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feel The culture
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COUNTRYName- Republic of India
Capital city- New DelhiCurrency- Rupees [INR]Independence- 15th august 1947 (From 200 years British rule)
Population- 1.2 billion
Ethnic groups- Indo-Aryan 72%, Dravidian 25%, Mongoloid and
other 3%
Government- Federal Republic
Administrative Divisions- 29 states and 7 union territories
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NATIONAL symbolsNational Flag - Tricolour with Ashoka ChakraSaffron represents courage, sacrifice, and the spirit of renunciation; white signifies purity
and truth; green stands for faith and fertility; the blue chakra symbolizes the wheel of life.National Emblem - Sarnath capital of Ashoka with four lions.National Flower- Lotus flowerNational Animal- Royal Bengal Tiger
National Bird- PeacockNational Anthem- Jana gana manawritten by Sir Rabindranth Tagore
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land of contrastAccording to Forbes, India has 4 out o the top 10 richest billion-
aires. It also has about 70% o its population living on less thanone dollar a day.
India has many beautiul tourist places and heavenly landscapes,
but at the same time there is the urban ugliness coupled withmismanagement, poverty and unhealthy living conditions
Indians are considered as technology savvy in the West but at the
same time they still ollow the religious and cultural belies.
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Society
Culturally rich land
Worlds different set of lifestyles
23 official languages, 216 mother-
tongues, 1063 dialects
Cultural groups based on thelanguages, castes, location, religionand social status.
6 major religious groups
Land of flora (15,000 species)& fauna (4200 species)
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religions
HINDUISM ISLAM CHRISTIANITY
JAINISM BUDDHISM SIKKHISM
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sECULARISM STORY
Birthplace o 5 main religions.
Hinduism exists rom 100 BCE
Islam brought to India by Arab traders and Muslim dynasties. E.g
Mughal dynasty
Colonialism developed christianity.
Buddha born in Nepal attained enlightenment in Bodh-Gaya in
India.
Sikkhism was started by Guru Nanak rom14th century.
Jainism started by Mahaveer rom 6th century BCE.
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caste system
INDIVIDUALISM - 48
Hierarchy of people based on occupations Followed only in Hinduism Lower castes cannot climb higher ranks Restriction of economic progress Inter-caste marriages was forbidden
Physical contact with Sudras and Dalits was a sin.
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Motivators
Money is important factorA source for status upgrade Financial safety Social respect
Job fear No Job No Money No money No marriage No marriage No Respect
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Economy of India & AustriaINDIA
One of the worlds fastest growingeconomies 9th largest economy by nominalGDP 19th-largest exporter &10thlargest importer 122 billionaires with net assets of10 billion + India ranks 10th in gold reserves.
AUSTRIA
High standard of living & welldeveloped economy
Closely tied to other EU economies
Highly developed industrialised
nation with an important servicesector
GDP- $357.8 billion (2012 est.)
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Modern Hierarchy
Power distance index- 77
Financial Status:
Low/ Middle/ High class
Social Status eacher/student, Father/Son.
Business positions
CEO/Manager/ Supervisor/ Clerk
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Gender bias
Masculinity- 56
Gender bias prevails in rural families
Families prefer a baby boy than a baby
girl.Bride families give dowry
Gender bias doesnt exist in business
Women education increased women
empowerment
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Indian Marriage
Marriages are big time affairs in
India.
Arranged marriages are common
Wedding ceremonies take place from
2-7 days.
Guests vary from 200 to 400based on family.
Every year 2 to 3 months are
considered marriage seasons.
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Family
Grandparents, aunts, uncles & cousinsall living nearby or in the same house.
Good emotional & Financial supportInterfamily issues
Joint Family Nuclear Family
A couple and their dependent children,regarded as a basic social unit.
Couple has ultimate privacy No emotional & financial support
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Indians lawsUncertainty Avoidance- 40
Like every country India hasits set of legal rules Easy to break Strict for people who dont
pay High class people generallyobey normal citizen rules Business & official rules are
followed based on hierarchy
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Indian Standard time
Long term orientation- 61
Also known as Indian stretchable time
Punctuality is taken lightly
Youngsters are punctual than elders Functions or events always start late
Private organisations work on time
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Food & drinks
Delicious spicy Indian food. A numerous variety of dishes Indians eat with their righthand fingers
Garam & Mirchi aredifferent. Tey dont drink ap water Beef & pork are considered
unholy.
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Masters in negotiation Look for and speak the truth.
Are not afraid of speaking upand have no fear.
Humble and trusting.
enacious, patient & persistent.
Go beyond logical reasoning
and trust instincts.
Exercise self-control.
Read other partys mind.
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management style Boss maintains distance with
subordinates Boss gives orders and employee
executes.
Boss is never called by names.
Tey use Sir or Madam
Business Hierarchy followed
strictly
No communication betweentop-level and low level employees.
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The YES PEOPLE
YES to everything
In business cases its situational
Juniors normally say Yes to
their seniors.
Yes people are flattering. In negotiations Yes is some-
times dangerous.
Indians say No when offered
free food or drinks.
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Social customsHow to Greet:
Traditional Indian greet. Handshakes are also common.Hugging is not common between different genders.
Shoes:
Remove shoes before entering temple or houses.
Considered unholy & unhygienic. Wash legs before entry.
Personal space:
Normally Indians stand close to each other compared
to westerners. Jumping & Diving in queues considerednormal.
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Social customs
Alcohol:
Most Indians dont drink. Common in
business and young generations. Women
never drink in public.
Dress code:
Traditional dress varies from state to state.
Normal shirts & trousers common.
Suits & long skirts in Business environments.
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BUsiness solutions Explain the working culture
Be straightorward & recommend them to be the same.ake everything in writing.
Clear the Hierarchy issues
Ask questions and know their skills.
Indians are polite. But dont expect Please Tank you &sorry Focus more on relationship in case o business.
Never offer an Indian Meat & Alcohol until you know about them.
Better dont talk about Religious issues.
Be Nice. Tey will be nicer.
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Jims MistakeBased in Cleveland, Ohio, Jim has been managing a sofware development team in
Pune or the past two years. He has been working closely with Aruna, the Indian team
leader, to develop a new networking program. While Jim has over 25 years o
experience in sofware development, Aruna knows the program inside and out. While
reviewing his work rom the previous week, Jim discovers that he made a mistake in
the programming code. He notices that Aruna corrected his error, but wonders why
Aruna did not bring it to his attention so that he could avoid delays and keep rom
making the same mistake in the uture.
Reflections:
Should Aruna have inormed Jim o his mistake Why or why notI Jim wants to be notified o his mistakes in the uture, how should he proceed
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PromotionMayank has been working as an Inormation Officer at a oreign consulate in
New Delhi or several years. His boss, Hendrick, wants to reward Mayank or his
hard work and offers him a promotion and pay raise to become an Inormation Clerk.
Mayank politely declines the offer, leaving Hendrick conused.
Reflection
Why would Mayank reuse the promotion
How should Hendrick proceed
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Indian YesRebecca works as a senior manager in Chicago and communicates with Rohit, sales
Manager in India about the monthly targets. Initially Rohit resisted in agreeing the
targets because o Monsoon Season. But later he agreed. Afer one month, Rebecca
ound out that only 60% o the targets are achieved by Rohit and was disappointed.
Reflections:
Did Rohit agree to the initial timeline requested by Rebecca
What might Rebecca be thinking about Rohit
What might Rohit be thinking about Rebecca
How will this incident affect their uture interactions
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