Advancing CommunicationsIncrease knowledge and skills for addressing

culture & literacy across the continuum of care.

May 17 - 19, 2012Sheraton Sand Key Resort, Clearwater Beach, Florida

Cancer, Culture & Literacy Conference

8th Biennial

For Abstract Information Visit: www.MoFFItt.org/CCL

Communication

Evaluation

Disparities

Culture

Literacy

Training

Policy

Technologies

Networking

cbpr

Empowerment

Education

Feb. 6, 2012

AbstrACt deAdLine

JoIntly SponSoRed By:

weLCoMe | CanCeR, CultuRe & lIteRaCy ConFeRenCe

ur eighth biennial Cancer, Culture and Literacy Conference offers extraordinary networking and learning

opportunities for individuals wanting to learn more about the roles of culture, language and literacy in cancer health disparities and in the design, implementation and evaluation of cancer communications, research programs and educational interventions. This three-day conference offers a number of interactive activities including pre-conference skill-building workshops, plenary and breakout sessions, breakfast roundtables and a poster session. Hosted by Moffitt Cancer Center, the conference provides a national forum for the exchange of information covering innovative research, novel education and training programs, and community-engaged outreach with a particular emphasis on advancing meaningful and accessible cancer communications.

Intended Audience Healthcare professionals involved in creating effective culturally, linguistically and literacy relevant cancer communications, education, innovative materials/media, programs and community interventions, programs and research. This may include researchers, educators, healthcare professionals, advocates, lay persons and survivors.

Conference objectives to bring the proposed activities to completion, we draw upon our vast experiences to:

• Identify the intersection of cancer, culture and literacy when developing cancer, education programs, messages, and research-to–practice initiatives;

• Develop new skills in the design, implementation, evaluation, dissemination, and application of cancer communications through CBPR for addressing health equity

• Draw attention to recent advances in health communication strategies that improve access to health information and resources;

• Foster a mindset that embraces cultural and literacy considerations for reducing the cancer burden; and

• Enhance career development and networking for those engaged in cancer communications work.

oDear Colleagues,Welcome to the 8th Biennial Cancer, Culture & literacy Conference!

Conference Director Cathy D. Meade, PhD, RN, FAANMoffitt Cancer Center at the University of South FloridaTampa, Florida

Conference Planner Chrystyna Pospolyta, MPHConference Planner, Cancer, Culture & Literacytelephone: 813-745-4918Fax: (813) 745-1442e-mail: CCL2012@moffitt.orgWebsite: www.MOFFITT.org/ccl

this conference is sponsored by the University of South Florida HeALtH and Moffitt Cancer Center.

we appreciate the support of our national and local partners.

Accommodations for DisabilitiesPlease notify the Conference Planning office at (813) 745-4918 within a minimum of 10 working days in advance of the event if a reasonable accommodation for a disability is needed.

Events, activities and facilities of the University of South Florida are available without regard to race, color, sex, national origin, disability, age or Vietnam veteran status as provided by law and in accordance with the University’s respect for personal dignity.

2 Phone (813) 745-4918CoNFeReNCe PLANNeR Chrystyna pospolyta, MpH

We recognize the commitment and vision of our local and national planning committees, sponsors, supporters, and local and national collaborators. Thank you for your work and support in making this conference a success.

plannIng CoMMItteeS

Mariana Arevalo, BA Research Coordinator, Health Outcomes and Behavior, Moffitt Cancer Center, Tampa FL

Roberta D. Baer, PhD Department of Anthropology, University of South Florida, Tampa, FL

Cindy R. Burcham Population Science, Moffitt Cancer Center, Tampa, FL

Heide Castañeda, PhD, MPH Department of Anthropology, University of South Florida, Tampa, FL

Clement K. Gwede, PhD, MPH, RN Associate Member, Health Outcomes and Behavior, Moffitt Cancer Center, Tampa, FL

Paul Jacobsen, PhD Chair, Department of Health Outcomes and Behavior, Moffitt Cancer Center, Tampa, FL

Alexis Koskan, PhD Post-Doctoral Fellow, Health Outcomes and Behavior, Moffitt Cancer Center, Tampa, FL

Janelle Menard, PhD, MPH Center for Multicultural Wellness and Prevention, Inc., Orlando, FL

tapan Padhya, MD Director, Division of Head and Neck Oncology, Moffitt Cancer Center, Tampa FL

Chrystyna Pospolyta, MPH Manager, Conference Planning, Moffitt Cancer Center, Tampa, FL

Gwendolyn P. Quinn, PhD Associate Member, Health Outcomes and Behavior, Moffitt Cancer Center, Tampa, FL

Marlene Rivera, BSN, MA Faith Community Nurse, St. Joseph Hospital, Tampa, FL

Planning Committee At the Local Level

Planning Committee At the National Level

Cynthia Baur, PhD Office of the Associate Director for Communication Centers for Disease Control and Prevention, Atlanta, GA

Linda Burhansstipanov, MSPH, DrPH Director, Native American Cancer Research Corp., Pine, CO

Vivian L. Carter, PhD, MHR Deputy Director for Community Engagement, Health Disparities Institute for Research and Education, Tuskegee University, Tuskegee AL

Bradford w. Hesse, PhD Branch Chief, Health Communication and Informatics Research Branch, National Cancer Institute

Barbara D. Powe, PhD, RN Director, Cancer Communication Science, American Cancer Society, Atlanta, GA

John (Juan) S. Luque, PhD, MPH Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, GA

Michelle Martin, PhD Department of Medicine, Division of Preventive Medicine, University of Alabama at Birmingham, Birmingham AL

Sora Park tanjasiri, DrPH, MPH Department of Health Science, California State University, Fullerton, CA

winifred wilkins thompson, PhD, MSw Research Assistant Professor, Rollins School of Public Health, Emory University, Atlanta, GA

Armando Valdez, PhD HealthPoint Communications, Mountain View, CA

AccreditAtion

NursesUSF Health is accredited as a provider of continuing nursing education by the

American Nurses Credentialing Center’s Commission on Accreditation.

Pre-Conference: A maximum of 3.5 contact hours may be earned by

learners who successfully complete this continuing nursing education activity.

Conference: A maximum of 12.25 contact hours may be earned by

learners who successfully complete this continuing nursing education activity.

CHESUSF Health has been designated as a Multiple Event Provider (#FL 0027,

exp. 12/31/12) of Category 1 continuing education contact hours in health

education by the National Commission for Health Education Credentialing,

Inc. This program has been reviewed and approved for up to 3.5, 60-minute contact hours for the Pre-Conference,

and up to 12.25, 60-minute contact hours for the Conference for

event number 1147 CHES.

Florida Licensed Clinical Social Workers, Licensed Marriage and

Family Therapists, Licensed Mental Health Counselors

USF Health is an approved provider (BAP#433-Exp. 3/31/13) of continuing

education credits for clinical social work, marriage and family therapy, and mental

health counseling. This program has been reviewed and approved for up to

4, 50-minute contact hours for the Pre-Conference Workshop and 14.5,

50-minute contact hours for the Conference.

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7:45 am - 8:30 amPre-Conference Participants Registration & Sign-in

7:45 am - 8:30 amContinental Breakfast for Pre-Conference Participants

1. Proposal Success! Strategies to Improve

Funding Potential in a Highly Competitive environmentthomas H. Brandon, phd, Jacinta Bronte-tinkew, phd and Susan Vadaparampil, phd, MpHIn this interactive workshop, participants learn about the peer review process, including the roles of study sections, proposal scoring, and tips for responding to reviewer critiques for resubmission. Gain insights about grantwriting from study section reviewers and learn how study sections work. Observe a mock review.

2. Responsive Health education: Creating Materials

tailored to Diverse Populations Janet ohene-Frempong, MS and aracely Rosales, BS This session showcases key methods to develop health education materials and media that are responsive to audience cultural, linguistic, and literacy needs. Participants also explore learner verification strategies to test the newly created materials to ensure suitability.

3. Qualitative Research Designs, Data Collection

Methods and Analysis Roberta d. Baer, phdIn this hands-on workshop, participants explore various research designs applicable in cross-cultural health education and intervention research, as well as, qualitative data collection methods and data analysis techniques. Gain skills to strengthen your research designs.

8:30 am – 12:00 pm5 Concurrent Pre-Conference workshopsFoCUS | HandS-on SKIll-BuIldIng

4. Community-Based Participatory Research

(CBPR): How to Integrate this Philosophical Framework in Cancer Prevention and Control Research efforts Isabel Scarinci, phd, MpHWorkshop participants examine the core principles of CBPR, benefits and challenges of this approach, strategies for engaging underserved sub-populations in the research process, and communicating research results in non-academic settings in the United States and internationally.

5. Multimedia Communications in

education and outreach: Using the Internet, Mobile and Interactive technologies as Cancer Information Resourcesarmando Valdez, phdParticipants explore how interactive technologies can be used to reach diverse and underserved communities with key health and cancer information. Learn effective strategies to engage community members in health information seeking and sharing.

tHURSDAy, MAy 17 | pRe-ConFeRenCe WoRKSHopS

4 Phone (813) 745-4918CoNFeReNCe PLANNeR Chrystyna pospolyta, MpH

tHURSDAy, MAy 17 | MaIn ConFeRenCe agenda

FoCUS | adVanCIng CoMMunICatIonS

10:00 am - 4:30 pmConference Registration and Sign-in for All

Conference Participants

1:00 pm – 2:00 pmSpecial Pre-Conference Kick-off Presentation

(open to all)Salud y Familia (Health and Family) con el dr. elmer e. Huerta Be part of the audience to watch the only live nationally syndicated Spanish language radio show on health led by Dr. Elmer Huerta of the Washington Cancer Institute. This show is broadcast daily on GLR radio network and will be live from CCL!

2:30pm – 2:45 pmwelcome and Introduction to the 8th Biennial Cancer,

Culture & Literacy ConferenceCathy d. Meade, phd, Rn, Faan

2:45 pm – 5:00 pmopening Plenary Session Metaphors, Advocacy, and

Anthropology: Communicating Cultural Meaning and Difference in Cancer Inequalities Juliet McMullin, phdThis presentation examines the increasing role of technology and visual media in creating opportunities that give rise to a diversity of cancer narratives and voices. The multiplicity of cultural meanings associated with the production of these narratives has important and yet sometimes confounding implications for cancer inequalities and communications.

If we tweet, text and Blog, who is Left Behind?

K. “Vish” Vishwanath, phdSocial media applications have the potential to transform health communication. This session considers whether such technologies span the digital divide, thus extending electronic health communication to all populations.

Community Response: elmer e. Huerta, Md, MpH

Community members are perhaps the best suited people to teach cancer communication to researchers and educators about improving messages and cancer information. Hear from a panel of community members and cancer survivors who describe their use and response to social media and new communication technologies.

6:30 pm - 8:30 pm Poster Presentations and Conference

Networking Reception Always a conference favorite! Experience interactive posters and displays, talk to presenters about their work and network with fellow health practitioners and cancer researchers.

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1. Social Media 101 Identify a definition of ‘social

media’ and learn how such media are being used in health care research and practice. (Session is jointly presented by Community network program researchers and community partners)

2. Cancer Communication Science and Strategy

galen Cole, phd, MpH, dapa, lpCGain insight about the history and context for a National Action Plan for Cancer Communication that is being created jointly by communication experts at the American Cancer Society, the Centers for Disease Control and Prevention, and the National Cancer Institute. Learn what this could mean for your communities and be an active part of these ground-breaking discussions!(Session is jointly presented by the aCS, CdC, and nCI)

11:15 am – 12:45 pm5 Concurrent Pre-Conference workshops

3. oral Presentationstheoretically Informed

and Community-engaged education ProgramsSora park tanjasiri, drpH, MpH This session highlights community-based participatory research in the development of theoretically informed health materials and programs for achieving behavioral outcomes in disparity populations.

4. oral PresentationsSurvivorship Studies,

Communications, and MethodologiesWinifred Wilkins thompson, phd, MSWExplore culturally specific patient communication methodologies, recruitment tips and health provider strategies for addressing the need for meaningful interventions that engage and support patients in managing their illness.

5. Pathways for Behavior Change in Cancer Control:

what do we really know?deborah o. erwin phd and lina Jandorf, MaWhen we try to unpack the “black box” of behavior change for cancer screening, it is challenging to document exactly what variables are most crucial in enhancing positive change. Drawing from results from Esperanza y Vida – Hope & Life project to increase mammography and Pap testing in diverse Latina sub-groups, this session describes findings and methodological issues pertinent to the social context of cancer control for vulnerable populations.

FoCUS | MetHodologIeS, SKIllS & InnoVatIonS

7:30 am - 4:00 pmongoing Conference Registration & Sign-in

8:00 am - 9:30 am Breakfast Roundtables & Discussions

Various presenters and topicsA favorite learning activity of the conference – Have breakfast and join conference participants in roundtable discussions moderated by presenters addressing specific areas of cancer, culture and literacy. Topics will be available in final conference program to consider and plan your interests.

12:45 pm – 2:00 pmBoxed Lunch is provided.

Enjoy your lunch with a colleague, poolside or at the beach in our Florida sunshine.

9:45 am - 10:45 am Morning welcome

Plenary SessionHow can effective

Communication Heal? Innovations for Improving Communication with all Patients gregory Makoul, phdIncreasingly, the importance of effective health communication for enhancing decision-making and improving overall health outcomes is recognized. Dr. Makoul has developed one of the most widely used models for teaching and assessing communication skills. In this

session, he offers new perspectives on communication, cultural competence and literacy, and highlights examples of innovations, including the use of patient narratives, to improve both provider and patient education.

10:45 am – 11:15 amBreak with Healthy Snacks and Conference exhibit time

FRIDAy, MAy 18 | MaIn ConFeRenCe agenda

6 Phone (813) 745-4918CoNFeReNCe PLANNeR Chrystyna pospolyta, MpH

FRIDAy, MAy 18 | MaIn ConFeRenCe agenda

1. evidence-Based Strategies and Decision Support tools to

enhance Cancer Communication among Diverse Groups Barbara d. powe, phd, RnLearn about evidence-based approaches that account for culture, linguistics and literacy, and related tools to evaluate the success of such communication strategies. Session highlights include discussion of an interactive website to identify appropriate materials targeting Asian and Pacific Islanders and tailored materials to address the needs of persons with low literacy. (Session is jointly presented by the aCS, CdC, and nCI)

2. Participatory Action Research to Address Health

Disparities: Not Lost in translationValarie Blue Bird-Jernigan, phdDrawing from participatory action research, this session presents several examples of community-organizing processes for creating innovative programs and messages such as Creative Media for Native Communities that entail digital media and comic books.

3. oral Presentations Being Culturally and Literacy

Minded: Measuring, evaluating and Making Sound ConclusionsClement K. gwede, phd, MpH, RnThis session examines research, measurement and evaluation considerations in cancer communication work to increase meaning and relevance for intended audiences.

4. oral Presentations training and education

Innovations Shalewa noel-thomas, phd, MpH Hear about educational interventions and materials that are designed to deconstruct tasks and find meaning in words to inform multicultural and multilingual audiences about advancements in cancer research. This session also highlights novel training initiatives that use traditional, blended and distance learning technologies. Special emphasis on Biobanking, Clinical Trials and Genetics training and education.

5. Cancer treatment and Fertility: what are the options?

gwendolyn p. Quinn, phd and Joyce dillon Reinecke, Jd Explore the often overlooked topic of fertility preservation and reproductive health communications in adolescent and young adult populations and how health care providers and cancer educators can improve patient and institutional awareness and patient decision making about reproductive health options.

3:30pm – 4:00pmAfternoon Break

4:00 pm – 5:00 pmGeneral Session: Lessons from the Field

Listen as colleagues share “best practice” examples of community-engaged research to advance cancer health communications.

6:30 pm – 9:00 pm Social event: Beach Dinner and Professional Networking

2:00 pm – 3:30 pm5 Afternoon Concurrent Breakout SessionsFoCUS | MetHodologIeS, SKIllS & InnoVatIonS

FoCUS | applICatIon, dISSeMInatIon and SuStaInaBIlIty

8:00 am - 9:30 am Breakfast Roundtables & Discussions

Various presenters and topicsEnjoy exchanging ideas about various cancer health communication-related topics and engage in interesting conversation with colleagues at a casual breakfast.

9:45 am - 11:30 am Capstone Plenary Sessionwelcome and Introduction

Marlene Rivera, BSn, MaComing Full Circle: Advancing Communication through Navigation

Chair: Harold p. Freeman, Mdpanelists: Kristen Wells, phd, MpH, Rebecca Crane-okada, phd, Rn, CnS, aoCn, linda u. Krebs, phd, Rn, aoCn, Faan and lisa d. HarjoJoin Dr. Freeman, founder of the Patient Navigation Model and internationally recognized authority on the interrelationships between race, poverty, and cancer as he outlines the history of patient navigation, describes characteristics that make for a good navigation program, and shares perspectives on why patient navigation remains a critical need in cancer care.

The session also features examples of patient navigation programs from across the country and reports findings, lessons learned and future directions.

11:30 am – 12:00 pmCrosstalk: Summary and Final Remarks on Cancer,

Culture and LiteracyCathy d. Meade, phd, Rn, FaanJoin us as we wrap up this year’s conference topics and sessions and address next steps for future practice and research.

12:00 pm Conference Adjourns

SAtURDAy, MAy 19 | MaIn ConFeRenCe agenda

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Roberta D. Baer, PhDProfessor, Department of AnthropologyUniversity of South FloridaTampa, FL

Valarie Blue Bird-Jernigan, DrPHIndependent FilmakerAssistant ProfessorUniversity of OklahomaCollege of Public HealthNorman, OK

thomas H. Brandon, PhDProfessorDepartment of Psychology, USF College of Arts & Sciences Department of Oncologic Sciences, USF Health, College of MedicineDirector, Tobacco Research & InterventionMoffitt Cancer CenterTampa, FL

Jacinta Bronte-tinkew, PhDScientific Review OfficerCenter for Scientific Review National Institutes of HealthBethesda, MD

Galen Cole, PhD, MPH, DAPA, LPCAssociate Director for Communication ScienceCenters for Disease Control and PreventionDivision of Cancer Prevention and ControlAtlanta, GA

Rebecca Crane-okada, PhD, RN, CNS, AoCNClinical Nurse SpecialistNurse Navigator Breast and Gynecology OncologyLong Beach Memorial Medical Center, Todd Cancer InstituteLong Beach, CA

Deborah o. erwin, PhDDistinguished Member and Director, Office of Cancer Health Disparities Research Cancer Prevention & Population Sciences Roswell Park Cancer Institute, Buffalo, NY

Harold P. Freeman, MDFounder and CEOHarold P Freeman Patient Navigation InstituteEmeritus Professor of Surgery, Columbia UniversityNew York, NY

Faculty Speakers

Conference Director Cathy D. Meade, PhD, RN, FAANSenior Member, Division of Population Science Health Outcomes & Behavior Moffitt Cancer CenterProfessorDepartment of Oncologic SciencesCollege of Medicine - USF Health Tampa, FL

Clement K. Gwede, PhD, MPH, RNAssociate MemberHealth Outcomes and BehaviorMoffitt Cancer CenterTampa, FL

Lisa D. HarjoProject SupervisorNative American Cancer Research Corp.Denver, CO

elmer e. Huerta, MD, MPHDirector, Cancer PreventoriumWashington Hospital CenterWashington, DC

Lina Jandorf, MAAssociate Professor and Director of Cancer Community OutreachCancer Prevention and Control, Mount Sinai School of Medicine East Harlem, NY

Linda U. Krebs, PhD, RN, AoCN, FAAN Associate ProfessorUniversity of Colorado School of NursingDenver, CO

Gregory Makoul, PhDChief Academic OfficerSenior Vice President for InnovationSaint Francis Hospital & Medical CenterHartford, CT

Juliet McMullin, PhDAssociate ProfessorDepartment of AnthropologyUniversity of California RiversideRiverside, CA

Shalewa Noel-thomas, PhD, MPHProject ManagerTampa Bay Community Cancer NetworkHealth Outcomes and BehaviorMoffitt Cancer CenterTampa, FL

Janet ohene-Frempong, MSPresident, J O Frempong & Associates, Inc.Principal & Founder, The Clear Language GroupElkins Park, PA

Barbara D. Powe, PhD, RNDirector, Cancer Communication ScienceNational Home OfficeAmerican Cancer SocietyAtlanta, GA

Gwendolyn P. Quinn, PhDAssociate Member, Health Outcomes & BehaviorMoffitt Cancer CenterAssociate ProfessorDepartment of Oncologic SciencesCollege of Medicine - USF Health Tampa, FL

Joyce Dillon Reinecke, JDCancer & Fertility AdvisorVice President of ProgramsFertile Hope, LIVESTRONGAustin, TX

Marlene Rivera, BSN, MAFaith Community NurseSt. Joseph’s HospitalTampa, FL

Aracely Rosales, BSRosales CommunicationsMulticultural Communication SolutionsPhiladelphia, PA

Isabel Scarinci, PhD, MPHProfessorDepartment of Medicine, Division of Preventive MedicineUniversity of Alabama at BirminghamBirmingham, AL

Sora Park tanjasiri, DrPH, MPHProfessor, Department of Health ScienceCalifornia State University, FullertonFullerton, CA

winifred wilkins thompson, PhD, MSwResearch Assistant ProfessorRollins School of Public HealthEmory UniversityAtlanta, GA

Susan Vadaparampil, PhD, MPHAssociate Member, Health Outcomes & BehaviorMoffitt Cancer CenterAssociate ProfessorDepartment of Oncologic SciencesCollege of Medicine – USF HealthTampa, FL

Armando Valdez, PhDResearch DirectorHealthPoint CommunicationsMountain View, CA

K. “Vish” Viswanath, PhDAssociate Professor of Society, Human Development, and HealthDepartment of Society, Human Development, and Health Dana-Farber Cancer InstituteBoston, MA

Kristen wells, PhDAssistant ProfessorDepartment of Clinical Translational ScienceUSF Health College of MedicineTampa, FL

CoNFeReNCe | FaCulty

Phone (813) 745-4918CoNFeReNCe PLANNeR Chrystyna pospolyta, MpH8

Call for Abstracts. Abstract information, categories, details and deadline dates can be found on our conference website at www.MOFFITT.org/ccl. All abstracts must be submitted online and are due February 6, 2012. Abstracts will be accepted for oral presentation and poster presentation. Please refer to our website for complete information and online submission.

Scholarships. Scholarship information and application may be found on our conference website at www.MOFFITT.org/ccl. Please refer to our website for complete information and deadline date.

Social event: Beach Dinner and Professional Networking. Dinner buffet catered by the Resort’s chef with an international flare will take place at the beach (Included in conference registration fee for participant; an additional fee is required for your guest, if applicable). Beach dinner will be held outside weather permitting.

Refund Policy. Cancellations or substitutions must be received in writing by mail or fax prior to April 19, 2012. No refunds will be granted after that date; however, you may transfer your registration to a colleague. An administrative fee of $50.00 will be assessed for cancellations received anytime.

Conference Attire. The average temperature for the bay area during this time of the year varies from 75 - 90 degrees. Pack a sweater or jacket for comfort, as meeting room temperatures are difficult to regulate for everyone’s comfort and satisfaction.

Air travel. Air and ground transportation to the conference are the responsibility of individual conference attendees. We suggest Tampa International Airport, although St. Petersburg/Clearwater Municipal Airport may also be considered for air travel. The Sheraton does not provide a complimentary shuttle from the local airports. Various ground transportation services are available at both local airports.

Sheraton Sand Key Resort1160 Gulf Boulevard Clearwater Beach, FL 33767 Phone. (727) 595-1611

The Sheraton Sand Key Resort is located in Clearwater Beach on the Pinellas Suncoast, just 21 miles west of the Tampa International Airport. The resort is located on a barrier island adjacent to Sand Key Park and Preserve.

Hotel Reservations. Hotel reservations at the Sheraton Sand Key Resort, Clearwater, Florida, are the responsibility of the individual conference attendee. Hotel room rates are subject to applicable state and local taxes (12% at the time of brochure print). Ask for the special group rate for the “Cancer, Culture & Literacy Conference” or “Moffitt Cancer Center.” The group rate, per room, is available three days before and three days after the conference, based on availability.Single . . . . . . . . . . . . . . . . . $173.00Double . . . . . . . . . . . . . . . . . $173.00

Hotel reservations must be made before April 15, 2012 to receive the group rate. After this date, reservations will be accepted on a space-available basis, at the current hotel rate. Contact the Sheraton Sand Key Resort to reserve your room by calling the hotel directly at (727) 595-1611, or via fax at (727) 596-11 17.

The Sheraton and Starwood Hotels has created a personalized web site for Moffitt Cancer Center and our Cancer, Culture & Literacy Conference. Individuals can access the site for hotel information, guest room amenities, event venue information and to make online reservations. Information on shuttle services from local airports and driving directions are also on this website. The site address is: www.starwoodmeeting.com/StarGroupsWeb/res?id=1111112430&key=1662B

Ground transportation, Shuttle, Car Rental and taxi Service. Shuttle transportation, car rental and taxi service is available at the airport, curbside, at the baggage claim area. Visit our airport’s webpage at: www.tampaairport.com for more information.

Shuttle service is available at an approximate cost of $21.00 one way, per person. Call Super Shuttle at (800) 258-3826 (outside of Florida) or (727) 572-11 1 1 (in Florida) for reservations and credit card pre-payment discounts and additional details. Their website is: www.supershuttle.com. Reservations are not required but are recommended.

All national rental car companies and local/regional companies are located at Tampa International Airport at the baggage claim area. Visit the airport website for more information.

Taxi service from the airport is provided by Yellow Cab and United Cab, curbside, at the baggage claim area. Assume approximately $60.00 for 1-4 persons. For reservations or more information, call Yellow Cab at (813) 253-0121 or United Cab at (813) 253-2424.

DIReCtIoNS to tHe SHeRAtoN SAND Key ReSoRt From Central Florida and tampa. Take I-4 West to I-275. Follow to I-275 South and follow exit to Clearwater/St Petersburg, Exit SR 60 West to Clearwater, Exit #39. Proceed on SR 60 West across Courtney Campbell Causeway to Clearwater.

Take Business 60 to Clearwater Beach. Enter roundabout and stay in outer lane to South Gulfview/Coronado. Take next right to S. Gulfview Blvd and continue approximately 1 1⁄2 miles to the south end of Clearwater Beach. Bear to the right over the bridge and the Sheraton Sand Key Resort will be 1⁄2 mile on your right.

From tampa International Airport. Exit SR 60 to Gulf Beaches and immediately merge left to one of the two outer lanes. Follow SR 60 West across Courtney Campbell Causeway to Clearwater. Take Business 60 to Clearwater Beach. Enter roundabout and stay in outer lane to South Gulfview/Coronado. Take next right to S. Gulfview Blvd and continue approximately 1 1⁄2 miles to the south end of Clearwater Beach. Bear to the right over the bridge and the Sheraton Sand Key Resort will be 1⁄2 mile on your right.

Cancellation. Moffitt Cancer Center, the Continuing Education & Conference Planning Program and the Education Office at the University of South Florida, reserves the right to cancel this activity for any reason whatsoever. In the event of such cancellation, the full registration fee will be refunded to the registrant. Airline reservation and hotel accommodation cancellation and fees will not be refunded.

CoNFeReNCe | InFoRMatIon

CoNFeReNCe LoGIStICS & HoteL INFoRMAtIoN

HoteL INFoRMAtIoN

www.floridagasshuku.com/accom

odations

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FoRMS | aBStRaCt & SCHolaRSHIp

ABStRACt APPLICAtIoN SUBMISSIoNCancer, Culture & Literacy eighth Biennial Conference

May 17 – 19, 2012Sheraton Sand Key Resort, Clearwater Beach, FL

We seek presentations that describe programs, interventions and activities that address cancer health disparities and advanced communications through the integration of culture and literacy in education, research, community partnership programs, and survivorship across the continuum of cancer care.

All abstracts must be submitted electronically.

Abstract submissions must fit within at least one of the following four conference themes, or tracks:

• Communications and Technologies• Research, Measurement and Evaluation• Theory and Practice• Training and Education

Abstract information, call categories, details and deadline dates can be found on our conference website at www.MOFFITT.org/ccl. All abstracts must be submitted online and are due February 6, 2012. Abstracts will be accepted for oral presentation in Lessons from the Field conference session and poster presentation at our Poster Session. Please refer to our website for complete information and online submission.

If you are unable to complete an online abstract submission, please contact Cindy Burcham at (813) 745-6031.

Deadline for Receipt of Abstract Application: February 6, 2012, 5:00 PM eSt NotIFICAtIoNS wILL Be MADe By MARCH 16, 2012.

save timesubmit online!www.moffitt .org /ccl

APPLICAtIoN FoR SCHoLARSHIP ASSIStANCeCancer, Culture & Literacy eighth Biennial Conference

May 17 – 19, 2012Sheraton Sand Key Resort, Clearwater Beach, FL

In an effort to assist conference registrants who have limited funding to attend conferences, we are able to offer some scholarships. The application process is online and opens on January 18, 2012. Scholarship information and application may be found on our conference website at www.MOFFITT.org/ccl. Please refer to our website for complete information and deadline date.

If you are unable to complete an online abstract submission, please contact Cindy Burcham at (813) 745-6031.

Submit on or before: March 5, 2012NotIFICAtIoNS wILL Be MADe By MARCH 16, 2012.

10 Phone (813) 745-4918CoNFeReNCe PLANNeR Chrystyna pospolyta, MpH

name __________________________________________________________________ degree(s) ____________________________

professional title ___________________________________ gender Male Female date of Birth (MM/DD) ____ / ____

Specialty ___________________________________________ type of credit desired ANCC CHES SW

license number ____________________ (Professional License and type of credit selection is required in order to process credit; Information for internal use only)

affiliation/organization ________________________________________________________________________________________

preferred Mailing address ______________________________________________________________________________________

City __________________________________ State ________ Country _________________ Zip Code ______________________

daytime telephone ________________________ Fax _________________________ email ________________________________

Check here if you do not agree to allow us to print your name, affiliation, organization, city and state in the final conference program.

CHeCK (payable to: Moffitt Cancer Center. Moffitt’s Federal ID Number is: 59-3238634)

CReDIt CARD MasterCard Visa American Express Discover

Credit Card number ___________________________________________________________ expiration date ______________

Cardholder name ________________________________________________ Signature ________________________________

PAyMeNt MetHoD

PRe-CoNFeReNCe woRKSHoP | tHuRSday, May 17, 2012 (select one)

Workshop Workshop 1 Workshop 2 Workshop 3 Workshop 4 Workshop 5

CoNFeReNCe BReAKoUt SeSSIoNS | FRIday, May 18, 2012 (select one for each Breakout Session) 11:15am – 12:45pm Sessions Session 1 Session 2 Session 3 Session 4 Session 5 2:00pm – 3:30pm Sessions Session 1 Session 2 Session 3 Session 4 Session 5

PRe-CoNFeReNCe AND CoNFeReNCe SeSSIoN SeLeCtIoNS

oNLINe Register online at: www.moffitt.org/ccl and follow the links to Online Registration.

MAIL Return registration form and payment to: Moffitt Cancer Center, 12902 Magnolia Drive, MBC - CONF PLAN, Tampa, FL 33612

FAx Fax registration form with credit card payment information, in privacy and confidence, to Conference Planning, at (813) 449-8148

CH20123641160

tHRee wAyS to ReGISteR

PRe-CoNFeReNCe woRKSHoPS | tHuRSday MoRnIng all pre-conference participants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $90 ________

CoNFeReNCe | tHuRSday aFteRnoon – SatuRday (Does not include pre-conference workshop) early bird fee if postmarked prior to March 26, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $325 ________If postmarked after March 26, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $450 ________

StUDeNtS | Student Rate for Main Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $200 ________ (Student rate does not include pre-conference workshop; documentation must be attached to show student status)

GUeStS | guest fee for all conference sponsored meals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $125 ________

name of guest(s) _______________________________________________ total amount ________

ReGIStRAtIoN FeeS/AMoUNt DUe

FoRMS | RegIStRatIon

ReGIStRAtIoN FoRMCancer, Culture & Literacy eighth Biennial ConferenceMay 17 – 19, 2012Sheraton Sand Key Resort, Clearwater Beach, FL

PLeASe Note Your name, affiliation, city and state will be listed in the final conference program. Please contact us if you would not like your name listed in our conference participant list.

oNLINe ReGIStRAtIoN AVAILABLe | www.MoFFItt.org/ccl

ReGISteR oNLINe www.MoFFItt.org/ccle-MAIL CCl2012@moffitt.org 11

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H. Lee Moffitt Cancer Center& Research Institute12902 Magnolia DriveTampa, FL 33612-9416

MBC-CONFPLAN

located in tampa, Florida H. lee Moffitt Cancer Center & Research Institute is an nCI Comprehensive Cancer Center known for its excellence in research and patient care as well as contributions to clinical trials, prevention and cancer control. to further access to novel treatments and research, Moffitt has created an affiliate network with community hospitals across the state of Florida as well as healthcare providers in georgia, pennsylvania and Kentucky. Moffitt is a also member of the national Comprehensive Cancer network, a prestigious alliance of the country’s leading cancer centers, and is listed in u.S. news & World Report as one of america’s Best Hospitals for cancer. Moffitt’s sole mission is to contribute to the prevention and cure of cancer.

NON-PROFIT ORG.U.S. POSTAGE

PAIDTAMPA, FL

PERMIT NO. 2849

ABoUt | MoFFItt CanCeR CenteR

H. lee MoFFItt CanCeR CenteR & ReSeaRCH InStItute, an nCI CoMpReHenSIVe CanCeR CenteR – taMpa, Fl.© 2011 H. lee MoFFItt CanCeR CenteR and ReSeaRCH InStItute, InC. all RIgHtS ReSeRVed. Follow the momentum at MoFFItt.org

together we’re redefining how the battle against cancer is won.