ORGANISATION PROFILE & STRATEGIC PLAN FOR 2011-2012

Regional Investor Education Centre (RIEC), InformedInvestorsKenya| Uganda|Tanzania|Rwanda|Burundi|South Sudan

E info@informedinvestors.org |W http://www.informedinvestors.org/Head Office (Kampala)

Contact Person: Ojijo (Founder & Team Leader) | M 0701/0776/0793-100059|

Bari Salim (Country Director, Uganda) | M 0700-313257/0774-940115|A P.O. Box 4657 | Plot 110, Sekanyolya Rd. Off. Col. Muamar Gaddafu Rd. | Makerere Kivulu (Opp. Wandegeya Flats), Kampala

…promoting financial literacy & supporting investment clubs!

Regional Investor Education Centre (RIEC), InformedInvestors

BACKGROUND

1.1 About Regional Investor Education Centre (RIEC), InformedInvestors

The Regional Investor Education Centre (RIEC), also called InformedInvestors, is a foundation incorporated in 2011 as a registered company limited by guarantee. We carry out public financial literacy programs to promote financial literacy and investment clubs registration and support. InformedInvestors seeks to help MILLIONS of East Africans gain financial literacy and consequently participate in financial markets and gain financial freedom and independence.

1.2 Vision, Mission, Philosophy and Objectives of InformedInvestors

Our Philosophy: Financial independence is within reach; each of us has the opportunity and means to take ownership of our own financial futures.

Our Vision: An informed and growing empowered investor community in East Africa finding financial independence and freedom, through financial investments.

Our Mission: To provide a program of sound investment information, education, and support that helps create successful lifetime investors.

Objectives: 1. To promote financial literacy 2. To promote financial investment 3. To further institutional growth of InformedInvestors

1.3 Programs

InformedInvestors runs three programs as below:

1. Financial Literacy Program: Teaching Financial Literacy to members of the public through My Money TV Show-A weekly 30-minute public television series about personal finance and investing featuring investment industry professionals and an audience; Money Classes to public institutions (community youth groups, churches, mosques and NGOs), and publication of financial literacy materials including books, booklets; a regional quarterly investments magazine, the Inspre-2-Empower Magazine; a Money Library with online, print and audio-visual resources and a public gallery for watching money movies; and finally, training financial literacy trainers.

2. Investments Clubs Registration & Support Program: Teaching financial literacy to investment club members and providing advice and support for individual Investment Clubs, registering the investment clubs in a national database and organizing an Annual Investments Clubs Conference.

3. Students’ Financial Literacy & Personal Development Program: Teaching financial literacy and career and personal skills development to students in high school & tertiary institutions. The program also facilitates formation of InformedInvestors Clubs in high schools and tertiary institutions.

…learn & earn!

Regional Investor Education Centre (RIEC), InformedInvestors

1.4 Program Rationale-Contribution to Financial Sector Deepening

Efficient financial system, with specific reference to financial markets, is key to development. In his classic, Lombard Street, (1873), Walter Bagehot argued that it was England’s efficient capital markets that made the industrial revolution possible. Joseph Schumpeter, (1912) also agrees in his German book on the subject, The Theory of Economic Development, contending that financial markets promote economic growth by funding entrepreneurs and in particular by channeling capital to the entrepreneurs with high return projects. Indeed, investing in the financial markets saves the investor the hurdle of taking care of liabilities, utilities, customer management, etc, which all together cause the demise of many a start up business venture. Well-functioning money markets, foreign exchange markets, and secondary markets for securities are important factors in the transmission of monetary policy to the economy as well as a key foundation for long-term economic growth and stability (Bernanke, B. S., 2008). Competitive and liquid money markets allow market participants to access short-term funding or investment possibilities and manage liquidity risk. In addition, an aggressive strategy in investing in financial markets will reduce the rate of sprouting of small unsustainable businesses as the individuals or investors who do not have a low amount of capital or time to follow up business operations can simply buy securities and let them trade. However, there is apparent disconnect in financial investments in East Africa, and this can be attributed to various challenges, inter alia, lack of education for the business people about how the shares and other financial instruments are traded. This is noticed in the small investor base and few products listed on the four stock exchange markets and oversubscription in certain products. This further makes it difficult to introduce innovative products in the market. InformedInvestors hence seeks to fill this gap and promote the investment in the financial markets.

1.5 Administration

InformedInvestors is managed through various organs, with the following roles & responsibilities.

Organ Responsibility Staff Board Provides professional advisory support & networking contacts Board Chairman

Alternate Board Chairman Board Members

Regional Director (Founder & Team Leader)

Maintaining vision, building networks and inspiring & empowering the team

Ojijo

Executive Supervise the day-to-day running of the business Country Director (Uganda)-Bari SalimDeputy Director, Operations-human resource, programs) Deputy Director, Finance and Administration

Administration Support business operations; implement running of events Secretary/Administrator, Drivers, Security etc Volunteer Trainers Training Financial literacy and supporting investment clubs Trainers

…learn & earn!

Regional Investor Education Centre (RIEC), InformedInvestors

2.0 SOURCES OF FUNDING/SUSTAINABILITY

Regional Investor Education Centre (RIEC), also called InformedInvestors, seeks to run a sustainable program based on four models of operation as below:

2.1 Donations

InformedInvestors runs the programs through donations and contributions from various segments of the society.

2.2 Income Generating Activities

Regional Investor Education Centre (RIEC), also referred to as InformedInvestors, will engage in income generating ventures, like distribution of software’s, and selling booklets and books, and also the membership subscription by investment clubs, for sustainability. The foundation also raises funds through investment activities including, amongst others, sale of branded items. Finally, the foundation raises income through training programs as below:

£ Youth Money Mind Live Conferences£ Selling financial literacy books£ Annual Financial Literacy Extravaganza £ Corporate Financial Literacy Programs£ Monthly Financial Literacy & Personal Development Seminars

2.3 Strategic Partnerships

Through this approach, Regional Investor Education Centre (RIEC) also referred to as InformedInvestors, will seek to build her institutional capacity through strategic partnerships of mutual benefit and through strategic partnering with industry players to leverage strengths and achieve objectives.

…learn & earn!

Regional Investor Education Centre (RIEC), InformedInvestors

3.0 ACTIVITY PLAN

1. Financial Literacy Program

Activity Objective: To promote financial literacy

Details Target Group M&E Framework

Output Outcome

Money Classes: Member of Youth groups

Employees in companies, NGOs and government departments

Faithful in religious institutions

Teaching financial literacy classes of approx. 50 participants at the offices/premises of;

-10 Government Institutions/Ministries per region- 10 Churches per region-10 Mosques per region-10 NGOs per region-10 Companies per region-10 Youth Groups per region

Increased public financial literacy after teaching 60 institutions per region, that is 240 institutions nationwide, each class having approx. 50 participants, totaling 12,000

Generation of money from sales of books, booklets and magazines for sustainability of the InformedInvestors

Publication of Financial Literacy IEC Materials:

The public

Primary school children & teachers

High school teachers and children

The youth

- 5 books on financial literacy and 6 Financial Investment Booklets

- 16 Illustrated Magazines on financial literacy, for Primary & High School Money children

- quarterly magazine on investments issues and personal finance advice, called Ingenious Magazine,

Increased public financial literacy

Availability of financial literacy materials

Increase in financial literacy and knowledge of the public from reading the books, booklets and magazines

Generation of money from sales of books, booklets and magazines for sustainability of the InformedInvestors

Training Financial Literacy Trainers:

-Government Institutions/Ministries-Primary Schools teachers-High School teachers-Religious leaders-Tertiary Institutions lecturers- NGO members-Youth Group Leaders-Company employees

4 Training workshops for financial literacy trainers held in all regions, 1 per region each having 10 representatives from each target group, i.e, 10 government employees, 10 primary school teachers, etc .

Increased public financial literacy after training 10 representatives per each of the nine (9) target groups, totaling 90 trained financial literacy trainers per region, and totaling to 360 in the whole country

Availability of 360 financial literacy trainers

Generation of money from sales of books, booklets and magazines for sustainability of the

…learn & earn!

Regional Investor Education Centre (RIEC), InformedInvestorsInformedInvestors

My Money TV Show:52 episodes, one per week for a whole year

The public A weekly 30-minute public television series about personal finance and investing featuring real people stories and real-life situations.

Increase in financial literacy and knowledge of the public from watching the TV show

Generation of money from sales of DVDs of various shows/episodes

Generation of money from sales of books, booklets and magazines for sustainability of the InformedInvestors

Money Library: The public A library with online, print and audio-visual resources and a public gallery for watching money movies.

Informed public on financial literacy

Availability of financial literacy materials, both print and online

Generation of money from sales for sustainability of the project and the program (InformedInvestors), e.g., sales of burnt CDs containing the information

…learn & earn!

Regional Investor Education Centre (RIEC), InformedInvestors

2. Investment Clubs Registration & Support Program

Activity Objective: To promote financial literacy

Details Target Group M&E Framework

Output Outcome

Advice, Support & Registration of Investment Clubs

Newly formed Investment Clubs

Targeting a total of 100 clubs, 25 clubs per region

100 investment clubs supported to register and start saving and investing

Fully functional investment clubs

Availability of financial literacy materials, both print and online

Increase in financial literacy and knowledge of the public from reading the books and booklets

Increase in the investor base by having members of investments clubs investing, saving or trading in financial markets and instruments

Organizing the Annual Investments Clubs Conference

Registered investment clubs, Approximately 100 clubs, with average membership of 15 members, totaling 1,500

Investments Clubs Conference held in September, 2011

Increase in financial literacy and knowledge of the public from reading the books and booklets

Networking and hence building social capital and sharing experiences in investing skills and strategies

…learn & earn!

Regional Investor Education Centre (RIEC), InformedInvestors

3. Students’ Empowerment Program

Activity Objective: To empower students through financial literacy, career and personal skills development

Details Target Group

M&E Framework

Output Outcome

Students’ Money Workshops to train students on financial literacy through personal and career development

50 students from 20 tertiary institutions in each region, totaling 1000 students per region, and 4000 countrywide

4 Training workshops held in the four regional capitals , each training 1000 students, totaling 4000 students

4,000 Students trained in inter-personal skills of leadership, effective communication, public speaking, career development and entrepreneurship as elements of financial literacy

Generation of money from sales of books, booklets and magazines for sustainability of InformedInvestors

VolunteerMatch Website to connect organisations looking for interns, volunteers and apprentices to the students available

4,000 Students in tertiary institutionsprofessionals, organisations and government

A database driven interactive website for registration of students and individuals/ organisations willing to be part of volunteer, internship and apprenticeship program

Students from all over east Africa being able to register online and hence volunteer, intern or apprentice

InformedInvestors Clubs to promote financial literacy in high schools and tertiary institutions

-high schools-tertiary institutions

InformedInvestors Clubs formed in 10 high schools and 10 tertiary institutions in all regions, totaling 20 per region, and 80 in the country

Increase in financial literacy and knowledge of the students from teaching by financial literacy trainers and from reading the books, magazines and booklets

…learn & earn!