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Independent Economic Development Task
ForceMeeting #15
December 4, 2013
K. Gleasman
Agenda• Review and approve meeting notes from Mtg #14• Discussion with J. Goldsmith, starting with prepared questions• Full day 12/6 meeting • Other topics from task force• Public Comment –Summarized Input• Adjourn
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Review and approve meeting notes from Mtg #14
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Transylvania CountyIndependent Economic Development Task Force
11/20/2013 Meeting #14 Members Present: Bradford Gleasman Harris Higgins Neumann Watkins WhitmireMembers Absent: Bradford Gleasman Harris Higgins Neumann Watkins WhitmireOthers Present: Various members of publicRecording Secretary: Karen GleasmanITEM DISCUSSION BEYOND SLIDE DECK ACTION Review and approve Mtg Notes 13 Approved Evaluate J. Goldsmith EDO Construct Maintain TDA HOB continues as Main St Program Planning comes out of this org, maintained separately Functions do not seem to line up with mission No mention of workforce development Move to functions: identify needed assets, advocate for needed assets Finalize prep for J. Goldsmith visit 12/4 Took original list of questions and modified Karen to get questions to Jeannette Meeting notes have modified list of questions Review conclusions from Q1-22 Need to add final input Billy to collect final input Finalize approach for full day 12/6 mtg All come prepared to discuss proposed EDO's Including Mission/Vision statements Method to evaluate will be determined 12/6 Other topics from task force members Public comment through email No input received Email account open: [email protected] Adjourn
Discussion with J. Goldsmith – starting with prepared questions• Why no mention of land use planning in county?
• How did you conclude:• Significant economic development overlap amongst organizations• $750K was the right budget• No product available
• Why little mention of tremendous volunteerism?
• What are good measures for economic development success?
• How sensitive is Transylvania County competitiveness to tax rate?
• How do we push quality of place higher on selection criteria for incoming companies?
• What else can we do to reduce risk – i.e. keep companies in funnel longer?
• How do you connect org structure to deficits of TC Economic Development?
• Prioritize site selection criteria for us.
• How does 70% econ growth coming existing business jive with recommended org structure?
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Full day 12/6 meeting – proposed agenda • Review output of Economic Opportunity Network study• Add final input from existing TC organizations• Come prepared with Economic Development Organization structure
alternatives – with initial takes on:• Mission/vision• Funding/Budget• Governance• Staffing
• We’ll discuss 12/6 how best to evaluate• Next slide has the decision criteria we’ve worked on
• You’ve been provided with full size copies of summary of input
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Decision criteria for EDO decision1. Economic development is a process by which a community creates, retains, and reinvests wealth, and
improves the quality of life
2. Covers all eight elements of solid approach to economic developmenta. Recruitment – soliciting companies to come or start here, includes marketingb. Existing Industry Effortc. Small Business Developmentd. Entrepreneurial Developmente. Workforce Development – EDO consolidates needs and facilitates solutionsf. Economic Culture Creationg. New business “ambassador” to smooth way with permitting, regulationsh. Vision/Leadership/Accountability – includes metrics related to mission and funding
3. Anticipated good return on financial investment
4. Great utilization of human capital including terrific volunteer base
5. User friendly – east to access, explain, and understand
6. Active engagement of the whole of the county
7. Clear communication and cooperation amongst parts
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Other topics from task force members
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Public Comment – summarized input
• Please send public comment to:o email address: [email protected] or
• Or provide in writing prior to or after each meeting.• New email will be accessible to all task force members• Karen Gleasman will ensure written comments are passed on to all
task force members
No input received last week
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Adjourn
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Roadmap to complete 3 tasks
TASK #1 TASK #3Recommend TC EDO ID Target IndustriesOrg Structure Prelim Marketing Plan
Debate Pros/ConsAlternatives
Develop AlternativeStructures
Study J. Goldsmith Analyze Agency TASK #2EDO Construct Data Develop Mission/Vision
Brand for TC EDOModify J. Goldsmith Develop decisionEDO Approach criteria
Modify TC Assets Review AgencyChallenges Data
Review J. Goldsmith Collect Agency Prep for AgencyReport Data Data Collection
Have brainstormed list of 27 targeted industries
Reviewed and modified:TC AssetsTC ChallengesTargeted companies profileApproach to econ developmentBrandingMarketing
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9/11/2013
12/06/2013
Mission statements
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MissionCOC The Brevard/Transylvania Chamber of Commerce shall promote the economic well
being of the local business community and be a catalyst for the collaboration of businesses, local government, civic and community organizations in order to enhance the quality of life for its residents.
TP To promote diversified industries and mfg establishments within Transylvania County, rendering financial and/or other assistance, acquiring real or personal property as needed, to make contracts, serve as Certified Development Company under SBA, and to act in conjuction with TCED Commission for betterment of trade area of TC
EDAB Advisory board to county commissioners in developing and carrying out effective Economic Development Program
HOB Non-profit organization whose purpose is to maintain a vital downtown. Revitalization is done through design, economic restructuring, promotion, and organization
TDA commissioned by the Legislature and our Commissioners in 1986, to work on travel and tourism in our county
TCOPED Actively support a diverse mixture of existing and new businesses in order to retain and create new jobs, increase the tax base, and promote as
Brevard The mission of the City of Brevard is to promote a high quality of life, support economic prosperity, and cultivate community while honoring its heritage and culture.
Targeted completion date – after upgrade• Oct 23, 2013: propose process to analyze agency data• Oct 30, 2013: finalize process to analyze agency data (retreats?)• October 31, 2013: most all agency input received• November (with holidays): analyze data• December: propose/evaluate organization construct alternatives• End of January: Interim report to community – Brand, mission, vision,
brainstormed list of targeted businesses, and EDO construct(s) • Feb 12 – finalize org construct, brand, mission, vision • March – Select targeted businesses, develop initial marketing plan• March – Final report prepared/presented to community and commissioners
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Definition of Economic Development
“Economic development is a process by which a community creates, retains, and reinvests wealth, and improves the quality of life.”
David Dodson, MDC Inc, Chapel Hill, NC
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Targeted industry brainstormed list 10/9/2013
Goldsmith Industries
Industries Industries Industries Target Company Profile
Nutraceuticals Aerospace industry parts Cut & Sew Medical care recoveryRev range: $50K - $50M
Outdoor Recreation Equipment Composites 3D Printing
Number of employees: 1-150
Food and Beverage
Consider methods of mfg: e.g. precision maching, web based
Environmental industries, e.g. recycled matls -> t-shirts
Retention/expansion of current businesses
Automotive Parts Brevard College BRCCQuality of place is big draw
Sports, Health, and Wellness Bamboo CampsPotential for above average pay
Solo Worker Destination spa Medical equipment
Tourism Destination health club Labs e.g. biomedical
Research lab: e.g. farm/agri Build musical instruments
Food processing, e.g. apples More movies hereArtisanal agriculture, e.g. mustards, Do More bars Music recording studios
Expansion of TVS EventsParts/supplies for existing comp., e.g. cans for OSKAR BLUES Continuing careMore like Everett Farms, Busy Bee
NOT in conflict with quality of place
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