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7/29/2019 Indian Film Industry Presentation
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1 1
Lights Camera Action
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The Film Industry
The Film Industry consists of
technological and commercial
institutions of filmmaking
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The Indian Film Industry
India is the largest producer of films in the world,in terms of ticket sales and number of filmsproduced
The Indian film industry is Multi-Lingual
The industry is supported mainly by a vast film-going Indian public, and Indian films have beengaining increasing popularity in the rest of theworldnotably in countries with large numbersof expatriate Indians
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The Constituents of The Indian Film
Industry
Rank Language No. of films
1 Hindi (Bollywood) 235
2 Telugu (Tollywood) 218
3 Tamil (Kollywood) 190
4 Kannada (Sandalwood) 177
5 Marathi 99
6 Malayalam 94
7 Bengali 84
8 Bhojpuri 64
9 Gujarati 62
Break-up of 2009 Indian feature films
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Bollywood The Hindi Film
Industry
Money, Business, Gossip,Entertainment
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Bollywood
Bollywood is the informal term popularly used for theHindi-language film industry based in Mumbai
The term is often incorrectly used to refer to the whole
of Indian cinema
The name "Bollywood" is derived from Bombay (theformer name for Mumbai) and Hollywood (the center of the American
film industry)
One of the largest film producers not only in India, butin the world
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History of Bollywood
Raja Harishchandra(1913), by Dadasaheb
Phalke, was the first
silent feature film made
in India.
In the 1930s, the
industry was producing
over 200 films perannum. The first Indian
sound film, Ardeshir
Irani'sAlam Ara (1931),
was a major commercial
success
1940s to the 1960s isregarded by film historians
as the "Golden Age" of
Hindi cinema. Colour
movies become a popular
feature in the late 1950s
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Modern Cinema
In the 1970s, Themes
revolved around gritty,
violent films about
gangsters and bandits.
Amitabh Bachchan was
known for his "angryyoung man" roles
During the 1980s, the
pendulum swung back
toward family-centric
romantic musicals
1990s witnessed the
emergence of stars of a
new generation of actors
(Aamir Khan, Salman
Khan and Shahrukh Khan)
and actresses (Sridevi,Madhuri Dixit and Kajol)
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Bollywood
The Functioning, Structure andComponents of the Entertainment
Industry
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Components of the Industry
Production Houses
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Components of the Industry
Actors & Actresses
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Components of the Industry
Directors
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Components of the Industry
Miscellaneous
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Buyers Involved
DistributorsEROS ENTERTAINMENT -- B.O.: $6.6 million
YASH RAJ FILMS -- B.O.: $4.3 million
BIG PICTURES -- B.O.: $3.7 million
ExhibitorsBIG Cinemas
CineMAX
PVR Cinemas
INOX
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Buyers Involved
Satellite Rights SET Max aired two of the film industrys
biggest hits, 3 Idiots and Rajnikanths Robot,
and also Band Baaja Baraat
Star Gold has the rights of SRKs Ra.One,
Zoya Akhtars Zindagi Na Milegi Dobara,
Zee Cinema will screen Shaitan and Pyar Ka
Punchnama
Music Rights
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Money flow in the Film Industry
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Bollywood
The Current Scenario
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Indian Film Industry Size
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Current Market Situation
Bollywood is the largestfilm producer in the world.They produce roughly1000 movies a year.Hollywood only produces
500 and Japan produces400 movies a year
The Bollywood industryhad a revenue of US$ 2.5billion in 2008, and hasbeen growing at approx.9% a year. The revenue isexpected to reach US$4.1bn by 2013
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Revenue Distribution of Bollywood
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Revenue Growth Bollywood
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The TurnaroundIndustry Status
One of the major policy initiatives has been the Government ofIndia granting the "industry" status to the entertainmentsector in India including the film sector in 2001. This allows thesector to access institutional finance and clean credit for newprojects
Before the reform, the filmmakers were hugely dependent ondiamond merchants and underworld for finances
Quite a few banks, including IDBI, Exim Bank and Bank ofBaroda, are pumping money into movie-making business
Hence, its one of the Key drivers for the growth in the Industry
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Bollywood
Challenges faced by the Industry
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Piracy!!!
The Indian film industry is significantly impactedby online piracy. A study undertaken by MotionPicture Distributors Association (MPDAI) has put
India among the top ten countries in the world,where online piracy is at its peak
In India, counterfeiting and piracy costs theentertainment industry US$4billion and lossesof approximately 800,000 jobs annually.
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Piracy!!!
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Entertainment
A crisis plaguing the industry is the distortionary
rate of entertainment tax within states inIndia. For instance, in Andhra Pradesh and
Tamil Nadu, the tax rate is low. However, this
has not been the case with the rest of thestates in India.
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Content Regulation
A long-standing debatecontinues amongst theindustry members onregulation of content. Some ofthe issues that need to be
addressed in this sphereinclude:
Should there be a contentregulator or should theindustry be allowed self-regulation under a broadframework?
Delhi Belly Banned In Nepal
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Content
One of the problems is that youngergenerations sometimes find the stories a bit
predictable, and get bored of similar tales.
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Increasing Talent Cost
Figures are approximate
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Bollywood
Future of the Industry
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Whats in store for Bollywood
By 2040, Hollywood(Los Angeles) isforecasted to remain
the largest filmedentertainmentcluster. However,Bollywood may close
the gap significantlyto become thesecond largestcluster.
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Whats in store for Bollywood
Bollywood company tie-ups/collaborations
(Corporatization)
Reliance Big Entertainment signed a deal worth US$1.2 billion with Steven Spielbergs Dream WorksSKG to produce 36 films for the next 6 years
Reliance also acquired around 200 theatres in 28locations in North America to screen Bollywoodand other regional movies from India
Walt Disney has invested around US$ 324 million in adeal with Yash Raj Films.
Ramesh Sippy Entertainment has collaborated withWarner Bros.
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Whats in store for Bollywood
The Hollywood Connect
Bollywood to Hollywood
Anil Kapoor in Slum Dog Millionaire and
later in 24Aishwarya Rai Bachchan in Pink Panther 2with
Steve Martin and The Last Legion with ColinFirth
Hollywood to Bollywood
Ben Kingsley in Teen Patti (Three Cards)
Sylvester Stallone in Kambakht Ishq
Jennifer Chambers directed Hiss
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Whats in store for Bollywood
Better Content
Once known for their gimmick flicks and illogical storyline, the whole genre of Indian movies aretransforming into something much more substantial
Breaking the Conventions
Another aspect undergoing a marked change is theresurgence of actors that may or may not be goodlooking but are very fine actors in themselves indeed
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