INFLUENCE. INFORM. INSIGHT. · added services products led by social media monitoring and consultancy, Insights reports and the media database Price increases on SaaS services > Asian

FY14 RESULTS

INFLUENCE. INFORM. INSIGHT.

John Croll Chief Executive Officer

Nimesh Shah Chief Financial Officer


OVERVIEW OF FY14 RESULT JOHNCROLL

FINANCIAL PERFORMANCE NIMESHSHAH

FY15 OUTLOOK JOHNCROLL

GROWTH STRATEGY JOHNCROLL

Q&A JOHNCROLLAND NIMESHSHAH

AGENDA


FY14RESULTSOVERVIEW

FY14 RESULTS 29 AUGUST 2014 4


Notes:1Byrevenue,asperBurton-TaylorInternationalConsultingLLC,

“Asia-PacificMediaIntelligenceMarket”

ABOUTiSENTIA

ASIA-PACIFIC’S LEADING MEDIA INTELLIGENCE COMPANY1, WITH OPERATIONS IN AUSTRALIA, NEW ZEALAND, SOUTH-EAST ASIA AND GREATER CHINA.

> MarketleaderinAustralia,NewZealand(ANZ)andAsia,servingmorethan5,000clients

> Proprietarysoftwareandsystemsthatcapture,enrichandinterpretreal-timedata

over5,500mainstreammediaoutlets

over55,000onlinenewssources

over3.4millionuser-generatedcontentsources(includingFacebook,TwitterandWeibo)

> Timecriticalandhighlyrelevantmediaintelligenceprovidedtotheworld’sbest-knownbrands,companiesandgovernmentsviainnovativeSoftware-as-a-Service(SaaS)platforms—includingMediaportal

> Powerfulandcomplementarysuiteofvalue-addedservices(VAS)

socialmediamonitoring

insightsandanalysis

mediacontactsdatabaseandhosteddigitalnewsrooms



KEYHIGHLIGHTS

REAFFIRMS FY15 PROSPECTUS FORECASTS

Notes:1NPATA:NetProfitAfterTaxbeforeAmortisation

ofacquiredintangibles(aftertax)

EXCEEDED FY14 PROSPECTUS

FORECASTS

°Revenue of $110.6m, 1.3% ahead of prospectus

°Pro forma EBITDA of $30.9m, 2.4% ahead of prospectus

°Pro forma NPATA1 of $19.0m, 4.3% ahead of prospectus

MULTIPLE GROWTH DRIVERS

°Organicrevenuegrowthacross

allbusinessunits

°LeadingmarketpositioninANZgrowthsupportedbytheup-sellofvalue-added

servicesdrivingincreasedrevenuepercustomer

°AAPclientsfullyintegratedoniSentia’sSaaSplatformswith99%clientretention

°MediaportalontracktobedeliveredintheSEAandHKmarketsinFY15toincrease

organicclientgrowthanddelivernewservicestothesemarkets



FY14RESULTSVSPROSPECTUSFY14 result exceeds prospectus forecasts

$ MILLION FY14 PRO FORMAACTUAL

FY14 PRO FORMAPROSPECTUS

PROSPECTUS VARIANCE $M

PROSPECTUS VARIANCE %

FY13 PRO FORMA

FY14 VS FY13 VARIANCE %

Revenue 110.6 109.1 1.5 1.3% 103.0 7.3%

SaaS 88.4 87.1 1.3 1.5% 85.4 3.5%

VAS 22.2 22.0 0.2 0.9% 17.6 26.1%

ANZ 90.1 88.6 1.5 1.7% 84.3 6.9%

Asia 20.5 20.5 – – 18.6 10.2%

Expenses (79.7) (78.9) (0.8) (1.1%) (80.1) 0.4%

EBITDA 30.9 30.2 0.7 2.4% 22.9 35.0%

EBITDAmargin 28.0% 27.6% – 0.4% 22.2% 5.8%


FY14 RESULTS 29 AUGUST 20147

OPERATIONALDETAIL



FY14REVENUE

KEY POINTS

> ANZrevenuegrowthdeliveredby:

TheintegrationofAAPclientsinH2.AAPclientintegrationoutperformedexpectationswithgreaterthan99%ofclientrevenuetransferred

30%revenuegrowthacrossANZvalue-addedservicesproductsledbysocialmediamonitoringandconsultancy,Insightsreportsandthemediadatabase

PriceincreasesonSaaSservices

> Asianrevenuegrowthdeliveredby:

21%growthinvalue-addedservices,especiallysocialmediaservicestomarketingclients

GrowthofAsianclientsontheSaaSplatforms

103.0 110.6

18.620.5

84.3 90.1

125.0

100.0

75.00

50.00FY13 FY14

ANZ

Asia

103.0 110.6

17.622.2

85.4 88.4

125.0

100.0

75.00

50.00FY13 FY14

SaaS

VAS

103.0 110.6

18.620.5

84.3 90.1

125.0

100.0

75.00

50.00FY13 FY14

ANZ

Asia

103.0 110.6

17.622.2

85.4 88.4

125.0

100.0

75.00

50.00FY13 FY14

SaaS

VAS

Revenuebygeography$m

Revenuebyproduct/serviceline$m



AUSTRALIA/NEWZEALANDRESULTS

KEY POINTS

> Benefitsofthescalableplatformseesa6.9%revenueincreasedelivera21.5%increaseinEBITDA

> 30%growthinvalue-addedservicesinFY14seesrevenuesfromtheseservicesdoublefromFY11to20%oftheFY14revenueresult

> ANZclientsmovingtoafixedsubscriptionforboththeSaaSplatformsandtheircontent.Successfulmigrationcontinueswithsubscriptionsincreasingto31%ofrevenueandvolumebasedprintrevenuefallingto17%

ANZ Financials

FY13 FY14 FY14 VARIANCE %

Revenue 84.3 90.1 6.9%

EBITDA 30.2 36.7 21.5%

EBITDA margin 35.8% 40.7%

iSentiaGrouprevenuemix–FY11andFY14

100%

75%

50%

25%

0%FY11 revenue mix FY14 revenue mix

SaaS volume‐based mainstream media – print

SaaS volume‐based mainstream media – broadcast

SaaS subscription

VAS

SaaS copyright(pass throughto publishers)

SaaS volume‐basedonline news andinternet monitoring

31%

20%

11%

6%

17%

15%

22%

10%

13%

3%

28%

24%



KEY POINTS

> ANZrevenuepercustomerexceededprospectusforecastsof$26.4kperyearby4%to$27.5K

> Take-upofadditionalvalue-addedservicesproductsbytheexistingcustomerbase

> IncreasedeffectivenessofannualpriceriseinMarchofc.5%acrossallSaaSproducts

> Increasingsocialmediasalesthroughmarketingchannels

> OngoingstrongperformanceofInsightsreportsaheadofprospectusforecasts

> Socialmonitoringanalysispenetrationaheadofprospectusforecasts;successfulrolloutofsocialcontentintoMediaportalplatform

> Connect&Newsboostclientpenetrationmarginallylowerthanprospectusforecastsby0.5%

KEYREVENUEDRIVERS—ANZ

23,942

10.3%

3.9%2.9% 3.9% 4.2% 4.9%

4.7% 5.5%7.0%

11.7%

14.9% 14.4%

ARP

C ($

)

1H13

30,000

29,000

28,000

27,000

26,000

25,000

24,000

23,000

22,0002H13 1H14 2H14

24,186

25,231

27,482

Prospectus$26,400

Pene

trat

ion

of

ANZ

uniq

ue c

usto

mer

s

1H13 2H13 1H14 2H14

Social monitoring & analysis

Connect & Newsboost

Insights reports

20%

15%

10%

5%

0%

AnnualisedANZMonthlyAverageRevenuePerClient(ARPC)

VASpenetrationofANZuniquecustomers

23,942

10.3%

3.9%2.9% 3.9% 4.2% 4.9%

4.7% 5.5%7.0%

11.7%

14.9% 14.4%

ARP

C ($

)

1H13

30,000

29,000

28,000

27,000

26,000

25,000

24,000

23,000

22,0002H13 1H14 2H14

24,186

25,231

27,482

Prospectus$26,400

Pene

trat

ion

of

ANZ

uniq

ue c

usto

mer

s

1H13 2H13 1H14 2H14

Social monitoring & analysis

Connect & Newsboost

Insights reports

20%

15%

10%

5%

0%



KEYREVENUEDRIVERS—ASIA

KEY POINTS

> ContinuedgrowthofSaaScustomerbasethroughfocusedcountry-specificmarketingandrecentrestructuringofSouthEastAsiasalesteams

> LaunchofmultilingualversionofMediaportalinFY15

> Value-addedservicescustomergrowthdrivenbySocialMediaandInsightsproductsthatappealtothemarketingchannel

> Significantopportunitytoincreasevalue-addedservicespenetrationwithexistingAsianclients

> SalesteamsarebeingintegratedacrossallservicestoprovideclientswithabetterexperienceandtheopportunitytosellalliSentiaservices

219

244

350

300

250

200

150

100

50

0

Asia

n VA

S cu

stom

ers

1H13 2H13 1H14 2H14

280301

AsiaVAS–uniquecustomers

Asia Financials

FY13 FY14 FY14 VARIANCE %

Revenue 18.6 20.5 10.2%

EBITDA 2.1 4.0 90.5%

EBITDA margin 11.3% 19.5%



FINANCIALINFORMATION



FY14PROFORMARESULTSOVERVIEW$ MILLION FY14 PRO FORMA

ACTUALFY14 PRO FORMA

PROSPECTUSVARIANCE $M VARIANCE %

Revenue 110.6 109.1 1.5 1.3%

SaaS 88.4 87.1 1.3 1.5%

VAS 22.2 22.0 0.2 0.9%

ANZ 90.1 88.6 1.5 1.7%

Asia 20.5 20.5 – –

Expenses (79.7) (78.9) (0.8) (1.1%)

Costofsales(includingcopyrightfees) (20.6) (20.4) (0.2) (1.0%)

Employeecosts (52.3) (52.0) (0.3) (0.5%)

Otheroperatingexpenses (6.9) (6.5) (0.4) (5.5%)

EBITDA 30.9 30.2 0.7 2.4%

EBITDAmargin 28.0% 27.6% – 0.4%

Depreciationandamortisation (3.8) (4.0) 0.2 5.4%

EBITA 27.1 26.2 0.9 3.6%

Amortisationofacquiredintangibles (8.6) (8.8) 0.2 2.5%

EBIT 18.6 17.4 1.2 6.6%

FX(losses)/gains (0.7) (0.5) (0.2) (32.5%)

Netfinancecosts (2.6) (2.6) – –

Profit/(loss) before tax 15.3 14.3 1.0 6.9%

Tax(expense)/benefit (2.5) (2.3) (0.2) (6.9%)

NPAT 12.8 11.9 0.9 7.8%

Amortisationofacquiredintangibles(aftertax) 6.2 6.3 (0.1) (2.3%)

NPATA 19.0 18.2 0.8 4.3%



STATUTORYTOPROFORMARESULTSRECONCILIATIONStatutory NPAT (18.4)

Netfinancecostsadjustment 12.2

Offercosts 9.1

Restructuringandacquisitioncosts 3.9

Listedcompanycosts (1.2)

Remeasurementofoptionsovernon-controllinginterests 17.8

Incometaxadjustment (11.4)

Otheradjustments 0.8

Pro forma NPAT 12.8

Amortisationofacquiredintangibles(aftertax) 6.2

Pro forma NPATA 19.0

- $M

Statutory NPAT

Net finance costadjustments

Offer costs Restructuringand acquisition

costs

Listed company

costs

12.2

9.1

3.9

17.8

0.8 6.2

(1.2)

(11.4)

(18.4)

12.8 19.0

(25) (20) (15) (10)

(5)

5 10 15 20 25 30

Remeasurement of options over non-controlling

interests

Income taxadjustment

Other adjustments

Pro forma NPAT Amortisation of acquired

intangibles(after tax)

Pro forma NPATA

FY14ActualstatutorytoproformaNPATreconciliation



Working capital

> FY14movementimpactedbytheacquisitionofAAPcustomers

flowonimpacttoaveragedebtorsonthebackofacquisitioninQ3FY14

> Keycostofsalesrelatestocopyrightfees,whichareonapass-throughbasistocontentproviders

Cash flow conversion

> Operatingcashflowconversionat96%inFY14

Capital expenditure

> $4.5mcapitalexpenditureinFY14predominantlycompriseslabourcostsassociatedwithplatformproductdevelopmentandtheassociatedhardware

OPERATINGCASHFLOW

Operatingcashflow (LHS)

FY11 FY12 FY13 FY14

125%

100%

75%

50%

25%

0%

40.0

0.0

10.0

20.0

30.0

Conversion

17.123.8 23.5

29.7

85%

104% 103%96%

$m

EBITDA 20.1 22.8 22.9 30.9

Workingcapital (3.0) 1.0 0.6 (1.2)

Operating cash flow 17.1 23.8 23.5 29.7

Conversion(%)1 85.1% 104.4% 102.6% 96.1%

Notes:1Definedasoperatingcashflow/EBITDA

Operatingcashflowandcashconversion

HIGHLY CASH GENERATIVE MODEL



New debt facility in place post listing

> Totalfacilitysizeof$65million

a$55millionthreeyearrevolvingcashadvancefacility(FacilityA),with$55milliondrawndownatCompletion;

and

a$10millionthreeyearrevolvingmulti-optionfacility(FacilityB)

> Undrawnfundsof$14million

> Proformanetdebt/FY14EBITDAof1.5x

> $9.1MofCashequivalentsincludes$4MofPrepaiddebt

CAPITALSTRUCTURE

$m Facility commitment 30 June 2014 actual

FacilityA 55.0 55.0

FacilityB 10.0 –

Total debt 65.0 55.0

Cashandcashequivalentsandprepayments 9.1

Net debt 45.9

Pro forma net debt/FY14 EBITDA 1.5x

Statutory net debt/FY15F EBITDA 1.1x



FY15FOUTLOOK> iSentia reaffirms its pro forma

prospectus forecast

Revenue $124.4 million

EBITDA $41.3 million

NPATA $27.2 million

> Subscriptiontogrowto33%shareandVASto23%share.SaaSvolume-basedmainstreammonitoringrevenueshareisexpectedtoreducefrom32%inFY14to28%inFY15.Pressexpectedtofallfrom17%shareinFY14to15%shareinFY15

> VASrevenueexpectedtogrowthroughincreasedpenetrationfromtheexistingcustomerbase

> StrongoperatingleverageisforecasttodeliverincrementalEBITDAof$10.4m

> Businessperformingtoforecastinthefirst8weeksofFY15

> Encouragingpaywalldiscussionswithpublishers

50

40

30

20

10

0

35.0%

30.0%

25.0%

20.0%

15.0%

10.0%FY14A

FY14A

FY15F

FY15F

20%

125.0

100.0

75.00

50.00

28.0%

33.2%

110.6

22.2

88.4

SaaS

VAS

EBITDA margin

EBITDA

124.4

95.9

28.5

30.941.3

50

40

30

20

10

0

35.0%

30.0%

25.0%

20.0%

15.0%

10.0%FY14A

FY14A

FY15F

FY15F

20%

125.0

100.0

75.00

50.00

28.0%

33.2%

110.6

22.2

88.4

SaaS

VAS

EBITDA margin

EBITDA

124.4

95.9

28.5

30.941.3

Revenuebyproduct/serviceline$m

GroupEBITDA($m)andEBITDAmargin%



GROWTHSTRATEGY



GROWTHSTRATEGY

iSENTIA IS WELL POSITIONED TO CAPTURE GROWTH THROUGH ANNUAL PRICE INCREASES, THE UPSELLING OF VALUE-ADDED SERVICES TO EXISTING CLIENTS, CONTINUED GROWTH IN ASIA, PRODUCT INNOVATION, BROADENING CHANNEL STRATEGY AND STRATEGIC ACQUISITIONS.

ANNUAL SAAS PRICE INCREASES

AND INCREASING CLIENT SPEND THROUGH SOCIAL

MEDIA, INSIGHTS AND OTHER VALUE-ADDED

SERVICES

> Drivenbythespeedandcomplexityofcommunicationcampaignsandtheemergenceofcomplexonlineandsocialmediacontent

> Increasedopportunitytosellvalue-addedservicesproductsuitestomarketingandotherareasoforganisations

> Continuedintegrationofkeyvalue-addedservicesofferingsontoMediaportal

> ANZgrowthunderpinnedbyannualpriceincreasesofc.5%andsellingthevalue-addedservicessuitetonewandexistingclients

EXPANSION IN THE HIGH-GROWTH ASIAN MEDIA INTELLIGENCE

MARKET

> LeadingAsianpresencewithin-marketsalesandsupportteams

> Under-penetratedmarket—significantgrowthupsidewithoutsourcingfrominternaltomediaintelligencecompanies

> Brandtologygrowingmarketingchannelpenetrationthroughsocialmediainsights

CONTINUED PRODUCT INNOVATION BY

iSENTIA’S IN-HOUSE DEVELOPMENT TEAM

> Strongtrackrecordofinnovation

> Newproductshelpingclientsaddressthesignificantchangesinthewaymediaiscreated,distributedandconsumed

> DeliveryofMediaportalintoSEAandHKinFY15

> Technologyandinnovationdrivingfurtherplatformimprovementsinproductivity

STRATEGIC ACQUISITIONS

OF GEOGRAPHIC COVERAGE, SOFTWARE

AND CONTENT CAPABILITIES

> Continuedsuccessfulimplementationofstrategyofundertakingselective,synergisticacquisitionsandbolt-ons

> Focusedonacquiringspecificcapabilitiesthatcanberolledoutacrosstheplatforms


Q&A

APPENDIX




STATUTORYTOPROFORMARESULTSRECONCILIATION

$ MILLION FY14 ACTUAL FY14 PROSPECTUS VARIANCE $M VARIANCE %

Statutory EBITDA 18.5 17.6 0.8 4.8%

FX(gains)/losses 0.7 0.5 0.2 32.5%

Restructuringandacquisitioncosts 3.9 3.8 0.1 2.6%

Listedcompanycosts (1.2) (1.2) – –

Offercosts 9.1 9.4 (0.3) (3.6%)

Pro forma EBITDA 30.9 30.2 0.7 2.4%

Statutory NPAT (18.4) (20.0) 1.6 8.0%

Netfinancecostsadjustment 12.2 12.7 (0.5) (3.9%)

Offercosts 9.1 9.4 (0.3) (3.6%)

Restructuringandacquisitioncosts 3.9 3.8 0.1 2.6%

Listedcompanycosts (1.2) (1.2) – –

Otheradjustments 7.2 7.3 (0.1) (1.0)%

Pro forma NPAT 12.8 11.9 0.9 7.5%



OURPEOPLE

Eden Lau, Head of Insights, Asia, is driving

integration of social media into our Insight reports,

shown by double digit growth and two AMEC Awards for iSentia Brandtology

in 2014.

Chief Product Officer Lane Cipriani

was in New York to accept the CODiE Award for

world’s Best Media and Information Monitoring

Solution for Mediaportal.

AWARDSValue Added ServicesiSentiacontinuestoberecognisedinternationallyforourmediainsightservices,winninganotherfiveawardsattheAssociationforMeasurementandEvaluationofCommunicationsinternationalconferenceinJune2014,toaddtothe13awardsalreadywonsince2010,makingiSentiatheworld’smostawardedMediaInsightscompanyoverthatperiod.

> BestUseofCommunicationManagement:PublicSector(Gold)

> MostInnovativeUseofMeasurementinaDigitalCampaign(twoGold)

> IntegratedCommunicationMeasurement/Research(Silver)

> YoungProfessionaloftheYear

SaaS – MediaportalInJanuary2014,ourflagshipSoftwareasaServiceplatform,Mediaportal,wasrecognisedbytheSoftwareandInformationIndustryAssociation,attheirInformationIndustrySummitinNewYork,withtheCODiEAwardforBestMedia&InformationMonitoringSolution.Itwasparticularlypleasingtobeinternationallyrecognisedforover10yearsofindustry-leadingdevelopment.

Jan Redshaw headed up our AAP

client integration team, ensuring all clients were

fully integrated into iSentia systems ahead of schedule

and under budget, contributing to our

FY14 Result.

NZ Insights Manager Ngaire Crawford,

was named the Young Professional of the Year at the AMEC Awards dinner

in Amsterdam.



This presentation contains general information about the activities of of iSentia Group Pty Limited (ACN 144 573 795) (iSentia or Company) which is current as at 29 August 2014. It is in summary form and does not purport to be complete. It presents financial information on both a statutory basis (prepared in accordance with Australian accounting standards which comply with the International Financial Reporting Standards (IFRS) as well as information provided on a non-IFRS basis). This presentation is not a recommendation or advice in relation to iSentia or any product or service offered by iSentia’s subsidiaries. It is not intended to be relied upon as advice to investors or potential investors, and does not contain all information relevant or necessary for an investment decision. It should be read in conjunction with iSentia’s other periodic and continuous disclosure announcements filed with the Australian Securities Exchange, and in particular the Full Year Results for the year to 30 June 2014. These are also available at www.isentia.com.

No representation or warranty, express or implied, is made as to the accuracy, adequacy or reliability of any statements, estimates or opinions or other information contained in this presentation. To the maximum extent permitted by law, iSentia, its subsidiaries and their respective directors, officers, employees and agents disclaim all liability and responsibility for any direct or indirect loss or damage which may be suffered by any recipient through use of or reliance on anything contained in or omitted with this presentation.

No recommendation is made as to how investors should make an investment decision. Investors must rely on their own examination of iSentia, including the merits and risks involved. Investors should consult with their own professional advisors in connection with any acquisition of securities.

The information in this presentation is for general information only. To the extent that certain statements contained in this presentation may constitute “forward-looking statements” or statements about “future matters”, the information reflects iSentia’s intent, belief, or expectations at the date of this presentation. Subject to any continuing obligations under applicable law or any relevant listing rules of the Australian Securities Exchange, iSentia disclaims any obligation or undertakings to disseminate any updates or revisions to this information over time. Any forward-looking statements, including projections, guidance on future revenues, earnings and estimates, are provided as a general guide only and should not be relied upon

as an indication or guarantee of future performance. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause iSentia’s actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. Any forward-looking statements, opinions and estimates in this presentation are based on assumptions and contingencies which are subject to change without notice, as are statements about market and industry trends, which are based on interpretations of current market conditions. For example, the factors that are likely to affect the results of iSentia include, but are not limited to, general economic conditions in Australia and Asia, exchange rates, competition in the markets in which iSentia will operate and the inherent regulatory risks in the business of iSentia. Neither iSentia, nor any other person, gives any representation, assurance or guarantee that the occurrence of the events expressed or implied in any forward-looking statements in this presentation will actually occur. In addition, please note that past performance is no guarantee or indication of future performance.

This presentation does not constitute an offer to issue or sell, or solicitation of an offer to buy, any securities or other financial products in any jurisdiction. The distribution of this presentation outside Australia may be restricted by law. Any recipient of this presentation outside Australia must seek advice on and observe any such restrictions. This presentation may not be reproduced or published, in whole or in part, for any purpose without the prior written permission of iSentia.

All amounts are in Australian dollars

All references starting with “FY” refer to the financial year ending 30 June. For example, “FY14” refers to the year ended 30 June 2014.

DISCLAIMER

Documents

INFLUENCE. INFORM. INSIGHT. · added services products led by social media monitoring and consultancy, Insights reports and the media database Price increases on SaaS services > Asian