPLE DON’T PREFER BRANDED PRODUCTS.

INCOME

AVAILABILITY OF DUPLICATE PRODUCTS

CONCLUSION

AUCTIONNon Branded Jeans

Original Price is 1000/_

Auction starts from 300/_

Branded Jeans

Original Price is 2000/_

Auction starts from 600/_

ON ELECTRONIC’S

Sales of Micromax mobiles are increased to 18.4%

Sales of Samsung mobiles are increased to 13.3%

Sales of Apple mobiles are increased to 12.3% This all Sales are in 2012. From this data we can say that In Electronics

less brands are fast moving

FMCG PRODUCTS

BRANDING ON CLOTHES

According to their budget and discounts people are preferring Branded clothes

Products like (Shoes, Watches, Sunglass…….)

Esteem Needs people are preferring

Branded products. Safety & Physiological

Needs people are using Normal products.

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