Upload
izbath-anan
View
220
Download
0
Embed Size (px)
Citation preview
7/24/2019 Influence of Social Media in Business
1/20
INFLUENCEOF SOCIAL
MEDIA IN
BUSINESCOMPUTER ASSIGNEMENT
7/24/2019 Influence of Social Media in Business
2/20
What is social media?In simple words the Medias we use for
socializing is called social media.
Social media are computer-mediated tools
that allow people to create, share or exchange
information, ideas, and pictures/videos in
virtual communities and networs. Socialmedia is de!ned as "a group of Internet-#ased
applications that #uild on the ideological and
technological foundations of We# $.%, and
that allow the creation and exchange of user-
generated content."&'( )urthermore, social
media depend on mo#ile and we#-#asedtechnologies to create highl* interactive
platforms through which individuals and
communities share, co-create, discuss, and
modif* user-generated content.
+ll social media we# sites are not that
popular. Some have great viralit* and someare unnown to most. Social media
technologies tae on man* dierent forms
including #logs, #usiness networs, enterprise
7/24/2019 Influence of Social Media in Business
3/20
social networs, forums, micro#logs, photo
sharing, products/services review, social
#oomaring, social gaming, social networs,
video sharing and virtual worlds.
Some famous social Medias are )ace#oo,
witter, interest, inedin, Instagram and
0outu#e.
Social Medias and #usiness1
Mareting research1 Mo#ile social media
applications oer data a#out o2ine consumer
movements at a level of detail heretofore
limited to online companies. +n* !rm can now
now the exact time at which a customer
entered one of its outlets, as well ascomments made during the visit.
3ommunication1 Mo#ile social media
communication taes two forms, the !rst of
which is compan*-to-consumer in which a
compan* ma* esta#lish a connection to a
consumer #ased on its location and provide
reviews a#out locations near#*. he second
t*pe of communication is user-generated
content. )or example, Mc4onald5s oered 67
7/24/2019 Influence of Social Media in Business
4/20
and 6'% gift cards to '%% users randoml*
selected among those checing in at one of
the restaurants. his promotion increased
chec-ins #* 889 :from $,';< to $,=,resulted in over 7% articles and #log posts,
and prompted several hundred thousand
news feeds and witter messages.
Sales promotions and discounts1 +lthough in
the past customers had to use printed
coupons, mo#ile social media allows
companies to tailor promotions to speci!c
users at speci!c times. )or example, when
launching its 3alifornia-3ancun service, irgin
+merica oered users who checed in through
at one of three designated @order Arill taco
trucs in San )rancisco and os +ngeles#etween '' am and 8 pm on +ugust 8', $%'%,
two tacos for 6' and two Bights to Mexico for
the price of one.
Celationship development and lo*alt*
programs1 In order to increase long-term
relationships with customers, companies are
a#le to create lo*alt* programs that allow
customers who chec-in regularl* at a
location to earn discounts or pers. )or
7/24/2019 Influence of Social Media in Business
5/20
example, +merican Dagle Eut!tters
remunerates such customers with a tiered
'%9, '79, or $%9 discount on their total
purchase.
D-3ommerce1 Mo#ile social media applications
such as +mazon.com and interest are
inBuencing an upward trend in the popularit*
and accessi#ilit* of e-commerce, or online
purchases.
When creating a )ace#oo #usiness strateg*,itFs important to thin through what *ou want
to achieve. Is *our goal to mae ads and drive
traGc to *our we#site H perhaps a we# shop
7/24/2019 Influence of Social Media in Business
6/20
where visitors can mae a purchase H or do
*ou want to drive traGc to a )ace#oo fan
page where visitors can lieJ what *ou do?
Man* #usinesses #ene!t from #oth, so
perhaps a com#ination is the #est choice. Kust
mae sure *our primar* reasons for #eing on
)ace#oo is clear #efore *ou start woring.
)ace#oo allows *ou to !nd, de!ne and
understand the demographics for *ourproduct. When *ou now who *our customers
are, *ouFre a#le to provide the right audience
with the right product or service.
We also provide a user guide to use when
setting up )ace#oo campaigns together with
a live-chat service *ou can contact whatevertrou#le *ou have when creating or pu#lishing
ads.
here are man* online clothing, accessories
and gadgets stores doing #usiness online
successfull* all over @angladesh. he* are
providing fast and eGcient home deliveries
7/24/2019 Influence of Social Media in Business
7/20
0ouu#e is not Lust a forum for !nger-#iting
#a#ies, dogs on sate#oards, and ids who
reall* lie Star Wars.
It5s also an opportunit* to maret *our
#usiness to millions of people for next to
nothing.
ots of companies are now using we# videos
to reach out to current and potential
customers. he*5re #uilding more personal
relationships with their client #ase and
reaping the #ene!ts of this creative indirect
mareting strateg*.
his platform is perfect for small #usinesses.
here are no #ig #udgets reuired -- Lust a
video camera, a little creativit*, and thishand* guide.
7/24/2019 Influence of Social Media in Business
8/20
If *ou create a compan* Instagram accountand if *ou have other social media accounts,
*ou can pu#lish *our photos on witter,
)ace#oo, )licr, um#lr, osterous, and
)oursuare, or send them to email addresses.
Instagram users can choose to followJ *our
compan* account. he* will see *our photosin their feed and it allows them to lie,J
comment on, or Cetweet *our compan*Fs
photos, allowing them to go viral. here are a
lot of outdoor ads that promote Instagram
accounts of companies in order to raise the
num#er of followers on Instagram. Dxample,the* can place a #ill#oard with a photo from
Instagram and write #elow1 clic on an image
to view information a#out the new Instagram
3ontest on an Instagram pageJ.
7/24/2019 Influence of Social Media in Business
9/20
0ou can add !lters to their photos H this is the
uniue feature among others. 0ou can create
a speci!c color, shade, and loo for *our
photos to match the message or mood that*ou want *our audience to sense. 4onFt limit
*ourself on the t*pes of images that *ou postN
#e creative and show the connection #etween
the image and *our #rand.
0ou can also put *our #usiness on the map.
Aoogle uses +uthorship to create a visual tie
#etween *ou and the content *ou pu#lish. he
enhanced search result listings help readers
identif* *our content at a glance and help *ou
#uild authorit* and inBuence.
he AoogleO #adge allows *ou to lin *our
AoogleO page to *our we#site. Psing the
#adge will help *ou increase *our AoogleOaudience from *our we#site and from within
search results.
7/24/2019 Influence of Social Media in Business
10/20
Qashtags are a useful tactic to get added
exposure to users #e*ond *our followers and
AoogleO has recognized them for a long time.
@oost followers and exposure on AoogleO for
*our #usiness page instead of *our personal
pro!le when *ou interact with others on
AoogleO as *our page. o mae the switch
from *our personal pro!le to *our page, clic
the dropdown arrow next to *our picture at
the top right of *our AoogleO screenN *our
page will #e listed under *our active pro!le.
Simpl* clic on *our page and *ouFre read* to
go.
AoogleO has a large variet* of communities
to choose from, similar to the selection *oumight !nd on )ace#oo or inedIn. If *ou
canFt !nd the right communit* for *our
#usiness, *ou can create it using *our
personal pro!le or *our page.
AoogleO has replaced Aoogle laces andcustomers who are on AoogleO leave reviews
on *our local AoogleO places page regardless
of whether *ou are active there.
7/24/2019 Influence of Social Media in Business
11/20
inedIn can #e a great wa* to promote *our
home #usiness.
Simpl* #* creating a inedIn pro!le, #uilding
*our connections and eeping *our account
7/24/2019 Influence of Social Media in Business
12/20
updated, *ou can get the attention of
potential clients and customers.
It gives *ou exposure to people hunting for
products or service.
4ispla*ing *our recommendations from others
on inedIn.
+ggressive mareting included posting regular
status updates, taing part in conversations,
answering uestion, doing inedinadvertising, upgrading to a paid inedIn
mem#ership.
+dding inedIn to *our mareting strateg*
can #e a great idea. If *ou have the time, *ou
can learn to do ever*thing *ourself. If not, *ou
might consider hiring a specialist or virtualassistant to handle some of the tass for *ou.
+dmittedl*, inedIn doesn5t wor for ever*
t*pe of #usiness, #ut it can wor for most and
should #e given full consideration if *ou want
*our #usiness to succeed and grow.
7/24/2019 Influence of Social Media in Business
13/20
0our witter account and pro!le are thefoundation of *our witter experience. ItFs
*our chance to tell *our #usiness stor* to the
witter communit*.
witter uses two dierent images to represent
*our account. ItFs important that *ou tae
advantage of #oth of these images to tell *our#usiness stor*. 0ou upload these images
under ro!le in *our account settings.
ItFs important that *ou complete *our witter
account pro!le completel*. Dach feature gives
more details a#out *our #usiness that
contri#ute to *our #usiness stor*.
When *ou follow another witter user, *ou
su#scri#e to read what the* share. So #e
selective a#out whom *ou follow, especiall* at
!rst.
Ene of the great strengths of witter is the
a#ilit* to focus on people in *our own
#ac*ard.
7/24/2019 Influence of Social Media in Business
14/20
Dxpand 0our +udience with Qashtags and
organize 0our )ollowers Into 3onversation
ists.
ideo and photographs is another powerful
wa* to tell people a#out *our #usiness.
Ao Mo#ile with witter.
3onnect *our online presence.
Increase 0our @rand +uthorit*
4o *ou want to esta#lish authorit* in *our
!eld? his is a common goal for man*
#usinesses on interest.
Dxpand 0our Ceach
4o *ou want to expand *our reach and grow
the size of *our audience? 3onsider
leveraging the communit* on interest.
4rive raGc to 0our Site
+re *ou interested in getting more traGc to*our site? hen consider using interest. @eth
Qa*den, author of inBuence, revealed that
7/24/2019 Influence of Social Media in Business
15/20
interest drives more referral traGc than
inedIn, AoogleO and 0ouu#e com#ined.
Mareting 4eveloper artners :M4> is a
program that helps #usinesses optimize and
scale their interest mareting and improves
interest for inners.
Some mareting ideas are to mae pin
friendl* posts, pin a#out *our customers, pin
as a team, create themed #oards, pin usefulcontents and create appealing content.
7/24/2019 Influence of Social Media in Business
16/20
7/24/2019 Influence of Social Media in Business
17/20
Rotes and references1
Kump up Taplan +ndreas M., Qaenlein Michael :$%'%>. "Psers of
the world, uniteU he challenges and opportunities of socialmedia". @usiness Qorizons 78 :'>. p.
7/24/2019 Influence of Social Media in Business
18/20
functional #uilding #locs of social media". @usiness Qorizons 7;1
$;'H$7'. doi1'%.'%'.
3onverging Media ;th Ddition. Rew 0or, R01 Exford Pniversit*
ress. p. '=V. IS@R VX=-%-'V-V8;$8%-8.
Kump up Murth*, 4hiraL :$%'8>. witter1 Social 3ommunication in
the witter +ge. 3am#ridge1 olit*. pp. XH=. IS@R VX=-%-X;7
7/24/2019 Influence of Social Media in Business
19/20
7/24/2019 Influence of Social Media in Business
20/20
Thankyou!