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Industry leading Heart Health technology April 2021

Industry leading Heart Health technology April 2021

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Industry leading Heart Health technology

April 2021

Hello Heart’s mission is to empower

people to improve their health using

technology.

Focused on digital therapeutics for heart disease.The #1 cause of death in the world.

$300B market in the US.

All players have solutions for heart health, but none of them

really work since they are not engaging

Source: Cleveland clinic survey 2013, AHA Heart disease and stroke statistics update, 2015

Track and understand all of your heart health factors

Catch hypertenisve crisis and irregular heartbeat risks in time

Personalized AI-driven digital coaching reduces BP

Using AI and UX excellence, we built a purely digital solution that gets people engaged

Source: Uhlig, K., (2012). Self-Measured Blood Pressure Monitoring: Comparative Effectiveness. Agency for Healthcare Research and Quality (US). A retrospective data study completed by doctors from UCLA and Harvard showed high engagement in the Hello Heart app. It determined a correlation between user engagement and reduction in self-reported blood pressure readings. “Improving patient engagement in self-measured blood pressure monitoring using a mobile health technology.” Alan L. Kaplan, Erica R. Cohen, Eyal Zimlichman. Expected publication December 2018. Users who recorded

more than 10 BP readings were included in the analysis.

And it works. Hello Heart is clinically-validated with unbeatable outcomes. X2 better than any other solution.

Average decrease of systolic blood pressure per method

Hello Heart’sSolution

22 mmHg

Disease management programs, Omada & Livongo

4-10 mmHg

Remote patient monitoring

2-4 mmHg 70% reduced blood pressure and heart risk.

Published peer-reviewed study:

Outcomes demonstrated in a peer review study:

22 points reduction mmHg Systolic blood pressure reduction after 12 months

70%Of users reduced blood pressure.

34%Reduction in cardiac claims in 1 year.

Best in class clinical outcomes.

1 - Evive study for a jumbo retailer on Hello Heart clinical outcomes and ROI; 2 - Hello Heart UCLA Harvard peer reviewed study, 2017(3),(4) &(5) https://www.cdc.gov/bloodpressure/facts.htm

(6) https://healthpayerintelligence.com/news/top-10-most-expensive-chronic-diseases-for-healthcare-payers

Recognized as best in class by:

A purely digital solution. Attractive deal economics and very high margins.

● We sell mainly to large self-insured employers

● B2B2C: Per participant per month pricing model

● 3 year/evergreen contracts with expansion opportunity

Currentdeal size:

$200K-$10M

Hello Heart is a software-only solution which generates high margins of +70%.

Committed accumulated Annual Recurring Revenue (CARR) have tripled Y-Y

Jan 2017 Jan 2018 Jan 2019 Jan 2020x3 Jan 2021

32 F500 clients1.5M covered lives

x3 x3 x3

Hello Heart is scaling rapidly.

● CVS caremark is the biggest channel of digital therapeutics with 93M

lives. After a rigorous clinical review, CVS selected Hello Heart to be

included in their digital formulary of best in class solutions (point

solutions management).

● CVS is now offering Hello Heart to

their PBM clients. First channel

clients launched in 1/1/21.

● Hello Heart can now also bill via

claims and is setup with United,

Cigna, and Anthem.

Channel dominance is key in scaling. Hello Heart is now offered by CVS Caremark.

Road map: Best in class in hypertension expanding to “whole heart” diagnosis and management tools.

Arrhythmia Hypertension andirregular heartbeat

Hyperlipidemia

Cholesterol and triglycerides tracking from 99% of EMRs

FDA approved ECG to manage Arrhythmia, detects life threatening

bradycardia and tachycardia

Road map: Deepening AI capabilities to sustain our competitive advantage of unbeatable clinical outcomes

AI Hooked

Loyal

Influenced

Not Engaged

Experienced Leadership team, scaling confidently.

Amy GouldHead of Talent Acquisition

Orit WohlHead of Product Marketing

Ziv MeltzerChief Design & UX Officer

Sue GiordanoHead of Client Experience

Jesús BermúdezChief Growth Officer

Jessica WithersHead of People

Scaled Best doctors to +200 clients with 95%

retention rate

Maayan CohenCEO

Regis HaeglerVP of Finance

Tom KahlCRO

Michal GutmanCTO & CISO

Scaled Grand rounds from 20M to X10 in Revenue