Information Sharing Strategies in Wireless Standards Process

7/31/2019 Information Sharing Strategies in Wireless Standards Process

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Technical Complexity The Pieces of the Puzzle in the Mobile Handset Industry

Global Handset Manufacturers

Alcatel Fujitsu HTC LG Motorola Nokia Sagem Sendo Sharp Sony

Ericsson Hitachi Kyocera Mitsubishi NEC Panasonic Samsung Sanyo Siemens Toshiba

Passive Components

Conexant

Intel

Motorola

Nortel

PrairieComm

RF Micro

STMicroelectric

Texas Instrument

Modems, Processors & Memory

Altera

Analog Development

Conexant

Infineon

Intel

LSI Logic

Lucent

Mobilink

MorphICs

Motorola

PrairieComm

Qualcomm

Samsung

Silicon Wave

ST Microelectric

Texas Instrument

Transmeta

Active Components

Alcatel

Alpha Industries

Anadigics

Analog Development

Celeritek

Conexant

Infineon

Mobillink

Motorola

National Semiconductor

Nortel

RF Micro

Sawtek

SiliconWave

STMicroelectric

Texas Instrument

Tropian

Apps, Drivers & Accessories

Conexant

Intel

Motorola

Nortel

PrairieComm

RF Micro

STMicroelec

Texas Instrument

Raw Materials

Alpha Industries RF MicroAtmel Sumitomo

Conexant TSMC

Inf ineon Texas Ins trument

Kopin TRW

Technology Licensing

ARM Qualcomm

MorphICs Symbian

Palm

Technical Complexity The Pieces of the Puzzle in the Mobile Handset Industry

Global Handset Manufacturers

Alcatel Fujitsu HTC LG Motorola Nokia Sagem Sendo Sharp Sony

Ericsson Hitachi Kyocera Mitsubishi NEC Panasonic Samsung Sanyo Siemens Toshiba

Passive Components

Conexant

Intel

Motorola

Nortel

PrairieComm

RF Micro

STMicroelectricTexas Instrument

Modems, Processors & Memory

Altera

Analog Development

Conexant

Infineon

Intel

LSI Logic

Lucent

Mobilink

MorphICs

Motorola

PrairieComm

Qualcomm

Samsung

Silicon Wave

ST Microelectric

Texas Instrument

Transmeta

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Alcatel

Alpha Industries

Anadigics

Analog Development

Celeritek

Conexant

InfineonMobillink

Motorola

National Semiconductor

Nortel

RF Micro

Sawtek

SiliconWave

STMicroelectric

Texas Instrument

Tropian

Apps, Drivers & Accessories

Conexant

Intel

Motorola

Nortel

PrairieComm

RF Micro

STMicroelec

Texas Instrument

Raw Materials

Alpha Industries RF MicroAtmel Sumitomo

Conexant TSMC

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Technology Licensing

ARM Qualcomm

MorphICs Symbian

Palm

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Timing

Ericsson TDMA/GSM information

sharing events & activities 1982 - 1997 Message Content

Message

Complexity Message Intent Media Type Target Media StrategyJan-92 CTIA fails to endorse Qualcomm's CDMA investment support simple inform press release public at large Broadcast

Jan-92

Southwestern Bell announces it will order TDMA

equipment from Ericsson operational readiness simple persuade press release key adopters BroadcastFeb-92 F irst GSM handsets receive interim approval for operational readiness simple persuade press release key adopters Broadcast

May-92

Ericsson and GE mobile announce dual-mode

handset with analog and TDMA technology will be operational readiness simple persuade press release key adopters Broadcast

Aug-92

Ericsson and GE mobile announce delay in launch

of dual-mode handset with analog and TDMA lack of operational readiness simple inform press release key adopters Broadcast

Nov-92

McCaw Cellular announces it will commit to TDMA

standard and deploy in Flori da markets in early 93 support f rom key adopter simpl e persuade press rel ease key adopt ers BroadcastNov-92 E ricsson and GE mobile launch dual mode handset o perational readiness simple persuade press release key adopters Broadcast

1992

Ericsson spends millions to highlight benefits of

their TDMA and GSM standards in trade press and benefits of technology simple persuade press release key adopters Broadcast

Jul-93

Southwestern Bell launches media blitz for its new

TDMA based digital service in Chicago infrastructure deployed simple persuade press release

market & key

adopters Broadcast

Jul-93

Ameritech backs away from TDMA, it announces

market and technology trial doesn't support limitations of technology simple inform press release key adopters BroadcastAug-93 AT&T announces takeover of McCaw Cellular for acquisition of key adopter simple inform press release industry Broadcast

Oct - Dec 93

AT&T with Southwestern Bell send out a torrent of

attacks in the trade press, at conventions and on discredit CDMA simple persuade

speeches, press releases

& discussions key adopters Broadcast

Jan-94

MCI announces it will invest $1.3B into Nextel in

order to get into digital game support from key adopter simple inform press release industry Broadcast

Mar-94

Ericsson announces development of new intelligent

base station for GSM standard benefits of technology simple persuade press release key adopters Broadcast

Apr-94

MCI/Nextel announce they will support GSM since

it is a proven t echnology t hat is ready to go support f rom key adopter simpl e persuade pr ess rel ease key adopt ers Broadcast

Jun-94

Bellsouth announces support for TDMA due to its

availability and proven performance support from key adopter simple persuade press release key adopters BroadcastDec-94 Digital Spectrum Auctions - $7B raised triggers industry wide adoption simple inform press release industry Broadcast

Jun - Dec 94 Ericsson releases a series of white papers aimed discredit CDMA simple persuade written communication key adopters Broadcast

Mar-95 A merican Personal Communications pledges to support from key adopter simple persuade press release key adopters Broadcast

Mar-95

Pacific Bell agrees to $300M deal with Ericsson for

GSM equipment for deployment in California and support from key adopter simple persuade press release key adopters Broadcast

Nov-96

Omnipoint announces roll out of GSM based

service support from key adopter simple persuade press release

market & key

adopters Broadcast

Dec-96

AT&T attempts to pre-empt competitors and

announces roll out of new digital service based on infrastructure deployed simple inform press release

market & key

adopters Broadcast

Nov-97

Seven regional GSM carriers announce the North

American GSM alliance group formation support from key adopters simple inform press release industry Broadcast

Nov-97

Seven regional GSM carriers form the North

American GSM alliance group

network of relationships for

Ericsson complex inform ongoing communcation group members Cascade !

!!!


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Factors Affecting Standards Process Seperated by Era

All Three Competing Standards - CDMA, TDMA & GSM

-2

0

2

4

6

8

10

12

14

16

18

year 1 year 2 year 3 year 1 year 2 year 1 year2 year 3 year 4

Connection Era Ego Era Commitment Era

Fre

quency

ofEvent

cascade events broadcast events # development agreements

# license agreements # adoptions

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Academic References

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Documents

Information Sharing Strategies in Wireless Standards Process