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Cheri Wright, Market Development Manager
Royal Caribbean Cruise Lines
Industry Trends, Challenges, & Opportunities
Consumers
0
5,000
10,000
15,000
20,000
25,000
98 99 00 01 02 03 04 05 06 07 08
CL
IA T
ravel A
gen
cie
sShrinking Population of Travel Agencies 1998 - 2008
Social
Media
TV
Radio
1:1
Marketing
Plan