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www.chargeyourcar.org.uk
Infrastructure Business Challenges
Alexandra Prescott
Charge Your Car
www.chargeyourcar.org.uk
? Can joined up pilots make a
sustainable industry
? Developing Business Models
What the North East has done :
Charge Your Car – The Service
www.chargeyourcar.org.uk
Customised Software Package
Hosted Web Portal
Customer Service & Business
Hours Service Support
Out of Hours Customer Service
Service start:
4/10/2011
www.chargeyourcar.org.uk
Can joined up pilots
make a sustainable
Industry?
www.chargeyourcar.org.uk
Charge Your Car
TFL
Manufacturer's
Back Office
Manufacturer's
Back Office
Can joined up pilots make a sustainable industry?
A.N. Other
www.chargeyourcar.org.uk
Joined up pilots: Technical Issues
Access methodology – Card or Phone or Both or other
Cards :Classic / Desfire
Cards: White lists
Manufacturer willingness
www.chargeyourcar.org.uk
TFL
Manufacturer's
Back Office
Manufacturer's
Back Office
Joined up pilots: Technical Issues Unsolved
A.N Other
Charge
Your Car
www.chargeyourcar.org.uk
www.chargeyourcar.org.uk
Post Neutral
Back Office
Service
Provider
Manufacturer's
Back Office
Manufacturer's
Back Office
Joined Up Pilots: Tethered / Un-Tethered Posts ?
www.chargeyourcar.org.uk
www.chargeyourcar.org.uk
TFL
Manufacturer's
Back Office
Manufacturer's
Back Office
Joined Up Pilots!
A.N Other
Charge
Your Car
www.chargeyourcar.org.uk
www.chargeyourcar.org.uk
Developing Business Models
www.chargeyourcar.org.uk
Developing Business Models
Power/Time of Use Tariffs
Membership Models & PAYG
Concierge Service
Value Add / Cost Absorption/Bundling
Customer Turnaround
Convergence
www.chargeyourcar.org.uk
Power/Time of Use Tariffs:
NPower Tariff Management
www.chargeyourcar.org.uk
Post Neutral
Back Office
Service
Provider
Manufacturer's
Back Office
Manufacturer's
Back Office
Home
Power Account
Business Models:
Membership & PAYG
www.chargeyourcar.org.uk
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales 1,180 1,180 1,770 1,770 1,770 2,360 2,360 2,360 3,540 3,540 3,540 3,540 28,910
Less: Cost of sales 650 650 975 975 975 1,300 1,300 1,300 1,950 1,950 1,950 1,950 15,925
Gross profit 530 530 795 795 795 1,060 1,060 1,060 1,590 1,590 1,590 1,590 12,985
Less: Operating costs
Staff costs (included in cost of sales) 0 0 0 0 0 0 0 0 0 0 0 0 0
Other expenditure 2,771 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,081 27,961
Total operating costs 2,771 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,081 27,961
Net profit/loss before tax and interest
(Monthly) -2,241 -1,781 -1,516 -1,516 -1,516 -1,251 -1,251 -1,251 -721 -721 -721 -491 -14,976
Net profit/loss before tax and interest
(Accumulative) -2,241 -4,021 -5,537 -7,053 -8,569 -9,820 -11,071 -12,322 -13,043 -13,764 -14,485 -14,976
Based on 245 Driver Memberships per year @£118.00
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales 11,800 11,800 17,700 17,700 17,700 23,600 23,600 23,600 35,400 35,400 35,400 35,400 289,100
Less: Cost of sales 6,500 6,500 9,750 9,750 9,750 13,000 13,000 13,000 19,500 19,500 19,500 19,500 159,250
Gross profit 5,300 5,300 7,950 7,950 7,950 1,060 1,060 10,600 15,900 15,900 15,900 15,900 110,770
Less: Operating costs
Staff costs (included in cost of sales) 0 0 0 0 0 0 0 0 0 0 0 0 0
Other expenditure 2,771 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,081 27,961
Total operating costs 2,771 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,081 27,961
Net profit/loss before tax and interest
(Monthly) 2,529 2,989 5,639 5,639 5,639 -1,251 -1,251 8,289 13,589 13,589 13,589 13,819 82,809
Net profit/loss before tax and interest
(Accumulative) 2,529 5,519 11,158 16,797 22,436 21,185 19,934 28,223 41,812 55,401 68,990 82,809
245 Memberships
2450 Memberships
Business Models: Membership
CYC community average:65
www.chargeyourcar.org.uk
Business Model: Concierge Service
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales 14,680 17,380 17,970 20,670 15,860 18,560 18,560 17,040 17,040 17,040 17,040 17,040 208,880
Less: Cost of sales 8,600 10,190 10,515 12,105 9,250 10,840 10,840 9,900 9,900 9,900 9,900 9,900 121,840
Gross profit 6,080 7,190 7,455 8,565 6,610 7,720 7,720 7,140 7,140 7,140 7,140 7,140 87,040
Less: Operating costs
Staff costs (included in cost of sales) 0 0 0 0 0 0 0 0 0 0 0 0 0
Other expenditure 2,771 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,081 27,961
Total operating costs 2,771 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,311 2,081 27,961
Net profit/loss before tax and interest
(Monthly) 3,309 4,879 5,144 6,254 4,299 5,409 5,409 4,829 4,829 4,829 4,829 5,059 59,079
Net profit/loss before tax and interest
(Accumulative) 3,309 8,189 13,333 19,587 23,886 29,295 34,704 39,533 44,362 49,191 54,020 59,079
1266 Posts
www.chargeyourcar.org.uk
Business Models:
Value Add / Cost Absorption
Bundling
www.chargeyourcar.org.uk
SMART
TICKETING
DATA / LOYALTY
SCHEMES
VALUE ADD
SERVICE
BUNDLING
PARKING
FACILITIES
MANAGEMENT
BILLING / SETTLEMENT
CUSTOMER SERVICE
POST SUPPORT
INTEROPERABILITY
www.chargeyourcar.org.uk
~ Every clarification breeds new questions. ~
Arthur Bloch ( author of Murphy's law, and Other Reasons Why Things Go WRONG )
