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CASE STUDY: INCHCAPE AUSTRALIA Optus revs up customer services for Inchcape Australia. Optus Evolve Network Delivers advanced functionalities across the business. OVERVIEW Inchcape Australia, part of the London based Inchcape PLC, operates in the distribution, retail and logisti cs market for automotive ser vices. Inchcape’s subsid iary Subaru Austr alia, is the importer and distributor of Subaru vehicles a nd parts in Australia. The company’s automotive retail arm carries brands such as Hyundai, Kia, Mitsubishi, Subaru and Volkswagen. Inchcape also provides premium parts logistics and vehicle delivery services via its subsidiary, AutoNexus. With over 1000 employees across the Australian market, Inchcape wanted to consolidate its communications and IT services to ensure customer information, billings, and logistic and delivery schedules are accurate and readily accessible to staff at Inchcape headquarters as well as retail sites. CHALLENGE Inchcape’s previous network did not have the capacity to handle large data transfers thereby creating delays in receiving information and causing signicant time-lags in scheduling customer orders. As a result, Inchcape was dispatching more than one vehicle for multiple deliveries to the same area on the same day; adding to cost and time inefciencies. As custodian of Subaru and dealer for other international car brands in Australia and New Zealand, Inchcape has a reputation to maintain by providing q uality customer service. The imperative was to maximise employee productivity while keeping customer records up-to-date so Inchcape needed a network that provided secure remote access over a robust, reliable connection. CASE STUDY SNAPSHOT Customer Inchcape Australia Location Australia wide Industry Automotive Services Requirements Inchcape wanted to consolidate its communications and IT services to ensure its customer information, billings, as well as logistic and delivery schedules are accurate and readily accessible. They also wanted to increase employee productivity. Solution Inchcape’s voice and data applications were migrated on to the Optus Evolve Network. The network offers greater scalability and is designed to help Inchcape’s current and future ICT requirements. Results Since moving on the Optus Evolve network, Inchcape has already started to see major productivity gains, making the work more cohesive. Optus Evolve has enabled Inchcape to install software to help service customers better and offer advanced functionalities across the business.

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CASE STUDY: INCHCAPE AUSTRALIA

Optus revsup customer

services orInchcapeAustralia.

Optus Evolve Network Delivers advanced unctionalities acrossthe business.

OVERVIEW

Inchcape Australia, part o the London based Inchcape PLC, operates

in the distribution, retail and logistics market or automotive services.

Inchcape’s subsidiary Subaru Australia, is the importer and distributor

o Subaru vehicles and parts in Australia. The company’s automotive

retail arm carries brands such as Hyundai, Kia, Mitsubishi, Subaruand Volkswagen. Inchcape also provides premium parts logistics

and vehicle delivery services via its subsidiary, AutoNexus.

With over 1000 employees across the Australian market, Inchcape

wanted to consolidate its communications and IT services to ensure

customer inormation, billings, and logistic and delivery schedules

are accurate and readily accessible to sta at Inchcape headquarters

as well as retail sites.

CHALLENgE

Inchcape’s previous network did not have the capacity to handle

large data transers thereby creating delays in receiving inormation

and causing signicant time-lags in scheduling customer orders.As a result, Inchcape was dispatching more than one vehicle or

multiple deliveries to the same area on the same day; adding to

cost and time ineciencies.

As custodian o Subaru and dealer or other international car brands

in Australia and New Zealand, Inchcape has a reputation to maintain

by providing quality customer service. The imperative was to

maximise employee productivity while keeping customer records

up-to-date so Inchcape needed a network that provided secure

remote access over a robust, reliable connection.

CASE STUdy SNAPSHOT

Customer

Inchcape Australia

Location

Australia wide

Industry

Automotive Services

Requirements

Inchcape wanted to consolidate its

communications and IT services to ensure

its customer inormation, billings, as well as

logistic and delivery schedules are accurate

and readily accessible. They also wanted to

increase employee productivity.

Solution

Inchcape’s voice and data applications were

migrated on to the Optus Evolve Network.The network oers greater scalability and

is designed to help Inchcape’s current and

uture ICT requirements.

Results

Since moving on the Optus Evolve network,

Inchcape has already started to see major

productivity gains, making the work

more cohesive. Optus Evolve has enabled

Inchcape to install sotware to help service

customers better and oer advanced

unctionalities across the business.

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CASE STUDY: INCHCAPE AUSTRALIA

SOLUTION

To help consolidate their network platorm, Inchcape turned to

its longstanding telecommunications partner, Optus.

Ater thorough assessment, Optus recommended their Optus

Evolve® network; a new generation Internet Protocol (IP) network,

to connect Inchcape’s oces in Australia. The network oered

greater bandwidth and scalability and architecturally supports

Inchcape’s current and uture Inormation and Communication

Technology (ICT) requirements.

Morrie Camporeale, Head o Inormation Services or Inchcape

Australia and New Zealand, explains how the migration to the

Optus Evolve network helped the company stabilise its ICT systems:

“Accessing and sharing current inormation is critical or the smooth

unctioning o our operations nationally. We also require a single,easy to manage view o our systems. Optus took the time to get

behind our business in order to ensure all our ICT needs were met.

We were given regular updates and reports which were concise,

accurate and inormative.”

The move to Optus Evolve IP Virtual Private Network (VPN) allowed

Inchcape to have voice and data services running on a single

converged network. This has given Inchcape greater visibility and

control over its core system. It has also simplied the company’s

billing and lowered the cost o ownership by reducing the amount

o inrastructure required to carry its voice and data trac. Network

management has also beneted as the need to run disparate trac

reports has been removed.

OUTCOMES

Ater only three months with the Optus Evolve network, Inchcape

has started to notice a return on its investment.

The robust Multi Protocol Label Switching (MPLS)-based IP VPN has

enabled Inchcape to install smarter sotware oering advanced

unctionalities across the business. This has led to a boost in sta 

productivity as communications have become more cohesive.

Mr. Camporeale said, “It is reassuring that the network allows

our systems to easily track deliveries, parts availability and

most importantly keep us all connected and ocused on beingcustomer-centric.”

Inchcape is currently considering enhancing its use o mobile

services and digital signage over the Optus Evolve IP VPN network.

Digital signage will enable Inchcape to push out high quality

marketing and promotional videos and content to LCD screens

in its retail centres across the country.

On the mobile services ront, Mr. Camporeale said, “We want to

take our customer service to the next level by launching an on-site

evaluation programme. This means our sales representatives can

remotely access core applications to create invoices, handle deposits

and generate appraisals whilst visiting the customer. We are

condent that Optus Evolve will help us achieve this.”

ABOUT OPTUS EVOLVE

Optus Evolve is a new advanced communications network designed

to help business adapt to the converged communications landscape

o the uture. Built rom the ground up to support convergence,

it eatures a new simple, modular, end-to-end IP network with

streamlined backend processes and greater bandwidths than

previously available.

It allows Optus customers to replace legacy networks with a

single, easy-to-manage network platorm and deliver outstanding

business eciencies, including aster data speeds and simpler

network management.Businesses will be able to reap a considerable competitive edge by

making interaction between sites aster and more cost-eective,

streamlining IT administration and giving sta secure o-site access

to core applications and data.

The oering also delivers greater fexibility o choice in order

or customers to balance the need or bandwidth with eatures

and aordability.

“Optus took the time to get behind our business in order to ensure all ourICT needs were met. We were given regular updates and reports whichwere concise, accurate and inormative.” Morrie Camporeale , Head of Information Services for Inchcape Australia and New Zealand 

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CASE STUDY: INCHCAPE AUSTRALIA

ABOUT OPTUS BUSINESS

Optus Business is a leading whole-o-business ICT solutions provider

o mobile, converged data and IP solutions and network and ITmanaged services. We serve the Australian government sector and

businesses with over 200 employees.

By combining Optus’ network capabilities with Alphawest’s ICT

expertise, we can deliver a ull suite o ICT solutions and managed

services to business and government customers in Australia.

Through SingTel Group Enterprise, our customers can leverage Optus

Business’ expertise, technology and service in Australia, across the

Asia-Pacic region and beyond.

CONTACT

I you would like to discuss how Optus can help you increase

productivity through innovative communications solutions, contact

your Optus Account Manager, call our hotline on 1800 555 937 

or visit our website at optus.com.au/business

“Optus Evolve has enabled us to install smarter sotware to help us service ourcustomers better and oer advanced unctionalities across the business. We

have seen a signicant boost in sta productivity as our work has become a lotmore cohesive.” Morrie Camporeale , Head of Information Services for Inchcape Australia and New Zealand 

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CASE STUDY: INCHCAPE AUSTRALIA

SingTel Optus Pty Limited ABN 90 052 833 208 trading as Optus, 1 Lyonpark Road, Macquarie Park NSW 2113, Australia. Optus, the Optus logo, Optus Evolve and ‘yes’ are trademarks of SingTel Optus Pty Limited.

Optus’ services are provided by Optus Networks P ty Limited ABN 92 008 570 330, Alphawest Services Pty Ltd ABN 49 009 196 347 and Optus Mobile Pty Limited ABN 65 054 365 696. Copyright © 2012 OBD0134-1212

Further

inormation.Call the Optus Business Hotline 1800 555 937 

or contact your Optus Account Manaer.

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