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Influence Network Mapping Toolbox
Eva Schiffer, IFPRI
Sunbelt ConferenceMay 2007Society for International Development (SID)KM WorkgroupWashington DC
Eva Schiffer10th Nov. 09
Structure of workshop
• Challenge: Doing the right thing in complex cultural and social settings
• Net-Map: – How it is done– What it can deliver– Examples from the field
• Group activity: Getting started with Net-Map• Discussion: Experience, possible next steps• Closing remarks
Challenge: Having an impact in complex cultural and social settings
Required:• Understanding complexity from different points
of view• Getting commitment, buy-in from partners• Strategies to use complex networks instead of
being overwhelmed• Fast and action oriented assessment
• Who has influence?• Who is impacted?• What are their goals?• How are they linked (formal and informal links)?• How strongly can they influence success of
investment?• What are crucial bottlenecks?
Needed: Method to assess situation and lead to action
Net-Map
• Participatory quick assessment tool for complex systems
• Based on Social Network Analysis and Power Mapping
• Visualization and facilitation method:– Who are the relevant actors?
– What are their formal and informal links?
– How influential are they?
– What are their goals?
• Door-opener for strategic planning and collaboration
Who is involved?
How are they linked?
How influential are they?
What are their goals?
Computerized visualization and analysis
Computerized visualization and analysis
Some examples from the field
• African Peer Review Mechanism: Who is the civil society?
• IFPRI Malawi Strategy Support Program:How can research enter policy processes?
• IFPRI/FAO et al.: Pro-poor risk reduction of avian influenza
Pro-poor Risk Reduction for Avian Influenza
How to best organize effective response to outbreaks?– Used Net-Map in kick-off workshops– Stakeholders from poultry production,
marketing, research, public administration
• Results– Identification of major
shortcomings in the design of response interventions
– Enthusiastic buy-in from participants
Picture by McAndrea
Avian Flu Communication
Avian Flu Communication Breakpoint
Breakpoint
Avian Flu Communication Corruption Hot-Spot
Corruption hot-spot
Advantages of Net-Map• Quick overview of the complex system
– Who are the relevant players?– What are the relevant linkages?– What are the potential bottlenecks to be further explored?– What are the potential entry points?
• Applicable with wide range of stakeholders – From PhD researcher through administrator to farmer– Different cultural backgrounds
• Visualization as a powerful tool to– Discuss complex situations– Build consensus, buy-in– Avoid misunderstandings
• Visualizing perceived influence – adds a dimension lacking in other mapping methods– facilitates debate
Ok, let’s do it…
• Each table volunteers one interviewee
• He/she chooses (real or invented) situation to map multiple actors, different goals, formal and informal links– E.g. the implementation of country program– Pushing for specific change in my department– Getting the thanksgiving dinner done without
drama
• Group “interviews” volunteer
Reminder: Net-Map steps
• Define question, typically: “Who influences XY- and how?”
• Who is involved (write & distribute actor cards)?• How are they linked (define links and draw)?• What are their goals (if applicable, two opposing
goals, add abbreviations to actors )?• How influential are they (set up influence towers)• Discuss: What are bottlenecks? Coalitions?
Possible Strategies? etc.
