INFORMATION COMMISSIONER’S OFFICE – TRUST AND ......INFORMATION COMMISSIONER’S OFFICE – TRUST AND CONFIDENCE IN DATA Methodology: ComRes interviewed 2,153 thUK thadults online

INFORMATION COMMISSIONER’S OFFICE – TRUST AND CONFIDENCE

IN DATA

Methodology: ComRes interviewed 2,153 UK adults online on 12th and 27th July 2017. Data were weighted to be

demographically representative of all UK adults aged 18+ by age, gender, region and socio-economic

grade. ComRes is a member of the British Polling Council and abides by its rules.

All press releases or other publications must be checked with ComRes before use. ComRes requires 48 hours to

check a press release unless otherwise agreed.

For information about commissioning research please contact [email protected] or call +44

(0)20 7871 8660.

REPUTATION | COMMUNICATIONS | PUBLIC POLICY

Four Millbank | London | SW1P 3JA | T. +44 (0)20 7871 8660

Rond-Point Schuman / Schumanplein 6 | Box 5 | 1040 Bruxelles | T. +32 (0)2 234 63 82

51/F Raffles City | No.268 Xi Zang Middle Road | HuangPu District Shanghai | 200001 China | T. +86 (0)21 2312 7674

Employment SectorSocial GradeAgeGenderPri-vatePublicDEC2C1AB55+35-5418-3465+55-6445-5435-4425-3418-24FemaleMaleTotal(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

855268545466583559842734577519323373361308269107110822153Unweighted base

936304534443600576812729611496317383346370241110210512153Weighted base

2185711480121126130153158884272809168226215441NET: Trust and23%19%21%18%20%22%16%21%K26%jK18%13%19%g23%Gh24%GH28%FGH20%20%20%confidence (4/5)

4510242215178402952132717124335775 - A great deal5%3%4%5%m3%3%1%6%K5%K1%1%3%GH8%FGH5%GH5%GH4%3%4%

173479059105109122112129833959537455183180363418%15%17%13%18%n19%N15%15%21%JK17%12%15%15%20%G23%EFGh17%17%17%

401126200184264245307303282182125157146180103475417892343%41%37%42%44%O42%38%42%46%K37%39%41%42%49%fGH43%43%40%41%

20774141971361362241661191299599666456255255509222%24%26%22%23%24%28%IJ23%20%26%DE30%cDE26%DE19%17%23%23%24%24%

1104779818070151108519655555336151471633111 - None at all12%15%15%18%LM13%12%19%Ij15%I8%19%CDf17%CD14%C15%Cd10%6%13%16%14%

31712122017821620637527417122615015412010071402418820NET: Little trust and34%40%41%lm40%36%36%46%IJ38%I28%46%CDE47%CDEf40%CD35%d27%29%36%40%38%confidence (1/2)

2.82p2.672.702.642.732.77n2.522.74K2.94JK2.542.492.68Gh2.81GH2.92FGH2.98eFGH2.742.682.72Mean

1.021.021.061.080.980.990.991.060.971.020.951.011.120.970.961.011.031.02Standard deviation0.030.060.050.050.040.040.030.040.040.040.050.050.060.060.060.030.030.02Standard error

Page 1

Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017

Absolutes/col percentsTable 1Q.1 How much trust and confidence do you have in companies and organisations storing and using your personal information? Please answer on a scale of1 to 5, whereby 1 means none at all and 5 means a great deal.Base: All respondents

Proportions/Means: Columns Tested (5%, 10% risk level) - a/b - c/d/e/f/g/h - i/j/k - l/m/n/o - p/q

Prepared by ComRes

Q.10 TrustQ.5 Business/orgbusinesses withtransparency inyour personalcollection and useinformationof personal dataRegion

Yorkshire&North-

SouthSouthEastWestHumbersidNorthNorthNET:ern Ire-DistrustTrustDisagreeAgreeWestEastLondonEasternMidlandsMidlandseWestEastEnglandlandWalesScotlandTotal

(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

104947712584761762722422211531812002038917371041122002153Unweighted base

1066471127049818429027820015718817524088*180065*104*1842153Weighted base

8924415821530694634375031432736792540441NET: Trust and8%52%Q12%43%O16%24%Cjkm16%17%23%c27%CfgJKM18%18%31%CFGJKM20%14%24%c22%20%confidence (4/5)

8541554399781356664*49775 - A great deal1%11%Q1%11%O2%3%3%3%5%c7%CfglM3%2%7%CfM4%1%4%5%c4%

811911421612760372729382737213028213136348%40%Q11%32%O15%21%jK13%13%19%20%k15%15%24%cfgJKm17%13%21%k17%17%

344174497198731201257566688410827745264081892332%37%39%40%40%41%45%Eh38%42%36%48%EHj45%E31%41%40%38%44%e41%

3624438054496465633240425918431142638509234%P9%30%N11%27%22%23%32%AceHIk20%21%24%24%21%24%22%25%21%24%

L

2719235303238422823301832142571613253111 - None at all25%P2%19%N6%17%g13%15%14%15%16%10%13%16%14%24%DABFGi13%14%14%

JkL

633536158481101107915470609033688303963820NET: Little trust and59%P11%48%N17%44%agl35%38%46%AGiL35%37%34%37%37%38%46%agil38%34%38%confidence (1/2)

2.243.50Q2.473.31O2.562.79CjM2.66c2.612.79Cm2.80Cm2.76Cm2.70C2.84Cm2.71C2.442.78C2.78Cm2.72Mean


Page 2


Absolutes/col percentsTable 1Q.1 How much trust and confidence do you have in companies and organisations storing and using your personal information? Please answer on a scale of1 to 5, whereby 1 means none at all and 5 means a great deal.Base: All respondents

Proportions/Means: Columns Tested (5%, 10% risk level) - a/d - b/d - c/d - a/b/c/e/f/g/h/i/j/k/l/m - n/o - p/q* small base

Prepared by ComRes

Companies/OrganisationsNational

Socialgovernmentmessagingdepartments andMobile,

platforms (e.g.OnlineLocalorganisationsbroadband andFinancialEmails,retailers (e.g.government(e.g. HMRC forutilityservices (e.g.

Facebook,Amazon or(e.g. councilnational taxproviders (e.g.banks andInstagram,online highThe NHS or yourtax and localand DVLA forBT, O2, Virgin,insurance

The policeWhatsApp)street stores)local GPservices)road tax)Talk Talk),companies)

21532153215321532153215321532153Unweighted base

21532153215321532153215321532153Weighted base

115025662813048071045464846NET: Trust and53%12%29%61%37%49%22%39%confidence (4/5)

41554110506192344792595 - A great deal19%3%5%24%9%16%4%12%

735202518798614701385587434%9%24%37%29%33%18%27%

624566828562774656839716329%26%38%26%36%30%39%33%

212623419178353242514351210%29%19%8%16%11%24%16%

1667072781092192103362411 - None at all8%33%13%5%10%10%16%11%

3791331697286572452850591NET: Little trust and18%62%32%13%27%21%39%27%confidence (1/2)

3.472.202.893.663.103.342.703.13Mean

1.141.071.071.081.101.161.051.16Standard deviation0.020.020.020.020.020.030.020.03Standard error

Page 3


Absolutes/col percentsTable 2Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Summary TableBase: All respondents

Prepared by ComRes


855268545466583559842734577519323373361308269107110822153Unweighted base

936304534443600576812729611496317383346370241110210512153Weighted base

364102197164229256330264252211118135129137115434412846NET: Trust and39%34%37%37%38%44%mNO41%36%41%j43%F37%35%37%37%48%DEFG39%39%39%confidence (4/5)

10927745063719390755439454543331401192595 - A great deal12%9%14%11%10%12%11%12%12%11%12%12%13%12%14%13%11%12%

255761231141661842371741771578090849582294293587427%25%23%26%28%32%NO29%J24%29%j32%dEFg25%23%24%26%34%DEFG27%28%27%

32111817015320618625224621714910313211414077381335716334%39%32%34%34%32%31%34%36%30%33%35%33%38%H32%35%32%33%

1505394671058511714291704779635635174177351216%17%18%15%18%15%14%19%iK15%14%15%21%cdgH18%15%15%16%17%16%

101327259604911377516548364136141141272411 - None at all11%10%14%Lm13%L10%9%14%Ij11%8%13%C15%CdF9%12%C10%6%10%12%11%

25184166126165134230219142135951161039250287304591NET: Little trust and27%28%31%L28%l27%23%28%i30%I23%27%c30%C30%C30%C25%21%26%29%27%confidence (1/2)

3.133.043.063.063.113.25mNO3.103.083.22Jk3.133.043.073.093.143.35DEFGH3.163.093.13Mean


Page 4


Absolutes/col percentsTable 3Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Financial services (e.g. banks and insurance companies)Base: All respondents


Prepared by ComRes


Yorkshire&North-



104947712584761762722422211531812002038917371041122002153Unweighted base

1066471127049818429027820015718817524088*180065*104*1842153Weighted base

26132642428366121102765770748037683295084846NET: Trust and24%69%Q33%57%O36%42%f37%38%36%37%42%f33%43%38%44%f48%dFikm46%dFkm39%confidence (4/5)

53139114109144431151424182914203818282595 - A great deal5%29%Q9%22%O8%15%JM11%8%9%13%10%12%16%jm11%13%18%dgiJM16%JM12%

207187310174527771614346575124480203156587419%40%Q24%35%O28%27%25%30%f27%25%32%F21%27%27%31%f30%30%f27%

349984221436110696645758529826617192753716333%P21%33%29%33%36%b34%32%36%31%30%41%ABcGhj30%34%b29%26%29%33%

247382365445324740233131351329781630351223%P8%19%N11%24%aCFhIk11%17%l20%L14%16%17%l15%15%16%12%15%16%16%

L

2099188181331332020291828112031012172411 - None at all20%P2%15%N4%7%11%12%10%13%m16%aM10%11%12%11%15%M11%9%11%

4574742472576380614360496224500172846591NET: Little trust and43%P10%33%N15%31%L22%29%l30%L28%32%L28%26%27%28%27%27%25%27%confidence (1/2)

2.673.87Q2.943.60O3.053.25hj3.073.053.053.023.143.083.193.103.163.273.27dhjm3.13Mean


Page 5


Absolutes/col percentsTable 3Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Financial services (e.g. banks and insurance companies)Base: All respondents


Prepared by ComRes


855268545466583559842734577519323373361308269107110822153Unweighted base

936304534443600576812729611496317383346370241110210512153Weighted base

2205511791132123135163167825375889076230235464NET: Trust and24%p18%22%21%22%21%17%22%K27%jK17%17%20%25%fGH24%GH32%dFGH21%22%22%confidence (4/5)

31122522181419332713713191984930795 - A great deal3%4%5%l5%l3%3%2%4%K4%k3%2%3%6%GH5%gh3%4%a3%4%

190439269115109115130140694662687168181205385420%P14%17%16%19%19%14%18%k23%JK14%15%16%20%H19%h28%DEFGH16%19%b18%

36412320216524522630428225319211215013215598449389839339%40%38%37%41%39%37%39%41%39%35%39%38%42%40%41%37%39%

2157812511014014120618012812086111698246261253514223%26%23%25%23%24%25%i25%21%24%27%CE29%CdE20%22%19%24%24%24%

13748907783861681046410167475842211621743361 - None at all15%16%17%17%14%15%21%IJ14%i10%20%CDF21%CDF12%17%Cd11%9%15%17%16%

35212621418722222737428419222215215812712567423427850NET: Little trust and38%42%40%42%37%39%46%IJ39%I31%45%CDE48%CDEf41%Cd37%C34%28%38%41%39%confidence (1/2)

2.752.652.702.662.742.702.522.73K2.90JK2.542.502.70GH2.78GH2.84fGH2.98EFGH2.722.682.70Mean


Page 6


Absolutes/col percentsTable 4Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Mobile, broadband and utility providers (e.g. BT, O2, Virgin, Talk Talk),Base: All respondents


Prepared by ComRes


Yorkshire&North-



104947712584761762722422211531812002038917371041122002153Unweighted base

1066471127049818429027820015718817524088*180065*104*1842153Weighted base

132213168219397554333242435222392113032464NET: Trust and12%45%Q13%44%O21%26%acJ20%16%20%22%25%J22%25%22%16%28%AcJk18%22%confidence (4/5)

1549164931410151189262395795 - A great deal1%10%Q1%10%O1%5%Jm4%J1%3%j6%JM4%J4%j2%3%4%J9%DAefiJk3%4%

M

11816415217036614431263136442033082127385411%35%Q12%34%O20%21%c16%16%17%17%20%18%22%c18%12%20%15%18%

31218546818556114117786178769032701223382839329%39%Q37%37%30%39%m42%bM39%39%41%M43%bM37%36%39%34%32%45%BM39%

3435937064537070533235346421432172739514232%P12%29%N13%29%gHi24%25%26%h20%19%20%27%h24%24%26%25%21%24%

28015264293731363732332234132751515303361 - None at all26%P3%21%N6%20%gkL11%13%18%L21%gkL18%l12%14%15%15%23%DfGKL14%16%16%

622746349490102106906468569834707324269850NET: Little trust and58%P16%50%N19%49%aGHkL35%38%45%GL41%36%32%41%g39%39%49%daGHkL40%38%39%confidence (1/2)

2.293.37Q2.443.29O2.542.85aCIJM2.72cj2.542.622.74cj2.85CiJM2.702.742.71C2.482.83CJM2.662.70Mean


Page 7


Absolutes/col percentsTable 4Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Mobile, broadband and utility providers (e.g. BT, O2, Virgin, Talk Talk),Base: All respondents


Prepared by ComRes


855268545466583559842734577519323373361308269107110822153Unweighted base

936304534443600576812729611496317383346370241110210512153Weighted base

4411482471893013083973473012441531891581681335474981045NET: Trust and47%49%46%43%50%N53%NO49%48%49%49%48%49%46%45%55%DE50%47%49%confidence (4/5)

14354956196921221131096853664753561951483445 - A great deal15%18%18%14%16%16%15%15%18%14%17%17%14%14%23%DEfgH18%A14%16%

299931521282052162752341921769912311111478351350701432%31%29%29%34%o37%NO34%32%31%35%31%32%32%31%32%32%33%33%

314831521471751822392191981469310011811979346310656334%p27%28%33%29%32%29%30%32%29%30%26%34%F32%33%31%30%30%

1074757567852849365493553405412111131242211%15%11%13%l13%l9%10%13%11%10%C11%C14%Ch12%C15%Ch5%10%12%11%

742778514734937047573641303017991112101 - None at all8%9%15%LM12%Lm8%6%11%I10%8%12%c11%11%9%8%7%9%11%10%

18173135107125861761641121067094708329210242452NET: Little trust and19%24%25%L24%L21%L15%22%22%18%21%C22%C24%C20%C23%C12%19%23%B21%confidence (1/2)

3.353.343.243.213.37No3.49NO3.313.313.413.303.323.323.303.293.59DEFGH3.39A3.283.34Mean


Page 8


Absolutes/col percentsTable 5Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.National government departments and organisations (e.g. HMRC for national tax and DVLA for road tax)Base: All respondents


Prepared by ComRes


Yorkshire&North-



104947712584761762722422211531812002038917371041122002153Unweighted base

1066471127049818429027820015718817524088*180065*104*1842153Weighted base

38036456631170142123939186911143884832561101045NET: Trust and36%77%Q45%63%O38%49%M44%46%58%EfHJKl46%52%M47%m44%47%49%m53%M60%DEFHJK49%confidence (4/5)

MLM

941671791152054421827272641162711221403445 - A great deal9%35%Q14%23%O11%19%JM15%j9%17%J14%15%17%J18%J15%18%J20%Jm22%DghJM16%

286198388197498881746460667222577203570701427%42%Q31%39%O27%30%29%37%ekm41%EfKLM32%37%ekM30%25%32%31%33%38%ekM33%

34072393129659484664251557834569143241656332%P15%31%n26%35%AC32%Ac30%33%AC27%27%31%ac33%Ac39%AChi32%AC21%31%23%30%

17924157343729402413211818520410820242217%P5%12%N7%20%ABEFGHI10%14%EFi12%e8%11%10%7%5%11%15%EF8%11%11%

JL

1671115323122630181129123011180108132101 - None at all16%P2%12%N5%7%9%11%9%7%15%AbGIjlM7%13%agm13%10%15%AGiM8%7%10%

3473531157495471422450294816384191733452NET: Little trust and32%P7%24%N11%27%abGIl19%25%abGIl21%15%27%abGIl17%20%18%21%30%dABefG16%18%21%confidence (1/2)

IjL

2.964.03Q3.223.70O3.153.40hM3.233.263.53cHJKM3.183.43hkM3.323.313.313.223.49hjkM3.57DCfHJ3.34MeanKM


Page 9


Absolutes/col percentsTable 5Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.National government departments and organisations (e.g. HMRC for national tax and DVLA for road tax)Base: All respondents


Prepared by ComRes


855268545466583559842734577519323373361308269107110822153Unweighted base

936304534443600576812729611496317383346370241110210512153Weighted base

326118199137236235302262242190112134128134109432374807NET: Trust and35%39%37%N31%39%N41%N37%36%40%38%35%35%37%36%45%DeFGh39%36%37%confidence (4/5)

782658355445566670391833333931113801925 - A great deal8%9%11%8%9%8%7%9%11%K8%6%9%10%g11%G13%GH10%a8%9%

2479214110218219024619617215195101959478320295614426%30%26%23%30%N33%NO30%27%28%31%30%26%27%25%32%d29%28%29%

35910418316722020428925922617711213212714977400374774338%34%34%38%37%35%36%36%37%36%35%35%37%40%c32%36%36%36%

1645677799410212612998685879506237171182353218%18%14%18%16%18%15%18%16%14%18%h21%EH14%17%15%15%17%16%

872674615035967944613538422519991202191 - None at all9%9%14%LM14%LM8%6%12%I11%I7%12%cD11%d10%12%D7%8%9%11%b10%

2518215214014413722120814212993117918755270302572NET: Little trust and27%27%28%32%LM24%24%27%29%i23%26%29%31%cd26%24%23%24%29%B27%confidence (1/2)

3.073.123.062.933.16N3.19No3.053.053.21JK3.083.013.033.083.16g3.27eFGH3.16A3.033.10Mean


Page 10


Absolutes/col percentsTable 6Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Local government (e.g. council tax and local services)Base: All respondents


Prepared by ComRes


Yorkshire&North-



104947712584761762722422211531812002038917371041122002153Unweighted base

1066471127049818429027820015718817524088*180065*104*1842153Weighted base

24332341926054113101666276748229657254185807NET: Trust and23%69%Q33%52%O29%39%m36%33%40%m41%M42%jM34%33%36%38%39%46%DeFJkM37%confidence (4/5)

43108808312262561316182313151710241925 - A great deal4%23%Q6%17%O6%9%J9%J3%8%j8%J10%J9%J15%JM8%11%J10%J13%DJM9%

200215339177428875605061555916506173160614419%46%Q27%36%O23%30%E27%30%E32%E32%Em32%Em25%18%28%27%29%e33%Em29%

3861104381778410095755154689835661213656774336%P23%34%36%46%AbcHIK34%34%37%32%29%39%h41%aH40%h37%33%35%31%36%

L

255302503934515243282718341230091430353224%P6%20%N8%18%G18%G19%G21%fG18%g15%11%14%13%17%14%14%16%16%

183816322112630171530152712184913132191 - None at all17%P2%13%N4%6%9%11%8%10%16%AGJLM9%11%14%m10%15%AM13%m7%10%

4383841361457782604457346123483182843572NET: Little trust and41%P8%33%N12%25%27%g30%G30%G28%g30%G19%25%27%27%29%g26%23%27%confidence (1/2)

2.693.82Q2.943.52O3.053.123.052.973.103.033.25hJkm3.073.073.083.063.093.29DfHJK3.10MeanM


Page 11


Absolutes/col percentsTable 6Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Local government (e.g. council tax and local services)Base: All respondents


Prepared by ComRes


855268545466583559842734577519323373361308269107110822153Unweighted base

936304534443600576812729611496317383346370241110210512153Weighted base

5421853362623533525124213713291832351862141576736311304NET: Trust and58%61%63%59%59%61%63%j58%61%66%DEG58%61%e54%58%65%dEg61%60%61%confidence (4/5)

187761579613412021214914513478886179672672405065 - A great deal20%25%29%LMN22%22%21%26%J20%24%27%dE25%E23%18%21%28%E24%23%24%

35510918016622023230027222619510414712613591406392798438%36%34%38%37%40%O37%37%37%39%g33%38%36%37%38%37%37%37%

275791251211561611802051781047610310211464275288562329%26%23%27%26%28%22%28%K29%K21%24%27%h29%H31%gH26%25%27%26%

742939326343736342373730323012978117828%10%7%7%11%o7%9%9%7%7%12%Ch8%9%c8%5%9%8%8%

4510332827204741212621152612858501091 - None at all5%3%6%l6%l4%4%6%i6%i3%5%7%d4%7%cDf3%3%5%5%5%

119397360906312110363635845584220155132286NET: Little trust and13%13%14%14%15%l11%15%I14%i10%13%18%CDFH12%17%Cdf11%8%14%13%13%confidence (1/2)

3.603.703.733.613.623.673.683.583.71j3.75EG3.573.69E3.473.64e3.81dEG3.663.663.66Mean


Page 12


Absolutes/col percentsTable 7Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.The NHS or your local GPBase: All respondents


Prepared by ComRes


Yorkshire&North-



104947712584761762722422211531812002038917371041122002153Unweighted base

1066471127049818429027820015718817524088*180065*104*1842153Weighted base

5184037343591121671581159410411514246105442691391304NET: Trust and49%86%Q58%72%O61%58%57%57%60%55%66%Ehkl59%52%59%65%66%e76%DbcEFG61%confidence (4/5)

HIJKLM

1671882881464271603233374547213871933685065 - A great deal16%40%Q23%29%O23%24%J22%16%21%20%26%J19%24%21%29%dfhJ31%DFHiJk37%DEFGHI24%

JKLM

351215446213709698836168709625667233672798433%46%Q35%43%O38%33%35%41%el39%36%40%e40%e28%37%36%34%39%37%

31846323113488279533847377531490142434562330%P10%25%23%26%28%A28%Ag26%a24%25%21%31%AcG36%AbCGhi27%A21%23%19%26%

1381413314162925161618171010158498178213%P3%11%N3%9%a10%AF9%af8%10%aF9%af9%af4%12%AF9%A5%9%4%8%

928801171215169197121985231091 - None at all9%P2%6%N2%4%4%5%ae8%AbEgl6%ae10%ABEfGkL4%5%a1%5%A8%ABE2%2%5%

M

230222132524414132243723231125691210286NET: Little trust and22%P5%17%N5%13%A14%A15%A16%Af15%A20%AbF13%A9%12%a14%A14%A11%6%13%confidence (1/2)

3.344.19Q3.573.94O3.67h3.643.593.493.603.453.74HJ3.643.633.603.72h3.84DHJk4.05DbCEF3.66MeanGHIJKLM


Page 13


Absolutes/col percentsTable 7Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.The NHS or your local GPBase: All respondents


Prepared by ComRes


855268545466583559842734577519323373361308269107110822153Unweighted base

936304534443600576812729611496317383346370241110210512153Weighted base

294891731321701541932371981227111612112177320308628NET: Trust and31%29%32%l30%28%27%24%33%K32%K25%22%30%Gh35%GH33%GH32%GH29%29%29%confidence (4/5)

50154429201730413919121625261357531105 - A great deal5%5%8%LM6%LM3%3%4%6%6%K4%4%4%7%gH7%gh5%5%5%5%

2457412810314913716219615910360100969564263255518426%24%24%23%25%24%20%27%K26%K21%19%26%Gh28%GH26%g26%Gh24%24%24%

359110202158229239320259248195125143116145104450378828338%36%38%36%38%41%n39%36%41%j39%39%37%34%39%43%E41%A36%38%

174628583121129157149113946386646845205214419219%20%16%19%20%o22%O19%20%18%19%20%22%18%18%19%19%20%19%

109437470805414384528458384636161271512781 - None at all12%14%14%L16%L13%l9%18%IJ11%8%17%CDF18%CDeF10%13%C10%7%12%14%b13%

28310515915320118430023316517912112410910461332365697NET: Little trust and30%35%30%35%34%32%37%Ij32%i27%36%CD38%CDe32%c32%28%25%30%35%B32%confidence (1/2)

2.952.862.97m2.862.852.882.732.95K3.03K2.752.702.92GH2.97GH3.02GH3.05GH2.932.852.89Mean


Page 14


Absolutes/col percentsTable 8Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Online retailers (e.g. Amazon or online high street stores)Base: All respondents


Prepared by ComRes


Yorkshire&North-



104947712584761762722422211531812002038917371041122002153Unweighted base

1066471127049818429027820015718817524088*180065*104*1842153Weighted base

185251282243429980514360516630521173555628NET: Trust and17%53%Q22%49%O23%34%jM29%25%28%32%m29%27%34%m29%27%33%m30%29%confidence (4/5)

2659375132017771261618935131105 - A great deal2%12%Q3%10%O2%7%EM6%eM3%5%6%EM4%7%EM1%5%5%e5%e7%EM5%

159192245191398062443648455029432142942518415%41%Q19%38%O21%27%22%22%23%25%26%21%33%FjkM24%22%28%23%24%

36216648517573116107765965719826690233679828334%35%38%35%40%40%e38%38%38%35%41%e41%e29%38%35%35%43%E38%

2824228757474748463830334814351191732419226%P9%23%N11%26%aHkL16%17%23%l24%hl16%19%20%16%20%29%DABEfg17%17%19%

HKL

2371221724222843281733202818238616192781 - None at all22%P3%17%N5%12%10%16%l14%11%17%acL11%12%21%ACfgiL13%9%15%10%13%

m

5195550480697591745563537632589253350697NET: Little trust and49%P12%40%N16%38%aL26%33%37%aL35%l33%30%32%37%l33%38%aL32%27%32%confidence (1/2)

2.493.51Q2.683.38O2.753.05EJkM2.872.782.872.872.912.902.772.882.842.912.99jM2.89Mean


Page 15


Absolutes/col percentsTable 8Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Online retailers (e.g. Amazon or online high street stores)Base: All respondents


Prepared by ComRes


855268545466583559842734577519323373361308269107110822153Unweighted base

936304534443600576812729611496317383346370241110210512153Weighted base

12932774460755396106361735615848129127256NET: Trust and14%11%14%Mn10%10%13%7%13%K17%jK7%5%9%g18%FGH16%FGH20%FGH12%12%12%confidence (4/5)

248181413982521627181483024545 - A great deal3%3%3%l3%2%2%1%3%K4%K1%1%2%5%FGH4%GH3%Gh3%2%3%

106245930476645728530152844444199103202411%8%11%mN7%8%11%mN6%10%K14%JK6%5%7%13%FGH12%fGH17%FGH9%10%9%

294791459317015915720320684739810412582319247566331%26%27%N21%28%N28%N19%28%K34%JK17%23%H26%H30%gH34%FGH34%FGH29%A23%26%

256102131144183166235212176150851179511166327297623227%34%q24%32%O31%O29%29%29%29%30%27%31%28%30%27%30%28%29%

257911811621871773672181222261411338677453273807071 - None at all27%30%34%37%lm31%31%45%IJ30%I20%46%CDEF45%CDEF35%CDE25%21%19%30%36%B33%

5131933123063703436024312983762262501811871116546771331NET: Little trust and55%63%Q58%69%LMO62%59%74%IJ59%I49%76%CDEF71%CDE65%CDE52%51%46%59%64%B62%confidence (1/2)

2.34p2.202.25N2.072.192.24N1.882.28K2.52JK1.871.902.11GH2.46FGH2.48FGH2.58FGH2.25A2.142.20Mean


Page 16


Absolutes/col percentsTable 9Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Social messaging platforms (e.g. Emails, Facebook, Instagram, WhatsApp)Base: All respondents


Prepared by ComRes


Yorkshire&North-



104947712584761762722422211531812002038917371041122002153Unweighted base

1066471127049818429027820015718817524088*180065*104*1842153Weighted base

681217814017403717182517281321251425256NET: Trust and6%26%Q6%28%O9%14%j13%9%12%13%9%12%15%12%8%13%13%12%confidence (4/5)

12281132275278214146224545 - A great deal1%6%Q1%6%O1%2%2%1%4%gJ4%gJ1%6%eGJKlM1%3%3%2%2%3%

5693661081434321611171514131664122020245%20%Q5%22%O8%12%f12%f8%7%9%8%6%14%cF9%6%11%11%f9%

169164253162458875404544446531477192743566316%35%Q20%33%O25%30%J27%20%29%j23%25%27%35%ahJ27%29%26%24%26%

312131415116588679553951567118513133760623229%28%33%N23%32%ce30%c28%27%25%27%32%Ce30%20%29%c20%36%CEi32%Ce29%

51756525806476888854695875265982826567071 - None at all48%P12%41%N16%35%l26%32%44%ABEFGi35%l36%bL33%31%29%33%43%daBefk25%31%33%

KLmL

8291869401961221621661439312011414744111141631161331NET: Little trust and78%P40%74%N39%66%EL56%60%71%bEFIKL59%64%E65%El61%e50%62%63%e61%63%e62%confidence (1/2)

1.812.80Q1.922.79O2.092.34CGJM2.23J1.942.22J2.17j2.12j2.25J2.37cgJm2.192.052.29J2.22J2.20Mean


Page 17


Absolutes/col percentsTable 9Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Social messaging platforms (e.g. Emails, Facebook, Instagram, WhatsApp)Base: All respondents


Prepared by ComRes


855268545466583559842734577519323373361308269107110822153Unweighted base

936304534443600576812729611496317383346370241110210512153Weighted base

4901682932203073304363843302671692071771881426105401150NET: Trust and52%55%55%50%51%57%mN54%53%54%54%53%54%51%51%59%de55%a51%53%confidence (4/5)

15174124741071101481391289454766261672281874155 - A great deal16%24%Q23%MN17%18%19%18%19%21%19%17%20%18%16%28%DEFGH21%18%19%

3409416914620022028824520217411513011512775383353735436%31%32%33%33%38%O35%34%33%35%36%34%33%34%31%35%34%34%

28986133131182179226202196143839810412373326299624331%28%25%29%30%o31%O28%28%32%29%26%26%30%33%fg30%30%28%29%

913554497237848741444054333011103110212210%12%10%L11%L12%L6%10%I12%I7%9%C13%Cd14%CDeH9%C8%5%9%10%10%

661455433830665644422424322915641031661 - None at all7%5%10%LM10%Lm6%5%8%8%7%8%8%6%9%8%6%6%10%B8%

15749108921106815014386866478655926166212379NET: Little trust and17%16%20%L21%L18%L12%18%I20%I14%17%C20%C20%C19%C16%11%15%20%B18%confidence (1/2)

3.453.59q3.473.363.443.59MN3.453.443.543.473.433.473.413.433.70DEFGH3.55A3.393.47Mean


Page 18


Absolutes/col percentsTable 10Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.The policeBase: All respondents


Prepared by ComRes


Yorkshire&North-



104947712584761762722422211531812002038917371041122002153Unweighted base

1066471127049818429027820015718817524088*180065*104*1842153Weighted base

4383796383268915612810287981061244693637591191150NET: Trust and41%80%Q50%66%O48%54%46%51%56%k52%60%jKM52%52%52%57%k56%65%DeFHJK53%confidence (4/5)

LM

1161962151353963403228383537173301726414155 - A great deal11%42%Q17%27%O21%k22%K14%16%18%20%20%15%19%18%26%dFJK25%dfjK22%K19%

322183423192509288705960718729605203277735430%39%Q33%39%o27%32%32%35%38%m32%40%klM36%m33%34%32%31%42%DbhKLM34%

34273369123709095604444427328545112445624332%P16%29%25%38%ABCGHi31%C34%ABCGH30%C28%c24%24%30%C32%C30%C17%23%24%29%

15113140311723342417241716717981412212214%P3%11%N6%9%8%12%af12%af11%13%af9%7%8%10%13%af13%af7%10%

1356123178212114822112881419881661 - None at all13%P1%10%N3%4%7%8%7%5%11%AiM7%12%AiM9%8%13%dAgIjlM8%4%8%

2861926348254555382545284414320172220379NET: Little trust and27%P4%21%N10%14%15%20%A19%A16%24%AgiLM16%18%a16%18%A26%dAgiLM21%A11%18%confidence (1/2)

3.134.16Q3.373.79O3.523.53k3.333.403.523.373.58fK3.373.463.453.443.523.72DceFH3.47MeanJKl


Page 19


Absolutes/col percentsTable 10Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.The policeBase: All respondents


Prepared by ComRes


855268545466583559842734577519323373361308269107110822153Unweighted base

936304534443600576812729611496317383346370241110210512153Weighted base

124333841637035978013223958512983129211I have a good13%11%7%9%11%o12%O4%13%K13%K3%7%H10%H17%FGH14%GH12%gH7%12%B10%understanding of how my

personal data is used

5101732462153103443883843432221661991862061375485671115I am familiar with some54%57%46%49%52%o60%MNO48%53%k56%K45%52%H52%h54%H56%H57%H50%54%b52%aspects of how my

personal data is used,but not all aspects

25186201158202140335210157230105125859760401301702I know very little27%28%38%L36%L34%L24%41%IJ29%26%46%CDEFG33%CdE33%cE25%26%25%36%A29%33%about how my personal

data is used

5212492924235538323124201816167154125I know nothing at all6%4%9%LM6%4%4%7%5%5%6%7%5%5%4%7%6%5%6%about how my personal

data is used

Page 20


Absolutes/col percentsTable 11Q.3 Which of the following statements comes closest to your understanding of how your personal data is being used by companies and organisations in the UK?Base: All respondents


Prepared by ComRes


Yorkshire&North-



104947712584761762722422211531812002038917371041122002153Unweighted base

1066471127049818429027820015718817524088*180065*104*1842153Weighted base

86766812522254013161913201117891113211I have a good8%16%Q5%25%O12%j9%14%AfGJl6%10%10%7%8%12%10%14%agJ11%7%10%understanding of how my

personal data is used

523259684279100157150106939895113409513046881115I am familiar with some49%55%q54%56%54%54%54%53%59%aBceF52%54%47%45%53%46%44%48%52%aspects of how my

personal data is used,but not all aspects

39111645589509271714264579431571214070702I know very little37%P25%36%N18%27%32%25%35%K27%34%k32%39%IKM35%32%32%38%iKm38%dIKM33%about how my personal

data is used

66206341216181167111461005712125I know nothing at all6%4%5%N1%6%5%6%6%4%3%6%6%7%6%8%h7%7%6%about how my personal

data is used

Page 21


Absolutes/col percentsTable 11Q.3 Which of the following statements comes closest to your understanding of how your personal data is being used by companies and organisations in the UK?Base: All respondents


Prepared by ComRes


855268545466583559842734577519323373361308269107110822153Unweighted base

936304534443600576812729611496317383346370241110210512153Weighted base

112293532526229807313163248452872110181I have a good12%10%7%7%9%11%nO4%11%K12%K3%5%h8%H14%FGH12%GH12%GH7%10%B8%understanding of how my

personal data is madeavailable

440144191187279289329326290183146166160179111454491945I am familiar with some47%47%36%42%o46%O50%NO41%45%47%K37%46%H43%h46%H48%H46%H41%47%B44%aspects of how my

personal data is madeavailable, but not allaspects

30711722918022819336126620424511615611112480463368831I know very little33%38%43%L41%L38%34%44%IJ36%33%49%CDEFG37%41%cdE32%34%33%42%A35%39%about how my personal

data is made available

77147844413294574455392928222211382195I know nothing at all8%p5%15%LMN10%L7%6%12%IJ8%7%11%D12%Df8%8%6%9%10%a8%9%about how my personal


Page 22


Absolutes/col percentsTable 12Q.4 Which of the following statements comes closest to your understanding about how your personal data is being made available to third parties and thepublic by companies and organisations in the UK?Base: All respondents


Prepared by ComRes


Yorkshire&North-



104947712584761762722422211531812002038917371041122002153Unweighted base

1066471127049818429027820015718817524088*180065*104*1842153Weighted base

7962679612253711151881991547614181I have a good7%13%Q5%19%O6%9%13%abfGJM5%10%g9%5%8%11%g9%11%gj6%7%8%understanding of how my

personal data is madeavailable

45422156026092137127867976828435799294473945I am familiar with some43%47%44%52%O50%aFh47%F46%F43%51%aFh41%47%F35%40%44%45%42%40%44%aspects of how my

personal data is madeavailable, but not allaspects

43115653212664108878554826611233691224474831I know very little40%P33%42%N25%35%37%31%42%K34%43%K38%47%cgIKlM38%38%34%42%k40%k39%about how my personal


10232111151619281881219251015661023195I know nothing at all10%p7%9%N3%9%7%10%9%5%7%11%i10%11%9%10%10%13%hIL9%about how my personal


Page 23


Absolutes/col percentsTable 12Q.4 Which of the following statements comes closest to your understanding about how your personal data is being made available to third parties and thepublic by companies and organisations in the UK?Base: All respondents


Prepared by ComRes

Documents

INFORMATION COMMISSIONER’S OFFICE – TRUST AND ......INFORMATION COMMISSIONER’S OFFICE – TRUST AND CONFIDENCE IN DATA Methodology: ComRes interviewed 2,153 thUK thadults online