Increasing Your Impact Through Digital Technology

Rae DaviesCommunities 2.0 Circuit Rider

What is Communities 2.0?

• We help community groups, voluntary organisations, social enterprises and micro-enterprises benefit from technology

• Funded through Welsh Government and European Regional Development Fund (ERDF)

• Here until April 2015• Work in target areas

What we’ll cover:

1. Fundamentals2. Productivity3. Communication4. Useful Tools5. The Cloud

•Getting people online

• 8.73million non-liners in UK (ONS)

• 600,000 non-liners in Wales• Over 66% are Older People• Majority of the rest are:

– In Social Housing– Unemployed – Low waged– Disabled people

What is Digital Inclusion?

600,000 not online

Why Digitally Include?

• Being online is fundamental to participating in the local and global marketplace

• More and more people looking to access information & services online

• Levels the playing field – small businesses and social enterprises able to compete with global brands

So...we need to think

DIGITAL BY

DEFAULT

Your Organisation - Reality

• What’s your organisations’ attitude to

technology?

• What is your leadership role?

• Who will drive any changes?

• Who will implement any changes?

• What support will you need?

The Two Aims of Technology

The Two Aims of Technology

1. Do things

better

2. Do better

things

Fundamentals• How do people find you?

• Have you Googled yourself?

• Professional Email address through your own domain

• Google places – Google-able even without a website

ProductivityOnline Office – producing, saving, sharing,

collaborating…

Online Office - Key features

• Tools and software based on the internet

• Works on multiple platforms• Collaboration• Seamless remote working• Easy for users to grasp

• Requires a consistent network connection

• Potential culture change & training issues

• Where is your data actually stored?

• Better for smaller, remote teams

Online Office - Think about…

• Will it work for your organisation?• What will be the benefit to being able

to work remotely?• Will we still need a file server in the

office?• How will staff react to change?• Who will help set up and maintain

systems?

Communication – Social MediaSharing and engaging

Sharing & Engaging – Key features

• Connect directly with supporters & service users

• Have conversations about your issue

• Use the expertise of others• Provide opportunities for

people to interact• Follow and lead

• Needs good guidelines• Needs to be targeted• Potential ‘time suck’• Slow return on investment• Must be genuine to work

Sharing & Engaging – Think about…

• What are you aiming to achieve• Get the right people involved• Engage in the conversations• Go to where your audience already are• Start by using Social Media to help inform

YOUR job

Communication: • Face to Face (virtually)

• E-marketing & newsletters

• Events

• Surveys

• Glossy publications

Managing your Marketing – Think About…• How does your organisation manage

mailing lists?• Can people opt in/opt out easily?• Who is reading your messages?• What is getting them excited?• Are you in danger to being labeled

<<gasp>> a SPAMMER?

The Cloud

dant-dan-daaaaaaaaaaaaaaah!

Cloud Computing - eh?

•Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like electricity

Wikipedia

•Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like electricity

Wikipedia

Cloud Computing - Think about…

• Is it the right solution for your organisation?• Is your current tech set up meeting your

needs?• There’s probably a tool out there for every

problem - just ask a Circuit Rider!• Get independent advice to compare options

Cloud Computing – Key features

• Tools and software based on the internet

• Accessible from anywhere• No upgrade or licensing

issues• Per person per month

costs• Works on any internet-

enabled machine

• Needs internet connection

• Will it truly meet your needs?

• Data protection act compliance issues?

• Implementation & training

Other Useful Tools

Document storage sharing & synching, multi-platform Encrypts hard drives,

storage devices

Network inventory, network monitoring & helpdesk software

Just how good is your website, underneath…

Other Useful Tools

What we’ve learnt

1. Getting the basics right2. Being productive without

breaking the bank3. Communicating 4. Engaging & Sharing5. The Cloud

How can Communities 2.0 Help You?

We offer FREE support and advice to:Voluntary groups, Social Enterprise, Enterprise,

Micro Enterprise and community groups.

We may also be able to offer financial assistance for development of your ICT infrastructure.

communities2point0.org

0845 474 8282

@Communities2_0