Indonesia Retail Market Information

Market InformationSoutheast Asia

IndonesiaFood & Beverage Retail Report

Canadian Embassy

March 2000

Introduction

The objective of this retail report is to provide a qualified list of active companies who have indicated interest in importing and distributing Canadian agri-food products. The companies featured here have responded to a retail survey conducted through the Trade Division of the Canadian Embassy in Jakarta, and are categorized by their interest according to specific product groups.

This report is designed to offer practical information relevant to Canadian agri-food companies who are interested to expand their business in Indonesia and penetrate their strategy in this region. This report also provides a broad overview of the retail food sector and of developments in the hypermarket/supermarket scene in Indonesia, which is an important indicator of economy recovery and growth in Indonesia.

We hope this report will assist Canadian agri-food exporters to target their product offering with a greater degree of accuracy, and allow for more efficient follow-up.

JakartaMarch 2000

Prepared by:

Hermawan/Yani Zihni RifaiTrade DivisionCanadian Embassy, Jakarta - Indonesia

Overview of Retail Sector

Number and Location of supermarkets/ mini-market in Jakarta (Center, South, East, West and North) before the crisis. Chart 1.

Jakarta had 313 outlets of supermarket and mini-markets before the crisis. Of these were 185 supermarkets and 128 mini-market outlets. There were around 940 supermarkets nationwide. South Jakarta had the largest number with 88 outlets and North Jakarta the smallest number with 44 outlets.(See Chart 1)

Before the May riots in 1998, joint ventures with foreign operators were a rising trend, as Indonesian retailers sought technical and managerial expertise from abroad. Most notables are Hero's strategic alliance with Dairy Farm International Holdings of Hong Kong.

In May 1998, rioters turned on retail stores in the cities, causing immense damage. No less than 36 supermarket outlets and 9 wholesale stores were burned and looted by rioters. Altogether, leading retailers suffered an estimated US$414 million in damages, not including losses endured by countless smaller stores.

Some Operators got back on their feet quickly. Hero Supermarket, one of the biggest retailers, managed to re-supply its looted stores just hours after the riots with the aid of its central distribution partner, David's Asia. In view of future trouble, reopening supermarkets also changed their stocking system by ordering limited supplies weekly, rather than monthly as before.

In spite of the depressed condition in the Indonesian economy in 1997/98 the supermarket industry remains relatively unaffected. Goods sold by supermarket are generally staple goods, therefore people will either allows more of their budget for them or reduce consumption of them only slightly.

Until recently, one could still identify two distinct categories of retailers serving different consumers segments - one group targeted the higher-income groups and expatriates offering wide selections of Western fresh and processed foods in a modern store environment while the other serviced the lower-income up to the middle income families. So far the buying power of the higher-income seems untouchable by the crisis and they do not

mind paying higher price for the modern comfort, cleanliness and variety offered by supermarkets or hypermarkets.

Right now the retail business in Indonesia is divided in three parts namely Hypermarket, Supermarket and Minimarket. Carrefour and Continent, Makro, Alfa, Indo grosir and Goro represent the hypermarket industry. For Supermarket, the representative players are Hero, Matahari, Ramayana Super indo, Gelael, Diamond, and many other supermarket surrounding Jakarta such as Bandung (West Java), Surabaya (East Java), and Denpasar (Bali). Minimarkets are numerous but represent by the large chains, Indo Maret, Circle K, and Am-Pm.

Two Major retailers in Indonesia

In marketing their products two retailers, Hero and Matahari usually give special prices on some products. The combination of their prices is changed every month following the market trend and the buying power of the consumer. They carry good quality products and their target consumers are mostly the middle to upper level Indonesian citizens, who usually have a good financial and buying power. Improvement on National economy conditions reflected a good impact on the marketing of their products. The buying power of communities tends to be improving following the sign of economy recovery.

Chart. 2 & 3

Economic Outlook

Signs of improvement of the Indonesian economy started to be evident in the second semester of 1999 after the very steep set backs experienced in 1998 and growth is expected to start rolling in the year of 2000, although still at a very conservative rate.

Likewise, Indonesia's imports in 1998, which reached US$27,336.9 million, in 1999, declined by 15.1% to only US$23,214.2 million. These latest figures are based on the imports from January to July 1999 reaching US$13,541.6 million. This means that the balance of trade was still a surplus, but the total value dropped by 1.3% to US$ 21,223.5 million as seem in the following table.

Table - 1.Indonesian Balance of Trade, 1989 - 1999(US$ 'Million)Year Exports Imports Balance Trend %1989 22,158.9 16,359.6 5,799.3 (2.9)1990 25,675.0 21,837.0 3,838.0 (33.8 )1991 29,142.4 25,868.8 3,273.6 (14.7)1992 33,967.0 27,279.6 6,687.4 104.31993 36,823.0 28,327.8 8,495.2 37.41994 40.053.4 31,983.5 8,069.9 (5.0)1995 45,418.0 40,628.7 4,789.3 (40.7)1996 49,814.9 42,928.5 6,886.4 43.81997 53,443.6 41,679.8 11,763.8 70.81998 48,847.6 27,336.9 21,510.7 82.9 29,148.1 15,747.4 13,400.7 -----1999* 25,922.0 13,541.6 12,389.4 (7.5)1999** 44,437.7 23,214 21,223.5 (1.3)

*) January - July**) Estimate for all of 1999Source: BPS - Central Bureau of Statistics, processed

Another indicator showed those Indonesian imports of consumer goods in January-August 1999 already reached US$ 1,462.53 million, with processed and unprocessed foods and drinks accounting for US$1,076 million. In that period imports of processed foods were valued at US$ 933.08 million or up to 52.66% from the same period the year before, while imports of unprocessed foods and drinks were worth US$ 143.4 million, representing a whooping 75.97% increase from the same period of 1998. See Table 2.

Table - 2.Indonesian imports of food and drinksJanuary-August 1998, 1999(In US$ Million)Product description Imports Growth

%Jan - Aug '98 Jan - Aug '99Consumer goods 1,506.363 1,462.525 27.14Unprocessed foods 81,494 143.405 75.97Processed foods 611.225 933.083 52.66

Source: Dept. of Industry and Trade

Table 3.Import of several commodities with a big contribution to upswing in imports of consumer goods. (January - August 1998 & 1999)Products Jan - Aug 98 Jan - Aug 99Processed foods and drinks households 611,225 933,083Semi-milled or wholly milled rice 488,715 559,430Unprocessed foods & drinks for household 81,494 143,405Broken rice 17,843 100,810Other raw sugar 245 68,793Other (331 commodities) 74,625 60,307Other raw sugar, refined white 9,851 50,437Others (196 commodities) 50,340 48,809Other raw sugar refined white packed for retail sale 28 40,141Other raw sugar refined white for pharma. industry 1,906 17,654Cloves 105 14,511Fresh Apple 4,887 13,343Cattle Meat like beef (of cow), frozen and boneless 6,577 9,355Fresh or chilled red onions 4,267 9,027Mandarin oranges 4,534 9,024Shrimps and prawns frozen 3,349 6,964Black Pepper 0 6,450Other food preparation N E S 3,573 6,367Beans 1,304 6,261Bird eggs fresh for hatching 161 5,207Oth. Milk & Cream not cont. added sugar weight <25kg 1,125 4,694Pears 3,660 4,132Edible parts of animals like cows, liver, frozen 1,805 3,009Fruit oranges 1,619 2,725Other sauces 1,571 2,481Cuttle fish frozenilled 1,637 2,390Onion fresh or chilled 1,388 2,294Other tropical fruits fresh 271 2,260

Seeds of coriander 992 2,246Kidney beans 746 2,236Fruits of the genus capsicum 1,030 2,152Other malt extract in other packing 488 1,384Milk of a fat content, by weight, exceeding 6% 675 1,370Frozen Fillets 631 1,324Autoysed yeast preparations 216 1,299Tomato 752 1,266Potatoes 785 1,208Fowl cuts and offal, frozen, boneless 106 1,096Potatoes, fresh/chilled seed 237 789Meat of bovine animals 210 699Mackerel 206 680Natural Honey or chilled 206 638Other Tunas fish frozen 7 631Potatoes, fresh or chilled seed 86 560

Source: Dept. of Industry and Trade

Table 4.Development of rupiah exchange rate and inflation rate 1998 - 1999Year/Month Rupiah Exchange Rate (Rp/US$)* Inflation (%)1998January 10,375 6.88February 8,750 12.76March 8,325 5.49April 7,970 4.70May 10,525 22.42June 14,900 4.64July 13,000 8.56August 11,075 6.30September 10,700 3.75October 7,550 (0.27)November 7,300 0.08December 8,025 1.421999January 8,950 2.97February 8,730 1.26March 8,685 -0.18April 8,435 -0.68May 8,075 -0.28June 6,725 -0.34July 6,750 -1.05August 7,690 -0.93September 8,370 -0.68October 0.061 6,9004 - 8 7,97011- 15 7,70518- 22 8,00025- 29 6,900November 0.251 - 5 6,8008 - 12 7,02015- 19 6,99022- 26 7,190

29 7,31530 7,275December 7,005

* Middle RateCompiled by CIC (Capricorn Indonesia Consult Inc.)

Meanwhile, inflation rates, one of the important indicators, continued to decline registering only 0,4% in November 1999. This represents a big achievement on the part of the government in controlling prices of the essential items. By the end of 1999 the inflation rate is expected to remain low at under 1-2%, by comparison, the 1998 inflation rate was registered a whopping 76.73%.

Hypermarket Scene and the Government New Regulation

Some Foreign investors had started early by opening hypermarkets. Two hypermarket outlets are already operational, Carrefour and Continent both owned by two French parent companies. In the last several months these two outlets of Continent and Carrefour have succeeded in attracting thousand of shoppers. The two outlets put up the motto "one stop shopping" and claimed to offer prices cheaper than ones put up by other supermarkets and wholesale centers. Many imported products are found at Carrefour and Continent and also at some stores targeted of higher incomes/expatriates such as Club Store, Sogo, Kem Chicks, and Makro.

Foreign investors feels free to enter retail business since they have been granted rights from the government through the new regulations. Foreign investors that can now enjoy the same rights had given to local investors in retail business. This regulation is contained in a decision of the Investment Minister No. 99 in 1998 and Government Decree in 1999.

According to decree 99, the retail and wholesale sectors of the Indonesian economy are open to large - and medium - scale investment as long as the investor enters into an equity "partnership" with a small scale Indonesian enterprise. In this case the small-scale enterprise must hold at least 20% of the shares in the PMA companies. The decree also says that Indonesian investor's shareholding must increase gradually.

When a now-equity partnership is entered into between the PMA companies and the small-scale enterprise, such as under a general trading agency, or sub-contracting arrangement, there is no restriction on the percentage of shares that may be held by the foreign investor in the PMA companies. It could 100% percent foreign owned. In both types of partnerships, the foreign investor is required to "foster" the small-scale enterprise through assistance in area such as technology, marketing, human resources, business management and financing.

According to BKPM policy, a PMA company cannot carry on both retail and wholesale activities concurrently. If a foreign investor wishes to operate retail and wholesale business in Indonesia, it would need to establish two separate PMA companies.

Something important to be noted that 90% of Indonesian people are of Moslem religion. The Indonesian importers must obtain meat import licenses and the certificate of Halal food is required legally for deli meats as well as processed meat products. Halal label requires that those meats must be slaughtered according to Moslem ritual. Foods can only be certified

Halal by the appropriate Moslem authority, which in Canada is the Islamic Society of North America.

Products Registration

All food must be registered with the Department of Health, Directorate of Food and Beverages, with the exception of meat, poultry and alcohol for which licenses must be obtained. For registration, one is obligated to provide a sample for analysis to determine the ingredients, additives and microbiological content and or any document of free sales certificate.

Wholesaler, Supermarket or Importer point of views

Surabaya, the 2nd largest city in Indonesia, is an indicator of the economic recovery in that region. Likewise, PT Putra Serasi Pionerindo (PSP Group) opened an additional 4 outlets (TOPs) last December 1999 in partnership with the Dutch chain Royal Ahold that has been cooperating for 3 years, especially in transfer of technology in technical aspects and managerial system. According to Director of PSP Group, Mr. Ronald Watimena, Royal Ahold has a lot of experience in this retail business. Altogether PSP Group (TOPs) have 9 outlets in Surabaya, Bandung and Jakarta. PSP groups also plan to open another 10 outlets this year with an investment of Rp. 2 Billion per outlet. These plans of having more outlets are reflected in their optimism of the prospect of improving retail business that is expected in the 2nd semester 2000.

Another market chain, Nina Fair Price of Sekar group also added 5 more outlets at the end of last year in cooperation with NTUC Singapore. According to Mr. Tjahyono Haryono, Director of Sekarsentosa Lestarijaya, PT (Sekar group), the buying power of Surabaya people are getting stronger so they have no doubt of starting the operational of those new outlets right now. He added that Surabaya has big potential to have more outlets because total supermarkets are still small compared with the total population of 3 million people in Surabaya. They have plans to open another 25 outlets in Surabaya and Denpasar over 5 years with 30% of products imported from various foreign countries.

Hero Supermarket

Hero has started importing deli meat this year to complete their product items in all outlets. Despite this, they have reached 1999 profits of 80 Billion Rp which represented 5.3% of their total sales presentation and showed 10.7% increasing compared with the 1998 profit. (See Chart 4)

According to Mr. Ipung Kurnia, the President Director of Hero, imported deli meat products is part of their enthusiasm to implement their 'Think Fresh program' very seriously in order to give better service to the consumer.

Chart 4.

Makro (Kharaba Unggul)

Makro has 8 outlets - 3 of them located in Bandung (West Java), Surabaya (East Java) and Denpasar(Bali island). They plan to open another four outlets in 2000.

Makro chains:

Pasar Rebo Kelapa Gading Rancasari, Bandung Cibitung, Bekasi Sidoardjo, Surabaya Meruya (Jak-Bar) Alam Sutra, Serpong Br. Suwung, Denpasar Plus another four outlets in 2000

A listing Fee is not required at Makro because their motto is to sell 'Fast moving items'. If they ask listing fees, then the supplier will add the cost of listing fees to their products and the end price will be more expensive. The most important thing to implement their motto is promotion. They applied a card system to support the cost of promotion and they also got other promotion supports from their market agency i.e. from American agencies, etc. Some activities that have been implemented are for instance: to send Makro mail to their members informing the best offer price of some products of the month, and other interesting offers such as Star or Super Star prices that claimed being the cheapest, or through 'Free Testing', Cooking demo, and Trade Fair (i.e. USA Fair supports from USA Embassy).

Most of their imported products come from USA (30 Billion Rp. Per annum), The People's Republic of China (18 Billion Rp. Per annum), Australia (18 Billion Rp. Per Annum), and Europe (8 Billion Rp. Per annum) plus from any other countries which totally reached 10% from their total turnover.

Club Store

This is one of the exclusive supermarkets located in the business center in the centre of Jakarta. Most of their specific members come from middle to upper income Indonesians. Most of these selected members are a targeted group who tend to adopt western eating habits, services like restaurants, and expatriates who are already accustomed with imported products. They act as importer cum retailer by themselves and have another Sister company, The Club Store Medan, North of Sumatera. Both of them are interested to import and distribute Canadian food and beverage products from Canada and they have no listing fee but asks for rebates instead.

Carrefour

The latest information we have from Mr. Jean Francois Daniel TREHOREL, the Technical Advisor of Carrefour, is that Carrefour and Continent will be merged so they have five outlets and are soon to have another two outlets under the flag of Carrefour. They also plan to have outlets surrounding Jakarta, in Bandung (West Java) or Surabaya (East Java). Mr. Jean Francois Daniel TREHOREL remarked that they are optimist Indonesian's economy will be getting better in the 2nd semester of 2000 as the government of Indonesia has put big efforts towards socio-economy improvement. He added that even a lot of imported products is dominated by Australia but actually the quality of European products are far better, for instance Australian's yogurt contains a lot of sugar instead of milk. But no doubt Australia has a clear advantage in terms of proximity to Indonesia and consequently Australian prices are much cheaper. The Carrefour is really interested to have Canadian food and beverage products such as Snacks, Candies, Poultry, Canola oil, etc. As their motto is 'Fast moving item', they do not have any listing fees.

Pantry

The target of this exclusive supermarket is upper income customers and plan to concentrate most of their products in imported ones instead of local because it is impossible right now to compete their prices with the existing hypermarkets. Right now they have already 7 outlets and they have established this retail business since 1996. To meet their objective, they have chosen the location of their stores at some exclusive apartments to be located near by their prime target consumers like Batavia Apartment, Griya Prapanca, Permata Gandaria, Plaza Senayan, Permata Hijau, Four Season and the latest one at Kempinsky Hotel Plaza have also the Wine Cellar.

The other new one will be opened soon at Surabaya in cooperation with Sinar Group, one of the big players in Surabaya.

Sogo

These supermarkets are well known for the exclusive customers already established a long time ago before the crisis. The economic crisis seems not to have hampered their retail business because most of their products stick to the regular customers of the upper income Indonesians or expatriates. At the end of last year they just opened another big outlet in Senayan Plaza and this new one is also most welcome and straightway reached their target customers. Totally they have 3 outlets in Jakarta.

Diamond

It is located at the busy business area at North of Jakarta, Kelapa Gading. This Supermarket has a good prospect in retail business because of the strategic location and easy to reach by the people surrounding, who are known as the regular customers of the upper income, most of them are Chinese. Their prices are really competitive and they provide complete products of local and imported ones.

Ranch Market

This is another new exclusive supermarket established just two months ago located at the elite area of Pondok Indah across the well known Pondok Indah Mall and have an advantage of a large parking space. The location of this supermarket is very strategic so careful strategy of marketing and sales management and heavy promotion of their products will make the success seem very promising.

Address of Major Supermarkets

The Hero Group

Hero Building 12th FloorJl. Jendral Gatot Subroto 177A Kav 64Jakarta Selatan 12870 - IndonesiaTel. 021 - 831 7733, 871 7788Fax. 62 21 - 831 7778Contact: Mr. Ipung Kurnia, President Director

Sogo Supermarket

(PT. Panen Lestari Internusa)Plaza Indonesia 2nd FloorJl. M.H. Thamrin Kav 28 - 30Jakarta 10350 - IndonesiaTel. 021 - 310 7719 (direct), 310 7555, 310 7575Fax 62 21 - 310 7707Contact: Mrs. Lily M, Directress

Club Store

(PT. Mutiara Ritelinti)Kawasan Niaga Terpadu Sudirman(SCBD) Lot 12 - Jl. Jendral SudirmanJakarta 12190, IndonesiaTel. 021 - 515 - 3554 (Hunting)Fax. 62 21 - 515 3551Contact: Mr. Darwin Junardi, Manager - Product DevelopmentE-mail. [email protected]

Address of Major Wholesalers:

Makro

(PT. Karabha Unggul)Jl. Lingkar Luar Selatan Kav.6, CiracasJakarta 13750, IndonesiaTel. 021 - 840 4080, 841 1276Fax. 62 21 - 840 4085Contact: Mr. Kuswanto Gunadi, Commercial Director, FoodE-mail: [email protected]

Carrefour

Jl. Gajahmada No 3 - 5Jakarta 10130, IndonesiaTel. 021. 2650 9900Fax. 62 21 - 2650 9908Contact: Mr. Marc Parisot, Merchandise Manager

Opportunities

Viewing the optimism of Supermarkets and Hypermarkets to the Indonesia economic growth based on several quite supportive important indicators mentioned above, such as low inflation rate declining bank interest rates and rising profits in certain business sectors. All of these promising results even the supporting data are clearly not exhaustive, but it is demonstrated that Indonesia is on way to recovery and gives chances to Canadian companies to select wide ranging opportunities in agri-food and retail businesses and may also offer long term competitive benefits to early movers who are interested to establish their market in Indonesia, especially in the sector of Food and Beverage. Indonesia with 215 million people to be feed is one of the countries of destination of investments in Asia.

On top of that, the Central Bank of Indonesia has given a positive prediction that the country's economy will improve this year and growth is predicted at 3-4%. A number of assumptions showed improvements. Exports this year is expected to rise from 1-2% and imports to grow 11-12% and the rupiah is predicted to be stable at 7,000 to the US dollar. See the following table below of Indonesia Projected Economic Growth 2000.

Projected Economic Growth 2000.

Projected GrowthInflation 3 - 4%Primary money 8,3%Real GDP 3 - 4%Interest rate 12%Government consumption 5 - 6%Private consumption 3 - 4%Government investment 2 - 3%Private investment 1 - 2%Current account surplus 21% GDPExports 1 - 2%

Imports 11 - 12%Exchange rate Rp 7,000/US$

Source: Bank Indonesia

Recommendations

Indonesia economy according to Central Bureau of Statistic is expected to grow by 4% this year so it is really an upturn and better than 0,23% last year. Establishing the investment here means to help Indonesia's economy recovery soon and by then would affected all sectors and indicators which is expected to enhance the buying power of people that eventually will bring the mutual benefit for both Indonesian and Canadian Companies.

Good efforts from the government towards economy recovery. There are sign that there is a lot of progress today and it all shows positive trends. The new government of Indonesia has committed to confront and tackle tough issues such as Bank and corporate restructuring, poverty and social protection, environmental management and corruption.

International Monetary Fund (IMF) optimist over Indonesia's economy that the country's gross domestic product is expected to exceed 3 - 4% rise forecasted for this year. Even projected economy growth predictions of IMF are not so far by the indication target of macro economy that has been predicted by Bank Indonesia for this year. "We believe that economic growth of between 3 to 4% is entirely within reach and could even be better, given the strength of the fourth quarter last year and with all the right policies that the government has decided".

Indonesia's economic recovery it's underway, but social issues and politics remained a factor affecting confidence.

Annex 1

Survey Compilation - Food CategoryName of Companies

Andrawina Praja Sarana X X X Alam Jaya X X X X X X X X Anugrah Pharmindo Lestari X X X X Alison Agung X X X X Biru and Sons Bumi Maestro Ayu X Cahaya Kalbar X X X Columbia X X X

Dosniroha X X Enseval Putra Mega Trading X X X Indomarco Adi Prima X X X X X X X Kabulinco Jaya X Kem Chicks X X X X X X X X Kobe Lyna X X X X Karunia Segar X Masuya Graha Trikencana X X X X X Mutiara Ritelinti Wira, Jakarta X X X X X X X X Mutiara Ritelinti Wira, Medan X X X X X X X X Nara Jaya Mandiri X X X X X X X X X X X Naryadelta Prarthana X X X Protara Boga Indonesia X X X X X X Prambanan Kencana X X X X Pandurasa Kharisma X X X X X X Primera Internusa X BeveragePangan Lestari X X X X X X X X Rajawali Nusindo X X Safarindo Internusa X X X X X Semut Pandawa Mulia X X X X Sari Jaya X X Sekar Laut X Sukanda Jaya X X X X X X X X X Smak Snak X X X X X Semeru Perkasa Permai X X X X X Sinar Abadi X X X X X X X X Tulus Rejeki Murni X X X X X X Dried

food, Flour

Wicaksana Oberseas Int. X X X X X Wigah Perkasa X

Annex 2

Survey Compilation - Beverage CategoryName of Companies Alcoholic Non-Alcoholic Additional

Products Wines LiquorsBeer Juices Mineral/

WaterFlavo ured Drinks

Andrawina Praja Sarana X X X Alam Jaya X X X Anugrah Pharmindo Lestari Alison Agung X X X Bimasena Chemin dotama X X X Columbia X X X Kem Chicks X X X Masuya Graha Trikencana X X X Mutiara Ritelinti Wira, Jakarta X X X Mutiara Ritelinti Wira, Medan X X X X Nara Jaya Mandiri X X X X X X Naryadelta Prarthana X X X Pandurasa Kharisma X X X Primera Internusa X X X X X X X Pangan Lestari X X X

Rajawali Nusindo Safarindo Internusa X X X Semut Pandawa Mulia Sari Jaya X X X Sukanda Jaya X X X X Semeru Perkasa Permai X X X Sinar Abadi X X X Tebet Indraya X X X Wicaksana Oberseas Int. X X X

Annex 3

Company Index/ProfilesImporter Profile ObjectiveAnugrah Pharmindo Lestari, PTJl. Pulo Lentut Kav. II/E4Kawasan Industri Pulo GadungJakarta Timur 13920Tel. 021 - 460 4705Fax. 62 21 - 468 22 809Contact: Mr. Harsono Ngujiharto, DirectorMr. Francis Wanandi, Marketing Manager

Staff Strength:Turnover:Business Type:

Import/distribute Canadian food and beverage products

Andrawina Praja Sarana, PTJl. Ampera Raya No. 20, Gd. Medco 3rdFloorJakarta SelatanTel. 62 21 - 7800847, 780 4750Fax. 62 21 - 780 4705Contact: Ms. Ade Indra Sugondo

Staff strength :Turnover :Business type: Food and Beverage products

Import/distribute Canadian food and beverage products. Develop partnership/ joint venture with the reliable Canadian companies.

Alam Jaya, PDJl. Pintu Besar Selatan 1/8 B, KotaJakarta 11110Tel. 62 21 - 6911004, 692 7847Fax. 62 21 - 6900964, 691 2781Contact: Mr. Tjan Jok Ka

Staff Strength: 20Turnover: 10 - 50 Billion Rp.Business Type: Importer Food and Beverage.

Import/distribute Canadian food and beverage products. Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada, and joint venture in R&D or products facilitation.

Alison Agung, PTJayakarta Plaza, Jl. Mangga Besar I/61FJakarta 11180Tel. (021) 629 4630, 629 6170Fax. (62-21) 629 6170Contact: Mr. Tandiono A., Director

Staff Strength: 25Turnover: 5 Billion Rp.Business Type: Non alcohol Drink

Import/distribute Canadian food and beverage products.

Bumi Maestro Ayu, PTJl. Raya Duren Tiga No. 11Jakarta SelatanTel. 62 21 - 799 5751, 798 1368Fax. 62 21 - 798 8488, 798 3249Contact: Ms. Dyah Nurhayati, DirectressMs. Magdalena, Directress

Staff Strength: 30Turnover:Business Type: Importer Meat

Interested in importer Meat only from Canada.

Bimasena Chemindotama, PTGraha Thata 3rdFloorJl. Warung Buncit No. 7Jakarta 12740Tel. 021 - 794 2892Fax. 021 - 794 2895Contact: Mr. Richard Herman, Marketing Manager

Staff Strength: 30Turnover: 10-50 Billion Rp.Business Type: Importer

Import/ Distribute Canadian beverage products.

Biru & SonsJl. Pintu Besar Selatan 83, Jakarta 11110

Staff Strength: 150Turnover: > 10 Billion Rp.

Import/Distribute Canadian Food and Beverage products.

Tel.(021) 690 6788, 690 9893Fax. (62-21) 690 9892Contact: Mr. Aman Siman (Director)

Business Type: Canned Food andDrinks.

Cahaya Kalbar, PTJl. Pluit Raya Selatan Blk 5/6Jakarta 14440Tel. 021 - 6691746Fax. 62 21 - 669 5430Contact: Mr. Arif Fransiscus, Marketing Manager

Staff Strength: 700Turnover: > 100 Billion RpBusiness Type: Importer and Distributor

Import/distribute Canadian food and beverage products. Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada.

Columbia, PTWisma Diners Club 15th FloorJl. Jendral Sudirman Kav. 34, Jakarta 10220Tel. (021) 573 3160, 573 1488Fax. (62-21) 570 3135Contact: Ms. Frieda Naderi (Director)

Staff Strength: 60Turnover: 5 Billion RpBusiness Type: Importer Food and Beverage products


Dos Ni Roha6-7th Floor, Mugi GriyaJl. Letjen M. T. Haryono Kav 10Jakarta 12810Tel. 62 21 - 830 8539, 830 8540Fax. 62 21 - 830 8493Contact: Mr. Wiriawan Santoso, Marketing Manager

Staff Strength: 1800Turnover: > 50 Billion RpBusiness Type: Distributor general trading and Pharmaceutical

Interested in Snacks and Confectionery of Canadian products and to develop partnership/joint venture with reliable Canadian companies and also in R&D. Other: to gain distribution entry the area market and joint venture in production sector.

Enseval Putera Megatrading, PTJl. Pulo Lentut No. 10 K1, Pulo GadungJakarta TimurTel. 021 - 468 22 422Fax. 62 21 - 468 22 412Contact: Mr. Bima Darmansyah, DirectorMr. Harry Kurniadi, Sales Manager

Staff strength: 1500Turnover: > 100 Billion Rp.Busimess type:

Interested in Snacks, Confectionery, Cereals and Canadian Dairy products and to develop partnership/joint venture with reliable Canadian companies

Hero Pusat, PDJl. Pintu Besar Selatan I No. 8Jakarta BaratTel. 021 - 692 8707, 692 3885, 691 1534Fax. 62 21 - 690 8139Contact: Mr. Frans Sumampow


Import raw materials only from Canada.

Intermas Tata Trading, PTKawasan Industri PulogadungJl. Rawa Girang 3, Jakarta 13260Tel. (021) 460 2050Fax. 62 21 460 2403, 460 2404Contact: Mr. Djoko Ibrahim, Director

Staff Strength: 500Turnover: 100 Billion Rp.Business Type: Still focusing on local products.

Interested in importing but only on market leader products due to high cost of market entry and Dollar's fluctuation.

Indomarco Adiprima, PTJl. Ancol I/ 9-10, Ancol BaratJakarta 14430Tel. 62 21 - 690.9400Fax. 62 21 - 690 9373 - 690 9379Contact: Mr. Yan Bastian or Mr. Hendro Gunarso

Staff Strength: 4819Turnover: > 100 Billion Rp.Business Type: Importer and Distributor


Kabulinco Jaya, PT (Dairy Gold)Jl. Jembatan Dua Raya No. 11/iJakarta Utara 14450Tel. (021) 663 1526 , 661 1418Fax. (62 21) 669 5965Contact: Mr. Hondro Widjaja, Managing Director

Staff Strength: 30Turnover: > 10 Billion Rp.Business lines: Cheese/Milk/Skim Milk/Flour


Karunia Segar, UDRukan Puri Niaga I Blok K 7/3J Puri KencanaJakarta BaratTel. 021 - 581 7052 - 3Fax. 62 21 - 581 7053Contact: Mr. Indradi Lookman, Director

Staff Strength:Turnover: 5-10 Billion Rp.Business Lines: Fruits


Kem Chicks SupermarketJl. Kemang Raya No. 3

Staff Strength:Turnover:

Retailer of Canadian Food and Beverage products.

Kebayoran BaruJakarta SelatanTel. 021 - 717 9006Fax. 62 21 - 719 4543Contact: Mr. Arief Budiono

Business Lines: Retailer of food and beverage products.

Kobe Iyna IndustryKawasan IndustriJl. Manis Raya No. 15Kadu Curug Tangerang 15810Tel. 021 - 591 3911, 591 8805Fax. 62 21 - 591 8803Contact: Ms. Hestia Utomo, DirectressMs. Yenny Purnama

Staff Strength: 175Turnover:Business Lines: Food products.

Import/Distribute Canadian Food and Beverage products. Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada, and joint venture in R&D/ products facilitation.

Masuya Graha TrikencanaJl. Agung Karya IV Blok B No.22Sunter Agung PodomoroJakarta 14340, IndonesiaTel. (62 21) 6509130Fax. (62 21) 650 9129/31E-mail:[email protected]: Ms. Pinnywati Chandra, Directress

Staff Strength: 147Turnover: 10 - 50 Billion Rp.Business lines: Jam, Honey, Meat

Import/distribute Canadian food and beverage products

Mutiara Ritelinti WiraThe Club StoreKawasan Niaga Sudirman Lot 12Jl. Jendral SudirmanJakartaTel. 021 - 515 3553, 515 3554Fax. 62 21 - 515 3545/ 515 3552, 515 3551Contact: Ms. Martha Candrawati, GM - MerchandiseMr. Victor R., GM - SCBD Store

Staff Strength: 524Turnover: > 100 Billion Rp.Business Type:Importer/Distributor Food and Beverage products


Mutiara Ritelinti Wira, PTThe Club StoreJl. Gatot Subroto No. 288Medan 20118Tel. 061 - 572 371Fax. 62- 61 - 572 260Contact Mr. Suwandi, Director

Staff Strength:Turnover: 50 - 100 Billion Rp.Business Type: Importer and Retailer food and beverage products.


Nara Jaya Mandiri, PT(Pantry Gourmet Store)Jl. Taman Bendungan Asahan II No. 12Jakarta 10210Tel. (021) 570-1909, 570-1921, 570-1911Fax. 62 21 - 573 2384, 574 2060Contact: Mr. Alexander H. Effendie, President DirectorMr. Suryadi Jaya, Director

Staff Strength:Turnover: 10 - 50 Billion RpBusiness line: Food and Beverage products

Import/distribute Canadian food and beverage products. Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada. Joint venture in R&D and product facilitations.

Naryadelta Prarthana, PTJl. Bunga Sepatu No. 3Cirendeu, Ciputat,Jakarta 15419Tel: (021) 7470 7335, 7470 7467, 74707 436,Fax: 62 21 - 749 1687Contact: Mr. Alien Lim-Tan, President DirectorMr. Denny Winardi, General Manager

Staff Strength: 250Turnover: 10 - 50 Billion RpBusiness line: Ice cream, Milkshake (Baskin Robin)


Nirwana Lestari, PTJl. Raya Narogong Km 7Bekasi 17117Tel. (021) 820 4054Fax: (62-21) 820 4055, 820 4056Contact: Mr. Ferry Haryanto, Commersial Director


Primera Internusa, PT Staff Strength: 50 Import/distribute Canadian

Perkantoran Sunter B-8,Jl. Danau Sunter SelatanSunter Agung Podomoro,Jakarta 13450P O Box 1271/JKTTel. (021) 651 9963Fax. (62-21) 650 8569Contact: Mr. Herling Massie, Director

Turnover: > 10 Billion Rp.Business Type: Beverage (Alcoholic and Non Alcoholic)

beverage products

Protara Boga Indonesia, PTJl. Danau Sunter Selatan, Blok O 5 Kav. 19Jakarta 14340Tel. 021 - 653 07 043 - 657 07 045Fax. 62 21 - 653 06 901Contact: Mr. Herling Massie, Director

Staff Strength: 50Turnover: > 10 Billion Rp.Business Type: Food products

Import/distribute Canadian food products

Pangan Lestari, PTHead Office: Jl. Raya Darmo 23-25Tel. (031) 567 1371, Fax. (62-31) 567 2318SurabayaFactory:Jl. Jenggolo II/17, Sidoardjo, SurabayaTel. (031) 896 3032, 896 3033, 896 3034Fax. (62-31) 896 2050Contact: Mr. Tjahyono Haryono, Director

Staff Strength: 1000Turnover: > 10 Billion Rp.Business Type: Food and Beverage

Import/Distribute Canadian food and beverage products. Recently is seeking partnership to expand the distribution that already exist and possibility to develop partnership/ joint venture with reliable Canadian companies

Pandurasa Kharisma, PTSegitiga Atrium Senen Blok F No. 19-20Lantai III, Jl. Senen Raya 135Jakarta Pusat 10410Tel. (021) 386 3972, Fax. (62-21) 386 3971E.mail:[email protected]: Mr. Roland Santoso, President DirectorMs. Jenifer Lim, Director

Staff Strength: 100Turnover: 10 - 50 Billion Rp.Business Type: Food and Beverage products

Import/Distribute Canadian food and beverage products.

Prima Samapersada, PTJl. Raya Cacing No. 95Kompleks PemadamJakarta 14130Tel. 021 - 440 8664Fax. 62 21 - 4408670Contact: Mr. Handoyo Prawiro, President Director

Staff Strength: 80Turnover: 10-50 Billion RpBusiness Type:

Develop partnership/ joint venture with the reliable Canadian companies in retail business (Franchise).

Rajawali Nusantara Indonesia, PTJl. Denpasar Raya Kav. D IIIKuninganJakarta 12950Tel. 021 - 252 3820Fax. 62 21 - 520 2896Contact: Mr. Iman Budi Santoso, General Manager

Staff Strength: > 700Turnover: 500 Billion RpBusiness Type: Canned food and Dairy products.

Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada and to be an Exporter to Canada.

Smak Snak, PTCilandak Comercial EstateGedung 204 W, Jl. Raya Cilandak KKOJakarta 12560Tel. (021) 7800 821, 7890 848Fax. (62-21) 7802 176Contact: Mrs. Jolleen Harsoyo (Director)

Staff Strength: 40Turnover: 5 Billion Rp.Business Type: Confectioneries


Sukanda Jaya, PTJl. Pasir Putih Raya Kav. 1Ancol Timur, Jakarta 14430P O Box 3154 KKT 10002E-mail:[email protected]. (021) 640 5678Fax. (62-21)640 2861, 641 4241Contact: Mr. Norman Chen, General ManagerMs. Tjia Mei Liang, Director

Staff Strength: 800Turnover: > 10 Billion Rp.Business Type: Food and Beverage products

Import/distribute Canadian food and beverage products. Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada, and joint venture in R&D/ products facilitation.

Semut Pandawa Mulia, PT Staff Strength: 150 Import/distribute Canadian food

Jl. Jembatan Genit Gg. Semut No.12Jakarta 11720Tel. (021) 5455 835Fax. (62 21) 5455 464Contact: Mr.F. Surya Lie ( cc. Ms. Yufita)

Turnover: > 10 Billion Rp.Business line: Fruits/ Salmon from Norway, also Apple Canada (not direct import)

and beverage products and also fruits.

Sinar Abadi, P DJl. Pintu Besar Selatan 80 EFJakarta Barat, Jakarta 11110Tel. 021 - 690 1466, 626 6990Fax. 62 21 - 626 6880Contact: Mr. Kent Candra Atmadja (Director)

Staff Strength:Turnover:Business Type: Food and Beverage


Sari Jaya, PD (Adibela Nugraha, PT)Jl. Kunir BLK A/4, Jakarta BaratTel. 021 - 6900651, 692 7725Fax. 62 21 - 6925147, 690 8873Contact: Mr. Susanto Widjaya

Staff Strength: 10Turnover: 5 - 10 Billion Rp.Business Type: Importer Food and Beverage

Import/distribute Canadian food and beverage products and also fruits

Sekar Laut, PTJl. Raya Darmo 23 - 25, SurabayaTel. 031 - 567 1371Fax. (62 31) 567 2318Contact: Mr. Tjahyono Haryono, President Director

Staff Strength: 2500Turnover: > 100 Billion Rp.Business Type:

Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada, and joint venture in R&D/ products facilitation.

Safarindo Internusa, PTJl. Kemang Timur Raya 16Jakarta Selatan 12730Tel. 021 - 719 9156 Fax. 62-21 719 9174Contact: Mr. Achmad Bahanan, General ManagerMr. Fauzi Bahanan, Marketing Director

Staff Strength: 22Turnover: > 10 Billion Rp.Business Type: Food and Beverage products

Develop partnership/ joint venture with the reliable Canadian companies, and joint venture in R&D or products facilitation.

Semeru Perkasa Permai, PTJl. Hayam Wuruk No. 2WWJakarta Pusat 10120Tel. 021 - 386 1729, 380 5942Fax. 62 21 - 380 7477Contact: Mr. Tody Wihardjo, DirectorMr. Budi Wirawan, Director

Staff Strength: 55Turnover: 10 - 50 Billion Rp.Business Type: Food and Beverage products

Import/distribute Canadian food and beverage product.

Tebet Indraya, PTJl. Letjen. MT Haryono No. 9Jakarta SelatanTel. (021) 830 3991, 830 1355Fax. (62-21) 830 1357Contact: Mr. Felia Affandy (Director)Mr. Petrus Lugito (Director)

Staff Strength: 150Turnover: > 100 Billion Rp.Business Type: Importer


Tiga Raksa Satria, PT(Local partner Carrefour)Jl. Pegangsaan Dua No.12, Jakarta UtaraTel. (021) 460 4141Fax. (62-21) 460 2018Contact: Mr. Andy Corrigan, President DirectorMr. Sri Djoko, Manager



Tulus Rejeki Murni, PTJl. Raya Serang Km 3,5Tangerang 15138Tel. 021 - 552 3361Fax. 62 21 - 552 0508Contact: Mr. Johan Rusli, Director

Staff Strength: 200Turnover: 10-50 Billion Rp.Business Type: Importer & Distributor

Import/distribute Canadian food and beverage product. Joint venture in R&D or products facilitation.

Wigah Perkasa, PTJl. Ancol Barat III/12Jakarta 14430Tel. 021 - 690 5254Fax. 62 21 - 691 2916Contact: Mr. P.K. Wong, General Manager

Staff Strength: 20Turnover: 5 - 10 Billion Rp.Business Type: Fruits importer


Wicaksana Overseas International, PTJl. Ancol Barat VII, Blok A D 5 No. 2

Staff Strength: 4200Turnover: > 100 Billion Rp.

Import/distribute Canadian food and beverage products. Develop

Jakarta 14430Tel. 021 - 690 9244Fax. 62 21 - 690 9435 - 6Contact: Mr. A. WinotoMr. Harun

Business Type: Importer food and beverage products

partnership/ joint venture with the reliable Canadian companies, and joint venture in R&D or products facilitation.

Date Modified: 2000-07-10 Important Notices

Documents

Indonesia Retail Market Information