Individualism/Collectivism on

Corporate Entrepreneurship

Ajayraj Chawla -363023

Innovation and Entrepreneurship in IT

Individualism/Collectivism Defined

Individualism

Self Orientation

Self Sufficiency

Self Goal

Willingness to confront

Hesitant to contribute to group unless their efforts are recognized

Collectivism

Emphasis on sharing

Cooperation

Group Harmony

Readily contribute to group

Group decision making, providing a holistic picture

• Traits Taken from Hofstede’s cultural dimension

Corporate Entrepreneurship (CE)

Traits of an Intrapreneur :New business ventures InnovativenessAutonomyTeam Building

Enablers:Organizational Culture

Top Management SupportReward SystemsPromotion of Innovation

Literature Review

There is more creativity/innovation within individualistic cultures

National culture is a strong determinant in impacting intrapreneurship

Overly individualistic/collectivistic corporate culture may be inappropriate for contemporary organizations.

Literature review only looking at a harmony between I-C in corporate culture. No research conducted

The Learning

Entrepreneurs regardless of their cultural background share a predictable set of values

For any innovative idea to be nurtured within an organization a combination of two cultures (I-C) & organizational support is required, whether your in a collectivistic society or individualistic society ?

National Culture is a definite part

Case 1: TATA Steel

Innovation: Revamping a blast furnace within 130 days, budget USD 520 M. Industry avg: 180 days, 750 M

Intrapreneur: RP Singh

Path: Self Reliant, made a core team (60)

Criticized by consultants and industry experts

Managed the mind-set of the team (C)

Received top management support

Rewarded

Case 2: 3M

Innovation: Post it Notes

Intrapreneur: Art Fry / Spencer Silver

Path: Self Reliant

Production issues at 3M : supportive org culture

Self recognized team: 15% Bootlegging Policy

Received top management support

Rewarded

Further Similarities

TATA TATA Group Innovation ForumTATA InnovistaTATA Innovation mission

3M Innovation Task Force Technical Circle of Excellence Awards, Pacing Plus Program

Learning from other streams

3M & TATA both also promote tolerance to failure

Adding to Leanne’s point on innovation in large orgs, do prefer their self build innovation centres. However: TATA with 3M, Microsoft, Du Pont etc

TATA Group practices Kaizen for its automobile business

Intrapreneurs can be Social Intrapreneurs as well. Eg: Dan Godamunne, Xerox Au