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    feel The culture

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    COUNTRYName- Republic of India

    Capital city- New DelhiCurrency- Rupees [INR]Independence- 15th august 1947 (From 200 years British rule)

    Population- 1.2 billion

    Ethnic groups- Indo-Aryan 72%, Dravidian 25%, Mongoloid and

    other 3%

    Government- Federal Republic

    Administrative Divisions- 29 states and 7 union territories

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    NATIONAL symbolsNational Flag - Tricolour with Ashoka ChakraSaffron represents courage, sacrifice, and the spirit of renunciation; white signifies purity

    and truth; green stands for faith and fertility; the blue chakra symbolizes the wheel of life.National Emblem - Sarnath capital of Ashoka with four lions.National Flower- Lotus flowerNational Animal- Royal Bengal Tiger

    National Bird- PeacockNational Anthem- Jana gana manawritten by Sir Rabindranth Tagore

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    land of contrastAccording to Forbes, India has 4 out o the top 10 richest billion-

    aires. It also has about 70% o its population living on less thanone dollar a day.

    India has many beautiul tourist places and heavenly landscapes,

    but at the same time there is the urban ugliness coupled withmismanagement, poverty and unhealthy living conditions

    Indians are considered as technology savvy in the West but at the

    same time they still ollow the religious and cultural belies.

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    Society

    Culturally rich land

    Worlds different set of lifestyles

    23 official languages, 216 mother-

    tongues, 1063 dialects

    Cultural groups based on thelanguages, castes, location, religionand social status.

    6 major religious groups

    Land of flora (15,000 species)& fauna (4200 species)

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    religions

    HINDUISM ISLAM CHRISTIANITY

    JAINISM BUDDHISM SIKKHISM

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    sECULARISM STORY

    Birthplace o 5 main religions.

    Hinduism exists rom 100 BCE

    Islam brought to India by Arab traders and Muslim dynasties. E.g

    Mughal dynasty

    Colonialism developed christianity.

    Buddha born in Nepal attained enlightenment in Bodh-Gaya in

    India.

    Sikkhism was started by Guru Nanak rom14th century.

    Jainism started by Mahaveer rom 6th century BCE.

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    caste system

    INDIVIDUALISM - 48

    Hierarchy of people based on occupations Followed only in Hinduism Lower castes cannot climb higher ranks Restriction of economic progress Inter-caste marriages was forbidden

    Physical contact with Sudras and Dalits was a sin.

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    Motivators

    Money is important factorA source for status upgrade Financial safety Social respect

    Job fear No Job No Money No money No marriage No marriage No Respect

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    Economy of India & AustriaINDIA

    One of the worlds fastest growingeconomies 9th largest economy by nominalGDP 19th-largest exporter &10thlargest importer 122 billionaires with net assets of10 billion + India ranks 10th in gold reserves.

    AUSTRIA

    High standard of living & welldeveloped economy

    Closely tied to other EU economies

    Highly developed industrialised

    nation with an important servicesector

    GDP- $357.8 billion (2012 est.)

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    Modern Hierarchy

    Power distance index- 77

    Financial Status:

    Low/ Middle/ High class

    Social Status eacher/student, Father/Son.

    Business positions

    CEO/Manager/ Supervisor/ Clerk

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    Gender bias

    Masculinity- 56

    Gender bias prevails in rural families

    Families prefer a baby boy than a baby

    girl.Bride families give dowry

    Gender bias doesnt exist in business

    Women education increased women

    empowerment

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    Indian Marriage

    Marriages are big time affairs in

    India.

    Arranged marriages are common

    Wedding ceremonies take place from

    2-7 days.

    Guests vary from 200 to 400based on family.

    Every year 2 to 3 months are

    considered marriage seasons.

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    Family

    Grandparents, aunts, uncles & cousinsall living nearby or in the same house.

    Good emotional & Financial supportInterfamily issues

    Joint Family Nuclear Family

    A couple and their dependent children,regarded as a basic social unit.

    Couple has ultimate privacy No emotional & financial support

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    Indians lawsUncertainty Avoidance- 40

    Like every country India hasits set of legal rules Easy to break Strict for people who dont

    pay High class people generallyobey normal citizen rules Business & official rules are

    followed based on hierarchy

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    Indian Standard time

    Long term orientation- 61

    Also known as Indian stretchable time

    Punctuality is taken lightly

    Youngsters are punctual than elders Functions or events always start late

    Private organisations work on time

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    Food & drinks

    Delicious spicy Indian food. A numerous variety of dishes Indians eat with their righthand fingers

    Garam & Mirchi aredifferent. Tey dont drink ap water Beef & pork are considered

    unholy.

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    Masters in negotiation Look for and speak the truth.

    Are not afraid of speaking upand have no fear.

    Humble and trusting.

    enacious, patient & persistent.

    Go beyond logical reasoning

    and trust instincts.

    Exercise self-control.

    Read other partys mind.

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    management style Boss maintains distance with

    subordinates Boss gives orders and employee

    executes.

    Boss is never called by names.

    Tey use Sir or Madam

    Business Hierarchy followed

    strictly

    No communication betweentop-level and low level employees.

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    The YES PEOPLE

    YES to everything

    In business cases its situational

    Juniors normally say Yes to

    their seniors.

    Yes people are flattering. In negotiations Yes is some-

    times dangerous.

    Indians say No when offered

    free food or drinks.

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    Social customsHow to Greet:

    Traditional Indian greet. Handshakes are also common.Hugging is not common between different genders.

    Shoes:

    Remove shoes before entering temple or houses.

    Considered unholy & unhygienic. Wash legs before entry.

    Personal space:

    Normally Indians stand close to each other compared

    to westerners. Jumping & Diving in queues considerednormal.

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    Social customs

    Alcohol:

    Most Indians dont drink. Common in

    business and young generations. Women

    never drink in public.

    Dress code:

    Traditional dress varies from state to state.

    Normal shirts & trousers common.

    Suits & long skirts in Business environments.

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    BUsiness solutions Explain the working culture

    Be straightorward & recommend them to be the same.ake everything in writing.

    Clear the Hierarchy issues

    Ask questions and know their skills.

    Indians are polite. But dont expect Please Tank you &sorry Focus more on relationship in case o business.

    Never offer an Indian Meat & Alcohol until you know about them.

    Better dont talk about Religious issues.

    Be Nice. Tey will be nicer.

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    Jims MistakeBased in Cleveland, Ohio, Jim has been managing a sofware development team in

    Pune or the past two years. He has been working closely with Aruna, the Indian team

    leader, to develop a new networking program. While Jim has over 25 years o

    experience in sofware development, Aruna knows the program inside and out. While

    reviewing his work rom the previous week, Jim discovers that he made a mistake in

    the programming code. He notices that Aruna corrected his error, but wonders why

    Aruna did not bring it to his attention so that he could avoid delays and keep rom

    making the same mistake in the uture.

    Reflections:

    Should Aruna have inormed Jim o his mistake Why or why notI Jim wants to be notified o his mistakes in the uture, how should he proceed

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    PromotionMayank has been working as an Inormation Officer at a oreign consulate in

    New Delhi or several years. His boss, Hendrick, wants to reward Mayank or his

    hard work and offers him a promotion and pay raise to become an Inormation Clerk.

    Mayank politely declines the offer, leaving Hendrick conused.

    Reflection

    Why would Mayank reuse the promotion

    How should Hendrick proceed

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    Indian YesRebecca works as a senior manager in Chicago and communicates with Rohit, sales

    Manager in India about the monthly targets. Initially Rohit resisted in agreeing the

    targets because o Monsoon Season. But later he agreed. Afer one month, Rebecca

    ound out that only 60% o the targets are achieved by Rohit and was disappointed.

    Reflections:

    Did Rohit agree to the initial timeline requested by Rebecca

    What might Rebecca be thinking about Rohit

    What might Rohit be thinking about Rebecca

    How will this incident affect their uture interactions

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